| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Jeep Wrangler Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Jeep Wrangler Invoice Comparison
Lowest Total Price: $44,310 Jeep Wrangler Unlimited Sahara | |||
| Difference: $225 | |||
Lowest Total Invoice: $41,170 BMW 3-Series 328i | |||
| Difference: $810 | |||
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| Model Year | 2012 | 2018 | 2018 |
| Model | 3-Series | Wrangler | Wrangler |
| Trim | 328i | Unlimited Sahara | Unlimited Rubicon |
| Body | 4dr Wagon | 4dr SUV | 4dr SUV |
| Base Price | $37,500 | $37,345 | $40,495 |
| Base Invoice | $34,680 | $35,647 | $38,546 |
| Steering-linked headlights | 900 | ||
| Navigation system | 2,150 | ||
| App support | 250 | ||
| Proximity key | 500 | 495 | 495 |
| Obstacle detection, rear | 750 | ||
| Heated steering wheel | 190 | ||
| Heated front seats | 500 | ||
| Satellite radio - one year subscription | 350 | ||
| Metallic paint (extra cost) | 550 | ||
| Cold Weather Group | 595 | 595 | |
| Active Safety Group | 795 | 795 | |
| Electronic Infotainment System Group | 1,495 | 1,495 | |
| Leather seating surfaces | 1,495 | 1,495 | |
| LED headlights | 895 | 895 | |
| Steering-linked headlights | 820 | ||
| Navigation system | 1,955 | ||
| App support | 230 | ||
| Proximity key | 455 | 441 | 441 |
| Obstacle detection, rear | 685 | ||
| Heated steering wheel | 175 | ||
| Heated front seats | 455 | ||
| Satellite radio - one year subscription | 320 | ||
| Metallic paint (extra cost) | 500 | ||
| Cold Weather Group | 530 | 530 | |
| Active Safety Group | 708 | 708 | |
| Electronic Infotainment System Group | 1,331 | 1,331 | |
| Leather seating surfaces | 1,331 | 1,331 | |
| LED headlights | 797 | 797 | |
| Options (change) | 6,140 | 5,770 | 5,770 |
| Options (change) | 5,595 | 5,138 | 5,138 |
| Destination | 895 | 1,195 | 1,195 |
| Total Price | $44,535 | $44,310 | $47,460 |
| Total Invoice | $41,170 | $41,980 | $44,879 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Jeep Wrangler dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Jeep Wrangler
| Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara | |||
| TrueDelta Adjusted Price Difference: $3,515 | |||
| TrueDelta Adjusted Invoice Difference: $2,307 | |||
| Model Year | 2012 | 2018 | 2018 |
| Model | 3-Series | Wrangler | Wrangler |
| Trim | 328i | Unlimited Sahara | Unlimited Rubicon |
| Body | 4dr Wagon | 4dr SUV | 4dr SUV |
| Engine | 230hp I6 | 285hp V6 | 285hp V6 |
| Transmission | M6 | M6 | M6 |
| Drivetrain | RWD | 4WD, PT w/4L | 4WD, PT w/4L |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 180, 8 | ?, 8 | ?, 8 |
| Tire (rear if not all the same) | 225/45-17 | 255/70-18 | 285/70-17 |
| Total Price | $44,535 | $44,310 | $47,460 |
| Adjustments for Features | 0 | -3,290 | -4,090 |
| Feature-Adjusted Total Price | $44,535 | $41,020 | $43,370 |
| Cost Above Minimum | $0 | $0 | $2,350 |
| Total Invoice | $41,170 | $41,980 | $44,879 |
| Adjustments for Features | 0 | -3,117 | -3,868 |
| Feature-Adjusted Total Invoice | $41,170 | $38,863 | $41,011 |
| Cost Above Minimum | $0 | $0 | $2,148 |
Features Comparison: BMW 3-Series vs. Jeep Wrangler
| Model Year | 2012 | 2018 | 2018 |
| Model | 3-Series | Wrangler | Wrangler |
| Trim | 328i | Unlimited Sahara | Unlimited Rubicon |
| Body | 4dr Wagon | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | |||
| 6-speed manual | $150 | $150 | $150 |
| RWD | $0 | ||
| 4WD, part-time w/low range | $1700 | $1700 | |
| Accessories | |||
| AC power outlet | $100 | $100 | |
| Remote start | $150 | $150 | |
| Remote window/roof operation | $15 | ||
| Universal garage door opener | $100 | $100 | |
| Brakes, Airbags, and Other Safety | |||
| Active or whiplash-reducing head restraints, front seats | $0 | ||
| Blind spot warning system | $200 | $200 | |
| Full-size spare tire | $225 | $225 | |
| Obstacle detection, front | $150 | ||
| Rearview camera | $200 | $200 | |
| Roll bar | $200 | $200 | |
| Side curtain airbags | $350 | ||
| Tires, run-flat | $150 | ||
| Trailer sway control | $25 | $25 | |
| Cargo Management | |||
| Air-conditioned storage compartment | $50 | ||
| Cargo area partition net | $40 | ||
| Cargo cover | $75 | ||
| Liftglass or two-piece tailgate | $150 | ||
| Climate Control | |||
| Automatic air recirculation | $100 | ||
| Heated windshield washer nozzles | $15 | ||
| Rain-sensing wipers | $175 | ||
| Rear air vents with manual controls | $150 | ||
| Rear defrost | $200 | ||
| Rear wiper | $175 | ||
| Residual heat | $50 | ||
| Variable intermittent wipers | $75 | $75 | |
| Drivetrain | |||
| Heavy-duty front axle (optional) | $0 | ||
| Limited-slip rear differential | $300 | ||
| Lockable front differential | $150 | ||
| Lockable rear differential | $150 | ||
| Engine / Motor | |||
| Automatic start / stop | $150 | $150 | |
| Engine-block heater | $35 | $35 | |
| Exterior | |||
| Bright-finished exhaust tip(s) | $25 | ||
| Deep-tinted rear windows | $275 | $275 | |
| Externally-mounted spare | $0 | $0 | |
| Panoramic sunroof | $1200 | ||
| Removable soft top | $2000 | $2000 | |
| Rock rails | $200 | ||
| Skid plates | $150 | $150 | |
| Tow hook(s), front | $40 | $40 | |
| Tow hook(s), rear | $25 | $25 | |
| Tubular side steps | $350 | ||
| Infotainment | |||
| Android Auto support | $100 | $100 | |
| Apple CarPlay support | $100 | $100 | |
| CD player | $125 | ||
| DVD-compatible player | $0 | ||
| iPod integration | $100 | ||
| Larger infotainment display | $0 | $0 | |
| Media drive | $15 | ||
| MP3-compatible player | $50 | ||
| Traffic + travel information | $25 | $25 | |
| Traffic information | $25 | ||
| USB port | $25 | $25 | |
| Voice control for external devices | $0 | ||
| Instruments, Lights, and Mirrors | |||
| Auto-dimming rearview mirror | $150 | $150 | |
| Large color reconfigurable instrument cluster display | $250 | $250 | |
| LED headlights | $1000 | $1000 | |
| Mirror tilt-down in reverse | $25 | ||
| Steering-linked headlights | $150 | ||
| Turn signals on or near mirrors | $25 | ||
| Xenon HID headlights | $500 | ||
| Seats and Interior Trim | |||
| Center armrest(s), second row | $50 | ||
| Floor mats | $75 | $75 | |
| Manual height adjuster, driver seat | $50 | $50 | |
| Manual lumbar adjuster, driver seat | $50 | $50 | |
| Manual tilt adjuster, driver seat | $50 | ||
| Manual tilt adjuster, passenger seat | $50 | ||
| Wood trim | $300 | ||
| Suspension, Wheels, and Tires | |||
| All-terrain tires | $0 | $0 | |
| Alloy wheels | $350 | $350 | |
| Disconnectable stabilizer bars | $350 | ||
| Off-road suspension (upgrade) | $0 | ||
| Polished alloy wheels | $350 | ||
| White-letter tires | $0 | ||
| Total Value of Features | $5,035 | $8,325 | $9,125 |
| Value of Feature Adjustments | $0 | $3,290 | $4,090 |
| Value of Feature Adjustments | 0 | -3,117 | -3,868 |
Specifications Comparison: BMW 3-Series vs. Jeep Wrangler
| Model Year | 2012 | 2018 |
| Model | 3-Series | Wrangler |
| Body | 4dr Wagon | 4dr SUV |
| Wheelbase | 108.7 in | 118.4 in |
| Length | 178.2 in | 188.4 in |
| Width | 71.5 in | 73.8 in |
| Height | 55.8 in | 73.6 in |
| Curb Weight | 3,463 lb. | 4,216 lb. |
| Fuel Capacity | 15.9 gal. | 21.5 gal. |
| Row 1 Headroom | 37.4 in | 42.6 in |
| Row 1 Shoulder Room | 55.4 in | 55.7 in |
| Row 1 Hip Room | 0.0 in | 53.9 in |
| Row 1 Legroom | 41.5 in | 41.2 in |
| Row 2 Headroom | 38.0 in | 41.7 in |
| Row 2 Shoulder Room | 55.1 in | 55.7 in |
| Row 2 Hip Room | 0.0 in | 56.7 in |
| Row 2 Legroom | 34.6 in | 38.3 in |
| Cargo Volume, Minimum | 24.8 ft3 | 31.7 ft3 |
| Cargo Volume, Maximum | 58.0 ft3 | 72.4 ft3 |
Option Package Details
BMW 3-Series 328i
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | No |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | No |
| Telematics service, such as OnStar | 200 | Yes |
| Bluetooth cell phone link | 100 | Yes |
| SMS text-to-speech reader | 25 | Yes |
| Bluetooth audio streaming | 25 | Yes |
| Remote app | 25 | Yes |
| Total Requested | 1100 | 99% |
| Total Not Requested | 15 | 1% |
Option Package Details
Jeep Wrangler Unlimited Sahara
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | No |
| LED tail lights | 0 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1000 | 100% |
| Cold Weather Group | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Remote start | 150 | No |
| Engine-block heater | 35 | No |
| Total Requested | 300 | 62% |
| Total Not Requested | 185 | 38% |
| Active Safety Group | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | No |
| LED tail lights | 0 | No |
| Total Requested | 250 | 56% |
| Total Not Requested | 200 | 44% |
| Electronic Infotainment System Group | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Auto-dimming rearview mirror | 150 | No |
| Telematics service, such as OnStar | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | Yes |
| Larger infotainment display | 0 | No |
| Total Requested | 950 | 84% |
| Total Not Requested | 175 | 16% |
Option Package Details
Jeep Wrangler Unlimited Rubicon
| LED headlights | ||
| Feature | Value | Requested? |
| LED headlights | 1000 | No |
| LED tail lights | 0 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1000 | 100% |
| Cold Weather Group | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Remote start | 150 | No |
| Engine-block heater | 35 | No |
| Total Requested | 300 | 62% |
| Total Not Requested | 185 | 38% |
| Active Safety Group | ||
| Feature | Value | Requested? |
| Obstacle detection, rear | 250 | Yes |
| Blind spot warning system | 200 | No |
| LED tail lights | 0 | No |
| Total Requested | 250 | 56% |
| Total Not Requested | 200 | 44% |
| Electronic Infotainment System Group | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| Auto-dimming rearview mirror | 150 | No |
| Telematics service, such as OnStar | 200 | Yes |
| Voice control for nav and audio | 100 | Yes |
| HD radio | 50 | Yes |
| Traffic + travel information | 25 | No |
| App support | 0 | Yes |
| Larger infotainment display | 0 | No |
| Total Requested | 950 | 84% |
| Total Not Requested | 175 | 16% |
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