The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,170 Kia Optima SX | |||||
Difference: $13,295 | |||||
Lowest Total Invoice: $32,646 Kia Optima SX | |||||
Difference: $12,966 | |||||
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Model Year | 2014 | 2014 | 2018 | 2018 | 2018 |
Model | XC70 | XC70 | Optima | Optima | Optima |
Trim | 3.2 | T6 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $34,500 | $40,950 | $30,990 | $35,210 | $30,500 |
Base Invoice | $32,430 | $38,493 | $28,752 | $32,743 | $28,380 |
Platinum Package | 7,450 | 4,700 | |||
Blind spot warning system | 700 | 700 | |||
Technology Package | 1,500 | 1,500 | 5,000 | 5,250 | 3,000 |
Climate Package | 1,550 | 1,550 | |||
Xenon HID headlights | 800 | 800 | |||
Metallic paint (extra cost) | 550 | 550 | |||
Obstacle detection, rear | 500 | 500 | |||
Universal garage door opener | 350 | 350 | 350 | ||
Cargo mat | 95 | 95 | |||
Remote start | 425 | ||||
Platinum Package | 7,003 | 4,418 | |||
Blind spot warning system | 658 | 658 | |||
Technology Package | 1,410 | 1,410 | 4,618 | 4,831 | 2,727 |
Climate Package | 1,457 | 1,457 | |||
Xenon HID headlights | 752 | 752 | |||
Metallic paint (extra cost) | 517 | 517 | |||
Obstacle detection, rear | 470 | 470 | |||
Universal garage door opener | 291 | 291 | 291 | ||
Cargo mat | 78 | 78 | |||
Remote start | 353 | ||||
Options (change) | 13,050 | 10,300 | 5,445 | 5,695 | 3,775 |
Options (change) | 12,267 | 9,682 | 4,987 | 5,200 | 3,371 |
Destination | 915 | 915 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | 0 | -4,919 | 0 |
Total Price | $48,465 | $52,165 | $37,330 | $36,881 | $35,170 |
Total Invoice | $45,612 | $49,090 | $34,634 | $33,919 | $32,646 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $11,340 | |||||
TrueDelta Adjusted Invoice Difference: $11,118 | |||||
Model Year | 2014 | 2014 | 2018 | 2018 | 2018 |
Model | XC70 | XC70 | Optima | Optima | Optima |
Trim | 3.2 | T6 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 240hp I6 | 300hp I6 | 154hp I4 H | 154hp I4 PiH | 245hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | AWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 650, 12 | 650, 12 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 215/65-16 | 235/50-18 | 215/55-17 | 215/55-17 | 235/45-18 |
Total Price | $48,465 | $52,165 | $37,330 | $36,881 | $35,170 |
Adjustments for Features | -2,630 | -4,330 | -300 | 0 | -675 |
Feature-Adjusted Total Price | $45,835 | $47,835 | $37,030 | $36,881 | $34,495 |
Cost Above Minimum | $0 | $2,000 | $2,535 | $2,386 | $0 |
Total Invoice | $45,612 | $49,090 | $34,634 | $33,919 | $32,646 |
Adjustments for Features | -2,475 | -4,075 | -278 | 0 | -627 |
Feature-Adjusted Total Invoice | $43,137 | $45,015 | $34,356 | $33,919 | $32,019 |
Cost Above Minimum | $0 | $1,878 | $2,337 | $1,900 | $0 |
Model Year | 2014 | 2014 | 2018 | 2018 | 2018 |
Model | XC70 | XC70 | Optima | Optima | Optima |
Trim | 3.2 | T6 | Hybrid EX | Plug-in Hybrid EX | SX |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 | |
AWD | $1700 | ||||
Accessories | |||||
Heated steering wheel | $100 | $100 | $100 | $100 | |
Power liftgate | $350 | $350 | |||
Proximity trunk or liftgate opener | $125 | $125 | $125 | ||
Remote start | $150 | $150 | $150 | ||
Sunshades, second row | $125 | $125 | |||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | ||
Cyclist detection | $25 | $25 | |||
Driver drowsiness monitor | $150 | $150 | |||
Hill descent control | $250 | $250 | |||
Knee airbag, driver | $75 | $75 | $75 | ||
Obstacle detection, front | $150 | $150 | |||
Pedestrian detection | $50 | $50 | |||
Radar- or camera-based collision preparation system | $0 | $0 | |||
Rollover sensor | $50 | $50 | $50 | ||
Security status communicator | $50 | $50 | |||
Temporary spare tire | $150 | $150 | $150 | ||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Aluminum roof rails | $250 | $250 | |||
Cargo cover | $75 | $75 | |||
Cargo organizer | $100 | $100 | |||
Overhead sunglass holder | $25 | $25 | $25 | ||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | |||
Electrically heated windshield | $250 | $250 | |||
Heated windshield washer nozzles | $15 | $15 | |||
Rain-sensing wipers | $175 | $175 | |||
Rear wiper | $175 | $175 | |||
Variable intermittent wipers | $75 | $75 | $75 | ||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | |||
Regenerative braking | $0 | $0 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Black exterior trim (optional) | $0 | ||||
Body kit | $0 | $0 | |||
Bodyside cladding (gray/black) | $250 | $250 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | |||
Laminated front side windows | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | |||
Rear spoiler | $200 | ||||
Sunroof | $900 | $900 | |||
Wheel-lip moldings | $75 | $75 | |||
Infotainment | |||||
Android Auto support | $100 | $100 | $100 | ||
App support | $0 | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | $100 | ||
CD player | $125 | $125 | |||
DVD-compatible player | $0 | $0 | |||
MP3-compatible player | $50 | $50 | |||
SMS text-to-speech reader | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | ||
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | $25 | ||
Detailed driving style feedback | $100 | $100 | |||
Fog light, rear | $100 | $100 | |||
Fog lights | $125 | $125 | $125 | ||
Headlight washers | $50 | $50 | |||
Large color reconfigurable instrument cluster display | $250 | $250 | |||
Large energy flow and fuel economy display | $25 | $25 | |||
LED headlights | $1000 | $1000 | $1000 | ||
Mirror tilt-down in reverse | $25 | $25 | |||
Power-folding mirrors | $50 | $50 | $50 | ||
Road sign information | $75 | $75 | |||
Xenon HID headlights | $500 | $500 | |||
Seats and Interior Trim | |||||
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Door sill trim plates | $100 | $100 | |||
Folding passenger seat | $150 | $150 | |||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | $200 | |
Leather door panel trim | $250 | $250 | |||
Manual lumbar adjuster, driver seat | $50 | $50 | |||
Manual lumbar adjuster, passenger seat | $50 | $50 | |||
Manual recliner, second row seats | $75 | $75 | |||
Metal pedals | $75 | ||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | ||
Power-folding headrests, second row seats | $50 | $50 | |||
Wood trim | $300 | $300 | |||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | ||||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | ||||
Raised heavy-duty suspension | $0 | $0 | |||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $8,455 | $10,155 | $6,125 | $5,825 | $6,500 |
Value of Feature Adjustments | $2,630 | $4,330 | $300 | $0 | $675 |
Value of Feature Adjustments | -2,475 | -4,075 | -278 | 0 | -627 |
Model Year | 2014 | 2018 |
Model | XC70 | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 110.8 in | 110.4 in |
Length | 190.5 in | 191.1 in |
Width | 75.8 in | 73.2 in |
Height | 63.1 in | 57.7 in |
Curb Weight | 4,093 lb. | 3,220 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 38.7 in | 39.8 in |
Row 1 Shoulder Room | 57.4 in | 58.1 in |
Row 1 Hip Room | 54.8 in | 56.0 in |
Row 1 Legroom | 41.9 in | 45.5 in |
Row 2 Headroom | 38.6 in | 37.8 in |
Row 2 Shoulder Room | 56.5 in | 56.4 in |
Row 2 Hip Room | 55.1 in | 56.0 in |
Row 2 Legroom | 34.6 in | 35.6 in |
Cargo Volume, Minimum | 33.3 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 72.0 ft3 | 15.9 ft3 |
Platinum Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Surround sound | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Interior ambient lighting | 150 | Yes |
Dynaudio, 650W, 12 speakers | 350 | No |
Folding passenger seat | 150 | No |
Universal garage door opener | 100 | Yes |
Rearview camera | 200 | Yes |
Power liftgate | 350 | No |
Compass | 0 | Yes |
Cargo organizer | 100 | No |
Power-folding headrests, second row seats | 50 | No |
Wood trim | 300 | No |
Leather seating surfaces | 900 | Yes |
Sunroof | 900 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Manual lumbar adjuster, passenger seat | 50 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Deep-tinted rear windows | 275 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 50 | Yes |
Upholstered door panels, leather | 250 | No |
Large color reconfigurable instrument cluster display | 250 | No |
Remote start | 150 | Yes |
Proximity key | 250 | Yes |
Security status communicator | 50 | No |
Total Requested | 4125 | 66% |
Total Not Requested | 2125 | 34% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Road sign information | 75 | No |
Pedestrian detection | 50 | No |
Cyclist detection | 25 | No |
Total Requested | 1500 | 83% |
Total Not Requested | 300 | 17% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Heated windshield | 250 | No |
Total Requested | 500 | 58% |
Total Not Requested | 365 | 42% |
Platinum Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Surround sound | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Interior ambient lighting | 150 | Yes |
Dynaudio, 650W, 12 speakers | 350 | No |
Folding passenger seat | 150 | No |
Universal garage door opener | 100 | Yes |
Rearview camera | 200 | Yes |
Power liftgate | 350 | No |
Compass | 0 | Yes |
Cargo organizer | 100 | No |
Power-folding headrests, second row seats | 50 | No |
Total Requested | 1425 | 59% |
Total Not Requested | 1000 | 41% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Radar- or camera-based collision preparation system | 0 | No |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Driver drowsiness monitor | 150 | No |
Automatic braking, high-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Road sign information | 75 | No |
Pedestrian detection | 50 | No |
Cyclist detection | 25 | No |
Total Requested | 1500 | 83% |
Total Not Requested | 300 | 17% |
Climate Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Heated steering wheel | 100 | Yes |
Heated windshield washer nozzles | 15 | No |
Automatic air recirculation | 100 | No |
Heated windshield | 250 | No |
Total Requested | 500 | 58% |
Total Not Requested | 365 | 42% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | Yes |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Auto-dimming rearview mirror | 150 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 3150 | 53% |
Total Not Requested | 2825 | 47% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Heated second row seats | 200 | Yes |
Steering-linked headlights | 150 | Yes |
Sunshades, second row | 125 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | Yes |
Blind spot warning system | 200 | Yes |
LED headlights | 1000 | No |
Cross-traffic warning, rear | 100 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Cooled or ventilated front seats | 300 | No |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Total Requested | 3000 | 52% |
Total Not Requested | 2825 | 48% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Surround sound | 250 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Navigation system | 600 | Yes |
Total Requested | 2725 | 89% |
Total Not Requested | 350 | 11% |