The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $32,250 Kia Optima Hybrid | ||||
Difference: $13,400 | ||||
Lowest Total Invoice: $29,975 Kia Optima Hybrid | ||||
Difference: $12,987 | ||||
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Model Year | 2010 | 2010 | 2010 | 2011 |
Model | S80 | S80 | S80 | Optima |
Trim | 3.2 | T6 | V8 | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $39,200 | $42,950 | $50,950 | $26,500 |
Base Invoice | $36,848 | $40,373 | $47,893 | $24,760 |
Multimedia Package | 2,500 | 2,500 | ||
Personal Car Communicator | 550 | 550 | ||
Climate Package | 1,000 | 1,000 | 800 | |
Metallic paint (extra cost) | 550 | 550 | 550 | |
Sunroof | 1,000 | |||
Xenon HID headlights | 800 | |||
Refrigerated storage compartment | 700 | |||
Premium Technology Package | 5,000 | |||
Multimedia Package | 2,350 | 2,350 | ||
Personal Car Communicator | 517 | 517 | ||
Climate Package | 940 | 940 | 752 | |
Metallic paint (extra cost) | 517 | 517 | 517 | |
Sunroof | 940 | |||
Xenon HID headlights | 752 | |||
Refrigerated storage compartment | 658 | |||
Premium Technology Package | 4,465 | |||
Options (change) | 5,600 | 5,400 | 2,050 | 5,000 |
Options (change) | 5,264 | 5,076 | 1,927 | 4,465 |
Destination | 850 | 850 | 850 | 750 |
Total Price | $45,650 | $49,200 | $53,850 | $32,250 |
Total Invoice | $42,962 | $46,299 | $50,670 | $29,975 |
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Lowest Adjusted Price and Invoice: Kia Optima Hybrid | ||||
TrueDelta Adjusted Price Difference: $13,420 | ||||
TrueDelta Adjusted Invoice Difference: $13,006 | ||||
Model Year | 2010 | 2010 | 2010 | 2011 |
Model | S80 | S80 | S80 | Optima |
Trim | 3.2 | T6 | V8 | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 235hp I6 | 281hp I6 | 311hp V8 | 166hp I4 H |
Transmission | T6 | T6 | T6 | T6 |
Drivetrain | FWD | AWD | AWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 650, 12 | 650, 12 | 650, 12 | 550, 12 |
Tire (rear if not all the same) | 225/50-17 | 245/40-18 | 245/40-18 | 215/55-17 |
Total Price | $45,650 | $49,200 | $53,850 | $32,250 |
Adjustments for Features | 0 | -2,350 | -3,750 | -20 |
Feature-Adjusted Total Price | $45,650 | $46,850 | $50,100 | $32,230 |
Cost Above Minimum | $0 | $1,200 | $4,450 | $0 |
Total Invoice | $42,962 | $46,299 | $50,670 | $29,975 |
Adjustments for Features | 0 | -2,211 | -3,529 | -19 |
Feature-Adjusted Total Invoice | $42,962 | $44,088 | $47,141 | $29,956 |
Cost Above Minimum | $0 | $1,126 | $4,179 | $0 |
Model Year | 2010 | 2010 | 2010 | 2011 |
Model | S80 | S80 | S80 | Optima |
Trim | 3.2 | T6 | V8 | Hybrid |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | ||
AWD | $1700 | $1700 | ||
Accessories | ||||
Heated steering wheel | $100 | |||
Remote start | $150 | $150 | $150 | |
Brakes, Airbags, and Other Safety | ||||
Heartbeat monitor | $0 | $0 | $0 | |
Obstacle detection, front | $150 | |||
Obstacle detection, rear | $250 | |||
Rearview camera | $200 | |||
Security status communicator | $50 | $50 | $50 | |
Temporary spare tire | $150 | $150 | $150 | |
Cargo Management | ||||
Air-conditioned storage compartment | $50 | |||
Cargo net | $40 | $40 | $40 | |
Overhead sunglass holder | $25 | |||
Refrigerated storage compartment | $250 | |||
Climate Control | ||||
Automatic air recirculation | $100 | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | |||
Residual heat | $50 | $50 | $50 | |
Variable intermittent wipers | $75 | $75 | $75 | |
Exterior | ||||
Bright-finished exhaust tip(s) | $25 | |||
Panoramic sunroof | $1200 | |||
Rear spoiler | $200 | |||
Sunroof | $900 | $900 | $900 | |
Infotainment | ||||
Bluetooth audio streaming | $25 | |||
CD changer, in-dash | $325 | $325 | $325 | |
CD player | $125 | |||
HD radio | $50 | $50 | $50 | |
Rear seat audio controls | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | |
Traffic information | $25 | $25 | $25 | |
Voice control for nav and audio | $100 | |||
Instruments, Lights, and Mirrors | ||||
Analog clock | $25 | |||
Detailed driving style feedback | $100 | |||
Fog light, rear | $100 | $100 | $100 | |
Headlight washers | $50 | $50 | $50 | |
Interior ambient lighting | $150 | |||
Large energy flow and fuel economy display | $25 | |||
Speaker lights | $100 | |||
Steering-linked headlights | $150 | $150 | ||
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | ||
Door sill trim plates | $100 | $100 | $100 | |
Folding passenger seat | $150 | $150 | $150 | |
Folding second row seats | $300 | $300 | $300 | |
Illuminated door sill trim plates | $200 | |||
Leather-wrapped steering wheel | $150 | $150 | $150 | |
Manual lumbar adjuster, driver seat | $50 | $50 | ||
Manual lumbar adjuster, passenger seat | $50 | $50 | ||
Massage, driver seat | $100 | |||
Massage, passenger seat | $100 | |||
Power height adjuster, passenger seat | $100 | $100 | $100 | |
Power lumbar adjuster, driver seat | $100 | $100 | ||
Power lumbar adjuster, passenger seat | $100 | |||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |
Power-folding headrests, second row seats | $50 | $50 | $50 | |
Wood trim | $300 | $300 | $300 | |
Wood/leather-wrapped steering wheel | $150 | |||
Total Value of Features | $4,805 | $7,155 | $8,555 | $4,825 |
Value of Feature Adjustments | $0 | $2,350 | $3,750 | $20 |
Value of Feature Adjustments | 0 | -2,211 | -3,529 | -19 |
Model Year | 2010 | 2011 |
Model | S80 | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 111.6 in | 110.0 in |
Length | 191.0 in | 190.7 in |
Width | 73.3 in | 72.1 in |
Height | 58.8 in | 57.3 in |
Curb Weight | 3,826 lb. | 3,207 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 38.8 in | 40.0 in |
Row 1 Shoulder Room | 57.4 in | 57.2 in |
Row 1 Hip Room | 54.8 in | 54.7 in |
Row 1 Legroom | 41.9 in | 45.5 in |
Row 2 Headroom | 38.3 in | 37.6 in |
Row 2 Shoulder Room | 56.3 in | 55.7 in |
Row 2 Hip Room | 54.7 in | 54.5 in |
Row 2 Legroom | 35.0 in | 34.7 in |
Cargo Volume | 14.9 ft3 | 15.4 ft3 |
Multimedia Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Satellite radio | 200 | Yes |
Surround sound | 250 | No |
Rear seat audio controls | 25 | No |
Traffic information | 25 | No |
Dynaudio, 650W, 12 speakers | 350 | No |
Total Requested | 800 | 55% |
Total Not Requested | 650 | 45% |
Personal Car Communicator | ||
Feature | Value | Requested? |
Remote start | 150 | No |
Proximity key | 250 | Yes |
Heartbeat monitor | 0 | No |
Security status communicator | 50 | No |
Total Requested | 250 | 56% |
Total Not Requested | 200 | 44% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Headlight washers | 50 | No |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Total Requested | 400 | 71% |
Total Not Requested | 165 | 29% |
Multimedia Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Satellite radio | 200 | Yes |
Surround sound | 250 | No |
Rear seat audio controls | 25 | No |
Traffic information | 25 | No |
Dynaudio, 650W, 12 speakers | 350 | No |
Total Requested | 800 | 55% |
Total Not Requested | 650 | 45% |
Personal Car Communicator | ||
Feature | Value | Requested? |
Remote start | 150 | No |
Proximity key | 250 | Yes |
Heartbeat monitor | 0 | No |
Security status communicator | 50 | No |
Total Requested | 250 | 56% |
Total Not Requested | 200 | 44% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Headlight washers | 50 | No |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Total Requested | 400 | 71% |
Total Not Requested | 165 | 29% |
Climate Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Total Requested | 200 | 63% |
Total Not Requested | 115 | 37% |
Premium Technology Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Leather seating surfaces | 900 | Yes |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Heated steering wheel | 100 | No |
Compass | 0 | Yes |
215/55HR17 tires | 400 | No |
Voice control for nav and audio | 100 | No |
Interior ambient lighting | 150 | No |
Illuminated door sill trim plates | 200 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Total Requested | 3350 | 57% |
Total Not Requested | 2500 | 43% |