Ford Explorer Ford Explorer 2010 Kia Optima Kia Optima 2012

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Ford Explorer vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Explorer vs. Kia Optima Invoice Comparison

Lowest Total Price: $34,900

Kia Optima SX   
Difference: $3,185

Lowest Total Invoice: $32,332

Kia Optima SX   
Difference: $2,919

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102012
ModelExplorerExplorerOptima
TrimEddie BauerLimitedSX
Body4dr SUV4dr SUV4dr Sedan
Base Price $33,280 $36,280 $26,500
Base Invoice $31,044 $33,774 $24,760
Convenience Package 1,995    
Navigation system 1,995   1,400
Navigation and Moon Package   2,845  
Premium Package     2,950
Limited Package     3,300
Convenience Package 1,696    
Navigation system 1,696   1,250
Navigation and Moon Package   2,418  
Premium Package     2,635
Limited Package     2,937
Options (change) 3,990 2,845 7,650
Options (change) 3,392 2,418 6,822
Destination 815 815 750
Total Price $38,085 $39,940 $34,900
Total Invoice $35,251 $37,007 $32,332

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Explorer dealer quotes or Kia Optima dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Ford Explorer vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $4,175
TrueDelta Adjusted Invoice Difference: $3,836
Model Year201020102012
ModelExplorerExplorerOptima
TrimEddie BauerLimitedSX
Body4dr SUV4dr SUV4dr Sedan
Engine210hp V6210hp V6274hp I4
TransmissionA5A5T6
DrivetrainRWDRWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG
Audio (watts, speakers)190, 7190, 7550, 12
Tire (rear if not all the same)245/65-17235/65-18225/45-18
Total Price$38,085$39,940$34,900
Adjustments for Features0-1,100-990
Feature-Adjusted Total Price$38,085$38,840$33,910
Cost Above Minimum$0$755$0
Total Invoice$35,251$37,007$32,332
Adjustments for Features0-1,019-917
Feature-Adjusted Total Invoice$35,251$35,988$31,415
Cost Above Minimum$0$737$0

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Features Comparison: Ford Explorer vs. Kia Optima

Model Year201020102012
ModelExplorerExplorerOptima
TrimEddie BauerLimitedSX
Body4dr SUV4dr SUV4dr Sedan
Transmission and Drivetrain 
5-speed automatic$900$900 
6-speed manually-shiftable automatic  $1100
RWD$0$0 
FWD  $0
Accessories 
Keyless entry keypad$50$50 
Power-adjustable pedals$125$125 
Proximity key  $250
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
911 assist$25$25 
Active or whiplash-reducing head restraints, front seats  $0
Brake assist  $50
Full-size spare tire$225$225 
Obstacle detection, rear$250$250 
Rearview camera  $200
Rollover sensor$50$50 
Safety key$5$5 
Trailer sway control$25$25 
Vehicle health reports$0$0 
Cargo Management 
Air-conditioned storage compartment  $50
Class II trailer hitch$200$200 
Liftglass or two-piece tailgate$150$150 
Overhead sunglass holder  $25
Roof rack$300$300 
Trailering equipment (4 wire)$125$125 
Climate Control 
Interior air filter  $0
Rear air vents$100 $100
Rear air vents with manual controls $150 
Rear HVAC unit $400 
Rear wiper$175$175 
Exterior 
Body kit  $0
Bright-finished exhaust tip(s)  $25
Deep-tinted rear windows$275$275 
Painted brake calipers (optional)  $0
Panoramic sunroof  $1200
Rear bumper protector$40$40 
Rear spoiler  $200
Running boards$350$350 
Sunroof$900$900 
Wheel-lip moldings$75$75 
Infotainment 
DVD-compatible player$0$0 
HD radio  $50
Media drive$15$15 
SMS text-to-speech reader$25$25 
Traffic + travel information$25$25 
Traffic information  $25
Voice control for external devices$0$0 
Instruments, Lights, and Mirrors 
Interior ambient lighting  $150
Power-folding mirrors  $50
Speaker lights  $100
Turn signals on or near mirrors  $25
Xenon HID headlights  $500
Seats and Interior Trim 
Aluminum trim  $100
Cooled or ventilated front seats  $300
Folding third row seats$600  
Heated second row seats  $200
Illuminated door sill trim plates  $200
Leather door panel trim  $250
Leather-wrapped steering wheel$150$150 
Manual lumbar adjuster, passenger seat$50$50 
Manual recliner, second row seats$75$75 
Metal pedals  $75
Power height adjuster, passenger seat$100$100 
Power recliner, passenger seat  $100
Power tilt adjuster, passenger seat$100$100 
Power-folding third row seats $1000 
Wood trim  $300
Wood/leather-wrapped steering wheel  $150
Suspension, Wheels, and Tires 
Alloy wheels$350  
Chrome-clad alloy wheels $600 
Chrome-plated alloy wheels  $850
Sport suspension (upgrade)  $0
White-letter tires$0$0 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$5,985$7,085$6,975
Value of Feature Adjustments$0$1,100$990
Value of Feature Adjustments0-1,019-917

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Specifications Comparison: Ford Explorer vs. Kia Optima

Model Year20102012
ModelExplorerOptima
Body4dr SUV4dr Sedan
Wheelbase113.7 in110.0 in
Length193.4 in190.7 in
Width73.7 in72.1 in
Height72.8 in57.3 in
Curb Weight4,441 lb.3,207 lb.
Fuel Capacity22.5 gal.18.5 gal.
Row 1 Headroom39.8 in40.0 in
Row 1 Shoulder Room59.0 in57.2 in
Row 1 Hip Room55.4 in54.7 in
Row 1 Legroom42.4 in45.5 in
Row 2 Headroom38.7 in37.6 in
Row 2 Shoulder Room58.9 in55.7 in
Row 2 Hip Room55.5 in54.5 in
Row 2 Legroom36.9 in34.7 in
Row 3 Headroom37.4 in0.0 in
Row 3 Shoulder Room53.1 in0.0 in
Row 3 Hip Room45.3 in0.0 in
Row 3 Legroom34.9 in0.0 in
Cargo Volume,
Minimum
13.6 ft315.4 ft3
Cargo Volume,
Behind R2
43.9 ft315.4 ft3
Cargo Volume,
Maximum
83.7 ft315.4 ft3

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Option Package Details
Ford Explorer Eddie Bauer

Convenience Package
FeatureValueRequested?
Automatic climate control, front200Yes
Heated mirrors25Yes
Sunroof900Yes
CD changer, in-dash200No
Power fore-aft adjuster, passenger seat100Yes
Universal garage door opener100Yes
Memory system, driver seat200Yes
Power height adjuster, passenger seat100No
Power tilt adjuster, passenger seat100No
Obstacle detection, rear250No
Power-adjustable pedals125No
Dual-zone climate control125Yes
Unbranded, 190W, 7 speakers (with subwoofer)350No
Total Requested165059%
Total Not Requested112541%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%

Option Package Details
Ford Explorer Limited

Navigation and Moon Package
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%

Option Package Details
Kia Optima SX

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Total Requested725100%
Total Not Requested00%
Premium Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Power recliner, passenger seat100No
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50No
Infinity, 550W, 12 speakers (with subwoofer)350No
Rearview camera200No
Voice control for external devices0No
SMS text-to-speech reader25No
Bluetooth audio streaming25Yes
Media drive, small5No
Total Requested52517%
Total Not Requested248083%
Limited Package
FeatureValueRequested?
Upgraded leather upholstery-450No
Wood trim300No
Leather seating surfaces450Yes
Wood/leather-wrapped steering wheel0No
Additional chrome trim0No
Upholstered door panels, leather250No
Chrome-plated alloy wheels500No
Painted brake calipers (optional)0No
Total Requested45043%
Total Not Requested60057%

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