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The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $35,990 Kia Optima SX | ||||
Difference: $7,215 | ||||
Lowest Total Invoice: $33,428 Kia Optima SX | ||||
Difference: $6,957 | ||||
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Model Year | 2016 | 2016 | 2011 | 2011 |
Model | Optima | Optima | Durango | Durango |
Trim | SX | SX Limited | Crew | Citadel |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Base Price | $29,940 | $36,040 | $33,420 | $42,020 |
Base Invoice | $27,865 | $33,435 | $31,581 | $39,407 |
Premium Technology Package | 4,800 | |||
Universal garage door opener | 350 | 350 | ||
Cargo net | 50 | 50 | ||
Media Center 730N | 395 | |||
CrewLux Package | 5,000 | |||
Technology Group | 1,195 | |||
5.7L V8 | 1,495 | 1,495 | ||
Sunroof | 850 | |||
Premium Technology Package | 4,380 | |||
Universal garage door opener | 291 | 291 | ||
Cargo net | 42 | 42 | ||
Media Center 730N | 352 | |||
CrewLux Package | 4,450 | |||
Technology Group | 1,064 | |||
5.7L V8 | 1,331 | 1,331 | ||
Sunroof | 757 | |||
Options (change) | 5,200 | 400 | 8,935 | 1,495 |
Options (change) | 4,713 | 333 | 7,954 | 1,331 |
Destination | 850 | 850 | 850 | 850 |
Total Price | $35,990 | $37,290 | $43,205 | $44,365 |
Total Invoice | $33,428 | $34,618 | $40,385 | $41,588 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $6,410 | ||||
TrueDelta Adjusted Invoice Difference: $6,318 | ||||
Model Year | 2016 | 2016 | 2011 | 2011 |
Model | Optima | Optima | Durango | Durango |
Trim | SX | SX Limited | Crew | Citadel |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Engine | 245hp I4 | 245hp I4 | 360hp V8 | 360hp V8 |
Transmission | T6 | T6 | T5 | T5 |
Drivetrain | FWD | FWD | RWD | RWD |
EPA Fuel Economy (city/highway) | 22/32 MPG | 22/32 MPG | 14/20 MPG | 14/20 MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | 506, 10 | 506, 10 |
Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 265/50-20 | 265/50-20 |
Total Price | $35,990 | $37,290 | $43,205 | $44,365 |
Adjustments for Features | 0 | -300 | -615 | -1,965 |
Feature-Adjusted Total Price | $35,990 | $36,990 | $42,590 | $42,400 |
Cost Above Minimum | $0 | $1,000 | $190 | $0 |
Total Invoice | $33,428 | $34,618 | $40,385 | $41,588 |
Adjustments for Features | 0 | -279 | -575 | -1,842 |
Feature-Adjusted Total Invoice | $33,428 | $34,339 | $39,810 | $39,746 |
Cost Above Minimum | $0 | $911 | $64 | $0 |
Model Year | 2016 | 2016 | 2011 | 2011 |
Model | Optima | Optima | Durango | Durango |
Trim | SX | SX Limited | Crew | Citadel |
Body | 4dr Sedan | 4dr Sedan | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | $1100 | ||
5-speed manually-shiftable automatic | $1000 | $1000 | ||
FWD | $0 | $0 | ||
RWD | $0 | $0 | ||
Accessories | ||||
AC power outlet | $100 | $100 | ||
Adaptive cruise control | $600 | $600 | ||
Adaptive cruise control, all-speed | $850 | $850 | ||
Heated steering wheel | $100 | $100 | $100 | |
Power liftgate | $350 | $350 | ||
Proximity trunk or liftgate opener | $125 | $125 | ||
Remote start | $150 | $150 | ||
Sunshades, second row | $125 | $125 | ||
Tilt/telescoping steering wheel, manual | $250 | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | ||
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | ||
Around view cameras | $500 | |||
Automatic braking, high-speed or partial | $200 | $200 | ||
Automatic braking, low-speed | $200 | $200 | ||
Knee airbag, driver | $75 | $75 | ||
Lane departure warning | $200 | $200 | ||
Rearview camera | $200 | $200 | $200 | |
Side curtain airbags | $350 | $350 | ||
Side curtain airbags, three rows | $500 | $500 | ||
Trailer sway control | $25 | $25 | ||
Vehicle health reports | $0 | $0 | ||
Cargo Management | ||||
Cargo cover | $75 | $75 | ||
Cargo mat | $40 | $40 | ||
Roof rack | $300 | $300 | ||
Climate Control | ||||
Rain-sensing wipers | $175 | $175 | ||
Rear air vents | $100 | $100 | ||
Rear air vents with automatic controls | $250 | $250 | ||
Rear HVAC unit | $400 | $400 | ||
Rear wiper | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | ||
Exterior | ||||
Bright-finished exhaust tip(s) | $25 | $25 | ||
Deep-tinted rear windows | $275 | $275 | ||
Painted brake calipers (optional) | $0 | $0 | ||
Panoramic sunroof | $1200 | $1200 | ||
Rear bumper protector | $40 | $40 | ||
Sunroof | $900 | $900 | ||
Wheel-lip moldings | $75 | $75 | ||
Infotainment | ||||
Android Auto support | $100 | $100 | ||
App support | $0 | $0 | ||
CD player | $125 | $125 | ||
DVD-compatible player | $0 | $0 | ||
HD radio | $50 | $50 | ||
Media drive | $15 | $15 | ||
MP3-compatible player | $50 | $50 | ||
Satellite radio | $200 | $200 | ||
Satellite radio - one year subscription | $250 | $250 | ||
SMS text-to-speech reader | $25 | $25 | ||
Traffic + travel information | $25 | $25 | ||
Traffic information | $25 | $25 | ||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | ||
Auto-dimming passenger-side mirror | $75 | $75 | ||
Compass | $0 | $0 | ||
Fog lights | $125 | $125 | ||
Steering-linked headlights | $150 | $150 | ||
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Cooled or ventilated front seats | $300 | $300 | $300 | |
Folding passenger seat | $150 | |||
Folding third row seats | $600 | $600 | ||
Heated front row armrests | $100 | $100 | ||
Heated front seats | $200 | $200 | ||
Leather door panel trim | $250 | |||
Manual recliner, second row seats | $75 | $75 | ||
Metal pedals | $75 | $75 | ||
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | ||
Power lumbar adjuster, passenger seat | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | $100 | |
Power-folding headrests, third row seats | $50 | $50 | ||
Suspension, Wheels, and Tires | ||||
Chrome-clad alloy wheels | $600 | |||
Electronic systems calibration selector | $200 | $200 | ||
Machined alloy wheels | $350 | $350 | ||
Performance steering system (optional) | $0 | $0 | ||
Polished alloy wheels | $350 | |||
Sport suspension (upgrade) | $0 | $0 | ||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||
Total Value of Features | $7,640 | $7,940 | $8,255 | $9,605 |
Value of Feature Adjustments | $0 | $300 | $615 | $1,965 |
Value of Feature Adjustments | 0 | -279 | -575 | -1,842 |
Model Year | 2016 | 2011 |
Model | Optima | Durango |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 119.8 in |
Length | 191.1 in | 199.8 in |
Width | 73.2 in | 75.8 in |
Height | 57.7 in | 70.9 in |
Curb Weight | 3,494 lb. | 5,176 lb. |
Fuel Capacity | 18.5 gal. | 24.6 gal. |
Row 1 Headroom | 39.8 in | 39.9 in |
Row 1 Shoulder Room | 58.1 in | 58.5 in |
Row 1 Hip Room | 56.0 in | 57.0 in |
Row 1 Legroom | 45.5 in | 40.3 in |
Row 2 Headroom | 37.8 in | 39.8 in |
Row 2 Shoulder Room | 56.4 in | 58.3 in |
Row 2 Hip Room | 56.0 in | 56.0 in |
Row 2 Legroom | 35.6 in | 38.6 in |
Row 3 Headroom | 0.0 in | 37.8 in |
Row 3 Shoulder Room | 0.0 in | 50.4 in |
Row 3 Hip Room | 0.0 in | 42.8 in |
Row 3 Legroom | 0.0 in | 31.5 in |
Cargo Volume, Minimum | 15.9 ft3 | 17.2 ft3 |
Cargo Volume, Behind R2 | 15.9 | 47.7 ft3 |
Cargo Volume, Maximum | 15.9 | 84.5 ft3 |
Premium Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Lane departure warning system | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Upgraded stability control | 0 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Surround sound | 250 | Yes |
Heated second row seats | 200 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Obstacle detection, rear | 250 | Yes |
Total Requested | 2150 | 43% |
Total Not Requested | 2850 | 57% |
Media Center 730N | ||
Feature | Value | Requested? |
Voice control for nav and audio | 100 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 100 | 80% |
Total Not Requested | 25 | 20% |
CrewLux Package | ||
Feature | Value | Requested? |
Polished alloy wheels | 0 | No |
265/50R20 tires | 400 | No |
Additional chrome trim | 0 | No |
Bright-finished mirror housings (optional) | 0 | No |
Leather seating surfaces | 900 | Yes |
Heated front seats | 200 | No |
Heated second row seats | 200 | Yes |
Cargo net | 40 | Yes |
Navigation system | 600 | Yes |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Auto-dimming headlights | 200 | Yes |
Total Requested | 1940 | 71% |
Total Not Requested | 800 | 29% |
Technology Group | ||
Feature | Value | Requested? |
Adaptive cruise control | 450 | Yes |
Blind spot warning system | 200 | Yes |
Rear cross-traffic detection | 100 | Yes |
Forward collision alert | 200 | Yes |
Total Requested | 950 | 100% |
Total Not Requested | 0 | 0% |