Ford Taurus Ford Taurus 2010 Toyota Highlander Toyota Highlander 2010

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Ford Taurus vs. Toyota Highlander Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Ford Taurus vs. Toyota Highlander Invoice Comparison

Lowest Total Price: $38,135

Ford Taurus Limited   
Difference: $538

Lowest Total Invoice: $34,676

Toyota Highlander Limited   
Difference: $233

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  Down Payment Interest Rate Term
Model Year2010201020102010
ModelTaurusTaurusHighlanderHighlander
TrimLimitedSHOLimitedHybrid Limited
Body4dr Sedan4dr Sedan4dr SUV4dr SUV
Base Price $31,770 $37,770 $33,220 $41,220
Base Invoice $29,263 $34,663 $29,897 $37,303
Navigation system 1,750 1,750   2,775
Remote start 395 395 529  
Sunroof 895     850
Package 303B 2,500      
Package 401B   2,000    
Floor mats     275  
Satellite radio     449  
Extra Value Package 8     3,400  
Navigation system 1,523 1,523   2,301
Remote start 344 344 380  
Sunroof 779     680
Package 303B 2,175      
Package 401B   1,740    
Floor mats     180  
Satellite radio     359  
Extra Value Package 8     3,060  
Options (change) 5,540 4,145 4,653 3,625
Options (change) 4,821 3,607 3,979 2,981
Destination 825 825 800 800
Total Price $38,135 $42,740 $38,673 $45,645
Total Invoice $34,909 $39,095 $34,676 $41,084

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Ford Taurus dealer quotes or Toyota Highlander dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Ford Taurus vs. Toyota Highlander

Lowest Adjusted Price and Invoice: Toyota Highlander Limited
TrueDelta Adjusted Price Difference: $532
TrueDelta Adjusted Invoice Difference: $1,192
Model Year2010201020102010
ModelTaurusTaurusHighlanderHighlander
TrimLimitedSHOLimitedHybrid Limited
Body4dr Sedan4dr Sedan4dr SUV4dr SUV
Engine263hp V6365hp V6270hp V6245hp V6 H
TransmissionT6T6T5CVT
DrivetrainFWDAWDFWDAWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)390, 12390, 12?, 9?, 9
Tire (rear if not all the same)255/45-19255/45-19245/55-19245/55-19
Total Price$38,135$42,740$38,673$45,645
Adjustments for Features0-1,075-1,070-1,845
Feature-Adjusted Total Price$38,135$41,665$37,603$43,800
Cost Above Minimum$0$3,530$0$6,197
Total Invoice$34,909$39,095$34,676$41,084
Adjustments for Features0-983-959-1,661
Feature-Adjusted Total Invoice$34,909$38,112$33,717$39,423
Cost Above Minimum$0$3,203$0$5,706

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Features Comparison: Ford Taurus vs. Toyota Highlander

Model Year2010201020102010
ModelTaurusTaurusHighlanderHighlander
TrimLimitedSHOLimitedHybrid Limited
Body4dr Sedan4dr Sedan4dr SUV4dr SUV
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100  
5-speed manually-shiftable automatic  $1000 
CVT   $1000
FWD$0 $0 
AWD $1700 $1700
Accessories 
Keyless entry keypad$50$50  
Power liftgate  $350$350
Power-adjustable pedals$125   
Remote start$150$150$150 
Sunshade, rear, power$225   
Brakes, Airbags, and Other Safety 
911 assist$25$25  
Active or whiplash-reducing head restraints, front seats  $0$0
Blind spot warning system$200   
Cross-traffic warning, rear$100   
Full-size spare tire  $225$225
Knee airbag, driver  $75$75
Obstacle detection, rear$250$250  
Safety key$5$5  
Side curtain airbags$350$350  
Side curtain airbags, three rows  $500$500
Temporary spare tire$150$150  
Vehicle health reports$0$0  
Cargo Management 
Cargo cover  $75 
Cargo mat  $40$40
Cargo net$40$40  
Liftglass or two-piece tailgate  $150$150
Overhead sunglass holder$25$25  
Removable second-row console  $200$200
Roof rails  $250$250
Trailering equipment (4 wire)   $125
Climate Control 
Rain-sensing wipers$175   
Rear air vents$100$100  
Rear air vents with automatic controls  $250 
Rear air vents with manual controls   $150
Rear HVAC unit  $400 
Rear wiper  $175$175
Variable intermittent wipers $75$75$75
Wiper de-icer  $25$25
Exterior 
Bright-finished exhaust tip(s)$25$25  
Deep-tinted rear windows  $275$275
Larger rear spoiler   $200
Rear bumper protector  $40$40
Rear spoiler $200$200 
Infotainment 
Bluetooth audio streaming$25$25  
CD changer, in-dash  $325$325
CD player$125$125  
DVD-compatible player$0$0  
Media drive$15$15  
Satellite radio$200$200$200 
SMS text-to-speech reader$25$25  
Surround sound$250$250  
Traffic + travel information$25$25  
USB port$25$25  
Voice control for external devices$0$0  
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror$75$75  
Auto-dimming headlights$200   
Compass$0$0  
Conversation mirror  $25$25
Fog lights  $125$125
Interior ambient lighting$150$150  
Large energy flow and fuel economy display   $25
Tachometer$75$75$75 
Xenon HID headlights $500  
Seats and Interior Trim 
Cooled or ventilated front seats$300$300  
Floor mats$75$75$75 
Folding third row seats  $600$600
Heated second row seats$200   
Leather seating surfaces, third-row seats  $200$200
Leather-wrapped steering wheel $150$150$150
Manual fore-aft adjuster, second row seats  $75$75
Manual recliner, second row seats  $75$75
Memory system, driver seat$200$200  
Metal pedals $75  
Power fore-aft adjuster, passenger seat  $100$100
Power lumbar adjuster, passenger seat$100$100  
Power thigh support length adjuster, driver seat  $100$100
Stowable center seat, second row  $150$150
Synthetic suede inserts in leather seating surfaces $0  
Wood/leather-wrapped steering wheel$150   
Suspension, Wheels, and Tires 
Alloy wheels $350$350$350
Chrome-clad alloy wheels$600   
Sport suspension (upgrade) $0  
Transmission 
Steering-wheel-mounted transmission controls$100$100  
Total Value of Features$6,010$7,085$7,080$7,855
Value of Feature Adjustments$0$1,075$1,070$1,845
Value of Feature Adjustments0-983-959-1,661

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Specifications Comparison: Ford Taurus vs. Toyota Highlander

Model Year20102010
ModelTaurusHighlander
Body4dr Sedan4dr SUV
Wheelbase112.9 in109.8 in
Length202.9 in188.4 in
Width76.2 in75.2 in
Height60.7 in68.1 in
Curb Weight4,016 lb.3,848 lb.
Fuel Capacity20.0 gal.19.2 gal.
Row 1 Headroom39.0 in40.6 in
Row 1 Shoulder Room57.9 in59.7 in
Row 1 Hip Room56.3 in56.7 in
Row 1 Legroom41.9 in43.2 in
Row 2 Headroom37.8 in40.1 in
Row 2 Shoulder Room56.9 in59.5 in
Row 2 Hip Room55.8 in56.5 in
Row 2 Legroom38.1 in38.3 in
Row 3 Headroom0.0 in36.3 in
Row 3 Shoulder Room0.0 in55.0 in
Row 3 Hip Room0.0 in42.3 in
Row 3 Legroom0.0 in29.2 in
Cargo Volume,
Minimum
20.1 ft310.3 ft3
Cargo Volume,
Behind R2
20.142.3 ft3
Cargo Volume,
Maximum
20.195.4 ft3

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Option Package Details
Ford Taurus Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%
Package 303B
FeatureValueRequested?
Heated front seats200Yes
Heated second row seats200No
Cooled or ventilated front seats300No
Sunshade, rear, power225No
Rain-sensing wipers100No
Auto-dimming driver-side mirror75No
Power-adjustable pedals125No
Surround sound250No
Auto-dimming headlights200No
Proximity key250Yes
Blind spot warning system200No
Rear cross-traffic detection100No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested45017%
Total Not Requested212583%

Option Package Details
Ford Taurus SHO

Package 401B
FeatureValueRequested?
Heated front seats200Yes
Cooled or ventilated front seats300No
Sunroof900Yes
Surround sound250No
Sony, 390W, 12 speakers (with subwoofer)350No
Total Requested110055%
Total Not Requested90045%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Voice control for nav and audio75Yes
Media drive, large15No
Total Requested67598%
Total Not Requested152%

Option Package Details
Toyota Highlander Limited

Extra Value Package 8
FeatureValueRequested?
Navigation system600Yes
Power liftgate350No
Voice control for nav and audio100Yes
Rear HVAC unit400No
Heated front seats200Yes
Sunroof900Yes
Rear air vents with automatic controls100No
Bluetooth cell phone link100Yes
JBL, 9 speakers (with subwoofer)350No
Total Requested190061%
Total Not Requested120039%

Option Package Details
Toyota Highlander Hybrid Limited

Navigation system
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
Voice control for nav and audio100Yes
JBL, 9 speakers (with subwoofer)350No
Large energy flow and fuel economy display25No
Total Requested80068%
Total Not Requested37532%

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