The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,035 Kia Optima SX | |||
Difference: $29,479 | |||
Lowest Total Invoice: $33,473 Kia Optima SX | |||
Difference: $22,553 | |||
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Model Year | 2017 | 2017 | 2006 |
Model | Optima | Optima | LS |
Trim | SX | SX Limited | 430 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $26,855 | $36,090 | $56,525 |
Base Invoice | $25,023 | $33,481 | $49,176 |
Universal garage door opener | 350 | 350 | |
Technology Package | 4,800 | ||
SX Base Package | 3,085 | ||
Cargo net | 50 | 50 | 59 |
Modern Luxury Package | 4,980 | ||
Polished alloy wheels | 1,700 | ||
Proximity key | 1,000 | ||
Satellite radio | 486 | ||
Cargo mat | 69 | ||
Universal garage door opener | 291 | 291 | |
Technology Package | 4,380 | ||
SX Base Package | 2,842 | ||
Cargo net | 42 | 42 | 35 |
Modern Luxury Package | 4,040 | ||
Polished alloy wheels | 850 | ||
Proximity key | 800 | ||
Satellite radio | 389 | ||
Cargo mat | 41 | ||
Options (change) | 8,285 | 400 | 8,294 |
Options (change) | 7,555 | 333 | 6,155 |
Destination | 895 | 895 | 695 |
Total Price | $36,035 | $37,385 | $65,514 |
Total Invoice | $33,473 | $34,709 | $56,026 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $31,564 | |||
TrueDelta Adjusted Invoice Difference: $24,490 | |||
Model Year | 2017 | 2017 | 2006 |
Model | Optima | Optima | LS |
Trim | SX | SX Limited | 430 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 245hp I4 | 278hp V8 |
Transmission | T6 | T6 | T6 |
Drivetrain | FWD | FWD | RWD |
EPA Fuel Economy (city/highway) | 22/31 MPG | 22/31 MPG | 18/25 MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | 240, 9 |
Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 225/55-17 |
Total Price | $36,035 | $37,385 | $65,514 |
Adjustments for Features | -2,085 | -2,460 | 0 |
Feature-Adjusted Total Price | $33,950 | $34,925 | $65,514 |
Cost Above Minimum | $0 | $975 | $0 |
Total Invoice | $33,473 | $34,709 | $56,026 |
Adjustments for Features | -1,937 | -2,284 | 0 |
Feature-Adjusted Total Invoice | $31,536 | $32,425 | $56,026 |
Cost Above Minimum | $0 | $889 | $0 |
Model Year | 2017 | 2017 | 2006 |
Model | Optima | Optima | LS |
Trim | SX | SX Limited | 430 |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 |
FWD | $0 | $0 | |
RWD | $0 | ||
Accessories | |||
Adaptive cruise control, all-speed | $850 | $850 | |
Cruise control | $150 | ||
Heated steering wheel | $100 | $100 | |
Power trunk closer | $350 | ||
Proximity trunk or liftgate opener | $125 | $125 | |
Remote window/roof operation | $15 | ||
Sunshade, rear, power | $225 | ||
Sunshades, second row | $125 | $125 | |
Tilt/telescoping steering wheel, manual | $250 | $250 | |
Tilt/telescoping steering wheel, power | $350 | ||
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | $25 | |
Active or whiplash-reducing head restraints, front seats | $0 | $0 | |
Around view cameras | $500 | ||
Automatic braking, high-speed or partial | $200 | $200 | |
Automatic braking, low-speed | $200 | $200 | |
Blind spot warning system | $200 | $200 | |
Cross-traffic warning, rear | $100 | $100 | |
Forward collision warning | $200 | $200 | |
Knee airbag, passenger | $75 | ||
Lane departure warning | $200 | $200 | |
Obstacle detection, front | $150 | ||
Rearview camera | $200 | $200 | |
Rollover sensor | $50 | $50 | |
Vehicle health reports | $0 | $0 | |
Cargo Management | |||
Rear seat pass-through | $100 | ||
Storage compartment under front seat(s) | $50 | ||
Climate Control | |||
Rain-sensing wipers | $175 | ||
Variable intermittent wipers | $75 | $75 | |
Exterior | |||
Bodyside cladding | $350 | ||
Laminated front side windows | $200 | $200 | |
Painted brake calipers (optional) | $0 | $0 | |
Panoramic sunroof | $1200 | $1200 | |
Rear spoiler | $200 | $200 | |
Sunroof | $900 | ||
Infotainment | |||
Android Auto support | $100 | $100 | |
App support | $0 | $0 | |
Apple CarPlay support | $100 | $100 | |
Aux input | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | |
Cassette player | $50 | ||
CD changer, in-dash | $325 | ||
DVD-compatible player | $0 | ||
HD radio | $50 | $50 | |
SMS text-to-speech reader | $25 | $25 | |
Surround sound | $250 | $250 | |
Traffic information | $25 | $25 | |
Voice control for external devices | $0 | $0 | |
Wireless charging station | $75 | ||
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | $25 | |
Auto-dimming driver-side mirror | $75 | ||
Auto-dimming headlights | $200 | $200 | |
Auto-dimming passenger-side mirror | $75 | ||
Fog lights | $125 | ||
Illuminated vanity mirrors, rear seat | $100 | ||
LED headlights | $1000 | $1000 | |
Mirror tilt-down in reverse | $25 | ||
Turn signals on or near mirrors | $25 | $25 | |
Xenon HID headlights | $500 | ||
Seats and Interior Trim | |||
Folding second row seats | $300 | $300 | |
Leather-wrapped steering wheel | $150 | $150 | |
Power headrest height adjuster, driver seat | $50 | ||
Power headrest height adjuster, passenger seat | $50 | ||
Power seat belt height adjusters, front row | $25 | ||
Power thigh support length adjuster, driver seat | $100 | ||
Wood trim | $300 | ||
Wood/leather-wrapped steering wheel | $150 | ||
Suspension, Wheels, and Tires | |||
Electronic systems calibration selector | $200 | $200 | |
Machined alloy wheels | $350 | ||
Performance steering system (optional) | $0 | $0 | |
Polished alloy wheels | $350 | $350 | |
Sport suspension (upgrade) | $0 | $0 | |
Transmission | |||
Steering-wheel-mounted transmission controls | $100 | $100 | |
Total Value of Features | $8,575 | $8,950 | $6,490 |
Value of Feature Adjustments | $2,085 | $2,460 | $0 |
Value of Feature Adjustments | -1,937 | -2,284 | 0 |
Model Year | 2017 | 2006 |
Model | Optima | LS |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 115.2 in |
Length | 191.1 in | 197.4 in |
Width | 73.2 in | 72.0 in |
Height | 57.7 in | 58.7 in |
Curb Weight | 3,494 lb. | 3,990 lb. |
Fuel Capacity | 18.5 gal. | 22.2 gal. |
Row 1 Headroom | 39.8 in | 38.1 in |
Row 1 Shoulder Room | 58.1 in | 58.3 in |
Row 1 Hip Room | 56.0 in | 56.7 in |
Row 1 Legroom | 45.5 in | 44.0 in |
Row 2 Headroom | 37.8 in | 37.9 in |
Row 2 Shoulder Room | 56.4 in | 58.2 in |
Row 2 Hip Room | 56.0 in | 57.3 in |
Row 2 Legroom | 35.6 in | 37.6 in |
Cargo Volume | 15.9 ft3 | 20.2 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Heated second row seats | 200 | Yes |
Surround sound | 250 | No |
Lane departure warning system | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Forward collision warning | 200 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | No |
Rear reading lights | 0 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 1200 | 23% |
Total Not Requested | 3950 | 77% |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | Yes |
Door sill trim plates | 100 | No |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | No |
HD radio | 50 | No |
Proximity key | 250 | Yes |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 1250 | 48% |
Total Not Requested | 1350 | 52% |
Modern Luxury Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Bluetooth cell phone link | 100 | Yes |
Rearview camera | 200 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Mark Levinson, 240W, 9 speakers (with subwoofer) | 350 | No |
Heated front seats | 200 | Yes |
Heated second row seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Total Requested | 1950 | 80% |
Total Not Requested | 500 | 20% |