BMW 3-Series BMW 3-Series 2017 Toyota Prius Toyota Prius 2015

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BMW 3-Series vs. Toyota Prius Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Toyota Prius Invoice Comparison

Lowest Total Price: $35,350

Toyota Prius Five   
Difference: $15,445

Lowest Total Invoice: $32,745

Toyota Prius Five   
Difference: $15,180

Calculate Payments

  Down Payment Interest Rate Term
Model Year2017201720152015
Model3-Series3-SeriesPriusPrius
Trim328d330iFivePlug-in Hybrid Advanced
Body4dr Wagon4dr Wagon4dr Hatch4dr Hatch
Base Price $44,450 $42,950 $30,005 $34,905
Base Invoice $42,020 $40,625 $27,930 $33,509
Premium Package 1,700 1,700    
Technology Package 2,750 2,750   2,610
Metallic paint (extra cost) 700 700    
Heated front seats 500 500    
Adaptive cruise control, all-speed 1,200 1,200    
Advanced Technology Package     4,320  
Floor mats     200 200
Premium Package 1,565 1,565    
Technology Package 2,530 2,530   2,322
Metallic paint (extra cost) 645 645    
Heated front seats 460 460    
Adaptive cruise control, all-speed 1,105 1,105    
Advanced Technology Package     3,863  
Floor mats     127 127
Options (change) 6,850 6,850 4,520 2,810
Options (change) 6,305 6,305 3,990 2,449
Destination 995 995 825 825
Gas Tax 0 0 0 -2,500
Total Price $52,295 $50,795 $35,350 $36,040
Total Invoice $49,320 $47,925 $32,745 $34,283

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: BMW 3-Series vs. Toyota Prius

Lowest Adjusted Price and Invoice: Toyota Prius Five
TrueDelta Adjusted Price Difference: $8,750
TrueDelta Adjusted Invoice Difference: $8,856
Model Year2017201720152015
Model3-Series3-SeriesPriusPrius
Trim328d330iFivePlug-in Hybrid Advanced
Body4dr Wagon4dr Wagon4dr Hatch4dr Hatch
Engine180hp I4 D248hp I498hp I4 H98hp I4 PiH
TransmissionT8T8CVTCVT
DrivetrainAWDAWDFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)205, 9205, 9120, 8120, 8
Tire (rear if not all the same)225/50-17225/50-17215/45-17195/65-15
Total Price$52,295$50,795$35,350$36,040
Adjustments for Features-7,045-7,145-4500
Feature-Adjusted Total Price$45,250$43,650$34,900$36,040
Cost Above Minimum$1,600$0$0$1,140
Total Invoice$49,320$47,925$32,745$34,283
Adjustments for Features-6,644-6,741-4170
Feature-Adjusted Total Invoice$42,676$41,184$32,328$34,283
Cost Above Minimum$1,492$0$0$1,955

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Features Comparison: BMW 3-Series vs. Toyota Prius

Model Year2017201720152015
Model3-Series3-SeriesPriusPrius
Trim328d330iFivePlug-in Hybrid Advanced
Body4dr Wagon4dr Wagon4dr Hatch4dr Hatch
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300  
CVT  $1000$1000
AWD$1700$1700  
FWD  $0$0
Accessories 
Adaptive cruise control  $600$600
Adaptive cruise control, all-speed$850$850  
Hands-free trunk or liftgate$100$100  
Remote app$25$25 $25
Remote climate control   $25
Remote window/roof operation$15$15  
Brakes, Airbags, and Other Safety 
Forward collision warning$200$200  
Hill descent control$250$250  
Knee airbag, passenger$75$75  
Lane departure prevention  $150 
Lane departure warning  $200 
Radar- or camera-based collision preparation system  $0$0
Rearview camera  $200$200
Temporary spare tire  $150 
Tires, run-flat$150$150  
Cargo Management 
Air-conditioned storage compartment$50$50  
Cargo area partition net$40$40  
Cargo mat  $40$40
Liftglass or two-piece tailgate$150$150  
Overhead sunglass holder  $25$25
Climate Control 
Automatic air recirculation$100$100  
Dual-zone climate control$125$125  
Heated windshield washer nozzles$15$15  
Rain-sensing wipers$175$175  
Rear air vents with manual controls$150$150  
Residual heat$50$50  
Variable intermittent wipers  $75$75
Engine / Motor 
4 kWh battery pack   $0
Regenerative braking$0$0  
Exterior 
Black exterior trim (optional)$0$0  
Panoramic sunroof$1200$1200  
Infotainment 
4G LTE connectivity$0$0  
Handwriting recognition$200$200  
In-vehicle Internet$150$150  
Media drive$15$15  
Navigation map updates, three years$0$0  
S Voice support$0$0  
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
Siri Eyes Free support$0$0  
SMS text-to-speech reader  $25$25
Voice control for external devices$0$0  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75  
Compass$0$0  
Digital instruments  $0$0
Headlight washers  $50$50
Interior ambient lighting$150$150  
Large energy flow and fuel economy display  $25$25
Mirror tilt-down in reverse$25$25  
Power-folding mirrors$50$50  
Tachometer$75$75  
Turn signals on or near mirrors$25$25  
Seats and Interior Trim 
Door sill trim plates$100$100  
Manual thigh support length adjuster, driver seat$50$50  
Manual thigh support length adjuster, passenger seat$50$50  
Memory system, driver seat$200$200  
Power 4-way lumbar adjuster, driver seat$150$150  
Power 4-way lumbar adjuster, passenger seat$150$150  
Power fore-aft adjuster, passenger seat$100$100  
Power height adjuster, passenger seat$100$100  
Power lumbar adjuster, driver seat  $100$100
Power recliner, passenger seat$100$100  
Power seatback bolsters, driver seat$100$100  
Power seatback bolsters, passenger seat$100$100  
Power tilt adjuster, passenger seat$100$100  
Wood trim$300$300  
Transmission 
Launch control $100  
Steering-wheel-mounted transmission controls$100$100  
Total Value of Features$9,435$9,535$2,840$2,390
Value of Feature Adjustments$7,045$7,145$450$0
Value of Feature Adjustments-6,644-6,741-4170

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Specifications Comparison: BMW 3-Series vs. Toyota Prius

Model Year20172015
Model3-SeriesPrius
Body4dr Wagon4dr Hatch
Wheelbase110.6 in106.3 in
Length182.0 in176.4 in
Width71.3 in68.7 in
Height56.3 in58.7 in
Curb Weight3,663 lb.3,043 lb.
Fuel Capacity15.8 gal.11.9 gal.
Row 1 Headroom40.4 in38.6 in
Row 1 Shoulder Room55.1 in54.9 in
Row 1 Hip Room0.0 in52.7 in
Row 1 Legroom42.0 in42.5 in
Row 2 Headroom38.3 in37.6 in
Row 2 Shoulder Room55.1 in53.1 in
Row 2 Hip Room0.0 in51.2 in
Row 2 Legroom35.0 in36.0 in
Cargo Volume,
Minimum
17.5 ft321.6 ft3
Cargo Volume,
Maximum
53.0 ft339.6 ft3

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Option Package Details
BMW 3-Series 328d

Premium Package
FeatureValueRequested?
LED headlights1000Yes
Hands-free trunk or liftgate100No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Total Requested125066%
Total Not Requested65034%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Navigation system600Yes
Traffic + travel information25Yes
App support0Yes
Remote app25Yes
Total Requested110075%
Total Not Requested36525%

Option Package Details
BMW 3-Series 330i

Premium Package
FeatureValueRequested?
LED headlights1000Yes
Hands-free trunk or liftgate100No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Satellite radio - one year subscription250No
Total Requested125066%
Total Not Requested65034%
Technology Package
FeatureValueRequested?
Head-up display (HUD)350Yes
Handwriting recognition200No
Siri Eyes Free support0No
S Voice support0No
4G LTE connectivity0No
Navigation map updates, three years0No
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15No
In-vehicle Internet150No
Navigation system600Yes
Traffic + travel information25Yes
App support0Yes
Remote app25Yes
Total Requested110075%
Total Not Requested36525%

Option Package Details
Toyota Prius Five

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Advanced Technology Package
FeatureValueRequested?
Adaptive cruise control450Yes
Telematics service, such as OnStar200Yes
Head-up display (HUD)350Yes
Radar- or camera-based collision preparation system0No
Lane departure warning system200No
Lane departure prevention system150No
Total Requested100074%
Total Not Requested35026%

Option Package Details
Toyota Prius Plug-in Hybrid Advanced

Floor mats
FeatureValueRequested?
Floor mats75Yes
Cargo mat40No
Total Requested7565%
Total Not Requested4035%
Technology Package
FeatureValueRequested?
Fog lights125Yes
Adaptive cruise control450Yes
Headlight washers50No
Radar- or camera-based collision preparation system0No
LED headlights1000Yes
Total Requested157597%
Total Not Requested503%

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