| 1 | 0 | 3 | 4 | 3 | 4 |
BMW 3-Series vs. Volkswagen Touareg Price Comparison (MSRP)The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Models in short supply often sell at or even above these prices.
BMW 3-Series vs. Volkswagen Touareg Invoice Comparison
Lowest Total Price: $49,095 BMW 3-Series 328i | ||||||
| Difference: $7,485 | ||||||
Lowest Total Invoice: $45,265 BMW 3-Series 328i | ||||||
| Difference: $8,359 | ||||||
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| Model Year | 2012 | 2015 | 2015 | 2015 | 2015 | 2015 |
| Model | 3-Series | Touareg | Touareg | Touareg | Touareg | Touareg |
| Trim | 328i | V6 Lux | TDI Lux | V6 Executive | TDI Executive | V6 TSI Hybrid |
| Body | 4dr Wagon | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Base Price | $37,500 | $53,170 | $56,670 | $58,700 | $62,200 | $66,995 |
| Base Invoice | $34,680 | $50,564 | $53,893 | $55,825 | $59,153 | $63,713 |
| Premium Package | 1,900 | |||||
| Cold Weather Package | 900 | |||||
| Navigation system | 2,150 | |||||
| Metallic paint (extra cost) | 550 | |||||
| Roof rails | 100 | |||||
| Adaptive cruise control | 2,400 | |||||
| Satellite radio - one year subscription | 350 | |||||
| Convenience Package | 2,350 | |||||
| Driver Assistance Package | 2,500 | 2,500 | 2,500 | 2,500 | ||
| Premium Package | 1,730 | |||||
| Cold Weather Package | 820 | |||||
| Navigation system | 1,955 | |||||
| Metallic paint (extra cost) | 500 | |||||
| Roof rails | 90 | |||||
| Adaptive cruise control | 2,135 | |||||
| Satellite radio - one year subscription | 320 | |||||
| Convenience Package | 2,140 | |||||
| Driver Assistance Package | 2,150 | 2,150 | 2,150 | 2,150 | ||
| Options (change) | 10,700 | 2,500 | 2,500 | 2,500 | 2,500 | 0 |
| Options (change) | 9,690 | 2,150 | 2,150 | 2,150 | 2,150 | 0 |
| Destination | 895 | 910 | 910 | 910 | 910 | 910 |
| Total Price | $49,095 | $56,580 | $60,080 | $62,110 | $65,610 | $67,905 |
| Total Invoice | $45,265 | $53,624 | $56,953 | $58,885 | $62,213 | $64,623 |
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While we strive for accuracy, the site is not error-free, and prices can change at any time.
Dealer Price Quotes
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation BMW 3-Series dealer quotes or Volkswagen Touareg dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
TrueDelta Value Comparison: BMW 3-Series vs. Volkswagen Touareg
| Lowest Adjusted Price and Invoice: BMW 3-Series 328i | ||||||
| TrueDelta Adjusted Price Difference: $2,300 | ||||||
| TrueDelta Adjusted Invoice Difference: $3,445 | ||||||
| Model Year | 2012 | 2015 | 2015 | 2015 | 2015 | 2015 |
| Model | 3-Series | Touareg | Touareg | Touareg | Touareg | Touareg |
| Trim | 328i | V6 Lux | TDI Lux | V6 Executive | TDI Executive | V6 TSI Hybrid |
| Body | 4dr Wagon | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Engine | 230hp I6 | 280hp V6 | 240hp V6 D | 280hp V6 | 240hp V6 D | 380hp V6 H |
| Transmission | M6 | T8 | T8 | T8 | T8 | T8 |
| Drivetrain | RWD | AWD | AWD | AWD | AWD | AWD |
| EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
| Audio (watts, speakers) | 180, 8 | ?, 8 | ?, 8 | 620, 10 | 620, 10 | 620, 10 |
| Tire (rear if not all the same) | 225/45-17 | 265/50-19 | 265/50-19 | 275/45-20 | 275/45-20 | 265/50-19 |
| Total Price | $49,095 | $56,580 | $60,080 | $62,110 | $65,610 | $67,905 |
| Adjustments for Features | 0 | -5,185 | -5,185 | -6,385 | -6,385 | -6,510 |
| Feature-Adjusted Total Price | $49,095 | $51,395 | $54,895 | $55,725 | $59,225 | $61,395 |
| Cost Above Minimum | $0 | $0 | $3,500 | $4,330 | $7,830 | $10,000 |
| Total Invoice | $45,265 | $53,624 | $56,953 | $58,885 | $62,213 | $64,623 |
| Adjustments for Features | 0 | -4,914 | -4,915 | -6,053 | -6,054 | -6,195 |
| Feature-Adjusted Total Invoice | $45,265 | $48,710 | $52,038 | $52,832 | $56,159 | $58,428 |
| Cost Above Minimum | $0 | $0 | $3,328 | $4,122 | $7,449 | $9,718 |
Features Comparison: BMW 3-Series vs. Volkswagen Touareg
| Model Year | 2012 | 2015 | 2015 | 2015 | 2015 | 2015 |
| Model | 3-Series | Touareg | Touareg | Touareg | Touareg | Touareg |
| Trim | 328i | V6 Lux | TDI Lux | V6 Executive | TDI Executive | V6 TSI Hybrid |
| Body | 4dr Wagon | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV | 4dr SUV |
| Transmission and Drivetrain | ||||||
| 6-speed manual | $150 | |||||
| 8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 | |
| RWD | $0 | |||||
| AWD | $1700 | $1700 | $1700 | $1700 | $1700 | |
| Accessories | ||||||
| AC power outlet | $100 | $100 | $100 | $100 | $100 | |
| Adaptive cruise control | $600 | |||||
| Adaptive cruise control, all-speed | $850 | $850 | $850 | $850 | $850 | |
| Hands-free trunk or liftgate | $100 | $100 | $100 | $100 | $100 | |
| Power liftgate | $350 | $350 | $350 | $350 | $350 | |
| Remote app | $25 | |||||
| Remote window/roof operation | $15 | |||||
| Sunshades, second row | $125 | $125 | $125 | $125 | ||
| Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
| Tilt/telescoping steering wheel, power | $350 | |||||
| Brakes, Airbags, and Other Safety | ||||||
| Around view cameras | $500 | $500 | $500 | |||
| Automatic braking, low-speed | $200 | $200 | $200 | $200 | $200 | |
| Blind spot warning system | $200 | $200 | $200 | $200 | $200 | |
| Forward collision warning | $200 | $200 | $200 | $200 | $200 | |
| Hill descent control | $250 | $250 | $250 | $250 | $250 | |
| Lane departure warning | $200 | $200 | $200 | $200 | $200 | |
| Rearview camera | $200 | $200 | ||||
| Rollover sensor | $50 | $50 | $50 | $50 | $50 | |
| Secondary collision brake assist | $25 | $25 | $25 | $25 | $25 | |
| Temporary spare tire | $150 | $150 | $150 | $150 | ||
| Tires, run-flat | $150 | |||||
| Wide-view front camera | $150 | $150 | $150 | |||
| Cargo Management | ||||||
| Cargo area partition net | $40 | |||||
| Class III trailer hitch | $250 | $250 | $250 | $250 | $250 | |
| Liftglass or two-piece tailgate | $150 | |||||
| Rear seat pass-through | $100 | $100 | $100 | $100 | $100 | |
| Storage compartment under front seat(s) | $50 | $50 | $50 | $50 | $50 | |
| Trailering equipment (7 wire) | $150 | $150 | $150 | $150 | $150 | |
| Climate Control | ||||||
| Rear air vents | $100 | $100 | $100 | $100 | $100 | |
| Rear air vents with manual controls | $150 | |||||
| Engine / Motor | ||||||
| Automatic start / stop | $150 | |||||
| Exterior | ||||||
| Deep-tinted rear windows | $275 | $275 | $275 | $275 | $275 | |
| Rear bumper protector | $40 | $40 | $40 | $40 | $40 | |
| Rear spoiler | $200 | $200 | $200 | $200 | $200 | |
| Infotainment | ||||||
| Aux input | $50 | |||||
| Satellite radio | $200 | $200 | $200 | $200 | $200 | |
| Satellite radio - one year subscription | $250 | |||||
| SD Card slot | $25 | $25 | $25 | $25 | $25 | |
| SMS text-to-speech reader | $25 | |||||
| Surround sound | $250 | $250 | $250 | |||
| Telematics service, such as OnStar | $200 | |||||
| Voice control for external devices | $0 | |||||
| Instruments, Lights, and Mirrors | ||||||
| Auto-dimming driver-side mirror | $75 | |||||
| Auto-dimming passenger-side mirror | $75 | |||||
| Cornering lights | $50 | $50 | $50 | $50 | $50 | |
| Headlight washers | $50 | |||||
| Large energy flow and fuel economy display | $25 | |||||
| Mirror tilt-down in reverse | $25 | |||||
| Power-folding mirrors | $50 | |||||
| Seats and Interior Trim | ||||||
| Door sill trim plates | $100 | $100 | $100 | |||
| Floor mats | $75 | $75 | $75 | $75 | $75 | |
| Heated second row seats | $200 | $200 | $200 | $200 | ||
| Manual fore-aft adjuster, second row seats | $75 | $75 | $75 | $75 | $75 | |
| Manual recliner, second row seats | $75 | $75 | $75 | $75 | $75 | |
| Metal pedals | $75 | $75 | $75 | |||
| Power release, second row seats | $50 | $50 | $50 | $50 | $50 | |
| Total Value of Features | $2,655 | $7,840 | $7,840 | $9,040 | $9,040 | $9,165 |
| Value of Feature Adjustments | $0 | $5,185 | $5,185 | $6,385 | $6,385 | $6,510 |
| Value of Feature Adjustments | 0 | -4,914 | -4,915 | -6,053 | -6,054 | -6,195 |
Specifications Comparison: BMW 3-Series vs. Volkswagen Touareg
| Model Year | 2012 | 2015 |
| Model | 3-Series | Touareg |
| Body | 4dr Wagon | 4dr SUV |
| Wheelbase | 108.7 in | 113.9 in |
| Length | 178.2 in | 188.8 in |
| Width | 71.5 in | 76.4 in |
| Height | 55.8 in | 68.2 in |
| Curb Weight | 3,463 lb. | 4,697 lb. |
| Fuel Capacity | 15.9 gal. | 22.5 gal. |
| Row 1 Headroom | 37.4 in | 39.6 in |
| Row 1 Shoulder Room | 55.4 in | 59.8 in |
| Row 1 Legroom | 41.5 in | 41.4 in |
| Row 2 Headroom | 38.0 in | 38.9 in |
| Row 2 Shoulder Room | 55.1 in | 56.7 in |
| Row 2 Legroom | 34.6 in | 34.9 in |
| Cargo Volume, Minimum | 24.8 ft3 | 32.1 ft3 |
| Cargo Volume, Maximum | 58.0 ft3 | 70.9 ft3 |
Option Package Details
BMW 3-Series 328i
| Premium Package | ||
| Feature | Value | Requested? |
| Power 4-way lumbar adjuster, driver seat | 150 | Yes |
| Power 4-way lumbar adjuster, passenger seat | 150 | Yes |
| Universal garage door opener | 100 | Yes |
| Auto-dimming rearview mirror | 150 | Yes |
| Auto-dimming driver-side mirror | 75 | No |
| Compass | 0 | Yes |
| Power-folding mirrors | 50 | No |
| Auto-dimming passenger-side mirror | 75 | No |
| Power fore-aft adjuster, driver seat | 100 | Yes |
| Power height adjuster, driver seat | 100 | Yes |
| Power tilt adjuster, driver seat | 50 | Yes |
| Power recliner, driver seat | 100 | Yes |
| Power recliner, passenger seat | 100 | Yes |
| Power fore-aft adjuster, passenger seat | 100 | Yes |
| Memory system, driver seat | 200 | Yes |
| Power height adjuster, passenger seat | 100 | Yes |
| Power tilt adjuster, passenger seat | 50 | Yes |
| Total Requested | 1450 | 88% |
| Total Not Requested | 200 | 12% |
| Cold Weather Package | ||
| Feature | Value | Requested? |
| Heated front seats | 200 | Yes |
| Heated second row seats | 200 | Yes |
| Heated steering wheel | 100 | Yes |
| Headlight washers | 50 | No |
| Second-row 3-section 3-person split bench | 150 | Yes |
| Total Requested | 650 | 93% |
| Total Not Requested | 50 | 7% |
| Navigation system | ||
| Feature | Value | Requested? |
| Navigation system | 600 | Yes |
| DVD-compatible player | 0 | Yes |
| Voice control for nav and audio | 100 | Yes |
| Traffic information | 25 | Yes |
| Media drive, large | 15 | Yes |
| Telematics service, such as OnStar | 200 | No |
| Bluetooth cell phone link | 100 | Yes |
| SMS text-to-speech reader | 25 | No |
| Bluetooth audio streaming | 25 | Yes |
| Remote app | 25 | No |
| Total Requested | 865 | 78% |
| Total Not Requested | 250 | 22% |
| Convenience Package | ||
| Feature | Value | Requested? |
| Steering-linked headlights | 150 | Yes |
| Xenon HID headlights | 500 | Yes |
| Sunshades, second row | 125 | Yes |
| Obstacle detection, front | 150 | Yes |
| Obstacle detection, rear | 250 | Yes |
| Alarm | 100 | No |
| Proximity key | 250 | Yes |
| Total Requested | 1425 | 93% |
| Total Not Requested | 100 | 7% |
Option Package Details
Volkswagen Touareg V6 Lux
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | Yes |
| Lane departure warning system | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Forward collision warning | 200 | No |
| Total Requested | 100 | 7% |
| Total Not Requested | 1300 | 93% |
Option Package Details
Volkswagen Touareg TDI Lux
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Heated steering wheel | 100 | Yes |
| Lane departure warning system | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Forward collision warning | 200 | No |
| Total Requested | 100 | 7% |
| Total Not Requested | 1300 | 93% |
Option Package Details
Volkswagen Touareg V6 Executive
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1300 | 100% |
Option Package Details
Volkswagen Touareg TDI Executive
| Driver Assistance Package | ||
| Feature | Value | Requested? |
| Lane departure warning system | 200 | No |
| Adaptive cruise control, all-speed | 700 | No |
| Automatic braking, low-speed | 200 | No |
| Forward collision warning | 200 | No |
| Total Requested | 0 | 0% |
| Total Not Requested | 1300 | 100% |
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