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The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $22,135 Kia Optima EX | |||
Difference: $11,880 | |||
Lowest Total Invoice: $20,560 Kia Optima EX | |||
Difference: $10,520 | |||
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Model Year | 2007 | 2009 | 2009 |
Model | Optima | Durango | Durango |
Trim | EX | SLT | Limited |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $19,395 | $31,265 | $37,565 |
Base Invoice | $18,045 | $28,596 | $34,203 |
Convenience Package | 700 | ||
Leather seating surfaces | 600 | 1,050 | |
Sunroof | 800 | 850 | 850 |
Convenience Package | 625 | ||
Leather seating surfaces | 535 | 903 | |
Sunroof | 715 | 731 | 731 |
Options (change) | 2,100 | 1,900 | 850 |
Options (change) | 1,875 | 1,634 | 731 |
Destination | 640 | 850 | 850 |
Total Price | $22,135 | $34,015 | $39,265 |
Total Invoice | $20,560 | $31,080 | $35,784 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $10,105 | |||
TrueDelta Adjusted Invoice Difference: $8,898 | |||
Model Year | 2007 | 2009 | 2009 |
Model | Optima | Durango | Durango |
Trim | EX | SLT | Limited |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 161hp I4 | 210hp V6 | 303hp V8 |
Transmission | T5 | A4 | A5 |
Drivetrain | FWD | RWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 276, 8 | 368, 9 |
Tire (rear if not all the same) | 205/60-16 | 265/60-18 | 265/50-20 |
Total Price | $22,135 | $34,015 | $39,265 |
Adjustments for Features | 0 | -1,775 | -3,765 |
Feature-Adjusted Total Price | $22,135 | $32,240 | $35,500 |
Cost Above Minimum | $0 | $0 | $3,260 |
Total Invoice | $20,560 | $31,080 | $35,784 |
Adjustments for Features | 0 | -1,622 | -3,431 |
Feature-Adjusted Total Invoice | $20,560 | $29,458 | $32,353 |
Cost Above Minimum | $0 | $0 | $2,895 |
Model Year | 2007 | 2009 | 2009 |
Model | Optima | Durango | Durango |
Trim | EX | SLT | Limited |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | |||
5-speed manually-shiftable automatic | $1000 | ||
4-speed automatic | $800 | ||
5-speed automatic | $900 | ||
FWD | $0 | ||
RWD | $0 | $0 | |
Accessories | |||
AC power outlet | $100 | $100 | |
Power liftgate | $350 | ||
Power-adjustable pedals | $125 | $125 | |
Sunshade, rear | $125 | ||
Tilt steering wheel, manual | $150 | $150 | |
Tilt/telescoping steering wheel, manual | $250 | ||
Brakes, Airbags, and Other Safety | |||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Antilock brakes (ABS) | $400 | $400 | |
Brake assist | $50 | $50 | |
Front side airbags | $350 | ||
Obstacle detection, rear | $250 | ||
Rearview camera | $200 | ||
Rollover sensor | $50 | $50 | |
Side curtain airbags | $350 | ||
Side curtain airbags, three rows | $500 | $500 | |
Stability control | $400 | $400 | |
Traction control | $100 | $100 | |
Cargo Management | |||
Console with shifter | $150 | ||
Console without shifter | $150 | $150 | |
Overhead sunglass holder | $25 | ||
Roof rails | $250 | $250 | |
Climate Control | |||
Automatic climate control, front | $200 | $200 | |
Dual-zone climate control | $125 | ||
Interior air filter | $0 | ||
Rear air vents with manual controls | $150 | $150 | |
Rear HVAC unit | $400 | $400 | |
Rear wiper | $175 | $175 | |
Exterior | |||
Bodyside moldings | $75 | ||
Deep-tinted rear windows | $275 | $275 | |
Infotainment | |||
Aux input | $50 | $50 | |
Bluetooth cell phone link | $100 | ||
Cassette player | $50 | ||
CD changer, in-dash | $325 | $325 | |
CD player | $125 | ||
DVD-compatible player | $0 | ||
Media drive | $15 | ||
Satellite radio | $200 | $200 | |
Instruments, Lights, and Mirrors | |||
Auto-dimming driver-side mirror | $75 | ||
Auto-dimming rearview mirror | $150 | $150 | |
Compass | $0 | $0 | |
Seats and Interior Trim | |||
Folding third row seats | $600 | $600 | |
Manual lumbar adjuster, driver seat | $50 | $50 | |
Manual lumbar adjuster, passenger seat | $50 | ||
Manual recliner, second row seats | $75 | $75 | |
Memory system, driver seat | $200 | ||
Power fore-aft adjuster, passenger seat | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |
Synthetic suede inserts in leather seating surfaces | $0 | ||
Suspension, Wheels, and Tires | |||
All-terrain tires | $0 | ||
Alloy wheels | $350 | $350 | |
Polished alloy wheels | $350 | ||
Total Value of Features | $3,775 | $5,550 | $7,540 |
Value of Feature Adjustments | $0 | $1,775 | $3,765 |
Value of Feature Adjustments | 0 | -1,622 | -3,431 |
Model Year | 2007 | 2009 |
Model | Optima | Durango |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.1 in | 119.2 in |
Length | 186.4 in | 200.8 in |
Width | 71.1 in | 76.0 in |
Height | 58.3 in | 74.3 in |
Curb Weight | 3,143 lb. | 4,620 lb. |
Fuel Capacity | 17.0 gal. | 27.0 gal. |
Row 1 Headroom | 39.8 in | 40.8 in |
Row 1 Shoulder Room | 57.1 in | 59.3 in |
Row 1 Hip Room | 54.5 in | 58.7 in |
Row 1 Legroom | 43.7 in | 41.5 in |
Row 2 Headroom | 38.0 in | 39.2 in |
Row 2 Shoulder Room | 56.3 in | 57.2 in |
Row 2 Hip Room | 54.7 in | 57.2 in |
Row 2 Legroom | 37.8 in | 37.4 in |
Row 3 Headroom | 0.0 in | 39.2 in |
Row 3 Shoulder Room | 0.0 in | 59.6 in |
Row 3 Hip Room | 0.0 in | 48.1 in |
Row 3 Legroom | 0.0 in | 34.4 in |
Cargo Volume, Minimum | 14.8 ft3 | 20.1 ft3 |
Cargo Volume, Behind R2 | 14.8 | 68.4 ft3 |
Cargo Volume, Maximum | 14.8 | 102.4 ft3 |
Convenience Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Power-adjustable pedals | 125 | Yes |
Total Requested | 525 | 81% |
Total Not Requested | 125 | 19% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Third-row 2-section 3-person split bench | 100 | No |
Total Requested | 1100 | 92% |
Total Not Requested | 100 | 8% |