The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,090 Kia Optima EX | ||||||
Difference: $2,300 | ||||||
Lowest Total Invoice: $28,008 Kia Optima EX | ||||||
Difference: $1,669 | ||||||
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Model Year | 2007 | 2007 | 2016 | 2016 | 2016 | 2016 |
Model | Freestyle | Freestyle | Optima | Optima | Optima | Optima |
Trim | SEL | Limited | EX | Hybrid EX | SX | SX Limited |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $25,920 | $29,205 | $25,140 | $32,195 | $29,940 | $36,040 |
Base Invoice | $23,948 | $26,904 | $23,453 | $29,856 | $27,865 | $33,435 |
Interior Convenience Group | 650 | |||||
Interior Power Package | 295 | |||||
Satellite radio | 195 | 195 | ||||
Traction control | 195 | 195 | ||||
Obstacle detection, rear | 295 | |||||
Navigation system | 1,995 | 1,995 | ||||
Leather seating surfaces | 895 | |||||
Heated front seats | 240 | |||||
Sunroof | 960 | 960 | ||||
Limited Convenience Group | 475 | |||||
Universal garage door opener | 350 | 350 | 350 | |||
Premium Package | 3,700 | |||||
Cargo net | 50 | 50 | 50 | 50 | ||
Technology Package | 2,380 | |||||
Interior Convenience Group | 566 | |||||
Interior Power Package | 257 | |||||
Satellite radio | 170 | 170 | ||||
Traction control | 170 | 170 | ||||
Obstacle detection, rear | 257 | |||||
Navigation system | 1,736 | 1,736 | ||||
Leather seating surfaces | 779 | |||||
Heated front seats | 209 | |||||
Sunroof | 835 | 835 | ||||
Limited Convenience Group | 413 | |||||
Universal garage door opener | 291 | 291 | 291 | |||
Premium Package | 3,372 | |||||
Cargo net | 42 | 42 | 42 | 42 | ||
Technology Package | 2,212 | |||||
Options (change) | 5,720 | 3,820 | 4,100 | 2,430 | 400 | 400 |
Options (change) | 4,979 | 3,324 | 3,705 | 2,254 | 333 | 333 |
Destination | 750 | 750 | 850 | 850 | 850 | 850 |
Total Price | $32,390 | $33,775 | $30,090 | $35,475 | $31,190 | $37,290 |
Total Invoice | $29,677 | $30,978 | $28,008 | $32,960 | $29,048 | $34,618 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $3,530 | ||||||
TrueDelta Adjusted Invoice Difference: $2,816 | ||||||
Model Year | 2007 | 2007 | 2016 | 2016 | 2016 | 2016 |
Model | Freestyle | Freestyle | Optima | Optima | Optima | Optima |
Trim | SEL | Limited | EX | Hybrid EX | SX | SX Limited |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 203hp V6 | 203hp V6 | 185hp I4 | 159hp I4 H | 245hp I4 | 245hp I4 |
Transmission | CVT | CVT | T6 | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 4 | ?, 7 | ?, 6 | 550, 12 | ?, 6 | 630, 10 |
Tire (rear if not all the same) | 215/65-17 | 225/60-18 | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 |
Total Price | $32,390 | $33,775 | $30,090 | $35,475 | $31,190 | $37,290 |
Adjustments for Features | -195 | -835 | -1,425 | -2,360 | 0 | -4,950 |
Feature-Adjusted Total Price | $32,195 | $32,940 | $28,665 | $33,115 | $31,190 | $32,340 |
Cost Above Minimum | $0 | $745 | $0 | $4,450 | $2,525 | $3,675 |
Total Invoice | $29,677 | $30,978 | $28,008 | $32,960 | $29,048 | $34,618 |
Adjustments for Features | -179 | -766 | -1,326 | -2,193 | 0 | -4,595 |
Feature-Adjusted Total Invoice | $29,498 | $30,212 | $26,682 | $30,767 | $29,048 | $30,023 |
Cost Above Minimum | $0 | $714 | $0 | $4,085 | $2,366 | $3,341 |
Model Year | 2007 | 2007 | 2016 | 2016 | 2016 | 2016 |
Model | Freestyle | Freestyle | Optima | Optima | Optima | Optima |
Trim | SEL | Limited | EX | Hybrid EX | SX | SX Limited |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||||
CVT | $1000 | $1000 | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | ||
FWD | $0 | $0 | $0 | $0 | $0 | $0 |
Accessories | ||||||
Adaptive cruise control, all-speed | $850 | |||||
Cruise control | $150 | $150 | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | $100 | $100 | ||
Keyless entry keypad | $50 | $50 | ||||
Power-adjustable pedals | $125 | $125 | ||||
Proximity key | $250 | $250 | $250 | $250 | ||
Proximity trunk or liftgate opener | $125 | $125 | $125 | |||
Sunshades, second row | $125 | $125 | ||||
Tilt steering wheel, manual | $150 | $150 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | ||
Universal garage door opener | $100 | $100 | $100 | $100 | $100 | |
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | ||
Around view cameras | $500 | |||||
Automatic braking, high-speed or partial | $200 | |||||
Automatic braking, low-speed | $200 | |||||
Blind spot warning system | $200 | $200 | $200 | |||
Brake assist | $50 | $50 | $50 | $50 | ||
Cross-traffic warning, rear | $100 | $100 | $100 | |||
Forward collision warning | $200 | |||||
Knee airbag, driver | $75 | $75 | $75 | |||
Lane departure warning | $200 | |||||
Obstacle detection, rear | $250 | $250 | $250 | $250 | $250 | |
Rearview camera | $200 | $200 | $200 | |||
Side curtain airbags | $350 | $350 | $350 | $350 | ||
Side curtain airbags, three rows | $500 | $500 | ||||
Stability control | $400 | $400 | $400 | $400 | ||
Tire-pressure monitor | $75 | $75 | $75 | $75 | ||
Vehicle health reports | $0 | $0 | $0 | $0 | ||
Cargo Management | ||||||
Air-conditioned storage compartment | $50 | |||||
Cargo mat | $40 | $40 | $40 | |||
Cargo net | $40 | $40 | $40 | $40 | $40 | |
Rear seat pass-through | $100 | |||||
Roof rails | $250 | $250 | ||||
Second-row high console | $250 | |||||
Climate Control | ||||||
Rear wiper | $175 | $175 | ||||
Engine / Motor | ||||||
Automatic start / stop | $150 | |||||
Exterior | ||||||
Body kit | $0 | |||||
Bodyside cladding | $350 | $350 | ||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |||
Deep-tinted rear windows | $275 | $275 | ||||
Laminated front side windows | $200 | $200 | $200 | $200 | ||
Painted brake calipers (optional) | $0 | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | $200 | |||
Sunroof | $900 | $900 | ||||
Wheel-lip moldings | $75 | $75 | ||||
Infotainment | ||||||
Android Auto support | $100 | $100 | $100 | |||
App support | $0 | $0 | $0 | $0 | ||
Aux input | $50 | $50 | $50 | $50 | ||
Bluetooth audio streaming | $25 | $25 | $25 | $25 | ||
Bluetooth cell phone link | $100 | $100 | $100 | $100 | ||
CD changer, in-dash | $325 | $325 | ||||
CD player | $125 | |||||
HD radio | $50 | $50 | $50 | $50 | ||
MP3-compatible player | $50 | $50 | $50 | |||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | ||
Surround sound | $250 | $250 | ||||
Traffic information | $25 | $25 | $25 | $25 | ||
Voice control for external devices | $0 | $0 | $0 | $0 | ||
Voice control for nav and audio | $100 | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | ||||||
Approach detection | $25 | $25 | $25 | |||
Auto-dimming headlights | $200 | |||||
Detailed driving style feedback | $100 | |||||
Fog lights | $125 | $125 | $125 | |||
Large energy flow and fuel economy display | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | ||
Steering-linked headlights | $150 | $150 | ||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | $500 | |||
Seats and Interior Trim | ||||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | $300 | |||
Folding passenger seat | $150 | $150 | ||||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated front row armrests | $100 | $100 | $100 | |||
Heated front seats | $200 | $200 | $200 | |||
Heated second row seats | $200 | $200 | ||||
Illuminated door sill trim plates | $200 | |||||
Manual fore-aft adjuster, second row seats | $75 | $75 | ||||
Manual height adjuster, passenger seat | $50 | |||||
Manual lumbar adjuster, driver seat | $50 | $50 | ||||
Manual lumbar adjuster, passenger seat | $50 | $50 | ||||
Manual recliner, second row seats | $75 | $75 | ||||
Memory system, driver seat | $200 | $200 | $200 | $200 | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | |||
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power height adjuster, passenger seat | $100 | $100 | ||||
Power lumbar adjuster, driver seat | $100 | |||||
Power lumbar adjuster, passenger seat | $100 | $100 | ||||
Power recliner, passenger seat | $100 | $100 | $100 | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | ||||
Stowable third row seats | $600 | $600 | ||||
Suspension, Wheels, and Tires | ||||||
Alloy wheels | $350 | $350 | $350 | |||
Electronic systems calibration selector | $200 | $200 | $200 | |||
Machined alloy wheels | $350 | $350 | $350 | |||
Performance steering system (optional) | $0 | $0 | ||||
Sport suspension (upgrade) | $0 | $0 | ||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||||
Total Value of Features | $6,800 | $7,440 | $8,030 | $8,965 | $6,605 | $11,555 |
Value of Feature Adjustments | $195 | $835 | $1,425 | $2,360 | $0 | $4,950 |
Value of Feature Adjustments | -179 | -766 | -1,326 | -2,193 | 0 | -4,595 |
Model Year | 2007 | 2016 |
Model | Freestyle | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 112.9 in | 110.4 in |
Length | 200.1 in | 191.1 in |
Width | 74.9 in | 73.2 in |
Height | 68.3 in | 57.7 in |
Curb Weight | 3,960 lb. | 3,220 lb. |
Fuel Capacity | 19.0 gal. | 18.5 gal. |
Row 1 Headroom | 39.4 in | 39.8 in |
Row 1 Shoulder Room | 58.5 in | 58.1 in |
Row 1 Hip Room | 55.5 in | 56.0 in |
Row 1 Legroom | 41.2 in | 45.5 in |
Row 2 Headroom | 39.4 in | 37.8 in |
Row 2 Shoulder Room | 57.9 in | 56.4 in |
Row 2 Hip Room | 55.8 in | 56.0 in |
Row 2 Legroom | 40.2 in | 35.6 in |
Row 3 Headroom | 38.6 in | 0.0 in |
Row 3 Shoulder Room | 50.8 in | 0.0 in |
Row 3 Hip Room | 45.9 in | 0.0 in |
Row 3 Legroom | 33.3 in | 0.0 in |
Cargo Volume, Minimum | 20.8 ft3 | 15.9 ft3 |
Cargo Volume, Behind R2 | 47.9 ft3 | 15.9 ft3 |
Cargo Volume, Maximum | 86.1 ft3 | 15.9 ft3 |
Interior Convenience Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
CD changer, in-dash | 200 | No |
Automatic headlights | 125 | Yes |
Fog lights | 125 | Yes |
Outside temperature display | 50 | Yes |
Dual-zone climate control | 125 | Yes |
MP3-compatible player | 50 | Yes |
Total Requested | 675 | 77% |
Total Not Requested | 200 | 23% |
Interior Power Package | ||
Feature | Value | Requested? |
Power recliner, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Manual lumbar adjuster, passenger seat | 50 | Yes |
Power-adjustable pedals | 125 | No |
Total Requested | 350 | 74% |
Total Not Requested | 125 | 26% |
Limited Convenience Group | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Obstacle detection, rear | 250 | Yes |
Power-adjustable pedals | 125 | No |
Cargo net | 40 | Yes |
Total Requested | 390 | 76% |
Total Not Requested | 125 | 24% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Premium Package | ||
Feature | Value | Requested? |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | No |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Rear reading lights | 0 | No |
Auto-dimming rearview mirror | 150 | Yes |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
HD radio | 50 | No |
Android Auto support | 100 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
App support | 0 | No |
Total Requested | 1200 | 33% |
Total Not Requested | 2400 | 67% |
Technology Package | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Panoramic sunroof | 1200 | No |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 250 | 14% |
Total Not Requested | 1500 | 86% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |