BMW 3-Series BMW 3-Series 2012 Hyundai Genesis Hyundai Genesis 2015

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BMW 3-Series vs. Hyundai Genesis Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Hyundai Genesis Invoice Comparison

Lowest Total Price: $47,970

BMW 3-Series 328i   
Difference: $7,730

Lowest Total Invoice: $44,270

BMW 3-Series 328i   
Difference: $7,303

Calculate Payments

  Down Payment Interest Rate Term
Model Year201220122015
Model3-Series3-SeriesGenesis
Trim328i335i5.0
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $51,500
Base Invoice $32,290 $39,190 $47,665
BMW Assist 650 650  
Technology Package 2,550 2,550  
Premium Package 3,600 1,900  
Obstacle detection, rear 750 750  
Driver Assistance Package 1,100 1,100  
Steering-linked headlights 900    
Sunshade, rear, power 575 575  
Metallic paint (extra cost) 550 550  
Rearview camera 400 400  
App support 250 250  
Heated front seats 500 500  
Satellite radio - one year subscription 350 350  
Adaptive dampers - electrical   900  
Sport Line   1,700  
Ultimate Package     3,250
BMW Assist 590 590  
Technology Package 2,320 2,320  
Premium Package 3,275 1,730  
Obstacle detection, rear 685 685  
Driver Assistance Package 1,000 1,000  
Steering-linked headlights 820    
Sunshade, rear, power 525 525  
Metallic paint (extra cost) 500 500  
Rearview camera 365 365  
App support 230 230  
Heated front seats 455 455  
Satellite radio - one year subscription 320 320  
Adaptive dampers - electrical   820  
Sport Line   1,545  
Ultimate Package     2,958
Options (change) 12,175 12,175 3,250
Options (change) 11,085 11,085 2,958
Destination 895 895 950
Total Price $47,970 $55,470 $55,700
Total Invoice $44,270 $51,170 $51,573

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Hyundai Genesis

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $1,795
TrueDelta Adjusted Invoice Difference: $1,808
Model Year201220122015
Model3-Series3-SeriesGenesis
Trim328i335i5.0
Body4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6420hp V8
TransmissionM6M6T8
DrivetrainRWDRWDRWD
EPA Fuel Economy (city/highway)14/20 MPG14/20 MPG15/23 MPG
Audio (watts, speakers)?, 9?, 9900, 17
Tire (rear if not all the same)225/50-17225/45-18245/40-19
Total Price$47,970$55,470$55,700
Adjustments for Features0-875-5,935
Feature-Adjusted Total Price$47,970$54,595$49,765
Cost Above Minimum$0$6,625$0
Total Invoice$44,270$51,170$51,573
Adjustments for Features0-807-5,495
Feature-Adjusted Total Invoice$44,270$50,363$46,078
Cost Above Minimum$0$6,093$0

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Features Comparison: BMW 3-Series vs. Hyundai Genesis

Model Year201220122015
Model3-Series3-SeriesGenesis
Trim328i335i5.0
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150 
8-speed manually-shiftable automatic  $1300
RWD$0$0$0
Accessories 
Adaptive cruise control, all-speed  $850
Cruise control$150$150 
Hands-free trunk or liftgate$100$100 
Power trunk closer  $350
Proximity trunk or liftgate opener  $125
Remote window/roof operation$15$15 
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Automatic braking, high-speed or partial  $200
Automatic braking, low-speed  $200
Cross-traffic warning, rear  $100
Forward collision warning  $200
Knee airbag, passenger$75$75 
Lane keeping assist  $400
Rear side airbags  $300
Temporary spare tire  $150
Tires, run-flat$150$150 
Vehicle health reports  $0
Cargo Management 
Air-conditioned storage compartment$50$50 
Cargo net  $40
Overhead sunglass holder  $25
Rear seat pass-through  $100
Climate Control 
Automatic fresh air circulation  $50
Heated windshield washer nozzles$15$15 
Residual heat$50$50 
Engine / Motor 
Automatic start / stop$150$150 
Regenerative braking$0$0 
Exterior 
Bright-finished exhaust tip(s)$25 $25
Laminated front side windows  $200
Laminated rear side windows  $100
Panoramic sunroof  $1200
Sunroof$900$900 
Infotainment 
DVD-compatible player  $0
Satellite radio  $200
Satellite radio - one year subscription$250$250 
Siri Eyes Free support  $0
SMS text-to-speech reader$25$25 
Surround sound  $250
Telematics service, such as OnStar$200$200 
Telematics service, such as OnStar, with navigation  $225
Traffic + travel information  $25
Traffic information$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Analog clock  $25
Auto-dimming headlights  $200
Interior ambient lighting$150$150 
Mirror tilt-down in reverse$25$25 
Steering-linked headlights$150$150 
Seats and Interior Trim 
Cooled or ventilated front seats  $300
Door sill trim plates $100 
Illuminated door sill trim plates  $200
Manual thigh support length adjuster, driver seat $50 
Manual thigh support length adjuster, passenger seat $50 
Power seatback bolsters, driver seat $100$100
Power seatback bolsters, passenger seat $100 
Power thigh support length adjuster, driver seat  $100
Upholstered instrument cluster hood  $50
Wood trim  $300
Suspension, Wheels, and Tires 
Adaptive dampers - electrical $500$500
Sport suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$2,905$3,780$8,840
Value of Feature Adjustments$0$875$5,935
Value of Feature Adjustments0-807-5,495

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Specifications Comparison: BMW 3-Series vs. Hyundai Genesis

Model Year20122015
Model3-SeriesGenesis
Body4dr Sedan4dr Sedan
Wheelbase110.6 in118.5 in
Length182.5 in196.5 in
Width71.3 in74.4 in
Height56.3 in58.3 in
Curb Weight3,759 lb.4,541 lb.
Fuel Capacity15.8 gal.20.3 gal.
Row 1 Headroom40.3 in41.1 in
Row 1 Shoulder Room55.1 in58.3 in
Row 1 Hip Room0.0 in55.7 in
Row 1 Legroom42.0 in45.7 in
Row 2 Headroom37.7 in38.2 in
Row 2 Shoulder Room55.1 in57.1 in
Row 2 Hip Room0.0 in54.8 in
Row 2 Legroom35.1 in35.0 in
Cargo Volume13.0 ft315.3 ft3

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Option Package Details
BMW 3-Series 328i

BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25Yes
Total Requested25091%
Total Not Requested259%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested1090100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested3800100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested400100%
Total Not Requested00%

Option Package Details
BMW 3-Series 335i

BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200Yes
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Remote app25Yes
Total Requested25091%
Total Not Requested259%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15Yes
Total Requested1090100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75Yes
Total Requested1550100%
Total Not Requested00%
Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested400100%
Total Not Requested00%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100No
Total Requested25022%
Total Not Requested90078%

Option Package Details
Hyundai Genesis 5.0

Ultimate Package
FeatureValueRequested?
Adaptive dampers - electrical500Yes
Power decklid350No
Head-up display (HUD)350Yes
Media drive15Yes
Automatic fresh air circulation50No
Lexicon, 900W, 17 speakers (with subwoofer)350No
Total Requested86554%
Total Not Requested75046%

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