Audi A6 Audi A6 2012 BMW 7-Series BMW 7-Series 2018

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Audi A6 vs. BMW 7-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Audi A6 vs. BMW 7-Series Invoice Comparison

Lowest Total Price: $65,380

Audi A6 3.0T   
Difference: $25,165

Lowest Total Invoice: $60,866

Audi A6 3.0T   
Difference: $24,034

Calculate Payments

  Down Payment Interest Rate Term
Model Year20122018201820182018201820182018
ModelA67-Series7-Series7-Series7-Series7-Series7-Series7-Series
Trim3.0T740i740i M Sport740e iPerformance740e iPerformance M Sport750iM760iAlpina B7
Body4dr Sedan4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Base Price $49,900 $83,100 $86,500 $90,700 $94,100 $96,400 $156,700 $138,800
Base Invoice $46,408 $77,965 $81,095 $85,030 $88,160 $90,330 $146,410 $129,765
Innovation Package 5,800              
Prestige Package 6,880              
Sport Package 1,000              
Cold Weather Package 450 400 400 400 400 400    
Metallic paint (extra cost) 475              
Driver Assistance Plus II   1,700 1,700 1,700 1,700 1,700 1,700 1,700
Driver Assistance Plus   1,900 1,900 1,900 1,900 1,900   1,900
Night vision   2,300 2,300 2,300 2,300 2,300 2,300 2,300
Temporary spare tire   150 150   150 150    
Innovation Package 5,394              
Prestige Package 6,398              
Sport Package 930              
Cold Weather Package 418 370 370 370 370 370    
Metallic paint (extra cost) 443              
Driver Assistance Plus II   1,565 1,565 1,565 1,565 1,565 1,565 1,565
Driver Assistance Plus   1,750 1,750 1,750 1,750 1,750   1,750
Night vision   2,115 2,115 2,115 2,115 2,115 2,115 2,115
Temporary spare tire   140 140   140 140    
Options (change) 14,605 6,450 6,450 6,300 6,450 6,450 4,000 5,900
Options (change) 13,583 5,940 5,940 5,800 5,940 5,940 3,680 5,430
Destination 875 995 995 995 995 995 995 995
Gas Tax 0 0 0 -4,668 -4,668 0 1,700 0
Total Price $65,380 $90,545 $93,945 $93,327 $96,877 $103,845 $163,395 $145,695
Total Invoice $60,866 $84,900 $88,030 $87,157 $90,427 $97,265 $152,785 $136,190

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Audi A6 vs. BMW 7-Series

Lowest Adjusted Price and Invoice: Audi A6 3.0T
TrueDelta Adjusted Price Difference: $21,190
TrueDelta Adjusted Invoice Difference: $20,307
Model Year20122018201820182018201820182018
ModelA67-Series7-Series7-Series7-Series7-Series7-Series7-Series
Trim3.0T740i740i M Sport740e iPerformance740e iPerformance M Sport750iM760iAlpina B7
Body4dr Sedan4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Engine310hp V6320hp I6320hp I6255hp I4 PiH255hp I4 PiH445hp V8601hp V12600hp V8
TransmissionT8T8T8T8T8T8T8T8
DrivetrainAWDRWDRWDAWDAWDRWDAWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)630, 14600, 16600, 16600, 16600, 16600, 16600, 16600, 16
Tire (rear if not all the same)245/45-18245/50-18245/45-19245/50-18245/45-19245/45-19245/40-20255/40-20
Total Price$65,380$90,545$93,945$93,327$96,877$103,845$163,395$145,695
Adjustments for Features0-3,975-3,850-5,725-5,850-5,075-13,825-11,950
Feature-Adjusted Total Price$65,380$86,570$90,095$87,602$91,027$98,770$149,570$133,745
Cost Above Minimum$0$0$3,525$1,032$4,457$12,200$63,000$47,175
Total Invoice$60,866$84,900$88,030$87,157$90,427$97,265$152,785$136,190
Adjustments for Features0-3,727-3,608-5,347-5,461-4,753-12,927-11,170
Feature-Adjusted Total Invoice$60,866$81,173$84,422$81,810$84,966$92,512$139,858$125,020
Cost Above Minimum$0$0$3,249$637$3,793$11,339$58,685$43,847

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Features Comparison: Audi A6 vs. BMW 7-Series

Model Year20122018201820182018201820182018
ModelA67-Series7-Series7-Series7-Series7-Series7-Series7-Series
Trim3.0T740i740i M Sport740e iPerformance740e iPerformance M Sport750iM760iAlpina B7
Body4dr Sedan4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.4dr Sedan, ext.
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300$1300$1300$1300$1300$1300
AWD$1700  $1700$1700 $1700$1700
RWD $0$0  $0  
Accessories 
Adaptive cruise control, all-speed$850       
Adaptive cruise control, all-speed, road sign aware $1000$1000$1000$1000$1000$1000$1000
Display key $50$50$50$50$50$50$50
Hands-free trunk or liftgate $100$100$100$100$100$100$100
Low-speed semi-autonomous driving $100$100$100$100$100$100$100
Power door closers $300$300$300$300$300$300$300
Power trunk closer $350$350$350$350$350$350$350
Remote app $25$25$25$25$25$25$25
Remote climate control   $25$25   
Remote window/roof operation $15$15$15$15$15$15$15
Semi-automated parking system $500$500$500$500$500$500$500
Sunshade, rear, power $225$225$225$225$225$225$225
Sunshades, second row, power      $225$225
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats $0$0$0$0$0$0$0
Animal detection, night $50$50$50$50$50$50$50
Around view cameras $500$500$500$500$500$500$500
Automatic braking, high-speed or partial $200$200$200$200$200$200$200
Collision preparation system, rear$100       
Cross-traffic warning, rear $100$100$100$100$100$100$100
Driver drowsiness monitor $150$150$150$150$150$150$150
Hill descent control   $250$250 $250$250
Lane departure warning $200$200$200$200$200$200$200
Lane keeping assist $400$400$400$400$400$400$400
Pedestrian detection $50$50$50$50$50$50$50
Rearview camera$200       
Side collision intervention $200$200$200$200$200$200$200
Temporary spare tire$150$150$150 $150$150  
Tires, run-flat $150$150$150$150$150$150 
Wide-view front camera $150$150$150$150$150$150$150
Cargo Management 
Air-conditioned storage compartment $50$50$50$50$50$50$50
Cargo net$40       
Ski sack $50$50$50$50$50$50$50
Climate Control 
Electric A/C (optional)   $0$0   
Electric heater (optional)   $0$0   
Wiper de-icer $25$25$25$25$25$25$25
Engine / Motor 
3.6 kW onboard charger   $0$0   
9 kWh battery pack   $0$0   
Automatic start / stop $150$150$150$150$150$150$150
Dual-mode exhaust, switchable      $500 
Raised top speed limiter      $0$0
Regenerative braking$0$0$0 $0   
Exterior 
Active grille shutters $0$0$0$0$0$0$0
Black exterior trim (optional)  $0 $0   
Body kit$0       
Laminated front side windows      $200 
Laminated rear side windows      $100 
Painted brake calipers (optional)      $0$0
Panoramic sunroof $1200$1200$1200$1200$1200$1200$1200
Rear spoiler      $200$200
Sunroof$900       
Infotainment 
4G LTE connectivity $0$0$0$0$0$0$0
App support $0$0$0$0$0$0$0
Apple CarPlay support      $100 
CD changer, remote$200       
Concierge Services - 3 year subscription $150$150$150$150$150$150$150
Gesture control system $100$100$100$100$100$100$100
iPod integration$100       
Navigation map updates, three years $0$0$0$0$0$0$0
S Voice support $0$0$0$0$0$0$0
Satellite radio$200       
Satellite radio - one year subscription $250$250$250$250$250$250$250
Siri Eyes Free support $0$0$0$0$0 $0
SMS text-to-speech reader $25$25$25$25$25$25$25
Telematics service, such as OnStar $200$200$200$200$200$200$200
Text dictation $50$50$50$50$50$50$50
USB port $25$25$25$25$25$25$25
Voice control for external devices $0$0$0$0$0$0$0
Voice recorder $0$0$0$0$0$0$0
Wireless charging station $75$75$75$75$75$75$75
Instruments, Lights, and Mirrors 
Auto-dimming headlights $200$200$200$200$200$200$200
Auto-dimming passenger-side mirror$75       
Fog light, rear$100       
Fog lights $125 $125 $125 $125
Head-up display (HUD)$350    $350$350$350
Headlight washers $50$50$50$50$50$50$50
Illuminated vanity mirrors, rear seat $100$100$100$100$100$100$100
Interior ambient lighting$150       
Interior ambient lighting, configurable $150$150$150$150$150$150$150
Large color reconfigurable instrument cluster display $250$250$250$250$250$250$250
Large energy flow and fuel economy display   $25$25   
Seats and Interior Trim 
Ceramic controls      $0$0
Cooled or ventilated front seats$300     $300$300
Cooled or ventilated second row seats      $200 
Door sill trim plates $100$100$100$100$100  
Folding second row seats$300       
Illuminated door sill trim plates$200     $200$200
Leather door panel trim $250$250$250$250$250$250$250
Massage, driver seat      $100$100
Massage, passenger seat      $100$100
Memory system, passenger seat     $150$150$150
Power 4-way lumbar adjuster, second row seats      $225 
Power headrest height adjuster, driver seat $50$50$50$50$50$50$50
Power headrest height adjuster, passenger seat $50$50$50$50$50$50$50
Power headrest height adjuster, second row seats      $75 
Power recliner, second row seats      $150 
Power seatback bolsters, driver seat     $100$100$100
Power seatback bolsters, passenger seat     $100$100$100
Power thigh support length adjuster, driver seat     $100$100$100
Power thigh support length adjuster, passenger seat     $100$100$100
Power tilt adjuster, second row seats      $150 
Power upper seatback recliner, driver seat     $100$100$100
Power upper seatback recliner, passenger seat     $100$100$100
Power upper seatback recliner, second row seats      $150 
Upholstered instrument panel $300$300$300$300$300  
Upholstered instrument panel, leather      $1000$1000
Suspension, Wheels, and Tires 
Active stabilizer bars      $500$500
Active steering      $1000$1000
Adaptive dampers - electrical $500$500$500$500$500$500$500
Camera-linked adaptive suspension      $500$500
Rear air springs, auto-leveling $350$350$350$350$350$350$350
Rear wheel steering      $1500$1500
Sport suspension (upgrade)$0     $0$0
Transmission 
Launch control $100$100 $100$100$100$100
Total Value of Features$7,215$11,190$11,065$12,940$13,065$12,290$21,040$19,165
Value of Feature Adjustments$0$3,975$3,850$5,725$5,850$5,075$13,825$11,950
Value of Feature Adjustments0-3,727-3,608-5,347-5,461-4,753-12,927-11,170

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Specifications Comparison: Audi A6 vs. BMW 7-Series

Model Year20122018
ModelA67-Series
Body4dr Sedan4dr Sedan, ext.
Wheelbase114.7 in126.4 in
Length193.9 in206.6 in
Width73.8 in74.8 in
Height57.8 in58.2 in
Curb Weight3,683 lb.4,226 lb.
Fuel Capacity19.8 gal.20.6 gal.
Row 1 Headroom37.2 in39.9 in
Row 1 Shoulder Room57.5 in61.2 in
Row 1 Legroom41.3 in41.4 in
Row 2 Headroom37.8 in38.9 in
Row 2 Shoulder Room56.3 in61.0 in
Row 2 Legroom37.4 in44.4 in
Cargo Volume14.1 ft318.2 ft3

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Option Package Details
Audi A6 3.0T

Innovation Package
FeatureValueRequested?
Night vision1750Yes
Head-up display (HUD)350Yes
LED headlights500Yes
Pedestrian detection, night50Yes
Radar- or camera-based collision preparation system0Yes
Adaptive cruise control, all-speed700Yes
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Power-folding mirrors50Yes
Blind spot warning system200Yes
Collision preparation system, rear only100No
Total Requested400098%
Total Not Requested1002%
Prestige Package
FeatureValueRequested?
Tilt/telescoping steering wheel, power100Yes
Cooled or ventilated front seats300Yes
Steering-linked headlights150Yes
Body kit0No
Surround sound250Yes
Interior lights, additional0No
Cornering lights50Yes
Proximity key250Yes
Sport front fascia (optional)0No
Rear dual-zone climate control125Yes
Sport rear fascia, e.g. diffuser (optional)0No
Illuminated door sill trim plates100Yes
Bose, 630W, 14 speakers (with subwoofer)350No
Navigation system600Yes
Handwriting recognition200Yes
CD changer, remote200No
Xenon HID headlights500Yes
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Auto-dimming driver-side mirror75Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Auto-dimming passenger-side mirror75No
HD radio50Yes
Media drive, large15Yes
Traffic + travel information25Yes
In-vehicle Internet150Yes
Wi-Fi hotspot50Yes
245/45HR18 tires400No
Total Requested369078%
Total Not Requested102522%
Sport Package
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Steering-wheel-mounted transmission controls100Yes
245/45HR18 tires400No
Total Requested35047%
Total Not Requested40053%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Total Requested300100%
Total Not Requested00%

Option Package Details
BMW 7-Series 740i

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50No
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested180095%
Total Not Requested1005%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200No
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested60032%
Total Not Requested130068%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%

Option Package Details
BMW 7-Series 740i M Sport

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50No
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested180095%
Total Not Requested1005%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200No
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested60032%
Total Not Requested130068%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%

Option Package Details
BMW 7-Series 740e iPerformance

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50No
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested180095%
Total Not Requested1005%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200No
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested60032%
Total Not Requested130068%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%

Option Package Details
BMW 7-Series 740e iPerformance M Sport

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50No
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested180095%
Total Not Requested1005%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200No
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested60032%
Total Not Requested130068%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%

Option Package Details
BMW 7-Series 750i

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50No
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested180095%
Total Not Requested1005%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200No
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested60032%
Total Not Requested130068%
Cold Weather Package
FeatureValueRequested?
Heated second row seats200Yes
Heated steering wheel100Yes
Ski sack50No
Total Requested30086%
Total Not Requested5014%

Option Package Details
BMW 7-Series M760i

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50No
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested180095%
Total Not Requested1005%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%

Option Package Details
BMW 7-Series Alpina B7

Night vision
FeatureValueRequested?
Night vision1750Yes
Headlight washers50No
Pedestrian detection, night50Yes
Animal detection, night50No
Total Requested180095%
Total Not Requested1005%
Driver Assistance Plus II
FeatureValueRequested?
Radar- or camera-based collision preparation system0Yes
Automatic braking, high-speed or partial200No
Lane keeping assist400No
Adaptive cruise control, all-speed, road sign aware850No
Low-speed semi-autonomous driving100No
Side collision intervention200No
Total Requested00%
Total Not Requested1750100%
Driver Assistance Plus
FeatureValueRequested?
Semi-automated parking system500No
Cross-traffic warning, rear100No
Blind spot warning system200Yes
Around view cameras300No
Wide-view front camera150No
Speed limit information0No
Lane departure warning200No
Automatic braking, low-speed200Yes
Forward collision warning200Yes
Pedestrian detection50No
Total Requested60032%
Total Not Requested130068%

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