The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $30,285 Kia Optima EX | ||||||
Difference: $21,638 | ||||||
Lowest Total Invoice: $28,224 Kia Optima EX | ||||||
Difference: $16,633 | ||||||
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Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2006 |
Model | Optima | Optima | Optima | Optima | Optima | GX |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | 470 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Base Price | $25,440 | $30,990 | $35,210 | $26,855 | $36,090 | $46,635 |
Base Invoice | $23,755 | $28,752 | $32,743 | $25,023 | $33,481 | $40,571 |
Universal garage door opener | 350 | 350 | 350 | 350 | 350 | |
Premium Package | 3,600 | |||||
Cargo mat | 95 | 95 | 92 | |||
Launch Edition | 2,900 | |||||
SX Base Package | 3,085 | |||||
Navigation System / Mark Levinson Pkg. | 3,050 | |||||
Rear spoiler | 551 | |||||
Telematics service, such as OnStar | 900 | |||||
Universal garage door opener | 291 | 291 | 291 | 291 | 291 | |
Premium Package | 3,283 | |||||
Cargo mat | 78 | 78 | 55 | |||
Launch Edition | 2,665 | |||||
SX Base Package | 2,842 | |||||
Navigation System / Mark Levinson Pkg. | 2,471 | |||||
Rear spoiler | 345 | |||||
Telematics service, such as OnStar | 720 | |||||
Options (change) | 3,950 | 445 | 445 | 6,335 | 350 | 4,593 |
Options (change) | 3,574 | 369 | 369 | 5,798 | 291 | 3,591 |
Destination | 895 | 895 | 895 | 895 | 895 | 695 |
Gas Tax | 0 | 0 | -4,919 | 0 | 0 | 0 |
Total Price | $30,285 | $32,330 | $31,631 | $34,085 | $37,335 | $51,923 |
Total Invoice | $28,224 | $30,016 | $29,088 | $31,716 | $34,667 | $44,857 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||||
TrueDelta Adjusted Price Difference: $17,993 | ||||||
TrueDelta Adjusted Invoice Difference: $13,656 | ||||||
Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2006 |
Model | Optima | Optima | Optima | Optima | Optima | GX |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | 470 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Engine | 185hp I4 | 154hp I4 H | 154hp I4 PiH | 245hp I4 | 245hp I4 | 263hp V8 |
Transmission | T6 | T6 | T6 | T6 | T6 | A5 |
Drivetrain | FWD | FWD | FWD | FWD | FWD | AWD w/4L |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | ?, 6 | 630, 10 | 630, 10 | 630, 10 | 630, 10 | 240, 14 |
Tire (rear if not all the same) | 215/55-17 | 215/55-17 | 215/55-17 | 235/45-18 | 235/45-18 | 265/65-17 |
Total Price | $30,285 | $32,330 | $31,631 | $34,085 | $37,335 | $51,923 |
Adjustments for Features | -2,525 | -300 | 0 | -4,350 | -6,625 | -6,170 |
Feature-Adjusted Total Price | $27,760 | $32,030 | $31,631 | $29,735 | $30,710 | $45,753 |
Cost Above Minimum | $0 | $4,270 | $3,871 | $1,975 | $2,950 | $0 |
Total Invoice | $28,224 | $30,016 | $29,088 | $31,716 | $34,667 | $44,857 |
Adjustments for Features | -2,353 | -279 | 0 | -4,048 | -6,152 | -5,330 |
Feature-Adjusted Total Invoice | $25,871 | $29,737 | $29,088 | $27,668 | $28,515 | $39,527 |
Cost Above Minimum | $0 | $3,866 | $3,217 | $1,797 | $2,644 | $0 |
Model Year | 2017 | 2017 | 2017 | 2017 | 2017 | 2006 |
Model | Optima | Optima | Optima | Optima | Optima | GX |
Trim | EX | Hybrid EX | Plug-in Hybrid EX | SX | SX Limited | 470 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr SUV |
Transmission and Drivetrain | ||||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | $1100 | $1100 | |
5-speed automatic | $900 | |||||
FWD | $0 | $0 | $0 | $0 | $0 | |
AWD w/low range | $2200 | |||||
Accessories | ||||||
AC power outlet | $100 | |||||
Adaptive cruise control, all-speed | $850 | |||||
Cruise control | $150 | $150 | $150 | $150 | $150 | |
Heated steering wheel | $100 | $100 | $100 | $100 | $100 | |
Proximity key | $250 | $250 | $250 | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | $125 | $125 | $125 | $125 | |
Remote window/roof operation | $15 | |||||
Sunshades, second row | $125 | $125 | ||||
Tilt/telescoping steering wheel, manual | $250 | $250 | $250 | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | |||||
Brakes, Airbags, and Other Safety | ||||||
911 assist | $25 | $25 | $25 | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | $0 | $0 | $0 | |
Around view cameras | $500 | |||||
Automatic braking, high-speed or partial | $200 | |||||
Automatic braking, low-speed | $200 | |||||
Blind spot warning system | $200 | $200 | $200 | |||
Cross-traffic warning, rear | $100 | $100 | $100 | |||
Forward collision warning | $200 | |||||
Hill descent control | $250 | |||||
Knee airbag, driver | $75 | $75 | $75 | $75 | $75 | |
Lane departure warning | $200 | |||||
Obstacle detection, rear | $250 | $250 | $250 | |||
Rearview camera | $200 | $200 | $200 | $200 | $200 | |
Vehicle health reports | $0 | $0 | $0 | $0 | $0 | |
Cargo Management | ||||||
Cargo cover | $75 | |||||
Roof rack | $300 | |||||
Climate Control | ||||||
Rain-sensing wipers | $175 | |||||
Rear air vents | $100 | $100 | $100 | $100 | $100 | |
Rear wiper | $175 | |||||
Variable intermittent wipers | $75 | $75 | $75 | $75 | $75 | |
Water-repellent front-door glass | $15 | |||||
Drivetrain | ||||||
Lockable center differential | $150 | |||||
Engine / Motor | ||||||
10 kWh battery pack | $0 | |||||
3.3 kW onboard charger | $0 | |||||
Automatic start / stop | $150 | $150 | ||||
Exterior | ||||||
Active grille shutters | $0 | $0 | ||||
Body kit | $0 | $0 | ||||
Bodyside cladding | $350 | |||||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |||
Deep-tinted rear windows | $275 | |||||
Painted brake calipers (optional) | $0 | $0 | ||||
Panoramic sunroof | $1200 | $1200 | $1200 | |||
Rear spoiler | $200 | $200 | $200 | |||
Running boards | $350 | |||||
Skid plates | $150 | |||||
Sunroof | $900 | |||||
Tow hook(s), front | $40 | |||||
Wheel-lip moldings | $75 | |||||
Infotainment | ||||||
Android Auto support | $100 | $100 | $100 | $100 | $100 | |
App support | $0 | $0 | $0 | $0 | $0 | |
Apple CarPlay support | $100 | $100 | $100 | $100 | $100 | |
Aux input | $50 | $50 | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | $25 | $25 | |
Cassette player | $50 | |||||
CD changer, remote | $200 | |||||
HD radio | $50 | $50 | $50 | $50 | $50 | |
Rear seat audio controls | $25 | |||||
Satellite radio | $200 | $200 | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | $25 | $25 | |
Surround sound | $250 | $250 | $250 | $250 | ||
Telematics service, such as OnStar | $200 | |||||
Traffic information | $25 | $25 | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | $0 | $0 | |
Wireless charging station | $75 | |||||
Instruments, Lights, and Mirrors | ||||||
Altimeter | $25 | |||||
Approach detection | $25 | $25 | $25 | |||
Auto-dimming headlights | $200 | |||||
Barometer | $25 | |||||
Detailed driving style feedback | $100 | $100 | ||||
Fog lights | $125 | |||||
Large energy flow and fuel economy display | $25 | $25 | ||||
LED headlights | $1000 | $1000 | ||||
Mirror tilt-down in reverse | $25 | |||||
Power-folding mirrors | $50 | $50 | $50 | $50 | $50 | |
Steering-linked headlights | $150 | $150 | ||||
Turn signals on or near mirrors | $25 | $25 | $25 | $25 | $25 | |
Seats and Interior Trim | ||||||
Cooled or ventilated front seats | $300 | $300 | $300 | |||
Folding second row seats | $300 | $300 | $300 | $300 | $300 | |
Heated second row seats | $200 | |||||
Interior trim, special color | $0 | |||||
Leather-wrapped steering wheel | $150 | $150 | $150 | $150 | $150 | |
Manual height adjuster, passenger seat | $50 | $50 | ||||
Manual recliner, second row seats | $75 | |||||
Power 4-way lumbar adjuster, driver seat | $150 | $150 | $150 | $150 | $150 | |
Power fore-aft adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Power height adjuster, passenger seat | $100 | $100 | $100 | |||
Power lumbar adjuster, driver seat | $100 | |||||
Power lumbar adjuster, passenger seat | $100 | $100 | $100 | $100 | ||
Power recliner, passenger seat | $100 | $100 | $100 | $100 | ||
Power tilt adjuster, passenger seat | $100 | $100 | $100 | |||
Wood trim | $300 | |||||
Wood/leather-wrapped steering wheel | $150 | |||||
Suspension, Wheels, and Tires | ||||||
Adaptive dampers - electrical | $500 | |||||
Alloy wheels | $350 | $350 | $350 | $350 | ||
Electronic systems calibration selector | $200 | $200 | $200 | |||
Machined alloy wheels | $350 | |||||
Performance steering system (optional) | $0 | $0 | ||||
Polished alloy wheels | $350 | |||||
Rear air springs, auto-leveling | $350 | |||||
Sport suspension (upgrade) | $0 | $0 | ||||
Transmission | ||||||
Steering-wheel-mounted transmission controls | $100 | $100 | ||||
Total Value of Features | $6,850 | $4,625 | $4,325 | $8,675 | $10,950 | $10,495 |
Value of Feature Adjustments | $2,525 | $300 | $0 | $4,350 | $6,625 | $6,170 |
Value of Feature Adjustments | -2,353 | -279 | 0 | -4,048 | -6,152 | -5,330 |
Model Year | 2017 | 2006 |
Model | Optima | GX |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 110.4 in | 109.8 in |
Length | 191.1 in | 188.2 in |
Width | 73.2 in | 74.0 in |
Height | 57.7 in | 74.6 in |
Curb Weight | 3,220 lb. | 4,872 lb. |
Fuel Capacity | 18.5 gal. | 23.0 gal. |
Row 1 Headroom | 39.8 in | 40.2 in |
Row 1 Shoulder Room | 58.1 in | 57.5 in |
Row 1 Hip Room | 56.0 in | 55.1 in |
Row 1 Legroom | 45.5 in | 41.8 in |
Row 2 Headroom | 37.8 in | 40.0 in |
Row 2 Shoulder Room | 56.4 in | 57.4 in |
Row 2 Hip Room | 56.0 in | 54.8 in |
Row 2 Legroom | 35.6 in | 36.8 in |
Row 3 Headroom | 0.0 in | 36.5 in |
Row 3 Shoulder Room | 0.0 in | 56.7 in |
Row 3 Hip Room | 0.0 in | 56.4 in |
Row 3 Legroom | 0.0 in | 24.9 in |
Cargo Volume, Minimum | 15.9 ft3 | 13.2 ft3 |
Cargo Volume, Behind R2 | 15.9 | 49.7 ft3 |
Cargo Volume, Maximum | 15.9 | 77.5 ft3 |
Premium Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Traffic information | 25 | No |
HD radio | 50 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Rear cross-traffic detection | 100 | No |
Obstacle detection, rear | 250 | No |
Blind spot warning system | 200 | No |
Total Requested | 1150 | 32% |
Total Not Requested | 2425 | 68% |
Launch Edition | ||
Feature | Value | Requested? |
Surround sound | 250 | No |
Dark-colored headliner (optional) | 0 | No |
Interior trim, special color | 0 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | No |
Power tilt adjuster, passenger seat | 100 | No |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Cooled or ventilated front seats | 300 | No |
Power recliner, passenger seat | 100 | Yes |
Rear cross-traffic detection | 100 | No |
Obstacle detection, rear | 250 | No |
Blind spot warning system | 200 | No |
Total Requested | 300 | 9% |
Total Not Requested | 2950 | 91% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | No |
Door sill trim plates | 100 | No |
LED headlights | 1000 | No |
Traffic information | 25 | No |
HD radio | 50 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Proximity key | 250 | No |
Perimeter approach lighting | 25 | No |
Total Requested | 850 | 33% |
Total Not Requested | 1750 | 67% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
CD changer, remote | -125 | No |
Bluetooth cell phone link | 100 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Mark Levinson, 240W, 14 speakers (with subwoofer) | 350 | No |
Total Requested | 1000 | 82% |
Total Not Requested | 225 | 18% |