Toyota RAV4 Toyota RAV4 2006 Kia Optima Kia Optima 2016

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Toyota RAV4 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Optima Invoice Comparison

Lowest Total Price: $27,675

Toyota RAV4 Limited   
Difference: $3,165

Lowest Total Invoice: $25,357

Toyota RAV4 Limited   
Difference: $3,400

Calculate Payments

  Down Payment Interest Rate Term
Model Year200620162016
ModelRAV4OptimaOptima
TrimLimitedSXSX Limited
Body4dr SUV4dr Sedan4dr Sedan
Base Price $22,555 $29,940 $36,040
Base Invoice $20,862 $27,865 $33,435
Side curtain airbags 650    
3.5L V6 1,915    
Leather seating surfaces 1,050    
Sunroof 900    
Cargo net   50 50
Side curtain airbags 559    
3.5L V6 1,771    
Leather seating surfaces 840    
Sunroof 720    
Cargo net   42 42
Options (change) 4,515 50 50
Options (change) 3,890 42 42
Destination 605 850 850
Total Price $27,675 $30,840 $36,940
Total Invoice $25,357 $28,757 $34,327

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Optima

Lowest Adjusted Price and Invoice: Toyota RAV4 Limited
TrueDelta Adjusted Price Difference: $1,350
TrueDelta Adjusted Invoice Difference: $1,708
Model Year200620162016
ModelRAV4OptimaOptima
TrimLimitedSXSX Limited
Body4dr SUV4dr Sedan4dr Sedan
Engine269hp V6245hp I4245hp I4
TransmissionA5T6T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)22/29 MPG22/32 MPG22/32 MPG
Audio (watts, speakers)?, 6?, 6630, 10
Tire (rear if not all the same)225/65-17235/45-18235/45-18
Total Price$27,675$30,840$36,940
Adjustments for Features0-1,815-6,765
Feature-Adjusted Total Price$27,675$29,025$30,175
Cost Above Minimum$0$0$1,150
Total Invoice$25,357$28,757$34,327
Adjustments for Features0-1,692-6,286
Feature-Adjusted Total Invoice$25,357$27,065$28,041
Cost Above Minimum$0$0$976

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Features Comparison: Toyota RAV4 vs. Kia Optima

Model Year200620162016
ModelRAV4OptimaOptima
TrimLimitedSXSX Limited
Body4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed automatic$900  
6-speed manually-shiftable automatic $1100$1100
FWD$0$0$0
Accessories 
Adaptive cruise control, all-speed  $850
Cruise control$150$150 
Heated steering wheel $100$100
Proximity key $250$250
Proximity trunk or liftgate opener $125$125
Sunshades, second row $125$125
Brakes, Airbags, and Other Safety 
911 assist $25$25
Active or whiplash-reducing head restraints, front seats $0$0
Around view cameras  $500
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Forward collision warning  $200
Hill descent control$250  
Knee airbag, driver $75$75
Lane departure warning  $200
Obstacle detection, rear  $250
Rearview camera $200 
Vehicle health reports $0$0
Cargo Management 
Cargo cover$75  
Cargo mat $40$40
Roof rack$300  
Climate Control 
Rear air vents $100$100
Rear wiper$175  
Exterior 
Bright-finished exhaust tip(s) $25$25
Deep-tinted rear windows$275  
External spare tire shell$100  
Externally-mounted spare$0  
Laminated front side windows $200$200
Painted brake calipers (optional) $0$0
Panoramic sunroof  $1200
Sunroof$900  
Wheel-lip moldings$75  
Infotainment 
Android Auto support $100$100
App support $0$0
Bluetooth audio streaming $25$25
Bluetooth cell phone link $100$100
CD changer, in-dash$325  
HD radio $50$50
MP3-compatible player$50  
Navigation system $600$600
Satellite radio $200$200
SMS text-to-speech reader $25$25
Surround sound  $250
Traffic information $25$25
Voice control for external devices $0$0
Voice control for nav and audio $100$100
Instruments, Lights, and Mirrors 
Approach detection $25$25
Auto-dimming headlights  $200
Auto-dimming rearview mirror $150$150
Automatic headlights $125$125
Automatic-off headlights$25  
Fog lights$125  
Power-folding mirrors $50$50
Steering-linked headlights $150$150
Trip computer $150$150
Turn signals on or near mirrors $25$25
Xenon HID headlights $500$500
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Floor mats $75$75
Heated front row armrests $100$100
Heated second row seats  $200
Manual fore-aft adjuster, second row seats$75  
Manual height adjuster, passenger seat $50 
Manual recliner, second row seats$75  
Memory system, driver seat $200$200
Power 4-way lumbar adjuster, driver seat $150$150
Power fore-aft adjuster, passenger seat  $100
Power height adjuster, passenger seat  $100
Power lumbar adjuster, driver seat$100  
Power lumbar adjuster, passenger seat  $100
Power recliner, passenger seat  $100
Power tilt adjuster, passenger seat  $100
Suspension, Wheels, and Tires 
Alloy wheels$350  
Electronic systems calibration selector $200$200
Machined alloy wheels $350$350
Performance steering system (optional) $0$0
Sport suspension (upgrade) $0$0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$4,325$6,140$11,090
Value of Feature Adjustments$0$1,815$6,765
Value of Feature Adjustments0-1,692-6,286

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Specifications Comparison: Toyota RAV4 vs. Kia Optima

Model Year20062016
ModelRAV4Optima
Body4dr SUV4dr Sedan
Wheelbase104.7 in110.4 in
Length181.1 in191.1 in
Width71.5 in73.2 in
Height66.3 in57.7 in
Curb Weight3,527 lb.3,494 lb.
Fuel Capacity15.9 gal.18.5 gal.
Row 1 Headroom40.8 in39.8 in
Row 1 Shoulder Room57.1 in58.1 in
Row 1 Hip Room53.8 in56.0 in
Row 1 Legroom41.8 in45.5 in
Row 2 Headroom39.7 in37.8 in
Row 2 Shoulder Room55.3 in56.4 in
Row 2 Hip Room52.4 in56.0 in
Row 2 Legroom38.3 in35.6 in
Row 3 Headroom37.2 in0.0 in
Row 3 Shoulder Room52.6 in0.0 in
Row 3 Hip Room43.3 in0.0 in
Row 3 Legroom30.0 in0.0 in
Cargo Volume,
Minimum
12.3 ft315.9 ft3
Cargo Volume,
Behind R2
37.2 ft315.9 ft3
Cargo Volume,
Maximum
73.0 ft315.9 ft3

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