Toyota Highlander Toyota Highlander 2006 Kia Optima Kia Optima 2012

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Toyota Highlander vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota Highlander vs. Kia Optima Invoice Comparison

Lowest Total Price: $31,800

Kia Optima Hybrid   
Difference: $6,201

Lowest Total Invoice: $29,550

Kia Optima Hybrid   
Difference: $4,165

Calculate Payments

  Down Payment Interest Rate Term
Model Year20062012
ModelHighlanderOptima
TrimHybrid LimitedHybrid
Body4dr SUV4dr Sedan
Base Price $37,890 $25,700
Base Invoice $33,944 $24,020
Navigation system 2,000  
Floor mats 106  
Premium Technology Package   5,350
Navigation system 1,700  
Floor mats 66  
Premium Technology Package   4,780
Options (change) 2,106 5,350
Options (change) 1,766 4,780
Destination 605 750
Gas Tax -2,600 0
Total Price $38,001 $31,800
Total Invoice $33,715 $29,550

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Toyota Highlander dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Toyota Highlander vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima Hybrid
TrueDelta Adjusted Price Difference: $7,176
TrueDelta Adjusted Invoice Difference: $5,071
Model Year20062012
ModelHighlanderOptima
TrimHybrid LimitedHybrid
Body4dr SUV4dr Sedan
Engine208hp V6 H166hp I4 H
TransmissionCVTT6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)33/28 MPG34/39 MPG
Audio (watts, speakers)?, 8550, 12
Tire (rear if not all the same)225/65-17215/55-17
Total Price$38,001$31,800
Adjustments for Features0-975
Feature-Adjusted Total Price$38,001$30,825
Total Invoice$33,715$29,550
Adjustments for Features0-906
Feature-Adjusted Total Invoice$33,715$28,644

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Features Comparison: Toyota Highlander vs. Kia Optima

Model Year20062012
ModelHighlanderOptima
TrimHybrid LimitedHybrid
Body4dr SUV4dr Sedan
Transmission and Drivetrain 
CVT$1000 
6-speed manually-shiftable automatic $1100
FWD$0$0
Accessories 
Heated steering wheel $100
Proximity key $250
Tilt steering wheel, manual$150 
Tilt/telescoping steering wheel, manual $250
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0
Rearview camera $200
Rollover sensor$50 
Cargo Management 
Air-conditioned storage compartment $50
Cargo cover$75 
Rear seat pass-through $100
Roof rack$300 
Trailering equipment (4 wire)$125 
Climate Control 
Dual-zone climate control $125
Rear air vents $100
Rear air vents with manual controls$150 
Rear heater$150 
Rear wiper$175 
Wiper de-icer$25 
Engine / Motor 
Automatic start / stop $150
Exterior 
Body kit $0
Bodyside moldings$75 
Deep-tinted rear windows$275 
Panoramic sunroof $1200
Sunroof$900 
Infotainment 
Aux input $50
Bluetooth audio streaming $25
Bluetooth cell phone link $100
Cassette player$50 
CD changer, in-dash$325 
CD player $125
HD radio $50
MP3-compatible player $50
Satellite radio $200
Instruments, Lights, and Mirrors 
Compass $0
Detailed driving style feedback $100
Power-folding mirrors $50
Speaker lights $100
Tachometer $75
Turn signals on or near mirrors $25
Xenon HID headlights $500
Seats and Interior Trim 
Cooled or ventilated front seats $300
Folding second row seats$300 
Folding third row seats$600 
Heated second row seats $200
Illuminated door sill trim plates $200
Manual fore-aft adjuster, second row seats$75 
Manual recliner, second row seats$75 
Manual recliner, third row seats$125 
Memory system, driver seat $200
Total Value of Features$5,000$5,975
Value of Feature Adjustments$0$975
Value of Feature Adjustments0-906

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Specifications Comparison: Toyota Highlander vs. Kia Optima

Model Year20062012
ModelHighlanderOptima
Body4dr SUV4dr Sedan
Wheelbase106.9 in110.0 in
Length184.6 in190.7 in
Width71.9 in72.1 in
Height67.9 in57.3 in
Curb Weight4,070 lb.3,490 lb.
Fuel Capacity19.1 gal.18.5 gal.
Row 1 Headroom40.0 in40.0 in
Row 1 Shoulder Room57.9 in57.2 in
Row 1 Hip Room55.1 in54.7 in
Row 1 Legroom40.7 in45.5 in
Row 2 Headroom39.8 in37.6 in
Row 2 Shoulder Room57.0 in55.7 in
Row 2 Hip Room54.9 in54.5 in
Row 2 Legroom36.4 in34.7 in
Row 3 Headroom32.3 in0.0 in
Row 3 Shoulder Room53.2 in0.0 in
Row 3 Hip Room39.8 in0.0 in
Row 3 Legroom30.2 in0.0 in
Cargo Volume,
Minimum
10.5 ft315.4 ft3
Cargo Volume,
Behind R2
39.7 ft315.4 ft3
Cargo Volume,
Maximum
80.6 ft315.4 ft3

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Option Package Details
Kia Optima Hybrid

Premium Technology Package
FeatureValueRequested?
Navigation system600Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Xenon HID headlights500No
Heated steering wheel100No
Compass0No
215/55HR17 tires400No
Interior ambient lighting150No
Illuminated door sill trim plates200No
Infinity, 550W, 12 speakers (with subwoofer)350No
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200No
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Power recliner, driver seat100Yes
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Media drive, small5No
Total Requested250039%
Total Not Requested395561%

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