The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,795 Kia Optima SX | |||
Difference: $37,625 | |||
Lowest Total Invoice: $32,335 Kia Optima SX | |||
Difference: $35,083 | |||
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Model Year | 2013 | 2013 | 2018 |
Model | A7 / S7 | A7 / S7 | Optima |
Trim | A7 3.0T | S7 4.0 TFSI | SX |
Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
Base Price | $60,100 | $78,800 | $30,500 |
Base Invoice | $55,894 | $73,284 | $28,380 |
Sport Package | 1,000 | ||
Prestige Package | 6,050 | ||
Driver Assistance Package | 2,500 | 2,500 | |
LED headlights | 1,400 | 1,400 | |
Metallic paint (extra cost) | 475 | 475 | |
Universal garage door opener | 350 | ||
Technology Package | 3,000 | ||
Cargo net | 50 | ||
Sport Package | 930 | ||
Prestige Package | 5,627 | ||
Driver Assistance Package | 2,327 | 2,327 | |
LED headlights | 1,302 | 1,302 | |
Metallic paint (extra cost) | 443 | 443 | |
Universal garage door opener | 291 | ||
Technology Package | 2,727 | ||
Cargo net | 42 | ||
Options (change) | 11,425 | 4,375 | 3,400 |
Options (change) | 10,629 | 4,072 | 3,060 |
Destination | 895 | 895 | 895 |
Total Price | $72,420 | $84,070 | $34,795 |
Total Invoice | $67,418 | $78,251 | $32,335 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $34,110 | |||
TrueDelta Adjusted Invoice Difference: $31,811 | |||
Model Year | 2013 | 2013 | 2018 |
Model | A7 / S7 | A7 / S7 | Optima |
Trim | A7 3.0T | S7 4.0 TFSI | SX |
Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
Engine | 310hp V6 | 420hp V8 | 245hp I4 |
Transmission | T8 | S7 | T6 |
Drivetrain | AWD | AWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 14 | 630, 14 | 630, 10 |
Tire (rear if not all the same) | 255/40-19 | 255/40-19 | 235/45-18 |
Total Price | $72,420 | $84,070 | $34,795 |
Adjustments for Features | -3,515 | -5,540 | 0 |
Feature-Adjusted Total Price | $68,905 | $78,530 | $34,795 |
Cost Above Minimum | $0 | $9,625 | $0 |
Total Invoice | $67,418 | $78,251 | $32,335 |
Adjustments for Features | -3,272 | -5,157 | 0 |
Feature-Adjusted Total Invoice | $64,146 | $73,094 | $32,335 |
Cost Above Minimum | $0 | $8,948 | $0 |
Model Year | 2013 | 2013 | 2018 |
Model | A7 / S7 | A7 / S7 | Optima |
Trim | A7 3.0T | S7 4.0 TFSI | SX |
Body | 4dr Hatch | 4dr Hatch | 4dr Sedan |
Transmission and Drivetrain | |||
8-speed manually-shiftable automatic | $1300 | ||
7-speed automated manual | $1200 | ||
6-speed manually-shiftable automatic | $1100 | ||
AWD | $1700 | $1700 | |
FWD | $0 | ||
Accessories | |||
Power liftgate | $350 | $350 | |
Proximity trunk or liftgate opener | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Automatic braking, high-speed or partial | $200 | ||
Collision preparation system, rear | $100 | $100 | |
Cross-traffic warning, rear | $100 | ||
Knee airbag, passenger | $75 | $75 | |
Lane departure warning | $200 | ||
Obstacle detection, front | $150 | $150 | |
Radar- or camera-based collision preparation system | $0 | $0 | |
Vehicle health reports | $0 | ||
Cargo Management | |||
Cargo cover | $75 | $75 | |
Cargo mat | $40 | ||
Overhead sunglass holder | $25 | ||
Rear seat pass-through | $100 | $100 | |
Second-row low console | $100 | $100 | |
Climate Control | |||
Automatic air recirculation | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | |
Rear air vents | $100 | ||
Rear air vents with automatic controls | $250 | $250 | |
Rear dual-zone climate control | $125 | $125 | |
Residual heat | $50 | $50 | |
Variable intermittent wipers | $75 | ||
Drivetrain | |||
Active rear differential | $500 | ||
Engine / Motor | |||
Automatic start / stop | $150 | ||
Dual-mode exhaust, switchable | $500 | ||
Regenerative braking | $0 | $0 | |
Exterior | |||
Black exterior trim (optional) | $0 | ||
Body kit | $0 | $0 | |
Laminated front side windows | $200 | ||
Painted brake calipers (optional) | $0 | ||
Panoramic sunroof | $1200 | ||
Rear spoiler | $200 | ||
Retractable rear spoiler | $400 | $400 | |
Sunroof | $900 | $900 | |
Infotainment | |||
Android Auto support | $100 | ||
App support | $0 | ||
Apple CarPlay support | $100 | ||
CD player | $125 | $125 | |
DVD-compatible player | $0 | $0 | |
Handwriting recognition | $200 | $200 | |
In-vehicle Internet | $150 | $150 | |
iPod integration | $100 | $100 | |
Media drive | $15 | $15 | |
MP3-compatible player | $50 | $50 | |
SMS text-to-speech reader | $25 | ||
Traffic + travel information | $25 | $25 | |
Traffic information | $25 | ||
USB port | $25 | ||
Voice control for external devices | $0 | ||
Wi-Fi hotspot | $50 | $50 | |
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | |
Auto-dimming headlights | $200 | ||
Auto-dimming passenger-side mirror | $75 | $75 | |
Cornering lights | $50 | $50 | |
Fog light, rear | $100 | $100 | |
Fog lights | $125 | ||
Mirror tilt-down in reverse | $25 | $25 | |
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | $300 | |
Illuminated door sill trim plates | $200 | $200 | |
Metal pedals | $75 | $75 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
Power lumbar adjuster, passenger seat | $100 | ||
Wood trim | $300 | $300 | |
Suspension, Wheels, and Tires | |||
Adaptive dampers - electrical | $500 | ||
Air suspension, auto-leveling and height adjustable | $1000 | ||
Alloy wheels | $350 | $350 | |
Machined alloy wheels | $350 | ||
Performance steering system (optional) | $0 | ||
Total Value of Features | $8,805 | $10,830 | $5,290 |
Value of Feature Adjustments | $3,515 | $5,540 | $0 |
Value of Feature Adjustments | -3,272 | -5,157 | 0 |
Model Year | 2013 | 2018 |
Model | A7 / S7 | Optima |
Body | 4dr Hatch | 4dr Sedan |
Wheelbase | 114.7 in | 110.4 in |
Length | 195.6 in | 191.1 in |
Width | 75.2 in | 73.2 in |
Height | 55.9 in | 57.7 in |
Curb Weight | 4,211 lb. | 3,220 lb. |
Fuel Capacity | 19.8 gal. | 18.5 gal. |
Row 1 Headroom | 36.9 in | 39.8 in |
Row 1 Shoulder Room | 57.2 in | 58.1 in |
Row 1 Hip Room | 0.0 in | 56.0 in |
Row 1 Legroom | 41.3 in | 45.5 in |
Row 2 Headroom | 36.6 in | 37.8 in |
Row 2 Shoulder Room | 55.9 in | 56.4 in |
Row 2 Hip Room | 0.0 in | 56.0 in |
Row 2 Legroom | 37.0 in | 35.6 in |
Cargo Volume, Minimum | 24.5 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 56.0 ft3 | 15.9 ft3 |
Sport Package | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
255/40YR19 tires | 400 | No |
Steering-wheel-mounted transmission controls | 100 | Yes |
Total Requested | 350 | 47% |
Total Not Requested | 400 | 53% |
Prestige Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | Yes |
Bose, 630W, 14 speakers (with subwoofer) | 350 | No |
HD radio | 50 | Yes |
Media drive, large | 15 | No |
Traffic + travel information | 25 | No |
In-vehicle Internet | 150 | No |
Wi-Fi hotspot | 50 | No |
Handwriting recognition | 200 | No |
Navigation system | 600 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Rearview camera | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
DVD-compatible player | 0 | No |
Proximity key | 250 | Yes |
Voice control for nav and audio | 100 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
255/40HR19 tires | 400 | No |
Illuminated door sill trim plates | 100 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Steering-linked headlights | 150 | Yes |
Body kit | 0 | No |
Surround sound | 250 | Yes |
Interior lights, additional | 0 | No |
Cornering lights | 50 | No |
Sport front fascia (optional) | 0 | No |
Rear dual-zone climate control | 125 | No |
Sport rear fascia, e.g. diffuser (optional) | 0 | No |
Total Requested | 2150 | 54% |
Total Not Requested | 1865 | 46% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Power-folding mirrors | 50 | Yes |
Blind spot warning system | 200 | Yes |
Collision preparation system, rear only | 100 | No |
Total Requested | 1350 | 93% |
Total Not Requested | 100 | 7% |
Driver Assistance Package | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Forward collision alert | 200 | Yes |
Power-folding mirrors | 50 | Yes |
Blind spot warning system | 200 | Yes |
Collision preparation system, rear only | 100 | No |
Total Requested | 1350 | 93% |
Total Not Requested | 100 | 7% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 2125 | 69% |
Total Not Requested | 950 | 31% |