Toyota RAV4 Toyota RAV4 2018 Kia Soul Kia Soul 2018

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Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Soul Invoice Comparison

Lowest Total Price: $28,790

Kia Soul +   
Difference: $3,863

Lowest Total Invoice: $27,001

Kia Soul +   
Difference: $3,382

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  Down Payment Interest Rate Term
Model Year2018201820182018
ModelRAV4RAV4RAV4Soul
TrimSELimitedPlatinum+
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Base Price $28,790 $30,905 $34,750 $20,300
Base Invoice $26,919 $28,897 $32,491 $19,230
Entune Premium JBL Audio with Integrated Navigation 1,310      
Power Extra Value Package 1,010      
Cargo net 49 49 49 50
Remote start 499 499 499 425
Floor mats   224   125
Door sill trim plates   199    
Audio Package       1,500
Primo Lit Package       4,500
Universal garage door opener       350
Rear spoiler       395
Illuminated door sill trim plates       250
Entune Premium JBL Audio with Integrated Navigation 1,165      
Power Extra Value Package 959      
Cargo net 35 35 35 42
Remote start 310 310 310 353
Floor mats   139   102
Door sill trim plates   179    
Audio Package       1,377
Primo Lit Package       4,176
Universal garage door opener       291
Rear spoiler       327
Illuminated door sill trim plates       208
Options (change) 2,868 971 548 7,595
Options (change) 2,469 663 345 6,876
Destination 995 995 995 895
Total Price $32,653 $32,871 $36,293 $28,790
Total Invoice $30,383 $30,555 $33,831 $27,001

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $3,566
TrueDelta Adjusted Invoice Difference: $3,077
Model Year2018201820182018
ModelRAV4RAV4RAV4Soul
TrimSELimitedPlatinum+
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Engine176hp I4176hp I4176hp I4161hp I4
TransmissionT6T6T6T6
DrivetrainFWDFWDFWDFWD
EPA Fuel Economy (city/highway)23/29 MPG23/29 MPG23/29 MPG25/30 MPG
Audio (watts, speakers)576, 11?, 6576, 11315, 8
Tire (rear if not all the same)235/55-18235/55-18235/55-18215/55-17
Total Price$32,653$32,871$36,293$28,790
Adjustments for Features0-665-1,400-150
Feature-Adjusted Total Price$32,653$32,206$34,893$28,640
Cost Above Minimum$447$0$2,687$0
Total Invoice$30,383$30,555$33,831$27,001
Adjustments for Features0-618-1,305-141
Feature-Adjusted Total Invoice$30,383$29,937$32,526$26,860
Cost Above Minimum$446$0$2,589$0

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Features Comparison: Toyota RAV4 vs. Kia Soul

Model Year2018201820182018
ModelRAV4RAV4RAV4Soul
TrimSELimitedPlatinum+
Body4dr SUV4dr SUV4dr SUV4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100$1100
FWD$0$0$0$0
Accessories 
Hands-free trunk or liftgate  $100 
Heated steering wheel  $100$100
Power liftgate$350$350$350 
Brakes, Airbags, and Other Safety 
911 assist   $25
Around view cameras  $500 
Knee airbag, driver$100$100$100 
Lane departure prevention, steering-based$200$200$200 
Obstacle detection, front $200$200 
Obstacle detection, rear $300$300 
Pedestrian detection$50$50$50 
Perimeter scan  $25 
Radar- or camera-based collision preparation system$100$100$100 
Rearview camera$200$200 $200
Seat cushion airbag, passenger$75$75$75 
Temporary spare tire$150$150$150 
Trailer sway control $25$25 
Vehicle health reports   $0
Cargo Management 
Cargo mat $40  
Roof rails$250$250$250 
Climate Control and Infotainment 
Android Auto support   $100
Apple CarPlay support   $100
Dual-zone climate control$125$125$125 
DVD-compatible player$0$0$0 
Interior air filter$0$0$0 
Ionizing air filtration   $50
Siri Eyes Free support$0$0$0 
Surround sound$250 $250 
Traffic + travel information$25$25$25 
Traffic information   $25
Voice control for external devices   $0
Exterior 
Bodyside cladding (gray/black)$250$250$250 
Panoramic sunroof   $1200
Sunroof$900$900$900 
Wheel-lip moldings$75$75$75 
Instruments, Lights, and Mirrors 
Auto-dimming headlights$200$200$200 
LED headlights, single projector or low beam only$750$750$750 
Power-folding mirrors   $50
Speaker lights   $100
Turn signals on or near mirrors$25$25$25 
Xenon HID headlights   $500
Powertrain 
Steering-wheel-mounted transmission controls$100   
Seats and Interior Trim 
Cooled or ventilated front seats   $300
Door sill trim plates$100$100$100 
Heated second row seats   $200
Illuminated door sill trim plates   $200
Leather seating surfaces   $900
Manual recliner, second row seats$75$75$75 
Memory system, driver seat $200$200 
Power fore-aft adjuster, passenger seat   $100
Power height adjuster, passenger seat   $100
Power recliner, passenger seat   $100
Power tilt adjuster, passenger seat   $100
Synthetic leather seating surfaces$0$0$0 
Upholstered instrument cluster hood   $50
Suspension, Wheels, and Tires 
Alloy wheels$350  $350
Chrome-coated alloy wheels $600$600 
Sport suspension (upgrade)$0   
Total Value of Features$5,800$6,465$7,200$5,950
Value of Feature Adjustments$0$665$1,400$150
Value of Feature Adjustments0-618-1,305-141

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Specifications Comparison: Toyota RAV4 vs. Kia Soul

Model Year20182018
ModelRAV4Soul
Body4dr SUV4dr Hatch
Wheelbase104.7 in101.2 in
Length183.5 in163.0 in
Width72.6 in70.9 in
Height65.9 in63.5 in
Curb Weight3,455 lb.3,163 lb.
Fuel Capacity15.9 gal.14.2 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room57.3 in55.5 in
Row 1 Hip Room54.3 in53.2 in
Row 1 Legroom42.6 in40.9 in
Row 2 Headroom38.9 in39.5 in
Row 2 Shoulder Room55.4 in54.7 in
Row 2 Hip Room48.9 in49.3 in
Row 2 Legroom37.2 in39.1 in
Cargo Volume,
Minimum
38.4 ft324.2 ft3
Cargo Volume,
Maximum
73.4 ft361.3 ft3

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Option Package Details
Toyota RAV4 SE

Entune Premium JBL Audio with Integrated Navigation
FeatureValueRequested?
Surround sound250No
JBL, 576W, 11 speakers (with subwoofer)350No
Navigation system550Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
App support100Yes
Total Requested72555%
Total Not Requested60045%
Power Extra Value Package
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Power liftgate350No
Proximity key250Yes
Blind spot warning system200Yes
Cross-traffic warning, rear100Yes
Total Requested80070%
Total Not Requested35030%

Option Package Details
Kia Soul +

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Compass0Yes
Total Requested250100%
Total Not Requested00%
Audio Package
FeatureValueRequested?
HD radio50Yes
Speaker lights100No
Harman/Kardon, 315W, 8 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Leather-wrapped steering wheel150Yes
Proximity key250Yes
Engine immobilizer (optional)0No
Special interior trim0No
Upholstered instrument cluster hood50No
Total Requested117570%
Total Not Requested50030%
Primo Lit Package
FeatureValueRequested?
Leather seating surfaces900No
Cooled or ventilated front seats300No
Upgraded instruments0No
Panoramic sunroof1200No
Cross-traffic warning, rear100Yes
Forward collision warning200Yes
LED tail lights0No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Xenon HID headlights500Yes
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Power-folding mirrors50No
Lane departure warning200Yes
Blind spot warning system200Yes
Adaptive cruise control500Yes
Automatic braking, low-speed200Yes
Automatic braking, high-speed or partial200Yes
Heated front seats200Yes
Heated second row seats200No
Heated steering wheel100Yes
Total Requested285048%
Total Not Requested305052%

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