The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,410 Kia Optima SX | |||||
Difference: $9,894 | |||||
Lowest Total Invoice: $33,784 Kia Optima SX | |||||
Difference: $9,696 | |||||
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Model Year | 2015 | 2015 | 2015 | 2017 | 2017 |
Model | S60 | S60 | S60 | Optima | Optima |
Trim | T5 | T6 | T6 R-Design | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $33,950 | $39,250 | $43,800 | $26,855 | $36,090 |
Base Invoice | $31,913 | $36,895 | $41,172 | $25,023 | $33,481 |
Platinum Package | 6,250 | 3,750 | 3,400 | ||
Blind spot warning system | 925 | 925 | 925 | ||
Climate Package | 1,550 | 1,550 | 1,550 | ||
Sport Package | 1,000 | ||||
Metallic paint (extra cost) | 560 | 560 | 560 | ||
Remote start | 499 | 499 | 499 | 425 | 425 |
Rear spoiler | 445 | 445 | |||
Metal pedals | 185 | 185 | |||
Technology Package | 1,500 | 4,800 | |||
SX Base Package | 3,085 | ||||
Universal garage door opener | 350 | 350 | |||
Platinum Package | 5,875 | 3,525 | 3,196 | ||
Blind spot warning system | 870 | 870 | 870 | ||
Climate Package | 1,457 | 1,457 | 1,457 | ||
Sport Package | 940 | ||||
Metallic paint (extra cost) | 517 | 517 | 517 | ||
Remote start | 425 | 425 | 425 | 353 | 353 |
Rear spoiler | 378 | 378 | |||
Metal pedals | 165 | 165 | |||
Technology Package | 1,410 | 4,380 | |||
SX Base Package | 2,842 | ||||
Universal garage door opener | 291 | 291 | |||
Options (change) | 11,414 | 7,914 | 8,434 | 8,660 | 775 |
Options (change) | 10,627 | 7,337 | 7,875 | 7,866 | 644 |
Destination | 940 | 940 | 940 | 895 | 895 |
Total Price | $46,304 | $48,104 | $53,174 | $36,410 | $37,760 |
Total Invoice | $43,480 | $45,172 | $49,987 | $33,784 | $35,020 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $8,644 | |||||
TrueDelta Adjusted Invoice Difference: $8,522 | |||||
Model Year | 2015 | 2015 | 2015 | 2017 | 2017 |
Model | S60 | S60 | S60 | Optima | Optima |
Trim | T5 | T6 | T6 R-Design | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 240hp I4 | 302hp I4 | 325hp I6 | 245hp I4 | 245hp I4 |
Transmission | T8 | T8 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | AWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 650, 12 | 650, 12 | 650, 12 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 235/40-19 | 235/40-18 | 235/40-18 | 235/45-18 | 235/45-18 |
Total Price | $46,304 | $48,104 | $53,174 | $36,410 | $37,760 |
Adjustments for Features | -1,250 | -1,250 | -2,600 | 0 | -875 |
Feature-Adjusted Total Price | $45,054 | $46,854 | $50,574 | $36,410 | $36,885 |
Cost Above Minimum | $0 | $1,800 | $5,520 | $0 | $475 |
Total Invoice | $43,480 | $45,172 | $49,987 | $33,784 | $35,020 |
Adjustments for Features | -1,174 | -1,174 | -2,444 | 0 | -812 |
Feature-Adjusted Total Invoice | $42,306 | $43,998 | $47,543 | $33,784 | $34,208 |
Cost Above Minimum | $0 | $1,692 | $5,237 | $0 | $424 |
Model Year | 2015 | 2015 | 2015 | 2017 | 2017 |
Model | S60 | S60 | S60 | Optima | Optima |
Trim | T5 | T6 | T6 R-Design | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
8-speed manually-shiftable automatic | $1300 | $1300 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
FWD | $0 | $0 | $0 | $0 | |
AWD | $1700 | ||||
Accessories | |||||
Proximity trunk or liftgate opener | $125 | $125 | |||
Remote app | $25 | $25 | $25 | ||
Sunshades, second row | $125 | $125 | |||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | |||
Around view cameras | $500 | ||||
Cyclist detection | $25 | $25 | $25 | ||
Driver drowsiness monitor | $150 | $150 | $150 | ||
Knee airbag, driver | $75 | $75 | |||
Lane departure prevention, steering-based | $200 | $200 | $200 | ||
Obstacle detection, front | $150 | $150 | $150 | ||
Pedestrian detection | $50 | $50 | $50 | ||
Radar- or camera-based collision preparation system | $0 | $0 | $0 | ||
Rearview camera | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | |||
Temporary spare tire | $150 | $150 | |||
Torque vectoring, brake-based | $100 | $100 | $100 | ||
Vehicle health reports | $0 | $0 | |||
Cargo Management | |||||
Cargo mat | $40 | $40 | |||
Cargo organizer | $100 | $100 | $100 | ||
Overhead sunglass holder | $25 | $25 | |||
Rear seat pass-through | $100 | $100 | $100 | ||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | $100 | ||
Electrically heated windshield | $250 | $250 | $250 | ||
Heated windshield washer nozzles | $15 | $15 | $15 | ||
Rain-sensing wipers | $175 | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | |||
Engine / Motor | |||||
Automatic start / stop | $150 | $150 | |||
Regenerative braking | $0 | $0 | $0 | ||
Exterior | |||||
Laminated front side windows | $200 | $200 | |||
Painted brake calipers (optional) | $0 | $0 | |||
Panoramic sunroof | $1200 | $1200 | |||
Sunroof | $900 | $900 | $900 | ||
Infotainment | |||||
Android Auto support | $100 | $100 | |||
Apple CarPlay support | $100 | $100 | |||
CD player | $125 | $125 | $125 | ||
DVD-compatible player | $0 | $0 | $0 | ||
In-vehicle Internet | $150 | $150 | $150 | ||
MP3-compatible player | $50 | $50 | $50 | ||
Telematics service, such as OnStar | $200 | $200 | $200 | ||
Voice control for external devices | $0 | $0 | |||
Wi-Fi hotspot | $50 | $50 | $50 | ||
Wireless charging station | $75 | ||||
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | ||
Auto-dimming passenger-side mirror | $75 | $75 | $75 | ||
Fog light, rear | $100 | $100 | $100 | ||
Headlight washers | $50 | $50 | $50 | ||
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | ||
LED headlights | $1000 | $1000 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | ||
Road sign information | $75 | $75 | $75 | ||
Xenon HID headlights | $500 | $500 | $500 | ||
Seats and Interior Trim | |||||
Aluminum trim | $100 | $100 | $100 | ||
Cooled or ventilated front seats | $300 | $300 | |||
Leather door panel trim | $250 | $250 | $250 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | |||
Power-folding headrests, second row seats | $50 | $50 | $50 | ||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | ||||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | $0 | $0 | ||
Sport suspension (upgrade) | $0 | $0 | $0 | $0 | |
Touring suspension (upgrade) | $0 | ||||
Total Value of Features | $6,615 | $6,615 | $7,965 | $5,365 | $6,240 |
Value of Feature Adjustments | $1,250 | $1,250 | $2,600 | $0 | $875 |
Value of Feature Adjustments | -1,174 | -1,174 | -2,444 | 0 | -812 |
Model Year | 2015 | 2017 |
Model | S60 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 109.3 in | 110.4 in |
Length | 182.5 in | 191.1 in |
Width | 73.4 in | 73.2 in |
Height | 58.4 in | 57.7 in |
Curb Weight | 3,434 lb. | 3,220 lb. |
Fuel Capacity | 17.8 gal. | 18.5 gal. |
Row 1 Headroom | 39.3 in | 39.8 in |
Row 1 Shoulder Room | 57.0 in | 58.1 in |
Row 1 Hip Room | 54.9 in | 56.0 in |
Row 1 Legroom | 41.9 in | 45.5 in |
Row 2 Headroom | 38.3 in | 37.8 in |
Row 2 Shoulder Room | 55.2 in | 56.4 in |
Row 2 Hip Room | 53.5 in | 56.0 in |
Row 2 Legroom | 33.5 in | 35.6 in |
Cargo Volume | 12.0 ft3 | 15.9 ft3 |
Platinum Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Rearview camera | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Surround sound | 250 | Yes |
Cargo organizer | 100 | No |
Auto-dimming passenger-side mirror | 75 | No |
Interior ambient lighting | 150 | Yes |
Harman/Kardon, 650W, 12 speakers | 350 | No |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Sunroof | 900 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Additional chrome trim | 0 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Leather door panel trim | 250 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Lane departure prevention system, steering-based | 200 | No |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Proximity key | 250 | Yes |
Power-folding mirrors | 50 | Yes |
Mirror tilt-down in reverse | 25 | No |
Cyclist detection | 25 | No |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Road sign information | 75 | No |
Pedestrian detection | 50 | No |
Total Requested | 5825 | 78% |
Total Not Requested | 1675 | 22% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Electrically heated windshield | 250 | No |
Total Requested | 500 | 58% |
Total Not Requested | 365 | 42% |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
Steering-wheel-mounted transmission controls | 100 | Yes |
235/40WR19 tires | 400 | No |
Total Requested | 350 | 47% |
Total Not Requested | 400 | 53% |
Platinum Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Rearview camera | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Surround sound | 250 | Yes |
Cargo organizer | 100 | No |
Auto-dimming passenger-side mirror | 75 | No |
Interior ambient lighting | 150 | Yes |
Harman/Kardon, 650W, 12 speakers | 350 | No |
Lane departure prevention system, steering-based | 200 | No |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Power-folding mirrors | 50 | Yes |
Mirror tilt-down in reverse | 25 | No |
Cyclist detection | 25 | No |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Road sign information | 75 | No |
Pedestrian detection | 50 | No |
Total Requested | 2900 | 71% |
Total Not Requested | 1175 | 29% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Electrically heated windshield | 250 | No |
Total Requested | 500 | 58% |
Total Not Requested | 365 | 42% |
Technology Package | ||
Feature | Value | Requested? |
Lane departure prevention system, steering-based | 200 | No |
Cyclist detection | 25 | No |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Road sign information | 75 | No |
Pedestrian detection | 50 | No |
Total Requested | 1500 | 75% |
Total Not Requested | 500 | 25% |
Platinum Package | ||
Feature | Value | Requested? |
Rearview camera | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Surround sound | 250 | Yes |
Cargo organizer | 100 | No |
Auto-dimming passenger-side mirror | 75 | No |
Interior ambient lighting | 150 | Yes |
Harman/Kardon, 650W, 12 speakers | 350 | No |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Power-folding mirrors | 50 | Yes |
Mirror tilt-down in reverse | 25 | No |
Cyclist detection | 25 | No |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision warning | 200 | Yes |
Road sign information | 75 | No |
Pedestrian detection | 50 | No |
Total Requested | 2250 | 71% |
Total Not Requested | 925 | 29% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Electrically heated windshield | 250 | No |
Total Requested | 500 | 58% |
Total Not Requested | 365 | 42% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Heated second row seats | 200 | Yes |
Surround sound | 250 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 3300 | 64% |
Total Not Requested | 1850 | 36% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | Yes |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Proximity key | 250 | Yes |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 1425 | 55% |
Total Not Requested | 1175 | 45% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |