Jeep Wrangler Jeep Wrangler 2010 BMW 3-Series BMW 3-Series 2013

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Jeep Wrangler vs. BMW 3-Series Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. BMW 3-Series Invoice Comparison

Lowest Total Price: $31,170

Jeep Wrangler Unlimited Sahara   
Difference: $6,930

Lowest Total Invoice: $29,399

Jeep Wrangler Unlimited Sahara   
Difference: $5,856

Calculate Payments

  Down Payment Interest Rate Term
Model Year201020102013201320132013
ModelWranglerWrangler3-Series3-Series3-Series3-Series
TrimUnlimited SaharaUnlimited Rubicon320i328i335iActiveHybrid 3
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Base Price $27,730 $32,050 $32,550 $36,850 $43,150 $49,650
Base Invoice $26,254 $30,186 $30,125 $34,080 $39,880 $45,860
Media Center 730N 1,550 1,550        
Front side airbags 490 490        
Leather seating surfaces 650 650 1,450 1,450 1,450 1,450
Navigation system     2,150 2,150 2,150 2,150
Metallic paint (extra cost)     550 550 550 550
Folding second row seats     475      
DUPL Voice texting capability           0
Media Center 730N 1,380 1,380        
Front side airbags 436 436        
Leather seating surfaces 579 579 1,320 1,320 1,320 1,320
Navigation system     1,955 1,955 1,955 1,955
Metallic paint (extra cost)     500 500 500 500
Folding second row seats     430      
DUPL Voice texting capability           0
Options (change) 2,690 2,690 4,625 4,150 4,150 4,150
Options (change) 2,395 2,395 4,205 3,775 3,775 3,775
Destination 750 750 925 925 925 925
Total Price $31,170 $35,490 $38,100 $41,925 $48,225 $54,725
Total Invoice $29,399 $33,331 $35,255 $38,780 $44,580 $50,560

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

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TrueDelta Value Comparison: Jeep Wrangler vs. BMW 3-Series

Lowest Adjusted Price and Invoice: Jeep Wrangler Unlimited Sahara
TrueDelta Adjusted Price Difference: $7,615
TrueDelta Adjusted Invoice Difference: $6,502
Model Year201020102013201320132013
ModelWranglerWrangler3-Series3-Series3-Series3-Series
TrimUnlimited SaharaUnlimited Rubicon320i328i335iActiveHybrid 3
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Engine202hp V6202hp V6180hp I4240hp I4300hp I6335hp I6 H
TransmissionA4M6M6M6T8T8
DrivetrainRWD4WD, PT w/4LRWDRWDRWDRWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)368, 7368, 7?, 9?, 9?, 9?, 9
Tire (rear if not all the same)255/70-18255/75-17225/50-17225/50-17225/45-18225/45-18
Total Price$31,170$35,490$38,100$41,925$48,225$54,725
Adjustments for Features-685-2,3350-1,550-4,250-4,325
Feature-Adjusted Total Price$30,485$33,155$38,100$40,375$43,975$50,400
Cost Above Minimum$0$2,670$0$2,275$5,875$12,300
Total Invoice$29,399$33,331$35,255$38,780$44,580$50,560
Adjustments for Features-646-2,1930-1,434-3,929-3,996
Feature-Adjusted Total Invoice$28,753$31,138$35,255$37,346$40,651$46,564
Cost Above Minimum$0$2,385$0$2,091$5,396$11,309

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Features Comparison: Jeep Wrangler vs. BMW 3-Series

Model Year201020102013201320132013
ModelWranglerWrangler3-Series3-Series3-Series3-Series
TrimUnlimited SaharaUnlimited Rubicon320i328i335iActiveHybrid 3
Body4dr SUV4dr SUV4dr Sedan4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
4-speed automatic$800     
6-speed manual $150$150$150  
8-speed manually-shiftable automatic    $1300$1300
RWD$0 $0$0$0$0
4WD, part-time w/low range $1700    
Accessories 
Remote app  $25$25$25$25
Remote window/roof operation  $15$15$15$15
Tilt steering wheel, manual$150$150    
Tilt/telescoping steering wheel, manual  $250$250$250$250
Universal garage door opener   $100$100$100
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats  $0$0$0$0
Full-size spare tire$225$225    
Knee airbag, driver  $75$75$75$75
Knee airbag, passenger  $75$75$75$75
Roll bar$200$200    
Side curtain airbags  $350$350$350$350
Tires, run-flat  $150$150$150$150
Cargo Management 
Air-conditioned storage compartment  $50$50$50$50
Climate Control 
Automatic air recirculation  $100$100$100$100
Automatic climate control, front  $200$200$200$200
Dual-zone climate control  $125$125$125$125
Heated windshield washer nozzles  $15$15$15$15
Interior air filter  $0$0$0$0
Rain-sensing wipers  $175$175$175$175
Rear air vents with manual controls  $150$150$150$150
Rear defrost  $200$200$200$200
Residual heat  $50$50$50$50
Variable intermittent wipers$75$75    
Drivetrain 
Heavy-duty front axle (optional) $0    
Limited-slip rear differential $300    
Lockable front differential $150    
Lockable rear differential $150    
Engine / Motor 
Automatic start / stop  $150$150$150$150
Regenerative braking  $0$0$0 
Exterior 
Bright-finished exhaust tip(s)  $25$25$25$25
Deep-tinted rear windows$275$275    
Externally-mounted spare$0$0    
Removable soft top$2000$2000    
Skid plates$150$150    
Sunroof    $900$900
Tow hook(s), front$40$40    
Tow hook(s), rear$25$25    
Tubular side steps$350     
Infotainment 
Audio controls on steering wheel  $125$125$125$125
Bluetooth audio streaming  $25$25$25$25
DUPL Voice texting capability     $50
HD radio  $50$50$50$50
Off-road navigation system$0$0    
Satellite radio - one year subscription$250$250    
SMS text-to-speech reader  $25$25$25$25
Telematics service, such as OnStar  $200$200$200$200
Voice control for external devices  $0$0$0$0
Voice control for nav and audio  $100$100$100$100
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror   $75$75$75
Auto-dimming passenger-side mirror   $75$75$75
Auto-dimming rearview mirror   $150$150$150
Automatic headlights  $125$125$125$125
Compass$0$0 $0$0$0
Heated mirrors  $25$25$25$25
Illuminated visor mirror, driver  $50$50$50$50
Illuminated visor mirror, passenger  $50$50$50$50
Interior ambient lighting  $150$150$150$150
Large energy flow and fuel economy display     $25
Mirror tilt-down in reverse  $25$25$25$25
Power mirrors  $150$150$150$150
Power-folding mirrors   $50$50$50
Steering-linked headlights    $150$150
Turn signals on or near mirrors  $25$25$25$25
Xenon HID headlights    $500$500
Seats and Interior Trim 
Center armrest(s), second row  $50$50$50$50
Manual height adjuster, driver seat$50$50$50   
Manual height adjuster, passenger seat  $50   
Manual tilt adjuster, driver seat  $50   
Manual tilt adjuster, passenger seat  $50   
Memory system, driver seat   $200$200$200
Power fore-aft adjuster, driver seat   $100$100$100
Power fore-aft adjuster, passenger seat   $100$100$100
Power height adjuster, driver seat   $100$100$100
Power height adjuster, passenger seat   $100$100$100
Power recliner, driver seat   $100$100$100
Power recliner, passenger seat   $100$100$100
Power tilt adjuster, driver seat   $100$100$100
Power tilt adjuster, passenger seat   $100$100$100
Wood trim   $300$300$300
Suspension, Wheels, and Tires 
All-terrain tires$0$0    
Alloy wheels$350 $350$350$350$350
Disconnectable stabilizer bars $350    
Electronic systems calibration selector  $200$200$200$200
Machined alloy wheels $350    
Off-road suspension (upgrade) $0    
White-letter tires$0$0    
Total Value of Features$4,940$6,590$4,255$5,805$8,505$8,580
Value of Feature Adjustments$685$2,335$0$1,550$4,250$4,325
Value of Feature Adjustments-646-2,1930-1,434-3,929-3,996

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Specifications Comparison: Jeep Wrangler vs. BMW 3-Series

Model Year20102013
ModelWrangler3-Series
Body4dr SUV4dr Sedan
Wheelbase116.0 in110.6 in
Length184.4 in182.5 in
Width73.9 in71.3 in
Height72.3 in56.3 in
Curb Weight4,181 lb.3,361 lb.
Fuel Capacity21.6 gal.15.8 gal.
Row 1 Headroom41.3 in40.3 in
Row 1 Shoulder Room55.8 in55.1 in
Row 1 Hip Room55.6 in0.0 in
Row 1 Legroom41.0 in42.0 in
Row 2 Headroom40.3 in37.7 in
Row 2 Shoulder Room56.8 in55.1 in
Row 2 Hip Room56.7 in0.0 in
Row 2 Legroom37.2 in35.1 in
Cargo Volume,
Minimum
46.4 ft313.0 ft3
Cargo Volume,
Maximum
82.0 ft313.0 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0No
Media drive, large15Yes
USB port25Yes
Total Requested765100%
Total Not Requested00%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Media Center 730N
FeatureValueRequested?
Navigation system600Yes
Bluetooth cell phone link100Yes
DVD-compatible player0Yes
Traffic information25Yes
Off-road navigation system0No
Media drive, large15Yes
USB port25Yes
Total Requested765100%
Total Not Requested00%

Option Package Details
BMW 3-Series 320i

Folding second row seats
FeatureValueRequested?
Folding second row seats300Yes
Second-row 3-section 3-person split bench150No
Total Requested30067%
Total Not Requested15033%
Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100No
Traffic information25Yes
Media drive, large15Yes
Telematics service, such as OnStar200No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Remote app25No
Total Requested64063%
Total Not Requested37537%

Option Package Details
BMW 3-Series 328i

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100No
Traffic information25Yes
Media drive, large15Yes
Telematics service, such as OnStar200No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Remote app25No
Total Requested64063%
Total Not Requested37537%

Option Package Details
BMW 3-Series 335i

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100No
Traffic information25Yes
Media drive, large15Yes
Telematics service, such as OnStar200No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Remote app25No
Total Requested64063%
Total Not Requested37537%

Option Package Details
BMW 3-Series ActiveHybrid 3

Navigation system
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0Yes
Voice control for nav and audio100No
Traffic information25Yes
Media drive, large15Yes
Telematics service, such as OnStar200No
SMS text-to-speech reader25No
Bluetooth audio streaming25No
Remote app25No
Total Requested64063%
Total Not Requested37537%

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