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Kia Optima vs. Kia Rio Price Comparison (MSRP)

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.

Models in short supply often sell at or even above these prices.

Kia Optima vs. Kia Rio Invoice Comparison

Lowest Total Price: $15,800

Kia Rio SX   
Difference: $3,690

Lowest Total Invoice: $14,980

Kia Rio SX   
Difference: $3,210

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  Down Payment Interest Rate Term
Model Year200720072008
ModelOptimaOptimaRio
TrimLXEXSX
Body4dr Sedan4dr Sedan4dr Sedan
Base Price $16,355 $19,395 $13,615
Base Invoice $15,435 $18,045 $12,915
5-speed shiftable automatic 1,295    
Appearance Package 1,000    
Rear spoiler 200 200  
Power Package     600
Floor mats     85
4-speed automatic     850
5-speed shiftable automatic 1,065    
Appearance Package 890    
Rear spoiler 160 160  
Power Package     535
Floor mats     65
4-speed automatic     815
Options (change) 2,495 200 1,535
Options (change) 2,115 160 1,415
Destination 640 640 650
Total Price $19,490 $20,235 $15,800
Total Invoice $18,190 $18,845 $14,980

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While we strive for accuracy, the site is not error-free, and prices can change at any time.

Dealer Price Quotes

Want to find out how much dealers are willing to discount these cars?

Request free, no-obligation Kia Optima dealer quotes or Kia Rio dealer quotes from dealers using our car quote form.

The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours.

TrueDelta Value Comparison: Kia Optima vs. Kia Rio

Lowest Adjusted Price and Invoice: Kia Rio SX
TrueDelta Adjusted Price Difference: $2,155
TrueDelta Adjusted Invoice Difference: $1,742
Model Year200720072008
ModelOptimaOptimaRio
TrimLXEXSX
Body4dr Sedan4dr Sedan4dr Sedan
Engine161hp I4161hp I4110hp I4
TransmissionT5T5A4
DrivetrainFWDFWDFWD
EPA Fuel Economy (city/highway)24/32 MPG24/32 MPG25/35 MPG
Audio (watts, speakers)?, 6360, 7?, 6
Tire (rear if not all the same)215/50-17205/60-16195/55-15
Total Price$19,490$20,235$15,800
Adjustments for Features-1,330-2,2800
Feature-Adjusted Total Price$18,160$17,955$15,800
Cost Above Minimum$205$0$0
Total Invoice$18,190$18,845$14,980
Adjustments for Features-1,241-2,1230
Feature-Adjusted Total Invoice$16,949$16,722$14,980
Cost Above Minimum$227$0$0

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Features Comparison: Kia Optima vs. Kia Rio

Model Year200720072008
ModelOptimaOptimaRio
TrimLXEXSX
Body4dr Sedan4dr Sedan4dr Sedan
Transmission and Drivetrain 
5-speed manually-shiftable automatic$1000$1000 
4-speed automatic  $800
FWD$0$0$0
Accessories 
Cruise control$150$150 
Tilt steering wheel, manual  $150
Tilt/telescoping steering wheel, manual$250$250 
Universal garage door opener $100 
Brakes, Airbags, and Other Safety 
4-wheel disc brakes$150$150 
Active or whiplash-reducing head restraints, front seats$0$0 
Cargo Management 
Overhead sunglass holder$25$25 
Climate Control 
Automatic climate control, front $200 
Interior air filter$0$0 
Infotainment 
Audio controls on steering wheel$125$125 
Cassette player $50 
CD changer, in-dash $325 
CD player$125 $125
MP3-compatible player $50 
Instruments, Lights, and Mirrors 
Auto-dimming rearview mirror $150 
Automatic headlights$125$125 
Automatic-off headlights  $25
Illuminated visor mirror, driver$50$50 
Illuminated visor mirror, passenger$50$50 
Outside temperature display$50$50 
Trip computer$150$150 
Visor mirror, driver  $10
Visor mirror, passenger  $10
Seats and Interior Trim 
Aluminum trim$100  
Center armrest(s), second row$50$50 
Manual height adjuster, driver seat$50 $50
Manual lumbar adjuster, driver seat$50$50 
Manual tilt adjuster, driver seat$50 $50
Power fore-aft adjuster, driver seat $100 
Power height adjuster, driver seat $100 
Power recliner, driver seat $100 
Power tilt adjuster, driver seat $100 
Total Value of Features$2,550$3,500$1,220
Value of Feature Adjustments$1,330$2,280$0
Value of Feature Adjustments-1,241-2,1230

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See a complete comparison of Kia Optima vs. Kia Rio features.

Specifications Comparison: Kia Optima vs. Kia Rio

Model Year20072008
ModelOptimaRio
Body4dr Sedan4dr Sedan
Wheelbase107.1 in98.4 in
Length186.4 in166.9 in
Width71.1 in66.7 in
Height58.3 in57.9 in
Curb Weight3,179 lb.2,403 lb.
Fuel Capacity17.0 gal.11.9 gal.
Row 1 Headroom39.8 in39.6 in
Row 1 Shoulder Room57.1 in53.5 in
Row 1 Hip Room54.5 in50.8 in
Row 1 Legroom43.7 in42.8 in
Row 2 Headroom38.0 in37.8 in
Row 2 Shoulder Room56.3 in53.1 in
Row 2 Hip Room54.7 in50.0 in
Row 2 Legroom37.8 in34.3 in
Cargo Volume14.8 ft311.9 ft3

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See a complete comparison of Kia Optima vs. Kia Rio specs.

Option Package Details
Kia Optima LX

Appearance Package
FeatureValueRequested?
215/50VR17 tires400No
Trip computer150No
Automatic headlights125No
Fog lights125Yes
Alloy wheels350Yes
Leather-wrapped steering wheel150Yes
Outside temperature display50No
Upgraded instruments0No
Aluminum trim100No
Special exterior trim0No
Total Requested62543%
Total Not Requested82557%

Option Package Details
Kia Rio SX

Power Package
FeatureValueRequested?
Power mirrors125Yes
Heated mirrors25Yes
Power front side windows250Yes
Power locks275Yes
Remote keyless entry225Yes
Unbranded, 6 speakers350No
Power rear side windows200No
Total Requested90062%
Total Not Requested55038%

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