BMW 3-Series BMW 3-Series 2012 Ford Taurus Ford Taurus 2018

We are 103,000+ car owners sharing real-world car information.

Join Us

BMW 3-Series vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Ford Taurus Invoice Comparison

Lowest Total Price: $47,430

Ford Taurus SHO   
Difference: $1,890

Lowest Total Invoice: $44,888

Ford Taurus SHO   
Difference: $612

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122018
Model3-Series3-SeriesTaurus
Trim328i335iSHO
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $42,770
Base Invoice $32,290 $39,190 $40,418
Premium Package 3,600 1,900  
BMW Assist 650 650  
Technology Package 2,550 2,550  
Driver Assistance Package 1,100 1,100  
Cold Weather Package 1,350 1,350  
Obstacle detection, rear 750 750  
Steering-linked headlights 900    
Metallic paint (extra cost) 550 550  
Rearview camera 400 400  
App support 250 250  
Sunshade, rear, power 575 575  
Semi-automated parking system 500 500  
Satellite radio - one year subscription 350 350  
Steering-wheel-mounted transmission controls   500  
Sport Line   1,700  
Navigation system     795
Driver Assist Package     1,995
Sunroof     995
Premium Package 3,275 1,730  
BMW Assist 590 590  
Technology Package 2,320 2,320  
Driver Assistance Package 1,000 1,000  
Cold Weather Package 1,230 1,230  
Obstacle detection, rear 685 685  
Steering-linked headlights 820    
Metallic paint (extra cost) 500 500  
Rearview camera 365 365  
App support 230 230  
Sunshade, rear, power 525 525  
Semi-automated parking system 455 455  
Satellite radio - one year subscription 320 320  
Steering-wheel-mounted transmission controls   475  
Sport Line   1,545  
Navigation system     755
Driver Assist Package     1,895
Sunroof     945
Options (change) 13,525 13,125 3,785
Options (change) 12,315 11,970 3,595
Destination 895 895 875
Total Price $49,320 $56,420 $47,430
Total Invoice $45,500 $52,055 $44,888

Return to top

While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation BMW 3-Series dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: BMW 3-Series vs. Ford Taurus

Lowest Adjusted Price and Invoice: Ford Taurus SHO
TrueDelta Adjusted Price Difference: $5,790
TrueDelta Adjusted Invoice Difference: $4,303
Model Year201220122018
Model3-Series3-SeriesTaurus
Trim328i335iSHO
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6365hp V6
TransmissionM6M6T6
DrivetrainRWDRWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 9?, 9?, 7
Tire (rear if not all the same)225/50-17225/45-18245/45-20
Total Price$49,320$56,420$47,430
Adjustments for Features0-475-3,900
Feature-Adjusted Total Price$49,320$55,945$43,530
Cost Above Minimum$0$6,625$0
Total Invoice$45,500$52,055$44,888
Adjustments for Features0-438-3,691
Feature-Adjusted Total Invoice$45,500$51,617$41,197
Cost Above Minimum$0$6,117$0

Return to top

Features Comparison: BMW 3-Series vs. Ford Taurus

Model Year201220122018
Model3-Series3-SeriesTaurus
Trim328i335iSHO
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
6-speed manually-shiftable automatic  $1100
RWD$0$0 
AWD  $1700
Accessories 
Adaptive cruise control  $600
Cruise control$150$150 
Hands-free trunk or liftgate$100$100 
Keyless entry keypad  $50
Power-adjustable pedals  $125
Remote app$25$25 
Remote start  $150
Remote window/roof operation$15$15 
Sunshades, second row$125$125 
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
911 assist  $25
Active or whiplash-reducing head restraints, front seats$0$0 
Cross-traffic warning, rear  $100
Curve control  $50
Driver drowsiness monitor  $150
Forward collision warning  $200
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Lane departure prevention, steering-based  $200
Radar- or camera-based collision preparation system  $0
Rollover sensor  $50
Safety key  $5
Temporary spare tire  $150
Tires, run-flat$150$150 
Torque vectoring, brake-based  $100
Vehicle health reports  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo net  $40
Overhead sunglass holder  $25
Climate Control 
Automatic air recirculation$100$100 
Heated windshield washer nozzles$15$15 
Rear air vents  $100
Rear air vents with manual controls$150$150 
Residual heat$50$50 
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Bright-finished exhaust tip(s)$25 $25
Rear spoiler  $200
Infotainment 
Android Auto support  $100
Apple CarPlay support  $100
Media drive$15$15 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Surround sound  $250
Telematics service, such as OnStar$200$200 
Traffic + travel information  $25
Traffic information$25$25 
Instruments, Lights, and Mirrors 
Auto-dimming headlights  $200
Auto-dimming passenger-side mirror$75$75 
Fog lights$125$125 
Head-up display (HUD)$350$350 
Headlight washers$50$50 
Large color reconfigurable instrument cluster display  $250
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Steering-linked headlights$150$150 
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates $100$100
Manual thigh support length adjuster, driver seat $50 
Manual thigh support length adjuster, passenger seat $50 
Metal pedals  $75
Power 4-way lumbar adjuster, driver seat$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150 
Power lumbar adjuster, driver seat  $100
Power lumbar adjuster, passenger seat  $100
Power seatback bolsters, driver seat $100 
Power seatback bolsters, passenger seat $100 
Synthetic suede inserts in leather seating surfaces  $0
Suspension, Wheels, and Tires 
Alloy wheels$350$350 
Electronic systems calibration selector$200$200 
Machined alloy wheels  $350
Sport suspension (upgrade) $0$0
Transmission 
Steering-wheel-mounted transmission controls $100$100
Total Value of Features$3,845$4,320$7,745
Value of Feature Adjustments$0$475$3,900
Value of Feature Adjustments0-438-3,691

Return to top

Specifications Comparison: BMW 3-Series vs. Ford Taurus

Model Year20122018
Model3-SeriesTaurus
Body4dr Sedan4dr Sedan
Wheelbase110.6 in112.9 in
Length182.5 in202.9 in
Width71.3 in76.2 in
Height56.3 in60.7 in
Curb Weight3,407 lb.3,970 lb.
Fuel Capacity15.8 gal.20.0 gal.
Row 1 Headroom40.3 in39.0 in
Row 1 Shoulder Room55.1 in57.9 in
Row 1 Hip Room0.0 in56.3 in
Row 1 Legroom42.0 in41.9 in
Row 2 Headroom37.7 in37.8 in
Row 2 Shoulder Room55.1 in56.9 in
Row 2 Hip Room0.0 in55.8 in
Row 2 Legroom35.1 in38.1 in
Cargo Volume13.0 ft320.1 ft3

Return to top

Option Package Details
BMW 3-Series 328i

Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested327586%
Total Not Requested52514%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25No
Total Requested5018%
Total Not Requested22582%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72567%
Total Not Requested36533%
Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested400100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150No
Total Requested80080%
Total Not Requested20020%

Option Package Details
BMW 3-Series 335i

Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100No
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50No
Auto-dimming passenger-side mirror75No
Total Requested132585%
Total Not Requested22515%
BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25No
Total Requested5018%
Total Not Requested22582%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350No
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested72567%
Total Not Requested36533%
Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested400100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150No
Total Requested80080%
Total Not Requested20020%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100No
Total Requested35030%
Total Not Requested80070%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Total Requested67596%
Total Not Requested254%
Driver Assist Package
FeatureValueRequested?
Adaptive cruise control450No
Obstacle detection, front150Yes
Radar- or camera-based collision preparation system0No
Lane departure warning200Yes
Semi-automated parking system500Yes
Driver drowsiness monitor150No
Forward collision warning200No
Lane departure prevention, steering-based200No
Total Requested85046%
Total Not Requested100054%

Was this information useful?

We're glad we could help! Share this page:

We're so sorry! Tell us how we can improve it.

See TrueDelta's information for all Sedans and Wagons.
See TrueDelta's information for all BMW models.