Ford Taurus Ford Taurus 2010 BMW 3-Series BMW 3-Series 2015

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Ford Taurus vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $44,040

Ford Taurus SHO   
Difference: $5,080

Lowest Total Invoice: $40,226

Ford Taurus SHO   
Difference: $5,619

Calculate Payments

  Down Payment Interest Rate Term
Model Year20102015201520152015
ModelTaurus3-Series3-Series3-Series3-Series
TrimSHO328i328d335iActiveHybrid 3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $37,770 $37,500 $39,000 $43,750 $50,150
Base Invoice $34,663 $35,180 $36,560 $40,930 $46,820
Package 402B 2,800        
Navigation system 1,450 2,150 2,150 2,150 2,150
Adaptive cruise control 1,195        
Cold Weather Package   950 950 950 950
Driver Assistance Package   950 950 950 950
Premium Package   3,100 3,100 2,200 2,200
Steering-linked headlights   900 900    
Adaptive cruise control, all-speed   1,200 1,200 1,200 1,200
Metallic paint (extra cost)   550 550 550 550
Auto-dimming headlights   250 250 250 250
Sunshade, rear, power   575 575 575 575
Steering-wheel-mounted transmission controls       500 500
Sport Line       1,700 1,700
Package 402B 2,436        
Navigation system 1,262 1,955 1,955 1,955 1,955
Adaptive cruise control 1,040        
Cold Weather Package   865 865 865 865
Driver Assistance Package   865 865 865 865
Premium Package   2,820 2,820 2,000 2,000
Steering-linked headlights   820 820    
Adaptive cruise control, all-speed   1,090 1,090 1,090 1,090
Metallic paint (extra cost)   500 500 500 500
Auto-dimming headlights   230 230 230 230
Sunshade, rear, power   525 525 525 525
Steering-wheel-mounted transmission controls       475 475
Sport Line       1,545 1,545
Options (change) 5,445 10,625 10,625 11,025 11,025
Options (change) 4,738 9,670 9,670 10,050 10,050
Destination 825 995 995 995 995
Total Price $44,040 $49,120 $50,620 $55,770 $62,170
Total Invoice $40,226 $45,845 $47,225 $51,975 $57,865

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Ford Taurus vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Ford Taurus SHO
TrueDelta Adjusted Price Difference: $6,320
TrueDelta Adjusted Invoice Difference: $6,752
Model Year20102015201520152015
ModelTaurus3-Series3-Series3-Series3-Series
TrimSHO328i328d335iActiveHybrid 3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine365hp V6240hp I4180hp I4 D300hp I6335hp I6 H
TransmissionT6M6T8M6T8
DrivetrainAWDRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)390, 12205, 9205, 9205, 9205, 9
Tire (rear if not all the same)255/45-19225/50-17225/50-17225/45-18225/45-18
Total Price$44,040$49,120$50,620$55,770$62,170
Adjustments for Features-1,2400-1,450-875-2,050
Feature-Adjusted Total Price$42,800$49,120$49,170$54,895$60,120
Cost Above Minimum$0$0$50$5,775$11,000
Total Invoice$40,226$45,845$47,225$51,975$57,865
Adjustments for Features-1,1330-1,353-815-1,908
Feature-Adjusted Total Invoice$39,093$45,845$45,872$51,160$55,957
Cost Above Minimum$0$0$27$5,315$10,112

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Features Comparison: Ford Taurus vs. BMW 3-Series

Model Year20102015201520152015
ModelTaurus3-Series3-Series3-Series3-Series
TrimSHO328i328d335iActiveHybrid 3
Body4dr Sedan4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100    
6-speed manual $150 $150 
8-speed manually-shiftable automatic  $1300 $1300
AWD$1700    
RWD $0$0$0$0
Accessories 
Adaptive cruise control$600    
Adaptive cruise control, all-speed $850$850$850$850
Hands-free trunk or liftgate $100$100$100$100
Heated steering wheel $100$100$100$100
Keyless entry keypad$50    
Power-adjustable pedals$125    
Remote app $25$25$25$25
Remote window/roof operation $15$15$15$15
Sunshades, second row $125$125$125$125
Brakes, Airbags, and Other Safety 
911 assist$25    
Active or whiplash-reducing head restraints, front seats $0$0$0$0
Blind spot warning system$200    
Cross-traffic warning, rear$100    
Knee airbag, driver $75$75$75$75
Knee airbag, passenger $75$75$75$75
Obstacle detection, front $150$150$150$150
Radar- or camera-based collision preparation system$0    
Rollover sensor$50    
Safety key$5    
Temporary spare tire$150    
Tires, run-flat $150$150$150$150
Vehicle health reports$0    
Cargo Management 
Air-conditioned storage compartment $50$50$50$50
Cargo net$40    
Overhead sunglass holder$25    
Climate Control 
Automatic air recirculation $100$100$100$100
Heated windshield washer nozzles $15$15$15$15
Rear air vents$100    
Rear air vents with manual controls $150$150$150$150
Residual heat $50$50$50$50
Engine / Motor 
Automatic start / stop $150$150$150$150
Regenerative braking $0$0$0 
Exterior 
Black exterior trim (optional)   $0$0
Bright-finished exhaust tip(s)$25$25$25  
Rear spoiler$200    
Infotainment 
App support $0$0$0$0
Handwriting recognition $200$200$200$200
HD radio $50$50$50$50
In-vehicle Internet $150$150$150$150
S Voice support $0$0$0$0
Satellite radio$200    
Satellite radio - one year subscription $250$250$250$250
Siri Eyes Free support $0$0$0$0
SMS text-to-speech reader$25    
Surround sound$250    
Telematics service, such as OnStar $200$200$200$200
Instruments, Lights, and Mirrors 
Auto-dimming passenger-side mirror $75$75$75$75
Fog lights $125$125$125$125
Headlight washers $50$50$50$50
Large energy flow and fuel economy display    $25
Mirror tilt-down in reverse $25$25$25$25
Power-folding mirrors $50$50$50$50
Steering-linked headlights $150$150$150$150
Turn signals on or near mirrors $25$25$25$25
Seats and Interior Trim 
Cooled or ventilated front seats$300    
Door sill trim plates$100  $100$100
Manual thigh support length adjuster, driver seat   $50$50
Manual thigh support length adjuster, passenger seat   $50$50
Metal pedals$75    
Power 4-way lumbar adjuster, driver seat $150$150$150$150
Power 4-way lumbar adjuster, passenger seat $150$150$150$150
Power fore-aft adjuster, passenger seat $100$100$100$100
Power height adjuster, passenger seat $100$100$100$100
Power lumbar adjuster, driver seat$100    
Power lumbar adjuster, passenger seat$100    
Power seatback bolsters, driver seat   $100$100
Power seatback bolsters, passenger seat   $100$100
Power tilt adjuster, passenger seat $100$100$100$100
Synthetic suede inserts in leather seating surfaces$0    
Wood trim  $300$300$300
Suspension, Wheels, and Tires 
Electronic systems calibration selector $200$200$200$200
Sport suspension (upgrade)$0  $0 
Transmission 
Launch control   $100$100
Steering-wheel-mounted transmission controls$100  $100$100
Total Value of Features$5,745$4,505$5,955$5,380$6,555
Value of Feature Adjustments$1,240$0$1,450$875$2,050
Value of Feature Adjustments-1,1330-1,353-815-1,908

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Specifications Comparison: Ford Taurus vs. BMW 3-Series

Model Year20102015
ModelTaurus3-Series
Body4dr Sedan4dr Sedan
Wheelbase112.9 in110.6 in
Length202.9 in182.5 in
Width76.2 in71.3 in
Height60.7 in56.3 in
Curb Weight4,016 lb.3,411 lb.
Fuel Capacity20.0 gal.15.8 gal.
Row 1 Headroom39.0 in40.3 in
Row 1 Shoulder Room57.9 in55.1 in
Row 1 Hip Room56.3 in0.0 in
Row 1 Legroom41.9 in42.0 in
Row 2 Headroom37.8 in37.7 in
Row 2 Shoulder Room56.9 in55.1 in
Row 2 Hip Room55.8 in0.0 in
Row 2 Legroom38.1 in35.1 in
Cargo Volume20.1 ft313.0 ft3

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Option Package Details
Ford Taurus SHO

Package 402B
FeatureValueRequested?
Heated second row seats200Yes
Sunshade, rear, power225Yes
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Rain-sensing wipers100Yes
Power-adjustable pedals125No
Auto-dimming headlights200Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Total Requested182558%
Total Not Requested132542%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio75Yes
Media drive, large15Yes
Total Requested690100%
Total Not Requested00%

Option Package Details
BMW 3-Series 328i

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision warning200Yes
Total Requested20022%
Total Not Requested70078%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125No
Total Requested22564%
Total Not Requested12536%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
Traffic + travel information25Yes
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Total Requested74066%
Total Not Requested37534%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100No
Headlight washers50No
Total Requested40073%
Total Not Requested15027%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Satellite radio - one year subscription250No
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Total Requested205076%
Total Not Requested65024%

Option Package Details
BMW 3-Series 328d

Steering-linked headlights
FeatureValueRequested?
Steering-linked headlights150No
Xenon HID headlights500Yes
Total Requested50077%
Total Not Requested15023%
Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision warning200Yes
Total Requested20022%
Total Not Requested70078%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125No
Total Requested22564%
Total Not Requested12536%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
Traffic + travel information25Yes
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Total Requested74066%
Total Not Requested37534%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100No
Headlight washers50No
Total Requested40073%
Total Not Requested15027%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Satellite radio - one year subscription250No
Sunroof900Yes
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Total Requested205076%
Total Not Requested65024%

Option Package Details
BMW 3-Series 335i

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision warning200Yes
Total Requested20022%
Total Not Requested70078%
Steering-wheel-mounted transmission controls
FeatureValueRequested?
Steering-wheel-mounted transmission controls100Yes
Launch control100No
Total Requested10050%
Total Not Requested10050%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125No
Total Requested22564%
Total Not Requested12536%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
Traffic + travel information25Yes
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Total Requested74066%
Total Not Requested37534%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100No
Headlight washers50No
Total Requested40073%
Total Not Requested15027%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Total Requested115064%
Total Not Requested65036%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver seat100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100No
Total Requested35030%
Total Not Requested80070%

Option Package Details
BMW 3-Series ActiveHybrid 3

Adaptive cruise control, all-speed
FeatureValueRequested?
Adaptive cruise control, all-speed700No
Forward collision warning200Yes
Total Requested20022%
Total Not Requested70078%
Steering-wheel-mounted transmission controls
FeatureValueRequested?
Steering-wheel-mounted transmission controls100Yes
Launch control100No
Total Requested10050%
Total Not Requested10050%
Sunshade, rear, power
FeatureValueRequested?
Sunshade, rear, power225Yes
Sunshades, second row125No
Total Requested22564%
Total Not Requested12536%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100Yes
Media drive15Yes
Traffic + travel information25Yes
In-vehicle Internet150No
Handwriting recognition200No
App support0No
Remote app25No
Siri Eyes Free support0No
S Voice support0No
Total Requested74066%
Total Not Requested37534%
Cold Weather Package
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200Yes
Heated steering wheel100No
Headlight washers50No
Total Requested40073%
Total Not Requested15027%
Driver Assistance Package
FeatureValueRequested?
Obstacle detection, front150No
Obstacle detection, rear250Yes
Rearview camera200Yes
Total Requested45075%
Total Not Requested15025%
Premium Package
FeatureValueRequested?
Leather seating surfaces900Yes
Hands-free trunk or liftgate100No
Satellite radio - one year subscription250No
Power 4-way lumbar adjuster, driver seat150No
Power 4-way lumbar adjuster, passenger seat150No
Proximity key250Yes
Total Requested115064%
Total Not Requested65036%
Sport Line
FeatureValueRequested?
Sport suspension (upgrade)250Yes
Special interior trim0No
Dark-colored headliner (optional)0No
225/45VR18 tires400No
Door sill trim plates100Yes
Black exterior trim (optional)0No
Manual thigh support adjuster, driver seat50No
Power seatback bolsters, driver seat100No
Manual thigh support adjuster, passenger seat50No
Power seatback bolsters, passenger seat100No
Front sport buckets100No
Total Requested35030%
Total Not Requested80070%

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