The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,990 Kia Optima SX | ||||||||
Difference: $2,290 | ||||||||
Lowest Total Invoice: $33,428 Kia Optima SX | ||||||||
Difference: $3,418 | ||||||||
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Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2016 | 2016 |
Model | Charger | Charger | Charger | Charger | Charger | Charger | Optima | Optima |
Trim | SXT | R/T | Daytona | R/T Scat Pack | Daytona 392 | SRT 392 | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $29,995 | $34,895 | $39,995 | $39,995 | $44,995 | $51,145 | $29,940 | $36,040 |
Base Invoice | $29,351 | $33,845 | $38,384 | $38,501 | $42,951 | $49,834 | $27,865 | $33,435 |
Premium Group | 5,995 | 5,995 | ||||||
Sunroof | 1,195 | 1,195 | 1,195 | 1,195 | 1,195 | 1,195 | ||
Technology Group | 1,495 | 1,695 | 1,495 | 1,595 | ||||
Temporary spare tire | 595 | |||||||
Driver Confidence and Navigation Groups | 1,645 | |||||||
Driver Confidence Group | 250 | 250 | ||||||
Navigation and Travel Group | 845 | 845 | ||||||
Leather Interior Group | 1,595 | |||||||
Premium Technology Package | 4,800 | |||||||
Universal garage door opener | 350 | 350 | ||||||
Cargo net | 50 | 50 | ||||||
Premium Group | 5,336 | 5,336 | ||||||
Sunroof | 1,064 | 1,064 | 1,064 | 1,064 | 1,064 | 1,064 | ||
Technology Group | 1,331 | 1,509 | 1,331 | 1,420 | ||||
Temporary spare tire | 530 | |||||||
Driver Confidence and Navigation Groups | 1,465 | |||||||
Driver Confidence Group | 223 | 223 | ||||||
Navigation and Travel Group | 752 | 752 | ||||||
Leather Interior Group | 1,420 | |||||||
Premium Technology Package | 4,380 | |||||||
Universal garage door opener | 291 | 291 | ||||||
Cargo net | 42 | 42 | ||||||
Options (change) | 7,190 | 7,190 | 4,930 | 5,580 | 3,785 | 2,790 | 5,200 | 400 |
Options (change) | 6,400 | 6,400 | 4,390 | 4,968 | 3,370 | 2,484 | 4,713 | 333 |
Destination | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 1,095 | 850 | 850 |
Gas Tax | 0 | 0 | 0 | 1,000 | 1,000 | 1,000 | 0 | 0 |
Total Price | $38,280 | $43,180 | $46,020 | $47,670 | $50,875 | $56,030 | $35,990 | $37,290 |
Total Invoice | $36,846 | $41,340 | $43,869 | $45,564 | $48,416 | $54,413 | $33,428 | $34,618 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||||||
TrueDelta Adjusted Price Difference: $2,050 | ||||||||
TrueDelta Adjusted Invoice Difference: $3,187 | ||||||||
Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2016 | 2016 |
Model | Charger | Charger | Charger | Charger | Charger | Charger | Optima | Optima |
Trim | SXT | R/T | Daytona | R/T Scat Pack | Daytona 392 | SRT 392 | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 292hp V6 | 370hp V8 | 370hp V8 | 485hp V8 | 485hp V8 | 485hp V8 | 245hp I4 | 245hp I4 |
Transmission | T8 | T8 | T8 | T8 | T8 | T8 | T6 | T6 |
Drivetrain | RWD | RWD | RWD | RWD | RWD | RWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 552, 11 | 552, 11 | 276, 6 | 276, 6 | 276, 6 | 276, 6 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 245/45-20 | 245/45-20 | 245/45-20 | 245/45-20 | 275/40-20 | 275/40-20 | 235/45-18 | 235/45-18 |
Total Price | $38,280 | $43,180 | $46,020 | $47,670 | $50,875 | $56,030 | $35,990 | $37,290 |
Adjustments for Features | -240 | -590 | -915 | -1,015 | -965 | -1,955 | 0 | -300 |
Feature-Adjusted Total Price | $38,040 | $42,590 | $45,105 | $46,655 | $49,910 | $54,075 | $35,990 | $36,990 |
Cost Above Minimum | $0 | $4,550 | $7,065 | $8,615 | $11,870 | $16,035 | $0 | $1,000 |
Total Invoice | $36,846 | $41,340 | $43,869 | $45,564 | $48,416 | $54,413 | $33,428 | $34,618 |
Adjustments for Features | -231 | -565 | -872 | -970 | -918 | -1,899 | 0 | -279 |
Feature-Adjusted Total Invoice | $36,615 | $40,775 | $42,997 | $44,594 | $47,498 | $52,514 | $33,428 | $34,339 |
Cost Above Minimum | $0 | $4,160 | $6,382 | $7,979 | $10,883 | $15,899 | $0 | $911 |
Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2017 | 2016 | 2016 |
Model | Charger | Charger | Charger | Charger | Charger | Charger | Optima | Optima |
Trim | SXT | R/T | Daytona | R/T Scat Pack | Daytona 392 | SRT 392 | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||||
8-speed manually-shiftable automatic | $1300 | $1300 | $1300 | $1300 | $1300 | $1300 | ||
6-speed manually-shiftable automatic | $1100 | $1100 | ||||||
RWD | $0 | $0 | $0 | $0 | $0 | $0 | ||
FWD | $0 | $0 | ||||||
Accessories | ||||||||
Proximity trunk or liftgate opener | $125 | $125 | ||||||
Remote app | $25 | $25 | $25 | $25 | $25 | $25 | ||
Remote start | $150 | $150 | $150 | $150 | $150 | $150 | ||
Remote window/roof operation | $15 | $15 | $15 | $15 | $15 | $15 | ||
Sunshades, second row | $125 | $125 | ||||||
Tilt/telescoping steering wheel, manual | $250 | $250 | ||||||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | $350 | $350 | $350 | ||
Brakes, Airbags, and Other Safety | ||||||||
911 assist | $25 | $25 | ||||||
Around view cameras | $500 | |||||||
Automatic braking, low-speed | $200 | $200 | ||||||
Lane departure prevention, steering-based | $200 | $200 | $200 | $200 | $200 | $200 | ||
Rearview camera | $200 | $200 | $200 | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | ||||||
Temporary spare tire | $150 | $150 | $150 | $150 | $150 | |||
Cargo Management | ||||||||
Cargo mat | $40 | $40 | $40 | |||||
Climate Control | ||||||||
Heated windshield washer nozzles | $15 | $15 | $15 | $15 | $15 | $15 | ||
Rain-sensing wipers | $175 | $175 | $175 | $175 | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | ||||||
Drivetrain | ||||||||
Limited-slip rear differential | $300 | $300 | $300 | |||||
Engine / Motor | ||||||||
Dual-mode exhaust | $250 | $250 | $250 | $250 | $250 | |||
Raised top speed limiter | $0 | $0 | $0 | $0 | ||||
Exterior | ||||||||
Body kit | $0 | $0 | $0 | $0 | ||||
Hood scoop | $100 | $100 | $100 | $100 | ||||
Painted brake calipers (optional) | $0 | $0 | $0 | |||||
Panoramic sunroof | $1200 | $1200 | ||||||
Sunroof | $900 | $900 | $900 | $900 | $900 | $900 | ||
Infotainment | ||||||||
Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | $100 | ||
Satellite radio | $200 | $200 | ||||||
Satellite radio - one year subscription | $250 | $250 | $250 | $250 | $250 | $250 | ||
Surround sound | $250 | $250 | ||||||
Telematics service, such as OnStar | $200 | $200 | $200 | $200 | $200 | $200 | ||
Text dictation | $50 | $50 | $50 | $50 | $50 | $50 | ||
Traffic + travel information | $25 | $25 | $25 | $25 | $25 | $25 | ||
Traffic information | $25 | $25 | ||||||
Wi-Fi hotspot | $50 | $50 | $50 | $50 | $50 | $50 | ||
Instruments, Lights, and Mirrors | ||||||||
Approach detection | $25 | $25 | ||||||
Auto-dimming driver-side mirror | $75 | $75 | $75 | $75 | $75 | $75 | ||
Fog lights | $125 | $125 | $125 | $125 | $125 | $125 | ||
Interior ambient lighting | $150 | $150 | $150 | $150 | $150 | $150 | $150 | |
Large color reconfigurable instrument cluster display | $250 | $250 | $250 | $250 | $250 | $250 | ||
Mirror tilt-down in reverse | $25 | $25 | $25 | $25 | $25 | $25 | ||
Performance meter | $150 | $150 | $150 | $150 | ||||
Power-folding mirrors | $50 | $50 | ||||||
Steering-linked headlights | $150 | $150 | ||||||
Turn signals on or near mirrors | $25 | $25 | ||||||
Seats and Interior Trim | ||||||||
Door sill trim plates | $100 | $100 | ||||||
Heated front row armrests | $100 | $100 | ||||||
Heated front seats | $200 | $200 | $200 | $200 | $200 | |||
Leather door panel trim | $250 | |||||||
Metal pedals | $75 | $75 | $75 | $75 | $75 | $75 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | $150 | $150 | $150 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||||||
Synthetic suede inserts in leather seating surfaces | $0 | $0 | $0 | |||||
Suspension, Wheels, and Tires | ||||||||
Adaptive dampers - electrical | $500 | |||||||
Alloy wheels | $350 | $350 | $350 | |||||
Machined alloy wheels | $350 | $350 | $350 | |||||
Performance steering system (optional) | $0 | $0 | $0 | $0 | $0 | $0 | ||
Polished alloy wheels | $350 | $350 | ||||||
Sport suspension (upgrade) | $0 | $0 | $0 | $0 | ||||
Ultra-sport suspension (upgrade) | $0 | $0 | $0 | $0 | ||||
Wheels, dark finish | $0 | $0 | $0 | |||||
Transmission | ||||||||
Launch control | $100 | $100 | $100 | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | $100 | $100 | $100 | $100 | |
Total Value of Features | $5,480 | $5,830 | $6,155 | $6,255 | $6,205 | $7,195 | $5,240 | $5,540 |
Value of Feature Adjustments | $240 | $590 | $915 | $1,015 | $965 | $1,955 | $0 | $300 |
Value of Feature Adjustments | -231 | -565 | -872 | -970 | -918 | -1,899 | 0 | -279 |
Model Year | 2017 | 2016 |
Model | Charger | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 120.2 in | 110.4 in |
Length | 198.4 in | 191.1 in |
Width | 75.0 in | 73.2 in |
Height | 58.2 in | 57.7 in |
Curb Weight | 3,935 lb. | 3,220 lb. |
Fuel Capacity | 18.5 gal. | 18.5 gal. |
Row 1 Headroom | 38.6 in | 39.8 in |
Row 1 Shoulder Room | 59.5 in | 58.1 in |
Row 1 Hip Room | 56.2 in | 56.0 in |
Row 1 Legroom | 41.8 in | 45.5 in |
Row 2 Headroom | 36.6 in | 37.8 in |
Row 2 Shoulder Room | 57.9 in | 56.4 in |
Row 2 Hip Room | 56.1 in | 56.0 in |
Row 2 Legroom | 40.1 in | 35.6 in |
Cargo Volume | 16.1 ft3 | 15.9 ft3 |
Premium Group | ||
Feature | Value | Requested? |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Auto-dimming headlights | 200 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention system, steering-based | 200 | No |
Xenon HID headlights | 500 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Polished alloy wheels | 0 | No |
Beats, 552W, 11 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
Traffic + travel information | 25 | No |
Sport suspension (upgrade) | 250 | Yes |
Rear spoiler | 200 | Yes |
245/45VR20 tires | 400 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Perimeter approach lighting | 25 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Alarm | 100 | No |
Interior ambient lighting | 150 | Yes |
Mirror tilt-down in reverse | 25 | No |
Leather seating surfaces | 900 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Power height adjuster, passenger seat | 100 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 6200 | 80% |
Total Not Requested | 1550 | 20% |
Premium Group | ||
Feature | Value | Requested? |
Temporary spare tire | 150 | Yes |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Auto-dimming headlights | 200 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention system, steering-based | 200 | No |
Xenon HID headlights | 500 | Yes |
Memory system, driver seat | 200 | Yes |
Rearview camera | 200 | Yes |
Polished alloy wheels | 0 | No |
Beats, 552W, 11 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
Traffic + travel information | 25 | No |
245/45VR20 tires | 400 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Perimeter approach lighting | 25 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Alarm | 100 | No |
Interior ambient lighting | 150 | Yes |
Mirror tilt-down in reverse | 25 | No |
Leather seating surfaces | 900 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Power height adjuster, passenger seat | 100 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Heated steering wheel | 100 | Yes |
Total Requested | 5900 | 79% |
Total Not Requested | 1550 | 21% |
Technology Group | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | No |
Auto-dimming headlights | 200 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention system, steering-based | 200 | No |
Total Requested | 1500 | 83% |
Total Not Requested | 300 | 17% |
Driver Confidence and Navigation Groups | ||
Feature | Value | Requested? |
Xenon HID headlights | 500 | Yes |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
Traffic + travel information | 25 | No |
Perimeter approach lighting | 25 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1750 | 97% |
Total Not Requested | 50 | 3% |
Driver Confidence Group | ||
Feature | Value | Requested? |
Xenon HID headlights | 500 | Yes |
Memory system, driver seat | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Perimeter approach lighting | 25 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 1000 | 91% |
Total Not Requested | 100 | 9% |
Navigation and Travel Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 750 | 97% |
Total Not Requested | 25 | 3% |
Leather Interior Group | ||
Feature | Value | Requested? |
Heated front seats | 200 | No |
Synthetic suede inserts in leather seating surfaces | 0 | No |
Mirror tilt-down in reverse | 25 | No |
Leather seating surfaces | 900 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power 4-way lumbar adjuster, passenger seat | 150 | No |
Memory system, driver seat | 200 | Yes |
Power height adjuster, passenger seat | 100 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Heated steering wheel | 100 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Total Requested | 2100 | 82% |
Total Not Requested | 450 | 18% |
Technology Group | ||
Feature | Value | Requested? |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Auto-dimming headlights | 200 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention system, steering-based | 200 | No |
Total Requested | 1500 | 79% |
Total Not Requested | 400 | 21% |
Driver Confidence Group | ||
Feature | Value | Requested? |
Xenon HID headlights | 500 | Yes |
Perimeter approach lighting | 25 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 800 | 97% |
Total Not Requested | 25 | 3% |
Navigation and Travel Group | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
HD radio | 50 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 750 | 97% |
Total Not Requested | 25 | 3% |
Technology Group | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | No |
Auto-dimming headlights | 200 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention system, steering-based | 200 | No |
Total Requested | 1500 | 83% |
Total Not Requested | 300 | 17% |
Technology Group | ||
Feature | Value | Requested? |
Rain-sensing wipers | 100 | No |
Auto-dimming headlights | 200 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane departure prevention system, steering-based | 200 | No |
Total Requested | 1500 | 83% |
Total Not Requested | 300 | 17% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Premium Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Upgraded stability control | 0 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Rear reading lights | 0 | No |
Heated second row seats | 200 | Yes |
Surround sound | 250 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 3000 | 60% |
Total Not Requested | 2000 | 40% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |