The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $19,779 Ford Focus SE | ||||
Difference: $23,381 | ||||
Lowest Total Invoice: $18,384 Ford Focus SE | ||||
Difference: $22,784 | ||||
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Model Year | 2010 | 2010 | 2010 | 2014 |
Model | Focus | Focus | Focus | RAV4 EV |
Trim | SE | SES | SEL | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $17,170 | $18,780 | $18,780 | $49,800 |
Base Invoice | $16,025 | $17,489 | $17,489 | $47,808 |
SYNC and Sound Package | 1,090 | |||
Rear spoiler | 395 | |||
Universal garage door opener | 399 | 399 | 399 | |
SYNC and Sound Package | 948 | |||
Rear spoiler | 344 | |||
Universal garage door opener | 342 | 342 | 342 | |
Options (change) | 1,884 | 399 | 399 | 0 |
Options (change) | 1,634 | 342 | 342 | 0 |
Destination | 725 | 725 | 725 | 860 |
Gas Tax | 0 | 0 | 0 | -7,500 |
Total Price | $19,779 | $19,904 | $19,904 | $43,160 |
Total Invoice | $18,384 | $18,556 | $18,556 | $41,168 |
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Lowest Adjusted Price and Invoice: Ford Focus SEL | ||||
TrueDelta Adjusted Price Difference: $19,446 | ||||
TrueDelta Adjusted Invoice Difference: $18,955 | ||||
Model Year | 2010 | 2010 | 2010 | 2014 |
Model | Focus | Focus | Focus | RAV4 EV |
Trim | SE | SES | SEL | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 140hp I4 | 140hp I4 | 140hp I4 | 154hp E |
Transmission | M5 | M5 | M5 | A1 |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 190, 9 | ?, 4 | ?, 4 | ?, 6 |
Tire (rear if not all the same) | 195/60-15 | 215/45-17 | 205/50-16 | 225/65-17 |
Total Price | $19,779 | $19,904 | $19,904 | $43,160 |
Adjustments for Features | 0 | -200 | -1,100 | -4,910 |
Feature-Adjusted Total Price | $19,779 | $19,704 | $18,804 | $38,250 |
Cost Above Minimum | $975 | $900 | $0 | $0 |
Total Invoice | $18,384 | $18,556 | $18,556 | $41,168 |
Adjustments for Features | 0 | -186 | -1,026 | -4,683 |
Feature-Adjusted Total Invoice | $18,384 | $18,370 | $17,530 | $36,485 |
Cost Above Minimum | $854 | $840 | $0 | $0 |
Model Year | 2010 | 2010 | 2010 | 2014 |
Model | Focus | Focus | Focus | RAV4 EV |
Trim | SE | SES | SEL | Base |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||
5-speed manual | $0 | $0 | $0 | |
1-speed automatic | $800 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
Proximity key | $250 | |||
Tilt steering wheel, manual | $150 | $150 | $150 | |
Tilt/telescoping steering wheel, manual | $250 | |||
Brakes, Airbags, and Other Safety | ||||
4-wheel disc brakes | $150 | |||
911 assist | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | |||
Brake assist | $50 | |||
Rollover sensor | $50 | |||
Safety key | $5 | $5 | $5 | |
Temporary spare tire | $150 | $150 | $150 | |
Vehicle health reports | $0 | $0 | $0 | |
Climate Control | ||||
Automatic climate control, front | $200 | |||
Dual-zone climate control | $125 | |||
Interior air filter | $0 | |||
Intermittent wipers | $0 | $0 | $0 | |
Rear wiper | $175 | |||
Variable intermittent wipers | $75 | |||
Engine / Motor | ||||
10 kW onboard charger | $750 | |||
42 kWh battery pack | $0 | |||
Exterior | ||||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | |||
Rear bumper protector | $40 | |||
Rear spoiler | $200 | $200 | $200 | |
Infotainment | ||||
App support | $0 | |||
DVD-compatible player | $0 | |||
HD radio | $50 | |||
Navigation system | $600 | |||
Telematics service, such as OnStar | $200 | |||
Voice control for audio system | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Voice control for nav and audio | $100 | |||
Instruments, Lights, and Mirrors | ||||
Automatic-off headlights | $25 | |||
Compass | $0 | $0 | $0 | |
Detailed driving style feedback | $100 | |||
Digital instruments | $0 | |||
Fog lights | $125 | $125 | $125 | |
Heated mirrors | $25 | $25 | $25 | |
Interior ambient lighting | $150 | $150 | ||
Large energy flow and fuel economy display | $25 | |||
LED headlights, single projector or low beam only | $750 | |||
Power-folding mirrors | $50 | |||
Tachometer | $75 | $75 | $75 | |
Turn signals on or near mirrors | $25 | |||
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | |||
Floor mats | $75 | $75 | $75 | |
Heated front seats | $200 | $200 | ||
Leather seating surfaces | $900 | |||
Manual fore-aft adjuster, second row seats | $75 | |||
Manual recliner, second row seats | $75 | |||
Synthetic leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Sport suspension (upgrade) | $0 | |||
Touring suspension (upgrade) | $0 | |||
Total Value of Features | $830 | $1,030 | $1,930 | $5,740 |
Value of Feature Adjustments | $0 | $200 | $1,100 | $4,910 |
Value of Feature Adjustments | 0 | -186 | -1,026 | -4,683 |
Model Year | 2010 | 2014 |
Model | Focus | RAV4 EV |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 102.9 in | 104.7 in |
Length | 175.0 in | 180.1 in |
Width | 66.7 in | 71.5 in |
Height | 58.6 in | 66.3 in |
Curb Weight | 2,624 lb. | 4,033 lb. |
Fuel Capacity | 13.5 gal. | 0.0 gal. |
Row 1 Headroom | 39.2 in | 40.8 in |
Row 1 Shoulder Room | 53.5 in | 57.1 in |
Row 1 Hip Room | 50.4 in | 53.8 in |
Row 1 Legroom | 41.7 in | 41.8 in |
Row 2 Headroom | 38.3 in | 39.7 in |
Row 2 Shoulder Room | 53.7 in | 55.3 in |
Row 2 Hip Room | 50.9 in | 52.4 in |
Row 2 Legroom | 36.1 in | 38.3 in |
Cargo Volume, Minimum | 13.8 ft3 | 37.2 ft3 |
Cargo Volume, Maximum | 13.8 | 73.0 ft3 |
SYNC and Sound Package | ||
Feature | Value | Requested? |
Unbranded, 190W, 9 speakers (with subwoofer) | 350 | No |
Audio controls on steering wheel | 125 | Yes |
Cruise control | 150 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Leather-wrapped steering wheel | 150 | Yes |
Vehicle health reports | 0 | No |
911 assist | 25 | Yes |
Bluetooth audio streaming | 25 | Yes |
Voice control for audio system | 25 | Yes |
Bluetooth cell phone link | 100 | Yes |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | Yes |
Traffic + travel information | 25 | Yes |
USB port | 25 | Yes |
Total Requested | 825 | 70% |
Total Not Requested | 350 | 30% |