BMW 3-Series BMW 3-Series 2012 Ford Taurus Ford Taurus 2012

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BMW 3-Series vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Ford Taurus Invoice Comparison

Lowest Total Price: $43,600

Ford Taurus SHO   
Difference: $3,870

Lowest Total Invoice: $39,866

Ford Taurus SHO   
Difference: $3,949

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122012
Model3-Series3-SeriesTaurus
Trim328i335iSHO
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $38,155
Base Invoice $32,290 $39,190 $35,025
Premium Package 3,600 1,900  
BMW Assist 650 650  
Cold Weather Package 1,350 1,350  
Technology Package 2,550 2,550  
Steering-linked headlights 900    
Metallic paint (extra cost) 550 550  
Obstacle detection, rear 750 750  
Rearview camera 400 400  
Sunshade, rear, power 575 575  
Satellite radio - one year subscription 350 350  
Steering-wheel-mounted transmission controls   500  
Sport Line   1,700  
Package 402A     3,100
Navigation system     1,550
Premium Package 3,275 1,730  
BMW Assist 590 590  
Cold Weather Package 1,230 1,230  
Technology Package 2,320 2,320  
Steering-linked headlights 820    
Metallic paint (extra cost) 500 500  
Obstacle detection, rear 685 685  
Rearview camera 365 365  
Sunshade, rear, power 525 525  
Satellite radio - one year subscription 320 320  
Steering-wheel-mounted transmission controls   475  
Sport Line   1,545  
Package 402A     2,697
Navigation system     1,349
Options (change) 11,675 11,275 4,650
Options (change) 10,630 10,285 4,046
Destination 895 895 795
Total Price $47,470 $54,570 $43,600
Total Invoice $43,815 $50,370 $39,866

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus SHO
TrueDelta Adjusted Price Difference: $5,610
TrueDelta Adjusted Invoice Difference: $5,540
Model Year201220122012
Model3-Series3-SeriesTaurus
Trim328i335iSHO
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6365hp V6
TransmissionM6M6T6
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9390, 12
Tire (rear if not all the same)225/50-17225/45-18255/45-19
Total Price$47,470$54,570$43,600
Adjustments for Features0-475-1,740
Feature-Adjusted Total Price$47,470$54,095$41,860
Cost Above Minimum$0$6,625$0
Total Invoice$43,815$50,370$39,866
Adjustments for Features0-438-1,591
Feature-Adjusted Total Invoice$43,815$49,932$38,275
Cost Above Minimum$0$6,117$0

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Features Comparison: BMW 3-Series vs. Ford Taurus

Model Year201220122012
Model3-Series3-SeriesTaurus
Trim328i335iSHO
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
6-speed manually-shiftable automatic  $1100
RWD$0$0 
AWD  $1700
Accessories 
Hands-free trunk or liftgate$100$100 
Heated steering wheel$100$100 
Keyless entry keypad  $50
Power-adjustable pedals  $125
Remote app$25$25 
Remote window/roof operation$15$15 
Sunshades, second row$125$125 
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats$0$0 
Blind spot warning system  $200
Cross-traffic warning, rear  $100
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Obstacle detection, front$150$150 
Rollover sensor  $50
Safety key  $5
Temporary spare tire  $150
Tires, run-flat$150$150 
Vehicle health reports  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo net  $40
Overhead sunglass holder  $25
Climate Control 
Automatic air recirculation$100$100 
Heated windshield washer nozzles$15$15 
Rear air vents  $100
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Bright-finished exhaust tip(s)$25 $25
Rear spoiler  $200
Infotainment 
DVD-compatible player  $0
Navigation, turn-by-turn  $25
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Surround sound  $250
Telematics service, such as OnStar$200$200 
Traffic + travel information  $25
Traffic information$25$25 
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
Auto-dimming passenger-side mirror$75$75 
Fog lights$125$125 
Head-up display (HUD)$350$350 
Headlight washers$50$50 
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Steering-linked headlights$150$150 
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates $100$100
Manual thigh support length adjuster, driver seat $50 
Manual thigh support length adjuster, passenger seat $50 
Metal pedals  $75
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power fore-aft adjuster, passenger seat$100$100 
Power height adjuster, passenger seat$100$100 
Power lumbar adjuster, driver seat  $100
Power lumbar adjuster, passenger seat  $100
Power seatback bolsters, driver seat $100 
Power seatback bolsters, passenger seat $100 
Power tilt adjuster, passenger seat$100$100 
Synthetic suede inserts in leather seating surfaces  $0
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Sport suspension (upgrade) $0$0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$3,630$4,105$5,370
Value of Feature Adjustments$0$475$1,740
Value of Feature Adjustments0-438-1,591

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Specifications Comparison: BMW 3-Series vs. Ford Taurus

Model Year20122012
Model3-SeriesTaurus
Body4dr Sedan4dr Sedan
Wheelbase110.6 in112.9 in
Length182.5 in202.9 in
Width71.3 in76.2 in
Height56.3 in60.7 in
Curb Weight3,407 lb.4,016 lb.
Fuel Capacity15.8 gal.20.0 gal.
Row 1 Headroom40.3 in39.0 in
Row 1 Shoulder Room55.1 in57.9 in
Row 1 Hip Room0.0 in56.3 in
Row 1 Legroom42.0 in41.9 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.9 in
Row 2 Hip Room0.0 in55.8 in
Row 2 Legroom35.1 in38.1 in
Cargo Volume13.0 ft320.1 ft3

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Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100No
Memory system, driver seat200Yes
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat50No
Total Requested302580%
Total Not Requested77520%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25No
Total Requested5018%
Total Not Requested22582%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100No
Headlight washers50No
Second-row 3-section 3-person split bench150No
Total Requested70070%
Total Not Requested30030%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%

Option Package Details
BMW 3-Series 335i

Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Total Requested132585%
Total Not Requested22515%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25No
Total Requested5018%
Total Not Requested22582%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100No
Headlight washers50No
Second-row 3-section 3-person split bench150No
Total Requested70070%
Total Not Requested30030%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested74068%
Total Not Requested35032%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100No
Total Requested35030%
Total Not Requested80070%

Option Package Details
Ford Taurus SHO

Package 402A
FeatureValueRequested?
Heated second row seats200Yes
Sunshade, rear, power225Yes
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers100Yes
Power-adjustable pedals125No
Auto-dimming headlights200No
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested162552%
Total Not Requested152548%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
HD radio50Yes
Media drive, large15Yes
Total Requested740100%
Total Not Requested00%

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