The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $27,350 Kia Optima EX | ||||||
Difference: $4,125 | ||||||
Lowest Total Invoice: $25,508 Kia Optima EX | ||||||
Difference: $3,791 | ||||||
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Model Year | 2018 | 2018 | 2018 | 2018 | 2014 | 2014 |
Model | Optima | Optima | Optima | Optima | Transit Connect | Transit Connect |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | XLT | Titanium |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. | 4dr Minivan, ext. |
Base Price | $25,600 | $30,990 | $35,210 | $30,500 | $26,525 | $29,000 |
Base Invoice | $23,902 | $28,752 | $32,743 | $28,380 | $24,735 | $27,043 |
Universal garage door opener | 350 | 350 | ||||
Cargo tray | 80 | 80 | 80 | 80 | 95 | |
Remote start | 425 | 425 | 345 | 345 | ||
Navigation Package | 1,165 | 840 | ||||
Leather Package | 1,550 | |||||
Automatic climate control, front | 275 | |||||
Automatic headlights | 125 | |||||
Obstacle detection, rear | 295 | 295 | ||||
Power-folding mirrors | 180 | |||||
Alloy wheels | 495 | |||||
Universal garage door opener | 291 | 291 | ||||
Cargo tray | 67 | 67 | 67 | 67 | 81 | |
Remote start | 353 | 353 | 293 | 293 | ||
Navigation Package | 994 | 716 | ||||
Leather Package | 1,322 | |||||
Automatic climate control, front | 234 | |||||
Automatic headlights | 107 | |||||
Obstacle detection, rear | 252 | 252 | ||||
Power-folding mirrors | 153 | |||||
Alloy wheels | 422 | |||||
Options (change) | 855 | 430 | 80 | 505 | 4,525 | 1,480 |
Options (change) | 711 | 358 | 67 | 420 | 3,858 | 1,261 |
Destination | 895 | 895 | 895 | 895 | 995 | 995 |
Gas Tax | 0 | 0 | -4,919 | 0 | 0 | 0 |
Total Price | $27,350 | $32,315 | $31,266 | $31,900 | $32,045 | $31,475 |
Total Invoice | $25,508 | $30,005 | $28,786 | $29,695 | $29,588 | $29,299 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $2,605 | ||||||
TrueDelta Adjusted Invoice Difference: $2,376 | ||||||
Model Year | 2018 | 2018 | 2018 | 2018 | 2014 | 2014 |
Model | Optima | Optima | Optima | Optima | Transit Connect | Transit Connect |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | XLT | Titanium |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. | 4dr Minivan, ext. |
Engine | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 169hp I4 | 169hp I4 |
Transmission | T6 | T6 | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | ?, 6 | ?, 6 | ?, 6 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 215/55-16 | 215/55-16 |
Total Price | $27,350 | $32,315 | $31,266 | $31,900 | $32,045 | $31,475 |
Adjustments for Features | -15 | -400 | 0 | -3,815 | -1,325 | -1,535 |
Feature-Adjusted Total Price | $27,335 | $31,915 | $31,266 | $28,085 | $30,720 | $29,940 |
Cost Above Minimum | $0 | $4,580 | $3,931 | $750 | $780 | $0 |
Total Invoice | $25,508 | $30,005 | $28,786 | $29,695 | $29,588 | $29,299 |
Adjustments for Features | -14 | -371 | 0 | -3,551 | -1,223 | -1,429 |
Feature-Adjusted Total Invoice | $25,494 | $29,634 | $28,786 | $26,144 | $28,365 | $27,870 |
Cost Above Minimum | $0 | $4,140 | $3,292 | $650 | $495 | $0 |
Model Year | 2018 | 2018 | 2018 | 2018 | 2014 | 2014 |
Model | Optima | Optima | Optima | Optima | Transit Connect | Transit Connect |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | XLT | Titanium |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Minivan, ext. | 4dr Minivan, ext. |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | $1100 |
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Heated steering wheel | $100 | $100 | ||||
Proximity key | $250 | $250 | $250 | $250 | ||
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | ||
Remote start | $150 | $150 | $150 | $150 | ||
Universal garage door opener | $100 | $100 | ||||
Brakes, Airbags, and Other Safety | ||||||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | ||
Blind spot warning system | $200 | $200 | ||||
Cross-traffic warning, rear | $100 | $100 | ||||
Curve control | $50 | $50 | ||||
Full-size spare tire | $225 | $225 | ||||
Knee airbag, driver | $75 | $75 | $75 | $75 | ||
Obstacle detection, rear | $250 | $250 | $250 | $250 | ||
Safety key | $5 | $5 | ||||
Side curtain airbags | $350 | $350 | $350 | $350 | ||
Side curtain airbags, three rows | $500 | $500 | ||||
Temporary spare tire | $150 | |||||
Torque vectoring, brake-based | $100 | $100 | ||||
Cargo Management | ||||||
Cargo mat | $40 | $40 | ||||
Cargo tray | $40 | $40 | $40 | $40 | $40 | |
Climate Control | ||||||
Interior air filter | $0 | $0 | $0 | $0 | ||
Rain-sensing wipers | $175 | $175 | ||||
Rear air vents | $100 | $100 | $100 | $100 | ||
Rear air vents with manual controls | $150 | $150 | ||||
Rear HVAC unit | $400 | $400 | ||||
Rear wiper | $175 | $175 | ||||
Variable intermittent wipers | $75 | $75 | $75 | $75 | ||
Engine / Motor | ||||||
10 kWh battery pack | $0 | |||||
3.3 kW onboard charger | $0 | |||||
Automatic start / stop | $150 | $150 | ||||
Exterior | ||||||
Active grille shutters | $0 | $0 | ||||
Black exterior trim (optional) | $0 | |||||
Body kit | $0 | $0 | ||||
Bodyside moldings | $75 | $75 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | ||||
Deep-tinted rear windows | $275 | $275 | ||||
Laminated front side windows | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | |||||
Panoramic sunroof | $1200 | |||||
Rear spoiler | $200 | |||||
Infotainment | ||||||
Android Auto support | $100 | $100 | $100 | $100 | ||
App support | $0 | $0 | $0 | $0 | ||
Apple CarPlay support | $100 | $100 | $100 | $100 | ||
CD player | $125 | $125 | ||||
HD radio | $50 | $50 | $50 | $50 | ||
MP3-compatible player | $50 | $50 | ||||
Navigation system | $600 | $600 | $600 | $600 | ||
Navigation, turn-by-turn | $25 | $25 | ||||
SD Card slot | $25 | $25 | ||||
Surround sound | $250 | $250 | ||||
Traffic + travel information | $25 | $25 | ||||
Traffic information | $25 | $25 | ||||
Voice control for nav and audio | $100 | $100 | $100 | $100 | ||
Wi-Fi hotspot capability | $0 | $0 | ||||
Instruments, Lights, and Mirrors | ||||||
Approach detection | $25 | $25 | $25 | $25 | ||
Compass | $0 | $0 | $0 | $0 | ||
Conversation mirror | $25 | $25 | ||||
Detailed driving style feedback | $100 | $100 | ||||
Fog lights | $125 | $125 | $125 | |||
Illuminated visor mirror, driver | $50 | $50 | $50 | $50 | ||
Illuminated visor mirror, passenger | $50 | $50 | $50 | $50 | ||
Interior ambient lighting | $150 | |||||
Large energy flow and fuel economy display | $25 | $25 | ||||
LED headlights | $1000 | |||||
Outside temperature display | $50 | $50 | $50 | $50 | ||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||
Spotter mirror(s) | $50 | $50 | ||||
Steering-linked fog lights | $50 | |||||
Steering-linked headlights | $150 | |||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | ||
Visor mirror, driver | $10 | $10 | ||||
Visor mirror, passenger | $10 | $10 | ||||
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | |||||
Floor mats, second row (optional) | $0 | |||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Folding third row seats | $600 | $600 | ||||
Heated front seats | $200 | $200 | $200 | $200 | $200 | |
Manual fore-aft adjuster, third row seats | $75 | $75 | ||||
Manual height adjuster, passenger seat | $50 | $50 | $50 | |||
Manual lumbar adjuster, driver seat | $50 | $50 | ||||
Manual lumbar adjuster, passenger seat | $50 | $50 | ||||
Manual recliner, third row seats | $125 | $125 | ||||
Memory system, driver seat | $200 | $200 | $200 | $200 | ||
Metal pedals | $75 | |||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | ||
Power fore-aft adjuster, passenger seat | $100 | |||||
Power height adjuster, passenger seat | $100 | |||||
Power lumbar adjuster, passenger seat | $100 | |||||
Power recliner, passenger seat | $100 | |||||
Power tilt adjuster, driver seat | $100 | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | |||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | $200 | ||||
Machined alloy wheels | $350 | |||||
Performance steering system (optional) | $0 | |||||
Sport suspension (upgrade) | $0 | |||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | |||||
Total Value of Features | $5,180 | $5,565 | $5,165 | $8,980 | $6,490 | $6,700 |
Value of Feature Adjustments | $15 | $400 | $0 | $3,815 | $1,325 | $1,535 |
Value of Feature Adjustments | -14 | -371 | 0 | -3,551 | -1,223 | -1,429 |
Model Year | 2018 | 2014 |
Model | Optima | Transit Connect |
Body | 4dr Sedan | 4dr Minivan, ext. |
Wheelbase | 110.4 in | 120.6 in |
Length | 191.1 in | 189.7 in |
Width | 73.2 in | 72.2 in |
Height | 57.7 in | 72.0 in |
Curb Weight | 3,220 lb. | 3,980 lb. |
Fuel Capacity | 18.5 gal. | 15.8 gal. |
Row 1 Headroom | 39.8 in | 46.9 in |
Row 1 Shoulder Room | 58.1 in | 57.7 in |
Row 1 Hip Room | 56.0 in | 54.6 in |
Row 1 Legroom | 45.5 in | 40.3 in |
Row 2 Headroom | 37.8 in | 45.1 in |
Row 2 Shoulder Room | 56.4 in | 58.5 in |
Row 2 Hip Room | 56.0 in | 58.5 in |
Row 2 Legroom | 35.6 in | 37.6 in |
Row 3 Headroom | 0.0 in | 41.3 in |
Row 3 Shoulder Room | 0.0 in | 56.3 in |
Row 3 Hip Room | 0.0 in | 47.0 in |
Row 3 Legroom | 0.0 in | 35.0 in |
Cargo Volume, Minimum | 15.9 ft3 | 19.8 ft3 |
Cargo Volume, Behind R2 | 15.9 | 58.9 ft3 |
Cargo Volume, Maximum | 15.9 | 104.2 ft3 |
Automatic climate control, front | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Dual-zone climate control | 125 | Yes |
Total Requested | 325 | 100% |
Total Not Requested | 0 | 0% |
Automatic headlights | ||
Feature | Value | Requested? |
Automatic headlights | 125 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Rain-sensing wipers | 100 | No |
Total Requested | 275 | 73% |
Total Not Requested | 100 | 27% |
Alloy wheels | ||
Feature | Value | Requested? |
Alloy wheels | 350 | Yes |
Wheel locks | 25 | No |
Total Requested | 350 | 93% |
Total Not Requested | 25 | 7% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Satellite radio | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
SD Card slot | 25 | No |
Wi-Fi hotspot capability | 0 | No |
A/V input jacks | 25 | No |
Compass | 0 | Yes |
Unbranded, 6 speakers | 350 | No |
Traffic + travel information | 25 | No |
Navigation, turn-by-turn | 25 | No |
Voice control for external devices | 0 | Yes |
SMS text-to-speech reader | 25 | Yes |
USB port | 25 | Yes |
Vehicle health reports | 0 | Yes |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Bluetooth cell phone link | 100 | Yes |
Total Requested | 1150 | 72% |
Total Not Requested | 450 | 28% |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 50 | Yes |
Power recliner, driver seat | 100 | Yes |
Manual lumbar adjuster, passenger seat | 50 | Yes |
Total Requested | 1200 | 100% |
Total Not Requested | 0 | 0% |
Navigation Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Satellite radio | 200 | Yes |
Voice control for nav and audio | 75 | Yes |
HD radio | 50 | Yes |
SD Card slot | 25 | No |
Wi-Fi hotspot capability | 0 | No |
A/V input jacks | 25 | No |
Traffic + travel information | 25 | No |
Navigation, turn-by-turn | 25 | No |
Total Requested | 925 | 90% |
Total Not Requested | 100 | 10% |