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Volvo V70 vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Volvo V70 vs. Kia Optima Invoice Comparison

Lowest Total Price: $35,170

Kia Optima SX   
Difference: $10,480

Lowest Total Invoice: $32,646

Kia Optima SX   
Difference: $10,316

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102018
ModelV70Optima
Trim3.2 R-DesignSX
Body4dr Wagon4dr Sedan
Base Price $38,000 $30,500
Base Invoice $35,720 $28,380
Xenon HID headlights 800  
Blind spot warning system 700  
Personal Car Communicator 550  
Multimedia Package 2,500  
Technology Package 1,700 3,000
Metallic paint (extra cost) 550  
Universal garage door opener   350
Remote start   425
Xenon HID headlights 752  
Blind spot warning system 658  
Personal Car Communicator 517  
Multimedia Package 2,350  
Technology Package 1,598 2,727
Metallic paint (extra cost) 517  
Universal garage door opener   291
Remote start   353
Options (change) 6,800 3,775
Options (change) 6,392 3,371
Destination 850 895
Total Price $45,650 $35,170
Total Invoice $42,962 $32,646

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Volvo V70 dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Volvo V70 vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $12,090
TrueDelta Adjusted Invoice Difference: $11,810
Model Year20102018
ModelV70Optima
Trim3.2 R-DesignSX
Body4dr Wagon4dr Sedan
Engine235hp I6245hp I4
TransmissionT6T6
DrivetrainFWDFWD
EPA Fuel Economy (city/highway)18/27 MPG22/31 MPG
Audio (watts, speakers)650, 12630, 10
Tire (rear if not all the same)245/40-18235/45-18
Total Price$45,650$35,170
Adjustments for Features0-1,610
Feature-Adjusted Total Price$45,650$33,560
Total Invoice$42,962$32,646
Adjustments for Features0-1,494
Feature-Adjusted Total Invoice$42,962$31,152

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Features Comparison: Volvo V70 vs. Kia Optima

Model Year20102018
ModelV70Optima
Trim3.2 R-DesignSX
Body4dr Wagon4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100
FWD$0$0
Accessories 
Adaptive cruise control$600 
Adaptive cruise control, all-speed $850
Proximity trunk or liftgate opener $125
Brakes, Airbags, and Other Safety 
911 assist $25
Cross-traffic warning, rear $100
Driver drowsiness monitor$150 
Heartbeat monitor$0 
Knee airbag, driver $75
Obstacle detection, rear $250
Radar- or camera-based collision preparation system$0 
Rearview camera $200
Rollover sensor $50
Security status communicator$50 
Vehicle health reports $0
Cargo Management 
Aluminum roof rails$250 
Cargo cover$75 
Overhead sunglass holder $25
Climate Control 
Rear wiper$175 
Exterior 
Black exterior trim (optional) $0
Laminated front side windows $200
Painted brake calipers (optional) $0
Panoramic sunroof $1200
Rear bumper protector$40 
Sunroof$900 
Infotainment 
Android Auto support $100
App support $0
Apple CarPlay support $100
Bluetooth audio streaming $25
CD player$125 
MP3-compatible player$50 
SMS text-to-speech reader $25
Voice control for external devices $0
Voice control for nav and audio $100
Instruments, Lights, and Mirrors 
Approach detection $25
Auto-dimming headlights $200
Fog light, rear$100 
Interior ambient lighting $150
LED headlights $1000
Xenon HID headlights$500 
Seats and Interior Trim 
Aluminum trim$100 
Cooled or ventilated front seats $300
Door sill trim plates$100 
Folding passenger seat$150 
Heated front seats $200
Integrated second row child seats, two$225 
Manual lumbar adjuster, driver seat$50 
Manual lumbar adjuster, passenger seat$50 
Manual recliner, second row seats$75 
Power 4-way lumbar adjuster, driver seat $150
Power lumbar adjuster, passenger seat $100
Wood trim$300 
Suspension, Wheels, and Tires 
Alloy wheels$350 
Auto-leveling rear shocks$200 
Electronic systems calibration selector $200
Machined alloy wheels $350
Performance steering system (optional) $0
Transmission 
Steering-wheel-mounted transmission controls $100
Total Value of Features$5,715$7,325
Value of Feature Adjustments$0$1,610
Value of Feature Adjustments0-1,494

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See a complete comparison of Volvo V70 vs. Kia Optima features.

Specifications Comparison: Volvo V70 vs. Kia Optima

Model Year20102018
ModelV70Optima
Body4dr Wagon4dr Sedan
Wheelbase110.8 in110.4 in
Length189.9 in191.1 in
Width73.3 in73.2 in
Height60.9 in57.7 in
Curb Weight3,527 lb.3,494 lb.
Fuel Capacity18.5 gal.18.5 gal.
Row 1 Headroom38.8 in39.8 in
Row 1 Shoulder Room57.4 in58.1 in
Row 1 Hip Room54.8 in56.0 in
Row 1 Legroom41.9 in45.5 in
Row 2 Headroom38.6 in37.8 in
Row 2 Shoulder Room56.5 in56.4 in
Row 2 Hip Room55.1 in56.0 in
Row 2 Legroom34.6 in35.6 in
Cargo Volume,
Minimum		33.3 ft315.9 ft3
Cargo Volume,
Maximum		72.1 ft315.9 ft3

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See a complete comparison of Volvo V70 vs. Kia Optima specs.

Option Package Details
Volvo V70 3.2 R-Design

Personal Car Communicator
FeatureValueRequested?
Remote start150Yes
Proximity key250Yes
Heartbeat monitor0No
Security status communicator50No
Total Requested40089%
Total Not Requested5011%
Multimedia Package
FeatureValueRequested?
Navigation system600Yes
Satellite radio200Yes
Surround sound250Yes
Traffic information25Yes
Dynaudio, 650W, 12 speakers350No
Total Requested107575%
Total Not Requested35025%
Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Automatic braking, high-speed200Yes
Forward collision alert200Yes
Total Requested125089%
Total Not Requested15011%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100Yes
Compass0Yes
Total Requested100100%
Total Not Requested00%
Technology Package
FeatureValueRequested?
Auto-dimming headlights200No
Automatic braking, high-speed or partial200Yes
Forward collision warning200Yes
Surround sound250Yes
Lane departure warning200Yes
Adaptive cruise control, all-speed700No
Automatic braking, low-speed200Yes
Harman/Kardon, 630W, 10 speakers (with subwoofer)350No
Navigation system600Yes
Voice control for nav and audio100No
Traffic information25Yes
HD radio50Yes
Total Requested172556%
Total Not Requested135044%

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