BMW 3-Series BMW 3-Series 2015 Volkswagen Touareg Volkswagen Touareg 2015

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BMW 3-Series vs. Volkswagen Touareg Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Volkswagen Touareg Invoice Comparison

Lowest Total Price: $53,995

BMW 3-Series 328i   
Difference: $13,910

Lowest Total Invoice: $50,325

BMW 3-Series 328i   
Difference: $14,298

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  Down Payment Interest Rate Term
Model Year201520152015
Model3-Series3-SeriesTouareg
Trim328i328dV6 TSI Hybrid
Body4dr Wagon4dr Wagon4dr SUV
Base Price $41,950 $43,450 $66,995
Base Invoice $39,275 $40,655 $63,713
Cold Weather Package 950 950  
Driver Assistance Plus 1,900 1,900  
Navigation system 2,150 2,150  
Driver Assistance Package 950 950  
Premium Package 2,200 2,200  
Steering-linked headlights 900 900  
Metallic paint (extra cost) 550 550  
Adaptive cruise control, all-speed 1,200 1,200  
Sunshades, second row 250 250  
Cold Weather Package 865 865  
Driver Assistance Plus 1,730 1,730  
Navigation system 1,955 1,955  
Driver Assistance Package 865 865  
Premium Package 2,000 2,000  
Steering-linked headlights 820 820  
Metallic paint (extra cost) 500 500  
Adaptive cruise control, all-speed 1,090 1,090  
Sunshades, second row 230 230  
Options (change) 11,050 11,050 0
Options (change) 10,055 10,055 0
Destination 995 995 910
Total Price $53,995 $55,495 $67,905
Total Invoice $50,325 $51,705 $64,623

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 3-Series dealer quotes or Volkswagen Touareg dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 3-Series vs. Volkswagen Touareg

Lowest Adjusted Price and Invoice: BMW 3-Series 328i
TrueDelta Adjusted Price Difference: $13,475
TrueDelta Adjusted Invoice Difference: $13,882
Model Year201520152015
Model3-Series3-SeriesTouareg
Trim328i328dV6 TSI Hybrid
Body4dr Wagon4dr Wagon4dr SUV
Engine240hp I4180hp I4 D380hp V6 H
TransmissionT8T8T8
DrivetrainAWDAWDAWD
EPA Fuel Economy (city/highway)25/33 MPG25/33 MPG20/24 MPG
Audio (watts, speakers)205, 9205, 9620, 10
Tire (rear if not all the same)225/50-17225/50-17265/50-19
Total Price$53,995$55,495$67,905
Adjustments for Features-1000-535
Feature-Adjusted Total Price$53,895$55,495$67,370
Cost Above Minimum$0$1,600$0
Total Invoice$50,325$51,705$64,623
Adjustments for Features-930-509
Feature-Adjusted Total Invoice$50,232$51,705$64,114
Cost Above Minimum$0$1,473$0

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Features Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year201520152015
Model3-Series3-SeriesTouareg
Trim328i328dV6 TSI Hybrid
Body4dr Wagon4dr Wagon4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300$1300
AWD$1700$1700$1700
Accessories 
AC power outlet  $100
Power liftgate  $350
Remote app$25$25 
Remote window/roof operation$15$15 
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Driver drowsiness monitor$150$150 
Knee airbag, driver$75$75 
Knee airbag, passenger$75$75 
Pedestrian detection$50$50 
Rollover sensor  $50
Secondary collision brake assist  $25
Tires, run-flat$150$150 
Cargo Management 
Cargo area partition net$40$40 
Class III trailer hitch  $250
Liftglass or two-piece tailgate$150$150 
Rear seat pass-through  $100
Roof rails  $250
Storage compartment under front seat(s)  $50
Trailering equipment (7 wire)  $150
Climate Control 
Rear air vents  $100
Rear air vents with manual controls$150$150 
Engine / Motor 
Regenerative braking$0$0 
Exterior 
Deep-tinted rear windows  $275
Rear bumper protector  $40
Infotainment 
App support$0$0 
Aux input$50$50 
Handwriting recognition$200$200 
In-vehicle Internet$150$150 
iPod integration  $100
S Voice support$0$0 
Satellite radio  $200
Satellite radio - one year subscription$250$250 
SD Card slot  $25
Siri Eyes Free support$0$0 
Surround sound  $250
Telematics service, such as OnStar$200$200 
Traffic + travel information$25$25 
Traffic information  $25
USB port$25$25 
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75 
Auto-dimming passenger-side mirror$75$75 
Cornering lights  $50
Headlight washers$50$50 
Large energy flow and fuel economy display  $25
Mirror tilt-down in reverse$25$25 
Power-folding mirrors$50$50 
Seats and Interior Trim 
Door sill trim plates  $100
Manual fore-aft adjuster, second row seats  $75
Manual recliner, second row seats  $75
Metal pedals  $75
Power release, second row seats  $50
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200$200 
Transmission 
Launch control$100  
Steering-wheel-mounted transmission controls$100$100 
Total Value of Features$5,705$5,605$6,140
Value of Feature Adjustments$100$0$535
Value of Feature Adjustments-930-509

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Specifications Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20152015
Model3-SeriesTouareg
Body4dr Wagon4dr SUV
Wheelbase110.6 in113.9 in
Length182.1 in188.8 in
Width71.3 in76.4 in
Height56.5 in68.2 in
Curb Weight4,045 lb.5,260 lb.
Fuel Capacity15.8 gal.22.5 gal.
Row 1 Headroom40.4 in39.6 in
Row 1 Shoulder Room55.1 in59.8 in
Row 1 Legroom42.0 in41.4 in
Row 2 Headroom38.3 in38.9 in
Row 2 Shoulder Room55.1 in56.7 in
Row 2 Legroom35.0 in34.9 in
Cargo Volume,
Minimum
17.5 ft332.1 ft3
Cargo Volume,
Maximum
53.0 ft370.9 ft3

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Option Package Details
BMW 3-Series 328i

Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
Traffic + travel information25No
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Total Requested71564%
Total Not Requested40036%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested155086%
Total Not Requested25014%

Option Package Details
BMW 3-Series 328d

Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
Traffic + travel information25No
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Total Requested71564%
Total Not Requested40036%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Proximity key250Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Total Requested155086%
Total Not Requested25014%

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