Ford Focus Ford Focus 2010 Kia Rio Kia Rio 2013

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Ford Focus vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Focus vs. Kia Rio Invoice Comparison

Lowest Total Price: $20,945

Kia Rio SX   
Difference: $170

Lowest Total Invoice: $19,615

Ford Focus SEL   
Difference: $262

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  Down Payment Interest Rate Term
Model Year201020102013
ModelFocusFocusRio
TrimSESSELSX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $18,780 $18,780 $17,700
Base Invoice $17,489 $17,489 $16,870
Leather seating surfaces 810    
Moon & Tune Value Package 795 795  
4-speed automatic 815 815  
Premium Package     2,350
Floor mats     95
Leather seating surfaces 704    
Moon & Tune Value Package 692 692  
4-speed automatic 709 709  
Premium Package     2,135
Floor mats     72
Options (change) 2,420 1,610 2,445
Options (change) 2,105 1,401 2,207
Destination 725 725 800
Total Price $21,925 $21,115 $20,945
Total Invoice $20,319 $19,615 $19,877

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Focus dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Focus vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $1,945
TrueDelta Adjusted Invoice Difference: $1,422
Model Year201020102013
ModelFocusFocusRio
TrimSESSELSX
Body4dr Sedan4dr Sedan4dr Sedan
Engine140hp I4140hp I4138hp I4
TransmissionA4A4T6
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)24/33 MPG24/33 MPG28/36 MPG
Audio (watts, speakers)190, 9190, 9?, 6
Tire (rear if not all the same)215/45-17205/50-16205/45-17
Total Price$21,925$21,115$20,945
Adjustments for Features-2000-1,775
Feature-Adjusted Total Price$21,725$21,115$19,170
Cost Above Minimum$610$0$0
Total Invoice$20,319$19,615$19,877
Adjustments for Features-1850-1,684
Feature-Adjusted Total Invoice$20,134$19,615$18,193
Cost Above Minimum$519$0$0

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Features Comparison: Ford Focus vs. Kia Rio

Model Year201020102013
ModelFocusFocusRio
TrimSESSELSX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
4-speed automatic$800$800 
6-speed manually-shiftable automatic  $1100
FWD$0$0$0
Accessories 
Proximity key  $250
Tilt steering wheel, manual$150$150 
Tilt/telescoping steering wheel, manual  $250
Brakes, Airbags, and Other Safety 
4-wheel disc brakes  $150
Active or whiplash-reducing head restraints, front seats  $0
Brake assist  $50
Rearview camera  $200
Safety key$5$5 
Temporary spare tire$150$150 
Climate Control 
Intermittent wipers$0$0 
Variable intermittent wipers  $75
Exterior 
Rear spoiler$200  
Infotainment 
App support  $0
HD radio  $50
Navigation system  $600
SMS text-to-speech reader$25$25 
Traffic + travel information$25$25 
Traffic information  $25
Voice control for audio system$25$25 
Voice control for external devices$0$0 
Voice control for nav and audio  $100
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror$150$150 
Automatic headlights  $125
Illuminated visor mirror, driver  $50
Illuminated visor mirror, passenger  $50
Interior ambient lighting$150$150 
Outside temperature display$50$50 
Power-folding mirrors  $50
Turn signals on or near mirrors  $25
Visor mirror, driver$10$10 
Visor mirror, passenger$10$10 
Seats and Interior Trim 
Metal pedals  $75
Soft-touch instrument panel (optional)  $0
Suspension, Wheels, and Tires 
Sport suspension (upgrade)$0 $0
Touring suspension (upgrade) $0 
Transmission 
Steering-wheel-mounted transmission controls  $100
Total Value of Features$1,750$1,550$3,325
Value of Feature Adjustments$200$0$1,775
Value of Feature Adjustments-1850-1,684

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Specifications Comparison: Ford Focus vs. Kia Rio

Model Year20102013
ModelFocusRio
Body4dr Sedan4dr Sedan
Wheelbase102.9 in101.2 in
Length175.0 in171.9 in
Width66.7 in67.7 in
Height58.6 in57.3 in
Curb Weight2,645 lb.2,476 lb.
Fuel Capacity13.5 gal.11.4 gal.
Row 1 Headroom39.2 in40.0 in
Row 1 Shoulder Room53.5 in53.1 in
Row 1 Hip Room50.4 in52.1 in
Row 1 Legroom41.7 in43.8 in
Row 2 Headroom38.3 in37.6 in
Row 2 Shoulder Room53.7 in52.1 in
Row 2 Hip Room50.9 in51.2 in
Row 2 Legroom36.1 in31.1 in
Cargo Volume13.8 ft313.7 ft3

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Option Package Details
Ford Focus SES

Moon & Tune Value Package
FeatureValueRequested?
Sunroof900Yes
Unbranded, 190W, 9 speakers (with subwoofer)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Ford Focus SEL

Moon & Tune Value Package
FeatureValueRequested?
Sunroof900Yes
Unbranded, 190W, 9 speakers (with subwoofer)350No
Total Requested90072%
Total Not Requested35028%

Option Package Details
Kia Rio SX

Premium Package
FeatureValueRequested?
Navigation system600No
Leather seating surfaces900Yes
Heated front seats200Yes
Sunroof900Yes
Proximity key250No
Voice control for nav and audio100No
Traffic information25Yes
Total Requested202568%
Total Not Requested95032%

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