Toyota RAV4 Toyota RAV4 2011 Kia Soul Kia Soul 2010

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Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Soul Invoice Comparison

Lowest Total Price: $18,840

Kia Soul +   
Difference: $9,322

Lowest Total Invoice: $17,680

Kia Soul +   
Difference: $8,429

Calculate Payments

  Down Payment Interest Rate Term
Model Year201120112010
ModelRAV4RAV4Soul
TrimSportLimited+
Body4dr SUV4dr SUV4dr Hatch
Base Price $24,175 $25,465 $15,195
Base Invoice $22,605 $23,810 $14,590
Sport Extra Value Package 550    
Premium Package 1,930    
Bodyside moldings 199 199  
Bluetooth cell phone link 299    
Floor mats 199 199  
Limited Extra Value Package   1,655  
Special Edition Package     2,150
Sunroof     800
Sport Extra Value Package 523    
Premium Package 1,718    
Bodyside moldings 125 125  
Bluetooth cell phone link 202    
Floor mats 126 126  
Limited Extra Value Package   1,573  
Special Edition Package     1,695
Sunroof     700
Options (change) 3,177 2,053 2,950
Options (change) 2,694 1,824 2,395
Destination 810 810 695
Total Price $28,162 $28,328 $18,840
Total Invoice $26,109 $26,444 $17,680

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $5,863
TrueDelta Adjusted Invoice Difference: $5,380
Model Year201120112010
ModelRAV4RAV4Soul
TrimSportLimited+
Body4dr SUV4dr SUV4dr Hatch
Engine179hp I4179hp I4142hp I4
TransmissionA4A4M5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 9?, 6
Tire (rear if not all the same)235/55-18225/65-17225/45-18
Total Price$28,162$28,328$18,840
Adjustments for Features-2,335-3,6250
Feature-Adjusted Total Price$25,827$24,703$18,840
Cost Above Minimum$1,124$0$0
Total Invoice$26,109$26,444$17,680
Adjustments for Features-2,165-3,3840
Feature-Adjusted Total Invoice$23,944$23,060$17,680
Cost Above Minimum$884$0$0

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Features Comparison: Toyota RAV4 vs. Kia Soul

Model Year201120112010
ModelRAV4RAV4Soul
TrimSportLimited+
Body4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
4-speed automatic$800$800 
5-speed manual  $0
FWD$0$0$0
Accessories 
AC power outlet $100 
Proximity key $250 
Tilt steering wheel, manual  $150
Tilt/telescoping steering wheel, manual$250$250 
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Brake assist$50$50 
Full-size spare tire$225$225 
Rollover sensor$50$50 
Temporary spare tire  $150
Cargo Management 
Cargo cover $75 
Cargo mat$40$40 
Cargo net $40 
Overhead sunglass holder$25$25 
Roof rack$300$300 
Climate Control 
Automatic climate control, front $200 
Dual-zone climate control $125 
Interior air filter$0$0 
Intermittent wipers  $0
Variable intermittent wipers$75$75 
Exterior 
Bodyside graphics  $0
External spare tire shell $100 
Externally-mounted spare$0$0 
Rear bumper protector$40$40 
Wheel-lip moldings$75$75 
Infotainment 
Audio controls on steering wheel $125$125
Bluetooth audio streaming$25  
CD changer, in-dash$325$325 
CD player  $125
USB port  $25
Instruments, Lights, and Mirrors 
Automatic headlights $125 
Automatic-off headlights$25 $25
Heated mirrors $25 
Illuminated visor mirror, driver$50$50 
Illuminated visor mirror, passenger$50$50 
Outside temperature display$50$50 
Trip computer  $150
Turn signals on or near mirrors $25 
Visor mirror, driver  $10
Visor mirror, passenger  $10
Seats and Interior Trim 
Center armrest(s), second row$50$50 
Leather-wrapped steering wheel $150 
Manual fore-aft adjuster, second row seats$75$75 
Manual height adjuster, driver seat  $50
Manual recliner, second row seats$75$75 
Power fore-aft adjuster, driver seat$100$100 
Power height adjuster, driver seat$100$100 
Power lumbar adjuster, driver seat$100$100 
Power recliner, driver seat$100$100 
Power tilt adjuster, driver seat$100$100 
Suspension, Wheels, and Tires 
Sport suspension (upgrade)$0  
Total Value of Features$3,155$4,445$820
Value of Feature Adjustments$2,335$3,625$0
Value of Feature Adjustments-2,165-3,3840

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Specifications Comparison: Toyota RAV4 vs. Kia Soul

Model Year20112010
ModelRAV4Soul
Body4dr SUV4dr Hatch
Wheelbase104.7 in100.4 in
Length181.1 in161.6 in
Width71.5 in70.3 in
Height66.3 in63.4 in
Curb Weight3,361 lb.2,561 lb.
Fuel Capacity15.9 gal.12.7 gal.
Row 1 Headroom40.8 in40.2 in
Row 1 Shoulder Room57.1 in55.2 in
Row 1 Hip Room53.8 in53.3 in
Row 1 Legroom41.8 in42.1 in
Row 2 Headroom39.7 in39.6 in
Row 2 Shoulder Room55.3 in55.1 in
Row 2 Hip Room52.4 in52.7 in
Row 2 Legroom38.3 in39.0 in
Row 3 Headroom37.2 in0.0 in
Row 3 Shoulder Room52.6 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom30.0 in0.0 in
Cargo Volume,
Minimum
12.3 ft319.3 ft3
Cargo Volume,
Behind R2
37.2 ft319.3 ft3
Cargo Volume,
Maximum
73.0 ft353.4 ft3

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Option Package Details
Toyota RAV4 Sport

Sport Extra Value Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Roof rack300No
Satellite radio200Yes
Daytime running lights (optional)0No
Total Requested110069%
Total Not Requested50031%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Power lumbar adjuster, driver seat100No
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat50No
Power tilt adjuster, driver seat100No
Power recliner, driver seat100No
Total Requested110071%
Total Not Requested45029%

Option Package Details
Toyota RAV4 Limited

Limited Extra Value Package
FeatureValueRequested?
Sunroof900Yes
Bluetooth cell phone link100Yes
Daytime running lights (optional)0No
JBL, 9 speakers (with subwoofer)350No
AC power outlet100No
Leather seating surfaces900Yes
Heated front seats200Yes
Power lumbar adjuster, driver seat100No
Power fore-aft adjuster, driver seat100No
Power height adjuster, driver seat50No
Power tilt adjuster, driver seat100No
Power recliner, driver seat100No
Total Requested210070%
Total Not Requested90030%

Option Package Details
Kia Soul +

Sunroof
FeatureValueRequested?
Sunroof900Yes
Fog lights125Yes
Total Requested1025100%
Total Not Requested00%
Special Edition Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Floor mats75Yes
Rear spoiler200Yes
Bodyside graphics0No
225/45R18 tires400No
Total Requested137577%
Total Not Requested40023%

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