Toyota RAV4 Toyota RAV4 2016 Kia Soul Kia Soul 2010

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Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Soul Invoice Comparison

Lowest Total Price: $13,995

Kia Soul   
Difference: $11,930

Lowest Total Invoice: $13,735

Kia Soul   
Difference: $10,535

Calculate Payments

  Down Payment Interest Rate Term
Model Year20162016201620162010
ModelRAV4RAV4RAV4RAV4Soul
TrimLEXLESELimitedBase
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr Hatch
Base Price $24,350 $26,270 $29,265 $31,510 $13,300
Base Invoice $22,768 $24,562 $27,363 $29,461 $13,040
Entune Audio Plus 675        
Entune Audio Plus 602        
Options (change) 675 0 0 0 0
Options (change) 602 0 0 0 0
Destination 900 900 900 900 695
Total Price $25,925 $27,170 $30,165 $32,410 $13,995
Total Invoice $24,270 $25,462 $28,263 $30,361 $13,735

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul
TrueDelta Adjusted Price Difference: $6,210
TrueDelta Adjusted Invoice Difference: $5,193
Model Year20162016201620162010
ModelRAV4RAV4RAV4RAV4Soul
TrimLEXLESELimitedBase
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr Hatch
Engine176hp I4176hp I4176hp I4176hp I4122hp I4
TransmissionT6T6T6T6M5
DrivetrainFWDFWDFWDFWDFWD
EPA Fuel Economy (city/highway)24/31 MPG24/31 MPG24/31 MPG24/31 MPG26/31 MPG
Audio (watts, speakers)?, 6?, 6?, 6?, 6?, 4
Tire (rear if not all the same)225/65-17225/65-17235/55-18235/55-18195/65-15
Total Price$25,925$27,170$30,165$32,410$13,995
Adjustments for Features-4,455-6,880-9,030-12,2050
Feature-Adjusted Total Price$21,470$20,290$21,135$20,205$13,995
Cost Above Minimum$1,265$85$930$0$0
Total Invoice$24,270$25,462$28,263$30,361$13,735
Adjustments for Features-4,171-6,447-8,461-11,4330
Feature-Adjusted Total Invoice$20,099$19,015$19,802$18,928$13,735
Cost Above Minimum$1,171$87$874$0$0

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Features Comparison: Toyota RAV4 vs. Kia Soul

Model Year20162016201620162010
ModelRAV4RAV4RAV4RAV4Soul
TrimLEXLESELimitedBase
Body4dr SUV4dr SUV4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100 
5-speed manual    $0
FWD$0$0$0$0$0
Accessories 
Adaptive cruise control   $600 
Cruise control$150$150$150  
Power liftgate $350$350$350 
Proximity key  $250$250 
Remote keyless entry$225$225$225$225 
Tilt steering wheel, manual    $150
Tilt/telescoping steering wheel, manual$250$250$250$250 
Universal garage door opener   $100 
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150$150$150 
Active or whiplash-reducing head restraints, front seats    $0
Automatic braking, high-speed or partial   $200 
Automatic braking, low-speed   $200 
Blind spot warning system  $200$200 
Brake assist$50$50$50$50 
Cross-traffic warning, rear  $100$100 
Forward collision warning   $200 
Knee airbag, driver$75$75$75$75 
Lane departure prevention, steering-based   $200 
Lane departure warning   $200 
Obstacle detection, front   $150 
Obstacle detection, rear   $250 
Pedestrian detection   $50 
Radar- or camera-based collision preparation system   $0 
Rearview camera$200$200$200$200 
Rollover sensor$50$50$50$50 
Seat cushion airbag, passenger$75$75$75$75 
Trailer sway control$25$25 $25 
Cargo Management 
Cargo cover$75$75$75$75 
Overhead sunglass holder$25$25$25$25 
Roof rails$250$250$250$250 
Climate Control 
Automatic climate control, front $200$200$200 
Dual-zone climate control $125$125$125 
Interior air filter$0$0$0$0 
Intermittent wipers$0   $0
Variable intermittent wipers $75$75$75 
Exterior 
Bodyside cladding (gray/black)$250$250$250$250 
Bodyside moldings    $75
Deep-tinted rear windows$275$275$275$275 
Rear spoiler$200$200$200$200 
Sunroof $900$900$900 
Wheel-lip moldings$75$75$75$75 
Infotainment 
App support   $0 
Audio controls on steering wheel$125$125$125$125 
Bluetooth audio streaming$25$25$25$25 
Bluetooth cell phone link$100$100$100$100 
DVD-compatible player   $0 
HD radio$50$50$50$50 
Navigation app$50$50$50  
Navigation system   $600 
Siri Eyes Free support$0$0$0$0 
SMS text-to-speech reader$25$25$25$25 
Traffic + travel information$25$25$25$25 
Voice control for audio system$25$25$25  
Voice control for nav and audio   $100 
Instruments, Lights, and Mirrors 
Auto-dimming headlights   $200 
Auto-dimming rearview mirror   $150 
Automatic headlights $125$125$125 
Automatic-off headlights$25   $25
Compass $0$0$0 
Fog lights $125$125$125 
Heated mirrors $25$25$25 
Illuminated visor mirror, driver$50$50$50$50 
Illuminated visor mirror, passenger$50$50$50$50 
LED headlights, single projector or low beam only  $750$750 
Manual remote mirrors    $25
Outside temperature display$50$50$50$50 
Power mirrors$150$150$150$150 
Spotter mirror(s)$50$50   
Turn signals on or near mirrors $25$25$25 
Visor mirror, driver    $10
Visor mirror, passenger    $10
Seats and Interior Trim 
Center armrest(s), front row$75$75$75$75 
Center armrest(s), second row$50$50$50$50 
Door sill trim plates  $100  
Floor mats  $75  
Heated front seats  $200$200 
Leather-wrapped steering wheel $150$150$150 
Manual height adjuster, driver seat$50$50   
Manual recliner, second row seats$75$75$75$75 
Memory system, driver seat   $200 
Power fore-aft adjuster, driver seat  $100$100 
Power height adjuster, driver seat  $100$100 
Power lumbar adjuster, driver seat  $100$100 
Power recliner, driver seat  $100$100 
Power tilt adjuster, driver seat  $100$100 
Synthetic leather seating surfaces  $0$0 
Suspension, Wheels, and Tires 
Alloy wheels $350$350  
Chrome-coated alloy wheels   $600 
Electronic systems calibration selector$200$200$200$200 
Sport suspension (upgrade)  $0  
Transmission 
Steering-wheel-mounted transmission controls  $100  
Total Value of Features$4,750$7,175$9,325$12,500$295
Value of Feature Adjustments$4,455$6,880$9,030$12,205$0
Value of Feature Adjustments-4,171-6,447-8,461-11,4330

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Specifications Comparison: Toyota RAV4 vs. Kia Soul

Model Year20162010
ModelRAV4Soul
Body4dr SUV4dr Hatch
Wheelbase104.7 in100.4 in
Length183.5 in161.6 in
Width72.6 in70.3 in
Height65.9 in63.4 in
Curb Weight3,455 lb.2,560 lb.
Fuel Capacity15.9 gal.12.7 gal.
Row 1 Headroom39.8 in40.2 in
Row 1 Shoulder Room57.3 in55.2 in
Row 1 Hip Room54.3 in53.3 in
Row 1 Legroom42.6 in42.1 in
Row 2 Headroom38.9 in39.6 in
Row 2 Shoulder Room55.4 in55.1 in
Row 2 Hip Room48.9 in52.7 in
Row 2 Legroom37.2 in39.0 in
Cargo Volume,
Minimum
38.4 ft319.3 ft3
Cargo Volume,
Maximum
73.4 ft353.4 ft3

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Option Package Details
Toyota RAV4 LE

Entune Audio Plus
FeatureValueRequested?
Satellite radio200Yes
HD radio50No
Traffic + travel information25No
Siri Eyes Free support0No
Navigation app50No
Total Requested20062%
Total Not Requested12538%

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