Toyota RAV4 Toyota RAV4 2013 Kia Soul Kia Soul 2016

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Toyota RAV4 vs. Kia Soul Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Toyota RAV4 vs. Kia Soul Invoice Comparison

Lowest Total Price: $25,765

Kia Soul +   
Difference: $4,794

Lowest Total Invoice: $24,252

Kia Soul +   
Difference: $4,245

Calculate Payments

  Down Payment Interest Rate Term
Model Year201320162016
ModelRAV4SoulSoul
TrimLimited+!
Body4dr SUV4dr Hatch4dr Hatch
Base Price $27,010 $19,400 $21,300
Base Invoice $25,254 $18,391 $20,162
Entune 1,030    
Cargo net 49 50 50
Floor mats 225 120 120
AWD 1,400    
Audio Package   1,800  
Primo Package   2,800  
Universal garage door opener   350  
Rear spoiler   395 395
Premium Package     4,400
Entune 917    
Cargo net 32 42 42
Floor mats 140 100 100
AWD 1,309    
Audio Package   1,657  
Primo Package   2,594  
Universal garage door opener   291  
Rear spoiler   327 327
Premium Package     4,052
Options (change) 2,704 5,515 4,965
Options (change) 2,398 5,011 4,521
Destination 845 850 850
Total Price $30,559 $25,765 $27,115
Total Invoice $28,497 $24,252 $25,533

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Toyota RAV4 dealer quotes or Kia Soul dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Toyota RAV4 vs. Kia Soul

Lowest Adjusted Price and Invoice: Kia Soul +
TrueDelta Adjusted Price Difference: $3,329
TrueDelta Adjusted Invoice Difference: $2,879
Model Year201320162016
ModelRAV4SoulSoul
TrimLimited+!
Body4dr SUV4dr Hatch4dr Hatch
Engine176hp I4164hp I4164hp I4
TransmissionT6T6T6
DrivetrainAWDFWDFWD
EPA Fuel Economy (city/highway)22/29 MPG24/31 MPG24/31 MPG
Audio (watts, speakers)?, 6350, 10350, 10
Tire (rear if not all the same)235/55-18215/55-17215/55-17
Total Price$30,559$25,765$27,115
Adjustments for Features-1,4650-450
Feature-Adjusted Total Price$29,094$25,765$26,665
Cost Above Minimum$0$0$900
Total Invoice$28,497$24,252$25,533
Adjustments for Features-1,3660-424
Feature-Adjusted Total Invoice$27,131$24,252$25,109
Cost Above Minimum$0$0$857

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Features Comparison: Toyota RAV4 vs. Kia Soul

Model Year201320162016
ModelRAV4SoulSoul
TrimLimited+!
Body4dr SUV4dr Hatch4dr Hatch
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
AWD$1700  
FWD $0$0
Accessories 
Heated steering wheel $100$100
Power liftgate$350  
Universal garage door opener $100 
Brakes, Airbags, and Other Safety 
911 assist  $25
Forward collision warning  $200
Knee airbag, driver$75  
Lane departure warning  $200
Seat cushion airbag, passenger$75  
Temporary spare tire$150  
Vehicle health reports  $0
Cargo Management 
Cargo mat$40  
Overhead sunglass holder $25$25
Roof rails$250  
Climate Control 
Dual-zone climate control$125  
Interior air filter$0  
Ionizing air filtration $50$50
Drivetrain 
Lockable center differential$150  
Exterior 
Bodyside cladding (gray/black)$250  
Panoramic sunroof $1200$1200
Sunroof$900  
Wheel-lip moldings$75  
Infotainment 
App support$0 $0
Bluetooth audio streaming$25 $25
DVD-compatible player$0  
SMS text-to-speech reader$25 $25
Traffic + travel information$25  
Traffic information $25$25
Voice control for external devices  $0
Instruments, Lights, and Mirrors 
Compass $0 
Power-folding mirrors  $50
Speaker lights $100$100
Turn signals on or near mirrors$25 $25
Seats and Interior Trim 
Cooled or ventilated front seats $300$300
Heated second row seats $200$200
Leather seating surfaces $900$900
Manual recliner, second row seats$75  
Memory system, driver seat$200  
Synthetic leather seating surfaces$0  
Upholstered instrument cluster hood $50$50
Total Value of Features$5,615$4,150$4,600
Value of Feature Adjustments$1,465$0$450
Value of Feature Adjustments-1,3660-424

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Specifications Comparison: Toyota RAV4 vs. Kia Soul

Model Year20132016
ModelRAV4Soul
Body4dr SUV4dr Hatch
Wheelbase104.7 in101.2 in
Length179.9 in163.0 in
Width72.6 in70.9 in
Height65.4 in63.0 in
Curb Weight3,550 lb.2,837 lb.
Fuel Capacity15.9 gal.14.2 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room57.3 in55.5 in
Row 1 Hip Room54.2 in53.2 in
Row 1 Legroom42.6 in40.9 in
Row 2 Headroom38.9 in39.5 in
Row 2 Shoulder Room55.4 in54.7 in
Row 2 Hip Room48.8 in49.3 in
Row 2 Legroom37.2 in39.1 in
Cargo Volume,
Minimum
38.4 ft324.2 ft3
Cargo Volume,
Maximum
73.4 ft361.3 ft3

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Option Package Details
Toyota RAV4 Limited

Entune
FeatureValueRequested?
Navigation system600Yes
Satellite radio200Yes
DVD-compatible player0No
Voice control for nav and audio100Yes
HD radio50Yes
SMS text-to-speech reader25Yes
Traffic + travel information25No
App support0Yes
Total Requested97598%
Total Not Requested252%

Option Package Details
Kia Soul +

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100No
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested15060%
Total Not Requested10040%
Audio Package
FeatureValueRequested?
Special interior trim0No
HD radio50Yes
Upholstered instrument cluster hood50No
Speaker lights100No
Infinity, 350W, 10 speakers (with subwoofer)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Ionizing air filtration50No
Navigation system600Yes
Automatic climate control, front200Yes
Leather-wrapped steering wheel150Yes
Total Requested112567%
Total Not Requested55033%
Primo Package
FeatureValueRequested?
Panoramic sunroof1200No
Power recliner, driver seat100Yes
Power lumbar adjuster, driver seat100Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat50Yes
Power tilt adjuster, driver seat100Yes
Cooled or ventilated front seats300No
Heated steering wheel100No
Proximity key250Yes
Engine immobilizer (optional)0No
Leather seating surfaces900No
Heated front seats200Yes
Heated second row seats200No
Total Requested90025%
Total Not Requested270075%

Option Package Details
Kia Soul !

Premium Package
FeatureValueRequested?
Upgraded instruments0No
Panoramic sunroof1200No
Lane departure warning system200No
Forward collision warning200No
LED tail lights0No
Speaker lights100No
HD radio50Yes
Infinity, 350W, 10 speakers (with subwoofer)350No
Cooled or ventilated front seats300No
Heated steering wheel100No
Proximity key250Yes
Engine immobilizer (optional)0No
Heated front seats200Yes
Heated second row seats200No
Voice control for nav and audio100Yes
Traffic information25Yes
Ionizing air filtration50No
Navigation system600Yes
Automatic climate control, front200Yes
Total Requested142535%
Total Not Requested270065%

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