The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $25,090 Kia Optima EX | ||
Difference: $14,815 | ||
Lowest Total Invoice: $23,350 Kia Optima EX | ||
Difference: $12,984 | ||
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Model Year | 2010 | 2009 |
Model | Optima | Durango |
Trim | EX | Limited |
Body | 4dr Sedan | 4dr SUV |
Base Price | $20,995 | $37,565 |
Base Invoice | $19,620 | $34,203 |
Premium Package | 2,200 | |
Navigation system | 1,200 | |
uconnect gps | 640 | |
Sunroof | 850 | |
Premium Package | 1,960 | |
Navigation system | 1,075 | |
uconnect gps | 550 | |
Sunroof | 731 | |
Options (change) | 3,400 | 1,490 |
Options (change) | 3,035 | 1,281 |
Destination | 695 | 850 |
Total Price | $25,090 | $39,905 |
Total Invoice | $23,350 | $36,334 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||
TrueDelta Adjusted Price Difference: $11,585 | ||
TrueDelta Adjusted Invoice Difference: $10,043 | ||
Model Year | 2010 | 2009 |
Model | Optima | Durango |
Trim | EX | Limited |
Body | 4dr Sedan | 4dr SUV |
Engine | 175hp I4 | 303hp V8 |
Transmission | T5 | A5 |
Drivetrain | FWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG |
Audio (watts, speakers) | 360, 7 | 368, 9 |
Tire (rear if not all the same) | 215/50-17 | 265/50-20 |
Total Price | $25,090 | $39,905 |
Adjustments for Features | 0 | -3,230 |
Feature-Adjusted Total Price | $25,090 | $36,675 |
Total Invoice | $23,350 | $36,334 |
Adjustments for Features | 0 | -2,941 |
Feature-Adjusted Total Invoice | $23,350 | $33,393 |
Model Year | 2010 | 2009 |
Model | Optima | Durango |
Trim | EX | Limited |
Body | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||
5-speed manually-shiftable automatic | $1000 | |
5-speed automatic | $900 | |
FWD | $0 | |
RWD | $0 | |
Accessories | ||
AC power outlet | $100 | |
Power liftgate | $350 | |
Sunshade, rear | $125 | |
Tilt steering wheel, manual | $150 | |
Tilt/telescoping steering wheel, manual | $250 | |
Brakes, Airbags, and Other Safety | ||
Active or whiplash-reducing head restraints, front seats | $0 | |
Front side airbags | $350 | |
Full-size spare tire | $225 | |
Obstacle detection, rear | $250 | |
Rearview camera | $200 | |
Rollover sensor | $50 | |
Side curtain airbags | $350 | |
Side curtain airbags, three rows | $500 | |
Temporary spare tire | $150 | |
Cargo Management | ||
Console with shifter | $150 | |
Console without shifter | $150 | |
Overhead sunglass holder | $25 | |
Roof rails | $250 | |
Climate Control | ||
Dual-zone climate control | $125 | |
Interior air filter | $0 | |
Rear air vents with manual controls | $150 | |
Rear HVAC unit | $400 | |
Rear wiper | $175 | |
Exterior | ||
Bodyside moldings | $75 | |
Deep-tinted rear windows | $275 | |
Rear bumper protector | $40 | |
Infotainment | ||
Bluetooth cell phone link | $100 | |
DVD-compatible player | $0 | |
Media drive | $15 | |
Satellite radio | $200 | |
Satellite radio - one year subscription | $250 | |
Traffic information | $25 | |
Voice control for nav and audio | $100 | |
Voice recorder | $0 | |
Instruments, Lights, and Mirrors | ||
Auto-dimming driver-side mirror | $75 | |
Turn signals on or near mirrors | $25 | |
Seats and Interior Trim | ||
Door sill trim plates | $100 | |
Folding third row seats | $600 | |
Manual lumbar adjuster, passenger seat | $50 | |
Manual recliner, second row seats | $75 | |
Memory system, driver seat | $200 | |
Synthetic suede inserts in leather seating surfaces | $0 | |
Suspension, Wheels, and Tires | ||
Alloy wheels | $350 | |
Chrome-clad alloy wheels | $600 | |
Total Value of Features | $3,150 | $6,380 |
Value of Feature Adjustments | $0 | $3,230 |
Value of Feature Adjustments | 0 | -2,941 |
Model Year | 2010 | 2009 |
Model | Optima | Durango |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.1 in | 119.2 in |
Length | 189.0 in | 200.8 in |
Width | 71.1 in | 76.0 in |
Height | 58.3 in | 74.3 in |
Curb Weight | 3,158 lb. | 4,620 lb. |
Fuel Capacity | 16.4 gal. | 27.0 gal. |
Row 1 Headroom | 39.8 in | 40.8 in |
Row 1 Shoulder Room | 57.1 in | 59.3 in |
Row 1 Hip Room | 54.5 in | 58.7 in |
Row 1 Legroom | 43.7 in | 41.5 in |
Row 2 Headroom | 38.0 in | 39.2 in |
Row 2 Shoulder Room | 56.3 in | 57.2 in |
Row 2 Hip Room | 54.7 in | 57.2 in |
Row 2 Legroom | 37.8 in | 37.4 in |
Row 3 Headroom | 0.0 in | 39.2 in |
Row 3 Shoulder Room | 0.0 in | 59.6 in |
Row 3 Hip Room | 0.0 in | 48.1 in |
Row 3 Legroom | 0.0 in | 34.4 in |
Cargo Volume, Minimum | 15.0 ft3 | 20.1 ft3 |
Cargo Volume, Behind R2 | 15.0 | 68.4 ft3 |
Cargo Volume, Maximum | 15.0 | 102.4 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | Yes |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Sunshade, rear | 125 | No |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1425 | 57% |
Total Not Requested | 1075 | 43% |
uconnect gps | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | No |
Traffic information | 25 | No |
Voice recorder | 0 | No |
Total Requested | 600 | 83% |
Total Not Requested | 125 | 17% |