Toyota RAV4 Toyota RAV4 2011 Kia Optima Kia Optima 2010

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Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $25,090

Kia Optima EX   
Difference: $3,778

Lowest Total Invoice: $23,350

Kia Optima EX   
Difference: $3,608

Calculate Payments

  Down Payment Interest Rate Term
Model Year201120112010
ModelRAV4RAV4Optima
TrimSportLimitedEX
Body4dr SUV4dr SUV4dr Sedan
Base Price $24,175 $25,465 $20,995
Base Invoice $22,605 $23,810 $19,620
Sport Extra Value Package 550    
Premium Package 1,930   2,200
Bodyside moldings 199 199  
Floor mats 199 199  
Automatic headlights 70    
Navigation system 1,550 1,240 1,200
Limited Extra Value Package   955  
Sport Extra Value Package 523    
Premium Package 1,718   1,960
Bodyside moldings 125 125  
Floor mats 126 126  
Automatic headlights 62    
Navigation system 1,380 1,104 1,075
Limited Extra Value Package   983  
Options (change) 4,498 2,593 3,400
Options (change) 3,934 2,338 3,035
Destination 810 810 695
Total Price $29,483 $28,868 $25,090
Total Invoice $27,349 $26,958 $23,350

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima EX
TrueDelta Adjusted Price Difference: $2,858
TrueDelta Adjusted Invoice Difference: $2,748
Model Year201120112010
ModelRAV4RAV4Optima
TrimSportLimitedEX
Body4dr SUV4dr SUV4dr Sedan
Engine179hp I4179hp I4175hp I4
TransmissionA4A4T5
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 6?, 6360, 7
Tire (rear if not all the same)235/55-18225/65-17215/50-17
Total Price$29,483$28,868$25,090
Adjustments for Features0-1,315-395
Feature-Adjusted Total Price$29,483$27,553$24,695
Cost Above Minimum$1,930$0$0
Total Invoice$27,349$26,958$23,350
Adjustments for Features0-1,228-368
Feature-Adjusted Total Invoice$27,349$25,730$22,982
Cost Above Minimum$1,619$0$0

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Features Comparison: Toyota RAV4 vs. Kia Optima

Model Year201120112010
ModelRAV4RAV4Optima
TrimSportLimitedEX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
4-speed automatic$800$800 
5-speed manually-shiftable automatic  $1000
FWD$0$0$0
Accessories 
AC power outlet $100 
Power-adjustable pedals  $125
Proximity key $250 
Sunshade, rear  $125
Universal garage door opener  $100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0
Full-size spare tire$225$225 
Rollover sensor$50$50 
Temporary spare tire  $150
Cargo Management 
Cargo cover $75 
Cargo mat$40$40 
Cargo net $40 
Roof rack$300$300 
Climate Control 
Automatic climate control, front $200$200
Dual-zone climate control $125 
Rear wiper$175$175 
Exterior 
Deep-tinted rear windows$275$275 
External spare tire shell $100 
Externally-mounted spare$0$0 
Rear bumper protector$40$40 
Rear spoiler$200$200 
Wheel-lip moldings$75$75 
Infotainment 
Audio controls on steering wheel $125$125
Bluetooth cell phone link $100 
Traffic information$25$25 
USB port  $25
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror  $150
Compass  $0
Heated mirrors $25$25
Interior ambient lighting  $150
Trip computer  $150
Turn signals on or near mirrors $25$25
Seats and Interior Trim 
Door sill trim plates  $100
Leather-wrapped steering wheel $150$150
Manual fore-aft adjuster, second row seats$75$75 
Manual lumbar adjuster, driver seat  $50
Manual recliner, second row seats$75$75 
Power fore-aft adjuster, passenger seat  $100
Power lumbar adjuster, driver seat$100$100 
Power recliner, passenger seat  $100
Suspension, Wheels, and Tires 
Sport suspension (upgrade)$0  
Total Value of Features$2,455$3,770$2,850
Value of Feature Adjustments$0$1,315$395
Value of Feature Adjustments0-1,228-368

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Specifications Comparison: Toyota RAV4 vs. Kia Optima

Model Year20112010
ModelRAV4Optima
Body4dr SUV4dr Sedan
Wheelbase104.7 in107.1 in
Length181.1 in189.0 in
Width71.5 in71.1 in
Height66.3 in58.3 in
Curb Weight3,361 lb.3,158 lb.
Fuel Capacity15.9 gal.16.4 gal.
Row 1 Headroom40.8 in39.8 in
Row 1 Shoulder Room57.1 in57.1 in
Row 1 Hip Room53.8 in54.5 in
Row 1 Legroom41.8 in43.7 in
Row 2 Headroom39.7 in38.0 in
Row 2 Shoulder Room55.3 in56.3 in
Row 2 Hip Room52.4 in54.7 in
Row 2 Legroom38.3 in37.8 in
Row 3 Headroom37.2 in0.0 in
Row 3 Shoulder Room52.6 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom30.0 in0.0 in
Cargo Volume,
Minimum
12.3 ft315.0 ft3
Cargo Volume,
Behind R2
37.2 ft315.0 ft3
Cargo Volume,
Maximum
73.0 ft315.0 ft3

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Option Package Details
Toyota RAV4 Sport

Sport Extra Value Package
FeatureValueRequested?
Sunroof900Yes
CD changer, in-dash200No
Roof rack300No
Satellite radio200Yes
Daytime running lights (optional)0No
Total Requested110069%
Total Not Requested50031%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100No
Total Requested145094%
Total Not Requested1006%

Option Package Details
Toyota RAV4 Limited

Limited Extra Value Package
FeatureValueRequested?
Sunroof900Yes
Bluetooth cell phone link100No
Daytime running lights (optional)0No
JBL, 9 speakers (with subwoofer)350No
AC power outlet100No
Leather seating surfaces900Yes
Heated front seats200Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100No
Total Requested235078%
Total Not Requested65022%

Option Package Details
Kia Optima EX

Premium Package
FeatureValueRequested?
215/50VR17 tires400No
Power-adjustable pedals125No
Heated front seats200Yes
Sunroof900Yes
CD changer, in-dash200No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100No
Sunshade, rear125No
Infinity, 360W, 7 speakers (with subwoofer)350No
Total Requested110044%
Total Not Requested140056%

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