Kia Optima Kia Optima 2014 Ford Taurus Ford Taurus 2017

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Kia Optima vs. Ford Taurus Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Ford Taurus Invoice Comparison

Lowest Total Price: $33,950

Kia Optima SX Turbo   
Difference: $11,235

Lowest Total Invoice: $31,793

Kia Optima SX Turbo   
Difference: $10,964

Calculate Payments

  Down Payment Interest Rate Term
Model Year201420142017
ModelOptimaOptimaTaurus
TrimSX TurboSX Limited TurboSHO
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $27,500 $35,300 $42,520
Base Invoice $25,763 $32,963 $40,182
Premium Package 3,300    
Technology Package 2,300    
Cargo net 50 50  
Navigation system     795
Sunroof     995
Premium Package 3,059    
Technology Package 2,129    
Cargo net 42 42  
Navigation system     755
Sunroof     945
Options (change) 5,650 50 1,790
Options (change) 5,230 42 1,700
Destination 800 800 875
Total Price $33,950 $36,150 $45,185
Total Invoice $31,793 $33,805 $42,757

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

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Request free, no-obligation Kia Optima dealer quotes or Ford Taurus dealer quotes from dealers using our car quote form.

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TrueDelta Value Comparison: Kia Optima vs. Ford Taurus

Lowest Adjusted Price and Invoice: Kia Optima SX Turbo
TrueDelta Adjusted Price Difference: $8,230
TrueDelta Adjusted Invoice Difference: $8,120
Model Year201420142017
ModelOptimaOptimaTaurus
TrimSX TurboSX Limited TurboSHO
Body4dr Sedan4dr Sedan4dr Sedan
Engine274hp I4274hp I4365hp V6
TransmissionT6T6T6
DrivetrainFWDFWDAWD
EPA Fuel Economy (city/highway)20/31 MPG20/31 MPG16/24 MPG
Audio (watts, speakers)?, 8?, 8390, 12
Tire (rear if not all the same)225/45-18225/45-18245/45-20
Total Price$33,950$36,150$45,185
Adjustments for Features0-1,350-3,005
Feature-Adjusted Total Price$33,950$34,800$42,180
Cost Above Minimum$0$850$0
Total Invoice$31,793$33,805$42,757
Adjustments for Features0-1,262-2,844
Feature-Adjusted Total Invoice$31,793$32,543$39,913
Cost Above Minimum$0$750$0

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Features Comparison: Kia Optima vs. Ford Taurus

Model Year201420142017
ModelOptimaOptimaTaurus
TrimSX TurboSX Limited TurboSHO
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
6-speed manually-shiftable automatic$1100$1100$1100
FWD$0$0 
AWD  $1700
Accessories 
Heated steering wheel $100$100
Keyless entry keypad  $50
Power-adjustable pedals  $125
Remote start  $150
Sunshade, rear, power  $225
Tilt/telescoping steering wheel, manual$250$250 
Tilt/telescoping steering wheel, power  $350
Brakes, Airbags, and Other Safety 
Active or whiplash-reducing head restraints, front seats$0$0 
Curve control  $50
Rollover sensor  $50
Safety key  $5
Temporary spare tire  $150
Torque vectoring, brake-based  $100
Cargo Management 
Air-conditioned storage compartment$50$50 
Climate Control 
Ionizing air filtration$50$50 
Rain-sensing wipers  $175
Variable intermittent wipers$75$75 
Exterior 
Body kit$0$0 
Laminated front side windows$200$200 
Painted brake calipers (optional) $0 
Panoramic sunroof$1200$1200 
Rear spoiler $200$200
Sunroof  $900
Infotainment 
Android Auto support  $100
Apple CarPlay support  $100
Traffic + travel information  $25
Traffic information$25$25 
Instruments, Lights, and Mirrors 
Auto-dimming driver-side mirror  $75
Auto-dimming headlights  $200
Fog lights$125$125 
Large color reconfigurable instrument cluster display  $250
Power-folding mirrors$50$50 
Speaker lights$100$100 
Turn signals on or near mirrors$25$25 
Seats and Interior Trim 
Door sill trim plates  $100
Floor mats  $75
Illuminated door sill trim plates$200$200 
Leather door panel trim $250 
Leather-wrapped steering wheel$150 $150
Power height adjuster, passenger seat  $100
Power lumbar adjuster, passenger seat  $100
Power tilt adjuster, passenger seat  $100
Synthetic suede inserts in leather seating surfaces  $0
Wood trim $300 
Wood/leather-wrapped steering wheel $150 
Suspension, Wheels, and Tires 
Alloy wheels$350  
Chrome-plated alloy wheels $850 
Electronic systems calibration selector$200$200 
Machined alloy wheels  $350
Total Value of Features$4,150$5,500$7,155
Value of Feature Adjustments$0$1,350$3,005
Value of Feature Adjustments0-1,262-2,844

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Specifications Comparison: Kia Optima vs. Ford Taurus

Model Year20142017
ModelOptimaTaurus
Body4dr Sedan4dr Sedan
Wheelbase110.0 in112.9 in
Length190.7 in202.9 in
Width72.1 in76.2 in
Height57.9 in60.7 in
Curb Weight3,468 lb.4,343 lb.
Fuel Capacity18.5 gal.20.0 gal.
Row 1 Headroom40.0 in39.0 in
Row 1 Shoulder Room57.3 in57.9 in
Row 1 Hip Room54.7 in56.3 in
Row 1 Legroom45.5 in41.9 in
Row 2 Headroom37.6 in37.8 in
Row 2 Shoulder Room55.7 in56.9 in
Row 2 Hip Room54.5 in55.8 in
Row 2 Legroom34.7 in38.1 in
Cargo Volume15.4 ft320.1 ft3

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Option Package Details
Kia Optima SX Turbo

Premium Package
FeatureValueRequested?
Panoramic sunroof1200No
Power-folding mirrors50No
HD radio50Yes
Heated front seats200Yes
Heated second row seats200Yes
Cooled or ventilated front seats300Yes
Power recliner, passenger seat100Yes
Power fore-aft adjuster, passenger seat100Yes
Memory system, driver seat200Yes
Rearview camera200Yes
Surround sound250Yes
Infinity, 8 speakers (with subwoofer)350No
Voice control for external devices0Yes
SMS text-to-speech reader25Yes
Vehicle health reports0Yes
911 assist25Yes
Bluetooth audio streaming25Yes
App support0Yes
Total Requested167551%
Total Not Requested160049%
Technology Package
FeatureValueRequested?
Navigation system600Yes
Obstacle detection, rear250Yes
Voice control for nav and audio100Yes
Traffic information25Yes
Blind spot warning system200Yes
Rear cross-traffic detection100Yes
Total Requested1275100%
Total Not Requested00%

Option Package Details
Ford Taurus SHO

Navigation system
FeatureValueRequested?
Navigation system600Yes
Voice control for nav and audio75Yes
Traffic + travel information25No
Total Requested67596%
Total Not Requested254%

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