BMW 3-Series BMW 3-Series 2015 Volkswagen Touareg Volkswagen Touareg 2016

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BMW 3-Series vs. Volkswagen Touareg Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

BMW 3-Series vs. Volkswagen Touareg Invoice Comparison

Lowest Total Price: $55,495

BMW 3-Series 328d   
Difference: $9,100

Lowest Total Invoice: $51,705

BMW 3-Series 328d   
Difference: $9,729

Calculate Payments

  Down Payment Interest Rate Term
Model Year20152016
Model3-SeriesTouareg
Trim328dTDI Executive
Body4dr Wagon4dr SUV
Base Price $43,450 $63,685
Base Invoice $40,655 $60,524
Driver Assistance Package 950  
Cold Weather Package 950  
Driver Assistance Plus 1,900  
Navigation system 2,150  
Premium Package 2,200  
Steering-linked headlights 900  
Metallic paint (extra cost) 550  
Adaptive cruise control, all-speed 1,200  
Sunshades, second row 250  
Driver Assistance Package 865  
Cold Weather Package 865  
Driver Assistance Plus 1,730  
Navigation system 1,955  
Premium Package 2,000  
Steering-linked headlights 820  
Metallic paint (extra cost) 500  
Adaptive cruise control, all-speed 1,090  
Sunshades, second row 230  
Options (change) 11,050 0
Options (change) 10,055 0
Destination 995 910
Total Price $55,495 $64,595
Total Invoice $51,705 $61,434

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation BMW 3-Series dealer quotes or Volkswagen Touareg dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: BMW 3-Series vs. Volkswagen Touareg

Lowest Adjusted Price and Invoice: BMW 3-Series 328d
TrueDelta Adjusted Price Difference: $8,290
TrueDelta Adjusted Invoice Difference: $8,959
Model Year20152016
Model3-SeriesTouareg
Trim328dTDI Executive
Body4dr Wagon4dr SUV
Engine180hp I4 D240hp V6 D
TransmissionT8T8
DrivetrainAWDAWD
EPA Fuel Economy (city/highway)31/43 MPG20/29 MPG
Audio (watts, speakers)205, 9620, 10
Tire (rear if not all the same)225/50-17275/40-21
Total Price$55,495$64,595
Adjustments for Features0-810
Feature-Adjusted Total Price$55,495$63,785
Total Invoice$51,705$61,434
Adjustments for Features0-770
Feature-Adjusted Total Invoice$51,705$60,664

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Features Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20152016
Model3-SeriesTouareg
Trim328dTDI Executive
Body4dr Wagon4dr SUV
Transmission and Drivetrain 
8-speed manually-shiftable automatic$1300$1300
AWD$1700$1700
Accessories 
AC power outlet $100
Power liftgate $350
Remote app$25 
Remote window/roof operation$15 
Tilt/telescoping steering wheel, manual$250 
Tilt/telescoping steering wheel, power $350
Brakes, Airbags, and Other Safety 
Driver drowsiness monitor$150 
Knee airbag, driver$75 
Knee airbag, passenger$75 
Pedestrian detection$50 
Rollover sensor $50
Secondary collision brake assist $25
Temporary spare tire $150
Tires, run-flat$150 
Cargo Management 
Cargo area partition net$40 
Class III trailer hitch $250
Liftglass or two-piece tailgate$150 
Rear seat pass-through $100
Roof rails $250
Storage compartment under front seat(s) $50
Trailering equipment (7 wire) $150
Climate Control 
Rear air vents $100
Rear air vents with manual controls$150 
Engine / Motor 
Automatic start / stop$150 
Regenerative braking$0 
Exterior 
Deep-tinted rear windows $275
Rear bumper protector $40
Infotainment 
App support$0 
Aux input$50 
Handwriting recognition$200 
In-vehicle Internet$150 
iPod integration $100
S Voice support$0 
Satellite radio $200
Satellite radio - one year subscription$250 
SD Card slot $25
Siri Eyes Free support$0 
Surround sound $250
Telematics service, such as OnStar$200 
Traffic + travel information$25 
Traffic information $25
USB port$25 
Voice control for external devices$0 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75 
Auto-dimming passenger-side mirror$75 
Cornering lights $50
Headlight washers$50 
Mirror tilt-down in reverse$25 
Power-folding mirrors$50 
Seats and Interior Trim 
Cooled or ventilated front seats $300
Door sill trim plates $100
Manual fore-aft adjuster, second row seats $75
Manual recliner, second row seats $75
Metal pedals $75
Power release, second row seats $50
Suspension, Wheels, and Tires 
Electronic systems calibration selector$200 
Transmission 
Steering-wheel-mounted transmission controls$100 
Total Value of Features$5,755$6,565
Value of Feature Adjustments$0$810
Value of Feature Adjustments0-770

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Specifications Comparison: BMW 3-Series vs. Volkswagen Touareg

Model Year20152016
Model3-SeriesTouareg
Body4dr Wagon4dr SUV
Wheelbase110.6 in113.9 in
Length182.1 in188.8 in
Width71.3 in76.4 in
Height56.5 in68.2 in
Curb Weight3,755 lb.4,919 lb.
Fuel Capacity15.8 gal.22.5 gal.
Row 1 Headroom40.4 in39.6 in
Row 1 Shoulder Room55.1 in59.8 in
Row 1 Legroom42.0 in41.4 in
Row 2 Headroom38.3 in38.9 in
Row 2 Shoulder Room55.1 in56.7 in
Row 2 Legroom35.0 in34.9 in
Cargo Volume,
Minimum
17.5 ft332.1 ft3
Cargo Volume,
Maximum
53.0 ft370.9 ft3

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Option Package Details
BMW 3-Series 328d

Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150Yes
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested600100%
Total Not Requested00%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100Yes
Headlight washers50No
Total Requested50091%
Total Not Requested509%
Driver Assistance Plus
FeatureValueRequested?
Lane departure warning system200Yes
Blind spot warning system200Yes
Around view cameras300Yes
Automatic braking, low-speed200Yes
Driver drowsiness monitor150No
Forward collision warning200Yes
Wide-view front camera150Yes
Speed limit information0No
Pedestrian detection50No
Total Requested125086%
Total Not Requested20014%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
Traffic + travel information25No
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Total Requested71564%
Total Not Requested40036%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100Yes
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150Yes
Power 4-way lumbar adjuster, passenger seat150Yes
Proximity key250Yes
Total Requested155086%
Total Not Requested25014%

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