The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $26,090 Kia Optima EX | |||
Difference: $11,385 | |||
Lowest Total Invoice: $24,290 Kia Optima EX | |||
Difference: $11,120 | |||
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Model Year | 2010 | 2012 | 2012 |
Model | Optima | Durango | Durango |
Trim | EX | Crew | Citadel |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $20,995 | $33,795 | $40,995 |
Base Invoice | $19,620 | $32,024 | $38,576 |
Premium Package | 2,200 | ||
Navigation system | 1,200 | ||
2.7L V6 | 1,000 | ||
Media Center 430N | 395 | ||
Leather seating surfaces | 1,295 | ||
Sunroof | 995 | ||
Premium Package | 1,960 | ||
Navigation system | 1,075 | ||
2.7L V6 | 940 | ||
Media Center 430N | 352 | ||
Leather seating surfaces | 1,153 | ||
Sunroof | 886 | ||
Options (change) | 4,400 | 2,685 | 0 |
Options (change) | 3,975 | 2,391 | 0 |
Destination | 695 | 995 | 995 |
Total Price | $26,090 | $37,475 | $41,990 |
Total Invoice | $24,290 | $35,410 | $39,571 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Dodge Durango dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima EX | |||
TrueDelta Adjusted Price Difference: $5,830 | |||
TrueDelta Adjusted Invoice Difference: $5,871 | |||
Model Year | 2010 | 2012 | 2012 |
Model | Optima | Durango | Durango |
Trim | EX | Crew | Citadel |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 194hp V6 | 290hp V6 | 290hp V6 |
Transmission | T5 | T5 | T5 |
Drivetrain | FWD | RWD | RWD |
EPA Fuel Economy (city/highway) | 20/28 MPG | 16/23 MPG | 16/23 MPG |
Audio (watts, speakers) | 360, 7 | 506, 10 | 506, 10 |
Tire (rear if not all the same) | 215/50-17 | 265/60-18 | 265/50-20 |
Total Price | $26,090 | $37,475 | $41,990 |
Adjustments for Features | 0 | -5,555 | -8,420 |
Feature-Adjusted Total Price | $26,090 | $31,920 | $33,570 |
Cost Above Minimum | $0 | $0 | $1,650 |
Total Invoice | $24,290 | $35,410 | $39,571 |
Adjustments for Features | 0 | -5,249 | -7,935 |
Feature-Adjusted Total Invoice | $24,290 | $30,161 | $31,636 |
Cost Above Minimum | $0 | $0 | $1,475 |
Model Year | 2010 | 2012 | 2012 |
Model | Optima | Durango | Durango |
Trim | EX | Crew | Citadel |
Body | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | |||
5-speed manually-shiftable automatic | $1000 | $1000 | $1000 |
FWD | $0 | ||
RWD | $0 | $0 | |
Accessories | |||
AC power outlet | $100 | $100 | |
Adaptive cruise control | $600 | ||
Cruise control | $150 | $150 | |
Heated steering wheel | $100 | ||
Power liftgate | $350 | $350 | |
Power-adjustable pedals | $125 | ||
Proximity key | $250 | $250 | |
Remote start | $150 | $150 | |
Sunshade, rear | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | ||
Brakes, Airbags, and Other Safety | |||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Blind spot warning system | $200 | ||
Cross-traffic warning, rear | $100 | ||
Forward collision warning | $200 | ||
Obstacle detection, rear | $250 | $250 | |
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Side curtain airbags | $350 | ||
Side curtain airbags, three rows | $500 | $500 | |
Trailer sway control | $25 | $25 | |
Cargo Management | |||
Cargo cover | $75 | $75 | |
Cargo net | $40 | ||
Roof rack | $300 | $300 | |
Climate Control | |||
Dual-zone climate control | $125 | $125 | |
Rain-sensing wipers | $175 | ||
Rear air vents with automatic controls | $250 | $250 | |
Rear HVAC unit | $400 | $400 | |
Rear wiper | $175 | $175 | |
Variable intermittent wipers | $75 | $75 | |
Exterior | |||
Bodyside moldings | $75 | ||
Bright-finished exhaust tip(s) | $25 | ||
Deep-tinted rear windows | $275 | $275 | |
Laminated front side windows | $200 | $200 | |
Rear bumper protector | $40 | $40 | |
Rear spoiler | $200 | $200 | |
Wheel-lip moldings | $75 | $75 | |
Infotainment | |||
Bluetooth audio streaming | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | |
DVD-compatible player | $0 | $0 | |
Media drive | $15 | $15 | |
Satellite radio | $200 | ||
Satellite radio - one year subscription | $250 | $250 | |
Surround sound | $250 | $250 | |
Traffic + travel information | $25 | ||
Voice control for external devices | $0 | $0 | |
Voice control for nav and audio | $100 | ||
Instruments, Lights, and Mirrors | |||
Auto-dimming driver-side mirror | $75 | $75 | |
Auto-dimming headlights | $200 | ||
Auto-dimming passenger-side mirror | $75 | $75 | |
Compass | $0 | ||
Power-folding mirrors | $50 | $50 | |
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Cooled or ventilated front seats | $300 | ||
Folding passenger seat | $150 | ||
Folding third row seats | $600 | $600 | |
Heated second row seats | $200 | $200 | |
Leather door panel trim | $250 | ||
Manual lumbar adjuster, driver seat | $50 | ||
Manual recliner, second row seats | $75 | $75 | |
Memory system, driver seat | $200 | $200 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
Power height adjuster, passenger seat | $100 | $100 | |
Power recliner, passenger seat | $100 | $100 | |
Power tilt adjuster, passenger seat | $100 | $100 | |
Power-folding headrests, third row seats | $50 | $50 | |
Suspension, Wheels, and Tires | |||
Alloy wheels | $350 | $350 | |
Chrome-clad alloy wheels | $600 | ||
Total Value of Features | $2,875 | $8,430 | $11,295 |
Value of Feature Adjustments | $0 | $5,555 | $8,420 |
Value of Feature Adjustments | 0 | -5,249 | -7,935 |
Model Year | 2010 | 2012 |
Model | Optima | Durango |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 107.1 in | 119.8 in |
Length | 189.0 in | 199.8 in |
Width | 71.1 in | 75.8 in |
Height | 58.3 in | 70.9 in |
Curb Weight | 3,294 lb. | 4,756 lb. |
Fuel Capacity | 16.4 gal. | 24.6 gal. |
Row 1 Headroom | 39.8 in | 39.9 in |
Row 1 Shoulder Room | 57.1 in | 58.5 in |
Row 1 Hip Room | 54.5 in | 57.0 in |
Row 1 Legroom | 43.7 in | 40.3 in |
Row 2 Headroom | 38.0 in | 39.8 in |
Row 2 Shoulder Room | 56.3 in | 58.3 in |
Row 2 Hip Room | 54.7 in | 56.0 in |
Row 2 Legroom | 37.8 in | 38.6 in |
Row 3 Headroom | 0.0 in | 37.8 in |
Row 3 Shoulder Room | 0.0 in | 50.4 in |
Row 3 Hip Room | 0.0 in | 42.8 in |
Row 3 Legroom | 0.0 in | 31.5 in |
Cargo Volume, Minimum | 15.0 ft3 | 17.2 ft3 |
Cargo Volume, Behind R2 | 15.0 | 47.7 ft3 |
Cargo Volume, Maximum | 15.0 | 84.5 ft3 |
Premium Package | ||
Feature | Value | Requested? |
215/50VR17 tires | 400 | No |
Power-adjustable pedals | 125 | No |
Sunshade, rear | 125 | No |
Heated front seats | 200 | Yes |
Sunroof | 900 | Yes |
CD changer, in-dash | 200 | No |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Infinity, 360W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 1300 | 52% |
Total Not Requested | 1200 | 48% |
Leather seating surfaces | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | No |
Total Requested | 1100 | 85% |
Total Not Requested | 200 | 15% |