Toyota RAV4 Toyota RAV4 2016 Kia Soul Kia Soul 2017

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Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Soul Invoice Comparison

Lowest Total Price: $28,365

Kia Soul +   
Difference: $3,758

Lowest Total Invoice: $26,600

Kia Soul +   
Difference: $3,233

Calculate Payments

  Down Payment Interest Rate Term
Model Year201620162017
ModelRAV4RAV4Soul
TrimSELimited+
Body4dr SUV4dr SUV4dr Hatch
Base Price $29,265 $31,510 $19,800
Base Invoice $27,363 $29,461 $18,764
Entune Premium JBL Audio with Integrated Navigation 1,310    
Cargo net 49 49 50
Cargo tray 100 100 80
Remote start 499 499 425
Floor mats   225 120
Door sill trim plates   199  
Audio Package     2,000
Primo Package     4,000
Universal garage door opener     350
Rear spoiler     395
Illuminated door sill trim plates     250
Entune Premium JBL Audio with Integrated Navigation 1,165    
Cargo net 35 35 42
Cargo tray 60 60 67
Remote start 310 310 353
Floor mats   140 98
Door sill trim plates   179  
Audio Package     1,844
Primo Package     3,711
Universal garage door opener     291
Rear spoiler     327
Illuminated door sill trim plates     208
Options (change) 1,958 1,072 7,670
Options (change) 1,570 724 6,941
Destination 900 900 895
Total Price $32,123 $33,482 $28,365
Total Invoice $29,833 $31,085 $26,600

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $3,427
TrueDelta Adjusted Invoice Difference: $2,924
Model Year201620162017
ModelRAV4RAV4Soul
TrimSELimited+
Body4dr SUV4dr SUV4dr Hatch
Engine176hp I4176hp I4161hp I4
TransmissionT6T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)24/31 MPG24/31 MPG25/30 MPG
Audio (watts, speakers)576, 11?, 6315, 8
Tire (rear if not all the same)235/55-18235/55-18215/55-17
Total Price$32,123$33,482$28,365
Adjustments for Features0-2,515-825
Feature-Adjusted Total Price$32,123$30,967$27,540
Cost Above Minimum$1,156$0$0
Total Invoice$29,833$31,085$26,600
Adjustments for Features0-2,335-774
Feature-Adjusted Total Invoice$29,833$28,750$25,826
Cost Above Minimum$1,083$0$0

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Features Comparison: Toyota RAV4 vs. Kia Soul

Model Year201620162017
ModelRAV4RAV4Soul
TrimSELimited+
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0$0
Accessories 
Adaptive cruise control $600 
Cruise control$150 $150
Heated steering wheel  $100
Power liftgate$350$350 
Universal garage door opener $100$100
Brakes, Airbags, and Other Safety 
911 assist  $25
Automatic braking, high-speed or partial $200 
Automatic braking, low-speed $200 
Forward collision warning $200$200
Knee airbag, driver$75$75 
Lane departure prevention, steering-based $200 
Lane departure warning $200$200
Obstacle detection, front $150 
Obstacle detection, rear $250 
Pedestrian detection $50 
Radar- or camera-based collision preparation system $0 
Seat cushion airbag, passenger$75$75 
Temporary spare tire$150$150 
Trailer sway control $25 
Vehicle health reports  $0
Cargo Management 
Cargo mat $40 
Roof rails$250$250 
Climate Control 
Dual-zone climate control$125$125 
Interior air filter$0$0 
Ionizing air filtration  $50
Exterior 
Bodyside cladding (gray/black)$250$250 
Panoramic sunroof  $1200
Sunroof$900$900 
Wheel-lip moldings$75$75 
Infotainment 
Android Auto support  $100
Apple CarPlay support  $100
DVD-compatible player$0$0 
Siri Eyes Free support$0$0 
Surround sound$250  
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200 
Auto-dimming rearview mirror $150$150
LED headlights, single projector or low beam only$750$750 
Speaker lights  $100
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates$100$100 
Heated second row seats  $200
Illuminated door sill trim plates  $200
Leather seating surfaces  $900
Manual recliner, second row seats$75$75 
Memory system, driver seat $200 
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, passenger seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, passenger seat  $100
Synthetic leather seating surfaces$0$0 
Upholstered instrument cluster hood  $50
Suspension, Wheels, and Tires 
Alloy wheels$350 $350
Chrome-coated alloy wheels $600 
Sport suspension (upgrade)$0  
Transmission 
Steering-wheel-mounted transmission controls$100  
Total Value of Features$5,175$7,690$6,000
Value of Feature Adjustments$0$2,515$825
Value of Feature Adjustments0-2,335-774

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Specifications Comparison: Toyota RAV4 vs. Kia Soul

Model Year20162017
ModelRAV4Soul
Body4dr SUV4dr Hatch
Wheelbase104.7 in101.2 in
Length183.5 in163.0 in
Width72.6 in70.9 in
Height65.9 in63.5 in
Curb Weight3,455 lb.3,163 lb.
Fuel Capacity15.9 gal.14.2 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room57.3 in55.5 in
Row 1 Hip Room54.3 in53.2 in
Row 1 Legroom42.6 in40.9 in
Row 2 Headroom38.9 in39.5 in
Row 2 Shoulder Room55.4 in54.7 in
Row 2 Hip Room48.9 in49.3 in
Row 2 Legroom37.2 in39.1 in
Cargo Volume,
Minimum
38.4 ft324.2 ft3
Cargo Volume,
Maximum
73.4 ft361.3 ft3

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Option Package Details
Toyota RAV4 SE

Entune Premium JBL Audio with Integrated Navigation
FeatureValueRequested?
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support0Yes
Total Requested62551%
Total Not Requested60049%

Option Package Details
Kia Soul +

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Audio Package
FeatureValueRequested?
HD radio50Yes
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Proximity key250Yes
Engine immobilizer (optional)0No
Special interior trim0No
Upholstered instrument cluster hood50No
Leather-wrapped steering wheel150Yes
Apple CarPlay support100No
Android Auto support100No
911 assist25No
Bluetooth audio streaming25Yes
App support0Yes
Voice control for external devices0No
SMS text-to-speech reader25Yes
Vehicle health reports0No
Total Requested122563%
Total Not Requested72537%
Primo Package
FeatureValueRequested?
Leather seating surfaces900No
Cooled or ventilated front seats300No
Upgraded instruments0No
Panoramic sunroof1200No
Power lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Lane departure warning system200Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Forward collision warning200Yes
LED tail lights0No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Heated front seats200Yes
Heated second row seats200No
Heated steering wheel100No
Total Requested135030%
Total Not Requested310070%

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