Toyota RAV4 Toyota RAV4 2016 Kia Optima Kia Optima 2017

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Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $34,784

Toyota RAV4 Hybrid Limited   
Difference: $2,596

Lowest Total Invoice: $32,668

Toyota RAV4 Hybrid Limited   
Difference: $2,008

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162017
ModelRAV4Optima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Base Price $33,610 $30,990
Base Invoice $31,593 $28,752
Floor mats 225  
Cargo net 49 50
Technology Package   5,000
Universal garage door opener   350
Cargo mat   95
Floor mats 140  
Cargo net 35 42
Technology Package   4,618
Universal garage door opener   291
Cargo mat   78
Options (change) 274 5,495
Options (change) 175 5,029
Destination 900 895
Total Price $34,784 $37,380
Total Invoice $32,668 $34,676

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota RAV4 Hybrid Limited
TrueDelta Adjusted Price Difference: $2,771
TrueDelta Adjusted Invoice Difference: $2,172
Model Year20162017
ModelRAV4Optima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Engine150hp I4 H154hp I4 H
TransmissionCVTT6
DrivetrainAWDFWD
EPA Fuel Economy (city/highway)34/31 MPG39/46 MPG
Audio (watts, speakers)?, 6630, 10
Tire (rear if not all the same)235/55-18215/55-17
Total Price$34,784$37,380
Adjustments for Features-1750
Feature-Adjusted Total Price$34,609$37,380
Total Invoice$32,668$34,676
Adjustments for Features-1640
Feature-Adjusted Total Invoice$32,504$34,676

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Features Comparison: Toyota RAV4 vs. Kia Optima

Model Year20162017
ModelRAV4Optima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
AWD$1700 
FWD $0
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Heated steering wheel $100
Power liftgate$350 
Proximity trunk or liftgate opener $125
Sunshades, second row $125
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats $0
Lane departure prevention, steering-based$200 
Obstacle detection, front$150 
Pedestrian detection$50 
Radar- or camera-based collision preparation system$0 
Seat cushion airbag, passenger$75 
Temporary spare tire$150 
Trailer sway control$25 
Vehicle health reports $0
Cargo Management 
Cargo cover$75 
Roof rails$250 
Climate Control 
Rear air vents $100
Rear wiper$175 
Engine / Motor 
Automatic start / stop $150
Exterior 
Active grille shutters $0
Body kit $0
Bodyside cladding (gray/black)$250 
Deep-tinted rear windows$275 
Laminated front side windows $200
Panoramic sunroof $1200
Rear spoiler$200 
Sunroof$900 
Wheel-lip moldings$75 
Infotainment 
Android Auto support $100
Apple CarPlay support $100
CD player$125 
DVD-compatible player$0 
MP3-compatible player$50 
Siri Eyes Free support$0 
Surround sound $250
Traffic + travel information$25 
Traffic information $25
Voice control for external devices $0
Instruments, Lights, and Mirrors 
Detailed driving style feedback $100
Fog lights$125 
Interior ambient lighting $150
LED headlights $1000
LED headlights, single projector or low beam only$750 
Power-folding mirrors $50
Steering-linked headlights $150
Tachometer $75
Seats and Interior Trim 
Cooled or ventilated front seats $300
Heated second row seats $200
Leather seating surfaces $900
Manual recliner, second row seats$75 
Power 4-way lumbar adjuster, driver seat $150
Power fore-aft adjuster, passenger seat $100
Power height adjuster, passenger seat $100
Power lumbar adjuster, driver seat$100 
Power lumbar adjuster, passenger seat $100
Power recliner, passenger seat $100
Power tilt adjuster, passenger seat $100
Synthetic leather seating surfaces$0 
Suspension, Wheels, and Tires 
Alloy wheels $350
Chrome-coated alloy wheels$600 
Electronic systems calibration selector$200 
Total Value of Features$8,550$8,375
Value of Feature Adjustments$175$0
Value of Feature Adjustments-1640

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Specifications Comparison: Toyota RAV4 vs. Kia Optima

Model Year20162017
ModelRAV4Optima
Body4dr SUV4dr Sedan
Wheelbase104.7 in110.4 in
Length183.5 in191.1 in
Width72.6 in73.2 in
Height65.9 in57.7 in
Curb Weight3,925 lb.3,486 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom39.8 in39.8 in
Row 1 Shoulder Room57.3 in58.1 in
Row 1 Hip Room54.3 in56.0 in
Row 1 Legroom42.6 in45.5 in
Row 2 Headroom38.9 in37.8 in
Row 2 Shoulder Room55.4 in56.4 in
Row 2 Hip Room48.9 in56.0 in
Row 2 Legroom37.2 in35.6 in
Cargo Volume,
Minimum
38.4 ft315.9 ft3
Cargo Volume,
Maximum
73.4 ft315.9 ft3

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Option Package Details
Kia Optima Hybrid EX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Steering-linked headlights150No
LED headlights1000No
Auto-dimming headlights200Yes
Heated second row seats200No
Sunshades, second row125No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power lumbar adjuster, passenger seat100No
Power height adjuster, passenger seat50No
Power tilt adjuster, passenger seat100No
Panoramic sunroof1200No
Interior ambient lighting150No
Obstacle detection, rear250Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested170028%
Total Not Requested427572%

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