The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $28,800 Kia Optima EX | |||||
Difference: $3,295 | |||||
Lowest Total Invoice: $26,780 Kia Optima EX | |||||
Difference: $2,640 | |||||
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Model Year | 2007 | 2007 | 2013 | 2013 | 2013 |
Model | Freestyle | Freestyle | Optima | Optima | Optima |
Trim | SEL | Limited | EX | SX | Hybrid EX |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $25,920 | $29,205 | $23,650 | $26,800 | $31,950 |
Base Invoice | $23,948 | $26,904 | $22,095 | $25,040 | $29,555 |
Interior Convenience Group | 650 | ||||
Interior Power Package | 295 | ||||
Traction control | 195 | 195 | |||
Satellite radio | 195 | 195 | |||
Navigation system | 1,995 | 1,995 | 1,400 | 1,400 | |
Leather seating surfaces | 895 | ||||
Heated front seats | 240 | ||||
Sunroof | 960 | 960 | |||
Premium Package | 2,950 | 2,950 | |||
Interior Convenience Group | 566 | ||||
Interior Power Package | 257 | ||||
Traction control | 170 | 170 | |||
Satellite radio | 170 | 170 | |||
Navigation system | 1,736 | 1,736 | 1,250 | 1,250 | |
Leather seating surfaces | 779 | ||||
Heated front seats | 209 | ||||
Sunroof | 835 | 835 | |||
Premium Package | 2,635 | 2,635 | |||
Options (change) | 5,425 | 3,345 | 4,350 | 4,350 | 0 |
Options (change) | 4,722 | 2,911 | 3,885 | 3,885 | 0 |
Destination | 750 | 750 | 800 | 800 | 800 |
Total Price | $32,095 | $33,300 | $28,800 | $31,950 | $32,750 |
Total Invoice | $29,420 | $30,565 | $26,780 | $29,725 | $30,355 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||||
TrueDelta Adjusted Price Difference: $3,670 | |||||
TrueDelta Adjusted Invoice Difference: $2,989 | |||||
Model Year | 2007 | 2007 | 2013 | 2013 | 2013 |
Model | Freestyle | Freestyle | Optima | Optima | Optima |
Trim | SEL | Limited | EX | SX | Hybrid EX |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 203hp V6 | 203hp V6 | 200hp I4 | 274hp I4 | 159hp I4 H |
Transmission | CVT | CVT | T6 | T6 | T6 |
Drivetrain | FWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 4 | ?, 7 | 550, 12 | 550, 12 | 550, 12 |
Tire (rear if not all the same) | 215/65-17 | 225/60-18 | 215/55-17 | 225/45-18 | 215/55-17 |
Total Price | $32,095 | $33,300 | $28,800 | $31,950 | $32,750 |
Adjustments for Features | 0 | -375 | -375 | -925 | -1,355 |
Feature-Adjusted Total Price | $32,095 | $32,925 | $28,425 | $31,025 | $31,395 |
Cost Above Minimum | $0 | $830 | $0 | $2,600 | $2,970 |
Total Invoice | $29,420 | $30,565 | $26,780 | $29,725 | $30,355 |
Adjustments for Features | 0 | -344 | -349 | -861 | -1,256 |
Feature-Adjusted Total Invoice | $29,420 | $30,221 | $26,431 | $28,864 | $29,099 |
Cost Above Minimum | $0 | $801 | $0 | $2,433 | $2,668 |
Model Year | 2007 | 2007 | 2013 | 2013 | 2013 |
Model | Freestyle | Freestyle | Optima | Optima | Optima |
Trim | SEL | Limited | EX | SX | Hybrid EX |
Body | 4dr Wagon | 4dr Wagon | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
CVT | $1000 | $1000 | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
FWD | $0 | $0 | $0 | $0 | $0 |
Accessories | |||||
Heated steering wheel | $100 | $100 | |||
Keyless entry keypad | $50 | $50 | |||
Power-adjustable pedals | $125 | ||||
Proximity key | $250 | $250 | $250 | ||
Tilt steering wheel, manual | $150 | $150 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | ||
Universal garage door opener | $100 | $100 | $100 | ||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | ||
Brake assist | $50 | $50 | $50 | ||
Rearview camera | $200 | $200 | $200 | ||
Rollover sensor | $50 | $50 | |||
Side curtain airbags | $350 | $350 | $350 | ||
Side curtain airbags, three rows | $500 | $500 | |||
Stability control | $400 | $400 | $400 | ||
Tire-pressure monitor | $75 | $75 | $75 | ||
Vehicle health reports | $0 | $0 | $0 | ||
Cargo Management | |||||
Air-conditioned storage compartment | $50 | $50 | $50 | ||
Rear seat pass-through | $100 | ||||
Roof rails | $250 | $250 | |||
Second-row high console | $250 | ||||
Climate Control | |||||
Rear wiper | $175 | $175 | |||
Engine / Motor | |||||
Automatic start / stop | $150 | ||||
Exterior | |||||
Body kit | $0 | $0 | |||
Bodyside cladding | $350 | $350 | |||
Bright-finished exhaust tip(s) | $25 | $25 | |||
Deep-tinted rear windows | $275 | $275 | |||
Panoramic sunroof | $1200 | $1200 | $1200 | ||
Rear spoiler | $200 | $200 | |||
Sunroof | $900 | $900 | |||
Wheel-lip moldings | $75 | $75 | |||
Infotainment | |||||
App support | $0 | $0 | $0 | ||
Aux input | $50 | $50 | $50 | ||
Bluetooth audio streaming | $25 | $25 | $25 | ||
Bluetooth cell phone link | $100 | $100 | $100 | ||
CD changer, in-dash | $325 | $325 | |||
CD player | $125 | $125 | $125 | ||
HD radio | $50 | $50 | $50 | ||
Media drive, small | $5 | ||||
SMS text-to-speech reader | $25 | ||||
Traffic information | $25 | $25 | $25 | ||
Voice control for external devices | $0 | ||||
Voice control for nav and audio | $100 | $100 | $100 | ||
Instruments, Lights, and Mirrors | |||||
Detailed driving style feedback | $100 | ||||
Large energy flow and fuel economy display | $25 | ||||
Power-folding mirrors | $50 | $50 | $50 | ||
Speaker lights | $100 | $100 | $100 | ||
Turn signals on or near mirrors | $25 | $25 | $25 | ||
Xenon HID headlights | $500 | $500 | |||
Seats and Interior Trim | |||||
Aluminum trim | $100 | ||||
Center armrest(s), second row | $50 | $50 | $50 | $50 | |
Cooled or ventilated front seats | $300 | $300 | $300 | ||
Floor mats | $75 | $75 | |||
Folding passenger seat | $150 | $150 | |||
Folding second row seats | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | $200 | $200 | ||
Illuminated door sill trim plates | $200 | $200 | |||
Leather seating surfaces | $900 | $900 | $900 | $900 | |
Manual fore-aft adjuster, second row seats | $75 | $75 | |||
Manual lumbar adjuster, driver seat | $50 | $50 | |||
Manual lumbar adjuster, passenger seat | $50 | $50 | |||
Manual recliner, second row seats | $75 | $75 | |||
Memory system, driver seat | $200 | $200 | $200 | $200 | |
Partial leather seating sufaces | $450 | ||||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
Stowable third row seats | $600 | $600 | |||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | $350 | |
Machined alloy wheels | $350 | ||||
Sport suspension (upgrade) | $0 | ||||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | ||||
Total Value of Features | $6,850 | $7,225 | $7,225 | $7,775 | $8,205 |
Value of Feature Adjustments | $0 | $375 | $375 | $925 | $1,355 |
Value of Feature Adjustments | 0 | -344 | -349 | -861 | -1,256 |
Model Year | 2007 | 2013 |
Model | Freestyle | Optima |
Body | 4dr Wagon | 4dr Sedan |
Wheelbase | 112.9 in | 110.0 in |
Length | 200.1 in | 190.7 in |
Width | 74.9 in | 72.1 in |
Height | 68.3 in | 57.3 in |
Curb Weight | 3,960 lb. | 3,224 lb. |
Fuel Capacity | 19.0 gal. | 18.5 gal. |
Row 1 Headroom | 39.4 in | 40.0 in |
Row 1 Shoulder Room | 58.5 in | 57.2 in |
Row 1 Hip Room | 55.5 in | 54.7 in |
Row 1 Legroom | 41.2 in | 45.5 in |
Row 2 Headroom | 39.4 in | 37.6 in |
Row 2 Shoulder Room | 57.9 in | 55.7 in |
Row 2 Hip Room | 55.8 in | 54.5 in |
Row 2 Legroom | 40.2 in | 34.7 in |
Row 3 Headroom | 38.6 in | 0.0 in |
Row 3 Shoulder Room | 50.8 in | 0.0 in |
Row 3 Hip Room | 45.9 in | 0.0 in |
Row 3 Legroom | 33.3 in | 0.0 in |
Cargo Volume, Minimum | 20.8 ft3 | 15.4 ft3 |
Cargo Volume, Behind R2 | 47.9 ft3 | 15.4 ft3 |
Cargo Volume, Maximum | 86.1 ft3 | 15.4 ft3 |
Interior Convenience Group | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
CD changer, in-dash | 200 | No |
Automatic headlights | 125 | Yes |
Fog lights | 125 | Yes |
Outside temperature display | 50 | Yes |
Dual-zone climate control | 125 | Yes |
MP3-compatible player | 50 | Yes |
Total Requested | 675 | 77% |
Total Not Requested | 200 | 23% |
Interior Power Package | ||
Feature | Value | Requested? |
Power recliner, driver seat | 100 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Manual lumbar adjuster, passenger seat | 50 | No |
Power-adjustable pedals | 125 | No |
Total Requested | 300 | 63% |
Total Not Requested | 175 | 37% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |
Premium Package | ||
Feature | Value | Requested? |
Heated steering wheel | 100 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Total Requested | 600 | 19% |
Total Not Requested | 2530 | 81% |
Navigation system | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |
Premium Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Memory system, driver seat | 200 | Yes |
Panoramic sunroof | 1200 | No |
Power-folding mirrors | 50 | No |
HD radio | 50 | No |
Infinity, 550W, 12 speakers (with subwoofer) | 350 | No |
Rearview camera | 200 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Media drive, small | 5 | No |
App support | 0 | No |
Total Requested | 600 | 20% |
Total Not Requested | 2430 | 80% |