BMW 3-Series BMW 3-Series 2012 Lincoln Continental Lincoln Continental 2017

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BMW 3-Series vs. Lincoln Continental Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Lincoln Continental Invoice Comparison

Lowest Total Price: $53,120

BMW 3-Series 328i   
Difference: $14,295

Lowest Total Invoice: $48,955

BMW 3-Series 328i   
Difference: $14,441

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  Down Payment Interest Rate Term
Model Year2012201220172017
Model3-Series3-SeriesContinentalContinental
Trim328i335iReserveBlack Label
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $34,900 $42,400 $54,075 $63,075
Base Invoice $32,290 $39,190 $51,101 $59,291
BMW Assist 650 650    
Technology Package 2,550 2,550 4,215 4,215
Cold Weather Package 1,350 1,350    
Sunshade, rear, power 575 575    
Parking Package 1,550 1,550    
Premium Package 3,600 1,900    
Driver Assistance Package 1,100 1,100    
Steering-linked headlights 900      
Satellite radio - one year subscription 350 350    
6-speed manual 0 0    
Semi-automated parking system 500 500    
App support 250 250    
Adaptive dampers - electrical 900 900    
Sport Line 2,500 1,700    
Metallic paint (extra cost) 550 550    
Climate Package     850 500
CD player, remote     335  
3.0L V6     3,265 3,265
AWD     2,000 2,000
Panoramic sunroof     1,750  
Rear Seat Package       4,300
BMW Assist 590 590    
Technology Package 2,320 2,320 3,836 3,836
Cold Weather Package 1,230 1,230    
Sunshade, rear, power 525 525    
Parking Package 1,410 1,410    
Premium Package 3,275 1,730    
Driver Assistance Package 1,000 1,000    
Steering-linked headlights 820      
Satellite radio - one year subscription 320 320    
6-speed manual 0 0    
Semi-automated parking system 455 455    
App support 230 230    
Adaptive dampers - electrical 820 820    
Sport Line 2,275 1,545    
Metallic paint (extra cost) 500 500    
Climate Package     774 455
CD player, remote     305  
3.0L V6     2,972 2,972
AWD     1,890 1,880
Panoramic sunroof     1,593  
Rear Seat Package       3,913
Options (change) 17,325 13,925 12,415 14,280
Options (change) 15,770 12,675 11,370 13,056
Destination 895 895 925 925
Total Price $53,120 $57,220 $67,415 $78,280
Total Invoice $48,955 $52,760 $63,396 $73,272

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TrueDelta Value Comparison: BMW 3-Series vs. Lincoln Continental

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $5,605
TrueDelta Adjusted Invoice Difference: $6,269
Model Year2012201220172017
Model3-Series3-SeriesContinentalContinental
Trim328i335iReserveBlack Label
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine240hp I4300hp I6400hp V6400hp V6
TransmissionM6M6T6T6
DrivetrainRWDRWDAWDAWD
EPA Fuel Economy (city/highway)18/26 MPG18/26 MPG16/24 MPG16/24 MPG
Audio (watts, speakers)?, 9?, 9?, 10?, 19
Tire (rear if not all the same)225/45-18225/45-18255/45-19245/40-20
Total Price$53,120$57,220$67,415$78,280
Adjustments for Features00-8,690-10,665
Feature-Adjusted Total Price$53,120$57,220$58,725$67,615
Cost Above Minimum$0$4,100$0$8,890
Total Invoice$48,955$52,760$63,396$73,272
Adjustments for Features00-8,172-9,983
Feature-Adjusted Total Invoice$48,955$52,760$55,224$63,289
Cost Above Minimum$0$3,805$0$8,065

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Features Comparison: BMW 3-Series vs. Lincoln Continental

Model Year2012201220172017
Model3-Series3-SeriesContinentalContinental
Trim328i335iReserveBlack Label
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150  
6-speed manually-shiftable automatic  $1100$1100
RWD$0$0  
AWD  $1700$1700
Accessories 
AC power outlet  $100$100
Active noise reduction  $0$0
Adaptive cruise control, all-speed  $850$850
Cruise control$150$150  
Keyless entry keypad  $50$50
Power door closers  $300$300
Power trunk closer  $350$350
Remote climate control  $25$25
Remote start  $150$150
Sunshades, second row$125$125 $125
Tilt/telescoping steering wheel, manual$250$250  
Tilt/telescoping steering wheel, power  $350$350
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Active glove box  $100$100
Active or whiplash-reducing head restraints, front seats$0$0  
Automatic braking, high-speed or partial  $200$200
Automatic braking, low-speed  $200$200
Cross-traffic warning, rear  $100$100
Forward collision warning  $200$200
Inflatable rear seat belts   $200
Knee airbag, passenger$75$75  
Lane departure prevention, steering-based  $200$200
Pedestrian detection  $50$50
Radar- or camera-based collision preparation system  $0$0
Safety key  $5$5
Temporary spare tire  $150$150
Tires, run-flat$150$150  
Torque vectoring, brake-based  $100$100
Vehicle health reports  $0$0
Wide-view rear camera  $0$0
Cargo Management 
Air-conditioned storage compartment$50$50  
Cargo net  $40$40
Console with shifter$150$150  
Console without shifter  $150$150
Overhead sunglass holder  $25$25
Rear seat pass-through  $100$100
Climate Control 
Automatic air recirculation$100$100  
Heated windshield washer nozzles$15$15  
Rear air vents with automatic controls  $250$250
Rear air vents with manual controls$150$150  
Residual heat$50$50  
Wiper de-icer  $25$25
Engine / Motor 
Automatic start / stop$150$150  
Regenerative braking$0$0  
Exterior 
Active grille shutters  $0$0
Bright-finished exhaust tip(s)  $25$25
Laminated front side windows  $200$200
Laminated rear side windows  $100$100
Panoramic sunroof  $1200$1200
Sunroof$900$900  
Infotainment 
Android Auto support  $100$100
Apple CarPlay support  $100$100
Aux input$50$50  
CD player$125$125  
CD player, remote  $100$100
Concierge Services - 4 year subscription   $200
HD radio$50$50 $50
Media drive$15$15  
Rear seat audio controls   $25
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
Surround sound   $250
Telematics service, such as OnStar$200$200  
Traffic + travel information  $25$25
Traffic information$25$25  
Instruments, Lights, and Mirrors 
Approach detection  $25$25
Auto-dimming headlights  $200$200
Auto-dimming passenger-side mirror$75$75  
Boost gauge  $75$75
Fog lights$125$125  
Headlight washers$50$50  
Interior ambient lighting$150$150  
Interior ambient lighting, configurable  $150$150
Large color reconfigurable instrument cluster display  $250$250
LED headlights   $1000
Mirror tilt-down in reverse$25$25  
Xenon HID headlights$500$500$500 
Seats and Interior Trim 
Cooled or ventilated front seats  $300 
Cooled or ventilated second row seats   $200
Door sill trim plates$100$100  
Folding second row seats$300$300$300 
Illuminated door sill trim plates  $200$200
Leather door panel trim   $250
Manual thigh support length adjuster, driver seat$50$50  
Manual thigh support length adjuster, passenger seat$50$50  
Memory system, passenger seat  $150 
Power 4-way lumbar adjuster, driver seat$150$150$150 
Power 4-way lumbar adjuster, passenger seat$150$150$150 
Power 4-way lumbar adjuster, second row seats   $225
Power headrest fore-aft adjuster, driver seat  $50 
Power headrest fore-aft adjuster, passenger seat  $50 
Power headrest height adjuster, driver seat  $50 
Power headrest height adjuster, passenger seat  $50 
Power lumbar adjuster, driver seat   $100
Power lumbar adjuster, passenger seat   $100
Power recliner, second row seats   $150
Power seatback bolsters, driver seat$100$100$100 
Power seatback bolsters, passenger seat$100$100$100 
Power thigh bolsters, driver seat  $100 
Power thigh bolsters, passenger seat  $100 
Power thigh support length adjuster, driver seat  $100 
Power thigh support length adjuster, passenger seat  $100 
Power upper seatback recliner, driver seat  $100 
Power upper seatback recliner, passenger seat  $100 
Synthetic suede headliner   $650
Upgraded floor mats   $0
Upholstered instrument panel, leather   $1000
Wood trim  $300 
Wood trim, alternative type   $300
Suspension, Wheels, and Tires 
Active steering  $1000$1000
Alloy wheels$350$350  
Polished alloy wheels  $350$350
Sport suspension (upgrade)$0$0  
Transmission 
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$5,455$5,455$14,145$16,120
Value of Feature Adjustments$0$0$8,690$10,665
Value of Feature Adjustments00-8,172-9,983

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Specifications Comparison: BMW 3-Series vs. Lincoln Continental

Model Year20122017
Model3-SeriesContinental
Body4dr Sedan4dr Sedan
Wheelbase110.6 in117.9 in
Length182.5 in201.4 in
Width71.3 in75.3 in
Height56.3 in58.5 in
Curb Weight3,615 lb.4,547 lb.
Fuel Capacity15.8 gal.18.0 gal.
Row 1 Headroom40.3 in39.3 in
Row 1 Shoulder Room55.1 in58.3 in
Row 1 Hip Room0.0 in55.9 in
Row 1 Legroom42.0 in42.3 in
Row 2 Headroom37.7 in37.7 in
Row 2 Shoulder Room55.1 in55.9 in
Row 2 Hip Room0.0 in54.8 in
Row 2 Legroom35.1 in41.3 in
Cargo Volume13.0 ft316.7 ft3

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Option Package Details
BMW 3-Series 328i

BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25Yes
Total Requested7527%
Total Not Requested20073%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested107599%
Total Not Requested151%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150Yes
Total Requested95095%
Total Not Requested505%
Parking Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Around view cameras500Yes
Wide-view front camera150Yes
Total Requested1050100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Sunroof900Yes
Proximity key250Yes
Hands-free trunk or liftgate100Yes
Leather seating surfaces900Yes
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Universal garage door opener100Yes
Auto-dimming rearview mirror150Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75No
Power fore-aft adjuster, driver seat100Yes
Power height adjuster, driver seat100Yes
Power tilt adjuster, driver seat50Yes
Power recliner, driver seat100Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100Yes
Power tilt adjuster, passenger seat50Yes
Total Requested372598%
Total Not Requested752%
Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested400100%
Total Not Requested00%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100No
Total Requested40035%
Total Not Requested75065%

Option Package Details
BMW 3-Series 335i

BMW Assist
FeatureValueRequested?
Telematics service, such as OnStar200No
SMS text-to-speech reader25Yes
Bluetooth audio streaming25Yes
Remote app25Yes
Total Requested7527%
Total Not Requested20073%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Head-up display (HUD)350Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Media drive, large15No
Total Requested107599%
Total Not Requested151%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Folding second row seats300Yes
Heated steering wheel100Yes
Headlight washers50No
Second-row 3-section 3-person split bench150Yes
Total Requested95095%
Total Not Requested505%
Parking Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Around view cameras500Yes
Wide-view front camera150Yes
Total Requested1050100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Proximity key250Yes
Hands-free trunk or liftgate100Yes
Leather seating surfaces900Yes
Universal garage door opener100Yes
Auto-dimming driver-side mirror75Yes
Compass0Yes
Power-folding mirrors50Yes
Auto-dimming passenger-side mirror75No
Total Requested147595%
Total Not Requested755%
Driver Assistance Package
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Total Requested400100%
Total Not Requested00%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250No
Special exterior trim0No
Special interior trim0No
Dark-colored headliner (optional)0No
Door sill trim plates100Yes
225/45YR18 tires400No
Manual thigh support adjuster, driver seat50Yes
Power seatback bolsters, driver100Yes
Manual thigh support adjuster, passenger seat50Yes
Power seatback bolsters, passenger seat100Yes
Front sport buckets100No
Total Requested40035%
Total Not Requested75065%

Option Package Details
Lincoln Continental Reserve

CD player, remote
FeatureValueRequested?
CD player, remote100Yes
MP3-compatible player50Yes
Total Requested150100%
Total Not Requested00%
Climate Package
FeatureValueRequested?
Heated second row seats200Yes
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100Yes
Heated steering wheel100Yes
Wiper de-icer25No
Auto-dimming headlights200No
Total Requested55071%
Total Not Requested22529%
Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100Yes
Head-up display (HUD)350Yes
Wiper de-icer25No
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700No
Semi-automated parking system500Yes
Around view cameras300Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Wide-view front camera150Yes
Wide-view rear camera0No
Lane departure prevention system, steering-based200No
Pedestrian detection50No
Total Requested175053%
Total Not Requested157547%
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
FeatureValueRequested?
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
1000Yes
Torque vectoring, brake-based100No
Total Requested100091%
Total Not Requested1009%

Option Package Details
Lincoln Continental Black Label

Climate Package
FeatureValueRequested?
Heated second row seats200Yes
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100Yes
Heated steering wheel100Yes
Wiper de-icer25No
Auto-dimming headlights200No
Total Requested55071%
Total Not Requested22529%
Technology Package
FeatureValueRequested?
Auto-dimming rearview mirror150Yes
Rain-sensing wipers100Yes
Head-up display (HUD)350Yes
Wiper de-icer25No
Radar- or camera-based collision preparation system0No
Lane departure warning system200Yes
Adaptive cruise control, all-speed700No
Semi-automated parking system500Yes
Around view cameras300Yes
Automatic braking, low-speed200No
Automatic braking, high-speed or partial200No
Forward collision warning200No
Wide-view front camera150Yes
Wide-view rear camera0No
Lane departure prevention system, steering-based200No
Pedestrian detection50No
Total Requested175053%
Total Not Requested157547%
Rear Seat Package
FeatureValueRequested?
Heated second row seats200Yes
Cooled or ventilated second row seats200No
Power recliner, second row seats150No
Sunshades, second row125Yes
Panoramic sunroof1200No
Rear seat audio controls25No
Power 4-way lumbar adjuster, second row seats225No
Second-row 3-section 3-person split bench150Yes
Total Requested47521%
Total Not Requested180079%
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
FeatureValueRequested?
turbocharged
3.0L V6
DOHC-4v
400 hp@5750
400 lb-ft@2750
1000Yes
Torque vectoring, brake-based100No
Total Requested100091%
Total Not Requested1009%

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