The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,035 Kia Optima SX | |||||
Difference: $11,065 | |||||
Lowest Total Invoice: $33,473 Kia Optima SX | |||||
Difference: $10,566 | |||||
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Model Year | 2016 | 2017 | 2017 | 2017 | 2017 |
Model | Genesis | Optima | Optima | Optima | Optima |
Trim | 3.8 | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $38,750 | $30,990 | $35,210 | $26,855 | $36,090 |
Base Invoice | $36,355 | $28,752 | $32,743 | $25,023 | $33,481 |
Signature Package | 3,900 | ||||
Technology Package | 3,500 | 5,000 | 5,250 | 4,800 | |
Universal garage door opener | 350 | 350 | 350 | 350 | |
Cargo net | 50 | 50 | 50 | 50 | |
SX Base Package | 3,085 | ||||
Signature Package | 3,549 | ||||
Technology Package | 3,185 | 4,618 | 4,831 | 4,380 | |
Universal garage door opener | 291 | 291 | 291 | 291 | |
Cargo net | 42 | 42 | 42 | 42 | |
SX Base Package | 2,842 | ||||
Options (change) | 7,400 | 5,400 | 5,650 | 8,285 | 400 |
Options (change) | 6,734 | 4,951 | 5,164 | 7,555 | 333 |
Destination | 950 | 895 | 895 | 895 | 895 |
Gas Tax | 0 | 0 | -4,919 | 0 | 0 |
Total Price | $47,100 | $37,285 | $36,836 | $36,035 | $37,385 |
Total Invoice | $44,039 | $34,598 | $33,883 | $33,473 | $34,709 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $10,040 | |||||
TrueDelta Adjusted Invoice Difference: $9,602 | |||||
Model Year | 2016 | 2017 | 2017 | 2017 | 2017 |
Model | Genesis | Optima | Optima | Optima | Optima |
Trim | 3.8 | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 311hp V6 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 245hp I4 |
Transmission | T8 | T6 | T6 | T6 | T6 |
Drivetrain | RWD | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 900, 14 | 630, 10 | 630, 10 | 630, 10 | 630, 10 |
Tire (rear if not all the same) | 245/45-18 | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 |
Total Price | $47,100 | $37,285 | $36,836 | $36,035 | $37,385 |
Adjustments for Features | -1,865 | -200 | 0 | -840 | -1,715 |
Feature-Adjusted Total Price | $45,235 | $37,085 | $36,836 | $35,195 | $35,670 |
Cost Above Minimum | $0 | $1,890 | $1,641 | $0 | $475 |
Total Invoice | $44,039 | $34,598 | $33,883 | $33,473 | $34,709 |
Adjustments for Features | -1,744 | -186 | 0 | -780 | -1,592 |
Feature-Adjusted Total Invoice | $42,295 | $34,412 | $33,883 | $32,693 | $33,117 |
Cost Above Minimum | $0 | $1,719 | $1,190 | $0 | $424 |
Model Year | 2016 | 2017 | 2017 | 2017 | 2017 |
Model | Genesis | Optima | Optima | Optima | Optima |
Trim | 3.8 | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
8-speed manually-shiftable automatic | $1300 | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | |
RWD | $0 | ||||
FWD | $0 | $0 | $0 | $0 | |
Accessories | |||||
Heated steering wheel | $100 | $100 | $100 | $100 | |
Remote app | $25 | ||||
Sunshade, rear, power | $225 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | ||||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | $25 | $25 | |
Around view cameras | $500 | ||||
Lane keeping assist | $400 | ||||
Obstacle detection, front | $150 | ||||
Rear side airbags | $300 | ||||
Rearview camera | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | $50 | $50 | |
Temporary spare tire | $150 | $150 | $150 | ||
Cargo Management | |||||
Cargo mat | $40 | $40 | |||
Rear seat pass-through | $100 | ||||
Climate Control | |||||
Automatic air recirculation | $100 | ||||
Rain-sensing wipers | $175 | ||||
Rear air vents | $100 | $100 | $100 | $100 | |
Rear air vents with manual controls | $150 | ||||
Variable intermittent wipers | $75 | $75 | $75 | $75 | |
Water-repellent front-door glass | $15 | ||||
Engine / Motor | |||||
10 kWh battery pack | $0 | ||||
3.3 kW onboard charger | $0 | ||||
Automatic start / stop | $150 | $150 | |||
Exterior | |||||
Active grille shutters | $0 | $0 | |||
Body kit | $0 | $0 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | ||
Laminated rear side windows | $100 | ||||
Painted brake calipers (optional) | $0 | $0 | |||
Rear spoiler | $200 | $200 | |||
Infotainment | |||||
CD player | $125 | ||||
DVD-compatible player | $0 | ||||
MP3-compatible player | $50 | ||||
SMS text-to-speech reader | $25 | $25 | $25 | $25 | |
Telematics service, such as OnStar, with navigation | $225 | ||||
Traffic + travel information | $25 | ||||
Traffic information | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | |
Wireless charging station | $75 | ||||
Instruments, Lights, and Mirrors | |||||
Analog clock | $25 | ||||
Approach detection | $25 | $25 | |||
Auto-dimming driver-side mirror | $75 | ||||
Auto-dimming passenger-side mirror | $75 | ||||
Detailed driving style feedback | $100 | $100 | |||
Fog lights | $125 | ||||
Interior ambient lighting | $150 | $150 | $150 | $150 | |
Large energy flow and fuel economy display | $25 | $25 | |||
LED headlights | $1000 | $1000 | $1000 | $1000 | |
Steering-linked headlights | $150 | $150 | $150 | $150 | |
Xenon HID headlights | $500 | ||||
Seats and Interior Trim | |||||
Door sill trim plates | $100 | $100 | $100 | $100 | |
Folding second row seats | $300 | $300 | $300 | ||
Heated second row seats | $200 | $200 | $200 | $200 | |
Metal pedals | $75 | $75 | |||
Power 4-way lumbar adjuster, passenger seat | $150 | ||||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | $100 | |
Power seatback bolsters, driver seat | $100 | ||||
Power thigh support length adjuster, driver seat | $100 | ||||
Upholstered instrument cluster hood | $50 | ||||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | |||
Chrome-plated alloy wheels | $850 | ||||
Electronic systems calibration selector | $200 | $200 | $200 | ||
Machined alloy wheels | $350 | $350 | |||
Performance steering system (optional) | $0 | $0 | |||
Sport suspension (upgrade) | $0 | $0 | |||
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||
Total Value of Features | $6,140 | $4,475 | $4,275 | $5,115 | $5,990 |
Value of Feature Adjustments | $1,865 | $200 | $0 | $840 | $1,715 |
Value of Feature Adjustments | -1,744 | -186 | 0 | -780 | -1,592 |
Model Year | 2016 | 2017 |
Model | Genesis | Optima |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 118.5 in | 110.4 in |
Length | 196.5 in | 191.1 in |
Width | 74.4 in | 73.2 in |
Height | 58.3 in | 57.7 in |
Curb Weight | 4,139 lb. | 3,220 lb. |
Fuel Capacity | 20.3 gal. | 18.5 gal. |
Row 1 Headroom | 41.1 in | 39.8 in |
Row 1 Shoulder Room | 58.3 in | 58.1 in |
Row 1 Hip Room | 55.7 in | 56.0 in |
Row 1 Legroom | 45.7 in | 45.5 in |
Row 2 Headroom | 38.2 in | 37.8 in |
Row 2 Shoulder Room | 57.1 in | 56.4 in |
Row 2 Hip Room | 54.8 in | 56.0 in |
Row 2 Legroom | 35.0 in | 35.6 in |
Cargo Volume | 15.3 ft3 | 15.9 ft3 |
Signature Package | ||
Feature | Value | Requested? |
Tilt/telescoping steering wheel, power | 100 | No |
Cooled or ventilated front seats | 300 | Yes |
Fog lights | 125 | No |
Sunshades, second row | 125 | Yes |
Sunshade, rear, power | 225 | No |
Memory system, driver seat | 200 | Yes |
Auto-dimming driver-side mirror | 75 | No |
Surround sound | 250 | Yes |
Panoramic sunroof | 1200 | Yes |
Auto-dimming passenger-side mirror | 75 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Lexicon, 900W, 14 speakers (with subwoofer) | 350 | No |
Total Requested | 2375 | 71% |
Total Not Requested | 950 | 29% |
Technology Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Power thigh support adjuster, driver seat | 100 | No |
Power seatback bolsters, driver seat | 100 | No |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Auto-dimming headlights | 200 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Lane keeping assist system | 400 | No |
Total Requested | 1950 | 72% |
Total Not Requested | 750 | 28% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
LED headlights | 1000 | No |
Auto-dimming headlights | 200 | Yes |
Heated second row seats | 200 | No |
Sunshades, second row | 125 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | Yes |
Interior ambient lighting | 150 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 4475 | 75% |
Total Not Requested | 1500 | 25% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | No |
LED headlights | 1000 | No |
Auto-dimming headlights | 200 | Yes |
Heated second row seats | 200 | No |
Sunshades, second row | 125 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | Yes |
Interior ambient lighting | 150 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 4325 | 74% |
Total Not Requested | 1500 | 26% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Compass | 0 | Yes |
Total Requested | 250 | 100% |
Total Not Requested | 0 | 0% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Heated second row seats | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning system | 200 | Yes |
Adaptive cruise control, all-speed | 700 | Yes |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | Yes |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Total Requested | 4450 | 86% |
Total Not Requested | 700 | 14% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Proximity key | 250 | Yes |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | Yes |
Total Requested | 1400 | 54% |
Total Not Requested | 1200 | 46% |
Universal garage door opener | ||
Feature | Value | Requested? |
Universal garage door opener | 100 | Yes |
Compass | 0 | Yes |
Total Requested | 100 | 100% |
Total Not Requested | 0 | 0% |