Jeep Wrangler Jeep Wrangler 2016 Kia Optima Kia Optima 2017

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Jeep Wrangler vs. Kia Optima Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Jeep Wrangler vs. Kia Optima Invoice Comparison

Lowest Total Price: $28,525

Kia Optima SX   
Difference: $10,890

Lowest Total Invoice: $26,562

Kia Optima SX   
Difference: $10,804

Calculate Payments

  Down Payment Interest Rate Term
Model Year2016201620172017
ModelWranglerWranglerOptimaOptima
TrimUnlimited SaharaUnlimited RubiconSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Base Price $33,795 $36,995 $26,855 $36,090
Base Invoice $32,252 $35,196 $25,023 $33,481
Connectivity Group 695 695    
Media Center 430N 1,195 1,195    
Front side airbags 495 495    
Remote start 495 495 425 425
Leather seating surfaces 1,350 1,350    
Automatic climate control, front 395 395    
Universal garage door opener     350  
Connectivity Group 619 619    
Media Center 430N 1,064 1,064    
Front side airbags 441 441    
Remote start 441 441 353 353
Leather seating surfaces 1,202 1,202    
Automatic climate control, front 352 352    
Universal garage door opener     291  
Options (change) 4,625 4,625 775 425
Options (change) 4,119 4,119 644 353
Destination 995 995 895 895
Total Price $39,415 $42,615 $28,525 $37,410
Total Invoice $37,366 $40,310 $26,562 $34,729

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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TrueDelta Value Comparison: Jeep Wrangler vs. Kia Optima

Lowest Adjusted Price and Invoice: Kia Optima SX
TrueDelta Adjusted Price Difference: $9,800
TrueDelta Adjusted Invoice Difference: $9,771
Model Year2016201620172017
ModelWranglerWranglerOptimaOptima
TrimUnlimited SaharaUnlimited RubiconSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Engine285hp V6285hp V6245hp I4245hp I4
TransmissionM6M6T6T6
Drivetrain4WD, PT w/4L4WD, PT w/4LFWDFWD
EPA Fuel Economy (city/highway)/ MPG/ MPG/ MPG/ MPG
Audio (watts, speakers)?, 8?, 8?, 6630, 10
Tire (rear if not all the same)255/70-18255/75-17235/45-18235/45-18
Total Price$39,415$42,615$28,525$37,410
Adjustments for Features-1,090-1,8900-8,000
Feature-Adjusted Total Price$38,325$40,725$28,525$29,410
Cost Above Minimum$0$2,400$0$885
Total Invoice$37,366$40,310$26,562$34,729
Adjustments for Features-1,033-1,7880-7,427
Feature-Adjusted Total Invoice$36,333$38,522$26,562$27,302
Cost Above Minimum$0$2,189$0$740

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Features Comparison: Jeep Wrangler vs. Kia Optima

Model Year2016201620172017
ModelWranglerWranglerOptimaOptima
TrimUnlimited SaharaUnlimited RubiconSXSX Limited
Body4dr SUV4dr SUV4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manual$150$150  
6-speed manually-shiftable automatic  $1100$1100
4WD, part-time w/low range$1700$1700  
FWD  $0$0
Accessories 
AC power outlet$100$100  
Adaptive cruise control, all-speed   $850
Cruise control$150$150$150 
Heated steering wheel  $100$100
Proximity key   $250
Proximity trunk or liftgate opener   $125
Sunshades, second row  $125$125
Tilt steering wheel, manual$150$150  
Tilt/telescoping steering wheel, manual  $250$250
Universal garage door opener  $100 
Brakes, Airbags, and Other Safety 
911 assist  $25$25
Active or whiplash-reducing head restraints, front seats  $0$0
Around view cameras   $500
Automatic braking, high-speed or partial   $200
Automatic braking, low-speed   $200
Blind spot warning system   $200
Cross-traffic warning, rear   $100
Forward collision warning   $200
Full-size spare tire$225$225  
Hill descent control$250$250  
Knee airbag, driver  $75$75
Lane departure warning   $200
Obstacle detection, rear   $250
Rearview camera  $200 
Roll bar$200$200  
Rollover sensor  $50$50
Side curtain airbags  $350$350
Temporary spare tire  $150$150
Tire-pressure monitor  $75$75
Vehicle health reports  $0$0
Cargo Management 
Cargo mat  $40$40
Overhead sunglass holder  $25$25
Climate Control 
Dual-zone climate control  $125$125
Interior air filter  $0$0
Rear air vents  $100$100
Rear defrost  $200$200
Drivetrain 
Heavy-duty front axle (optional) $0  
Limited-slip rear differential $300  
Lockable front differential $150  
Lockable rear differential $150  
Exterior 
Black exterior trim (optional)  $0 
Bright-finished exhaust tip(s)  $25$25
Deep-tinted rear windows$275$275  
Externally-mounted spare$0$0  
Laminated front side windows  $200$200
Painted brake calipers (optional)  $0$0
Panoramic sunroof   $1200
Rear spoiler  $200$200
Removable soft top$2000$2000  
Rock rails $200  
Skid plates$150$150  
Tow hook(s), front$40$40  
Tow hook(s), rear$25$25  
Tubular side steps$350   
Infotainment 
Android Auto support  $100$100
App support  $0$0
Apple CarPlay support  $100$100
Audio controls on steering wheel  $125$125
CD player$125$125  
DVD-compatible player$0$0  
HD radio   $50
Media drive$15$15  
MP3-compatible player$50$50  
Navigation system$600$600 $600
Satellite radio  $200$200
Satellite radio - one year subscription$250$250  
SMS text-to-speech reader  $25$25
Surround sound   $250
Traffic information   $25
Voice control for nav and audio   $100
Wireless charging station   $75
Instruments, Lights, and Mirrors 
Approach detection   $25
Auto-dimming headlights   $200
Automatic headlights  $125$125
Compass$0$0$0 
Fog lights$125$125  
Illuminated visor mirror, driver  $50$50
Illuminated visor mirror, passenger  $50$50
Interior ambient lighting   $150
LED headlights   $1000
Power mirrors  $150$150
Power-folding mirrors  $50$50
Steering-linked headlights   $150
Turn signals on or near mirrors  $25$25
Seats and Interior Trim 
Center armrest(s), second row  $50$50
Cooled or ventilated front seats   $300
Door sill trim plates   $100
Heated second row seats   $200
Manual height adjuster, driver seat$50$50  
Manual height adjuster, passenger seat  $50 
Memory system, driver seat  $200$200
Metal pedals  $75$75
Power 4-way lumbar adjuster, driver seat  $150$150
Power fore-aft adjuster, driver seat  $100$100
Power fore-aft adjuster, passenger seat   $100
Power height adjuster, driver seat  $100$100
Power height adjuster, passenger seat   $100
Power lumbar adjuster, passenger seat   $100
Power recliner, driver seat  $100$100
Power recliner, passenger seat   $100
Power tilt adjuster, driver seat  $100$100
Power tilt adjuster, passenger seat   $100
Suspension, Wheels, and Tires 
All-terrain tires$0$0  
Chrome-plated alloy wheels   $850
Disconnectable stabilizer bars $350  
Electronic systems calibration selector  $200$200
Machined alloy wheels $350$350 
Off-road suspension (upgrade) $0  
Performance steering system (optional)  $0$0
Polished alloy wheels$350   
Sport suspension (upgrade)  $0$0
White-letter tires$0$0  
Transmission 
Steering-wheel-mounted transmission controls  $100$100
Total Value of Features$7,330$8,130$6,240$14,240
Value of Feature Adjustments$1,090$1,890$0$8,000
Value of Feature Adjustments-1,033-1,7880-7,427

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Specifications Comparison: Jeep Wrangler vs. Kia Optima

Model Year20162017
ModelWranglerOptima
Body4dr SUV4dr Sedan
Wheelbase116.0 in110.4 in
Length184.4 in191.1 in
Width73.9 in73.2 in
Height72.3 in57.7 in
Curb Weight4,076 lb.3,220 lb.
Fuel Capacity21.6 gal.18.5 gal.
Row 1 Headroom41.3 in39.8 in
Row 1 Shoulder Room55.8 in58.1 in
Row 1 Hip Room55.6 in56.0 in
Row 1 Legroom41.0 in45.5 in
Row 2 Headroom40.3 in37.8 in
Row 2 Shoulder Room56.8 in56.4 in
Row 2 Hip Room56.7 in56.0 in
Row 2 Legroom37.2 in35.6 in
Cargo Volume,
Minimum
31.5 ft315.9 ft3
Cargo Volume,
Maximum
70.6 ft315.9 ft3

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Option Package Details
Jeep Wrangler Unlimited Sahara

Connectivity Group
FeatureValueRequested?
Bluetooth cell phone link100Yes
Voice control for external devices0Yes
USB port25Yes
Bluetooth audio streaming25Yes
TPMS with individual readouts (optional)-75No
Total Requested150200%
Total Not Requested-75-100%
Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Jeep Wrangler Unlimited Rubicon

Connectivity Group
FeatureValueRequested?
Bluetooth cell phone link100Yes
Voice control for external devices0Yes
USB port25Yes
Bluetooth audio streaming25Yes
TPMS with individual readouts (optional)-75No
Total Requested150200%
Total Not Requested-75-100%
Media Center 430N
FeatureValueRequested?
Navigation system600Yes
DVD-compatible player0No
Media drive15No
USB port25Yes
Total Requested62598%
Total Not Requested152%

Option Package Details
Kia Optima SX

Universal garage door opener
FeatureValueRequested?
Universal garage door opener100No
Auto-dimming rearview mirror150Yes
Compass0No
Total Requested15060%
Total Not Requested10040%

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