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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,475

Kia Optima Hybrid EX   
Difference: $2,575

Lowest Total Invoice: $32,960

Kia Optima Hybrid EX   
Difference: $789

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062016
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Base Price $37,890 $32,195
Base Invoice $33,944 $29,856
Navigation system 2,000  
Floor mats 106  
Cargo net 49 50
Technology Package   2,380
Navigation system 1,700  
Floor mats 66  
Cargo net 34 42
Technology Package   2,212
Options (change) 2,155 2,430
Options (change) 1,800 2,254
Destination 605 850
Gas Tax -2,600 0
Total Price $38,050 $35,475
Total Invoice $33,749 $32,960

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid EX
TrueDelta Adjusted Price Difference: $4,675
TrueDelta Adjusted Invoice Difference: $2,740
Model Year20062016
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Engine208hp V6 H159hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)33/28 MPG36/40 MPG
Audio (watts, speakers)?, 8550, 12
Tire (rear if not all the same)225/65-17215/55-17
Total Price$38,050$35,475
Adjustments for Features0-2,100
Feature-Adjusted Total Price$38,050$33,375
Total Invoice$33,749$32,960
Adjustments for Features0-1,951
Feature-Adjusted Total Invoice$33,749$31,009

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20062016
ModelHighlanderOptima
TrimHybrid LimitedHybrid EX
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Heated steering wheel $100
Proximity key $250
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
911 assist $25
Active or whiplash-reducing head restraints, front seats $0
Blind spot warning system $200
Cross-traffic warning, rear $100
Obstacle detection, rear $250
Rearview camera $200
Vehicle health reports $0
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Rear seat pass-through $100
Roof rack$300 
Trailering equipment (4 wire)$125 
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear air vents with manual controls$150 
Rear heater$150 
Rear wiper$175 
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop $150
Exterior 
Body kit $0
Bodyside moldings$75 
Deep-tinted rear windows$275 
Laminated front side windows $200
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
App support $0
Aux input $50
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Cassette player$50 
CD changer, in-dash$325 
CD player $125
HD radio $50
MP3-compatible player $50
Satellite radio $200
SMS text-to-speech reader $25
Surround sound $250
Traffic information $25
Voice control for external devices $0
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Compass $0
Detailed driving style feedback $100
Power-folding mirrors $50
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated front seats $300
Folding second row seats$300 
Folding third row seats$600 
Heated second row seats $200
Illuminated door sill trim plates $200
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Manual recliner, third row seats$125 
Memory system, driver seat $200
Total Value of Features$4,950$7,050
Value of Feature Adjustments$0$2,100
Value of Feature Adjustments0-1,951

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See a complete comparison of Toyota Highlander vs. Kia Optima features.

Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20062016
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase106.9 in110.4 in
Length184.6 in191.1 in
Width71.9 in73.2 in
Height67.9 in57.7 in
Curb Weight4,070 lb.3,496 lb.
Fuel Capacity19.1 gal.18.5 gal.
Row 1 Headroom40.0 in39.8 in
Row 1 Shoulder Room57.9 in58.1 in
Row 1 Hip Room55.1 in56.0 in
Row 1 Legroom40.7 in45.5 in
Row 2 Headroom39.8 in37.8 in
Row 2 Shoulder Room57.0 in56.4 in
Row 2 Hip Room54.9 in56.0 in
Row 2 Legroom36.4 in35.6 in
Row 3 Headroom32.3 in0.0 in
Row 3 Shoulder Room53.2 in0.0 in
Row 3 Hip Room39.8 in0.0 in
Row 3 Legroom30.2 in0.0 in
Cargo Volume,
Minimum		10.5 ft315.9 ft3
Cargo Volume,
Behind R2		39.7 ft315.9 ft3
Cargo Volume,
Maximum		80.6 ft315.9 ft3

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See a complete comparison of Toyota Highlander vs. Kia Optima specs.

Option Package Details
Kia Optima Hybrid EX

Technology Package
FeatureValueRequested?
Obstacle detection, rear250No
Panoramic sunroof1200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested00%
Total Not Requested1750100%

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