BMW 3-Series BMW 3-Series 2012 Ford Taurus Ford Taurus 2009

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BMW 3-Series vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Ford Taurus Invoice Comparison

Lowest Total Price: $34,610

Ford Taurus Limited   
Difference: $11,185

Lowest Total Invoice: $31,589

Ford Taurus Limited   
Difference: $10,696

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  Down Payment Interest Rate Term
Model Year201220122009
Model3-Series3-SeriesTaurus
Trim328i335iLimited
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $30,670
Base Invoice $32,290 $39,190 $28,053
Premium Package 3,600    
BMW Assist 650 650  
Technology Package 2,550 2,550  
Metallic paint (extra cost) 550 550  
Folding second row seats 475 475  
Obstacle detection, rear 750 750  
Heated front seats 500 500  
Satellite radio - one year subscription 350 350  
Sunshade, rear, power 575 575  
Leather seating surfaces   1,450  
Navigation system     1,995
Sunshade, rear     225
Sunroof     895
Premium Package 3,275    
BMW Assist 590 590  
Technology Package 2,320 2,320  
Metallic paint (extra cost) 500 500  
Folding second row seats 430 430  
Obstacle detection, rear 685 685  
Heated front seats 455 455  
Satellite radio - one year subscription 320 320  
Sunshade, rear, power 525 525  
Leather seating surfaces   1,320  
Navigation system     1,736
Sunshade, rear     196
Sunroof     779
Options (change) 10,000 7,850 3,115
Options (change) 9,100 7,145 2,711
Destination 895 895 825
Total Price $45,795 $51,145 $34,610
Total Invoice $42,285 $47,230 $31,589

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus Limited
TrueDelta Adjusted Price Difference: $9,730
TrueDelta Adjusted Invoice Difference: $9,353
Model Year201220122009
Model3-Series3-SeriesTaurus
Trim328i335iLimited
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6263hp V6
TransmissionM6M6A6
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9?, 7
Tire (rear if not all the same)225/50-17225/45-18225/55-18
Total Price$45,795$51,145$34,610
Adjustments for Features-1,455-1,7550
Feature-Adjusted Total Price$44,340$49,390$34,610
Cost Above Minimum$0$5,050$0
Total Invoice$42,285$47,230$31,589
Adjustments for Features-1,343-1,6210
Feature-Adjusted Total Invoice$40,942$45,609$31,589
Cost Above Minimum$0$4,667$0

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Features Comparison: BMW 3-Series vs. Ford Taurus

Model Year201220122009
Model3-Series3-SeriesTaurus
Trim328i335iLimited
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
6-speed automatic  $1000
RWD$0$0 
FWD  $0
Accessories 
Hands-free trunk or liftgate$100  
Keyless entry keypad  $50
Power-adjustable pedals  $125
Proximity key$250  
Remote app$25$25 
Remote window/roof operation$15$15 
Sunshade, rear  $125
Sunshade, rear, power$225$225 
Sunshades, second row$125$125 
Tilt steering wheel, manual  $150
Tilt/telescoping steering wheel, manual$250$250 
Universal garage door opener$100 $100
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats$0$0 
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Obstacle detection, front$150$150 
Rollover sensor  $50
Temporary spare tire  $150
Tires, run-flat$150$150 
Vehicle health reports  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo net  $40
Overhead sunglass holder  $25
Climate Control 
Automatic air recirculation$100$100 
Heated windshield washer nozzles$15$15 
Rain-sensing wipers$175$175 
Rear air vents  $100
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Variable intermittent wipers  $75
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Infotainment 
Bluetooth audio streaming$25$25 
CD changer, in-dash  $325
CD player$125$125 
HD radio$50$50 
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Telematics service, such as OnStar$200$200 
Traffic information$25$25 
Instruments, Lights, and Mirrors 
Analog clock  $25
Auto-dimming driver-side mirror$75  
Auto-dimming passenger-side mirror$75  
Compass$0 $0
Head-up display (HUD)$350$350 
Interior ambient lighting$150$150 
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50  
Steering-linked headlights $150 
Turn signals on or near mirrors$25$25 
Xenon HID headlights $500 
Seats and Interior Trim 
Folding passenger seat  $150
Manual lumbar adjuster, driver seat  $50
Manual lumbar adjuster, passenger seat  $50
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power height adjuster, passenger seat$100$100 
Power tilt adjuster, passenger seat$100$100 
Wood trim $300 
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Chrome-clad alloy wheels  $600
Electronic systems calibration selector$200$200 
Total Value of Features$4,870$5,170$3,415
Value of Feature Adjustments$1,455$1,755$0
Value of Feature Adjustments-1,343-1,6210

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Specifications Comparison: BMW 3-Series vs. Ford Taurus

Model Year20122009
Model3-SeriesTaurus
Body4dr Sedan4dr Sedan
Wheelbase110.6 in112.9 in
Length182.5 in200.4 in
Width71.3 in74.5 in
Height56.3 in61.5 in
Curb Weight3,407 lb.3,644 lb.
Fuel Capacity15.8 gal.20.0 gal.
Row 1 Headroom40.3 in39.4 in
Row 1 Shoulder Room55.1 in57.8 in
Row 1 Hip Room0.0 in53.7 in
Row 1 Legroom42.0 in41.3 in
Row 2 Headroom37.7 in38.7 in
Row 2 Shoulder Room55.1 in57.5 in
Row 2 Hip Room0.0 in53.7 in
Row 2 Legroom35.1 in41.3 in
Cargo Volume13.0 ft321.2 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250No
Hands-free trunk or liftgate100No
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75No
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat50No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Total Requested280074%
Total Not Requested100026%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25No
Remote app25No
Total Requested259%
Total Not Requested25091%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70064%
Total Not Requested39036%

Option Package Details
BMW 3-Series 335i

BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25No
Remote app25No
Total Requested259%
Total Not Requested25091%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25No
Media drive, large15No
Total Requested70064%
Total Not Requested39036%

Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Total Requested675100%
Total Not Requested00%

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