The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $36,035 Kia Optima SX | |||||
Difference: $5,396 | |||||
Lowest Total Invoice: $33,473 Kia Optima SX | |||||
Difference: $3,301 | |||||
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Model Year | 2017 | 2017 | 2010 | 2010 | 2010 |
Model | Optima | Optima | IS | IS | IS |
Trim | SX | SX Limited | 250 | 350 | F |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $26,855 | $36,090 | $32,145 | $37,595 | $58,460 |
Base Invoice | $25,023 | $33,481 | $28,929 | $33,833 | $52,612 |
SX Base Package | 3,085 | ||||
Technology Package | 4,800 | ||||
Universal garage door opener | 350 | 350 | |||
Cargo net | 50 | 50 | 64 | 64 | 64 |
Luxury Plus Package Value Edition | 1,980 | ||||
Radar- or camera-based collision preparation system | 1,500 | 1,500 | 1,500 | ||
Navigation System / Mark Levinson Pkg. | 3,905 | 3,905 | 3,925 | ||
Rear spoiler | 389 | 389 | |||
Cargo mat | 73 | 73 | 73 | ||
Obstacle detection, rear | 500 | 500 | 500 | ||
Sport Package Value Edition | 3,140 | ||||
SX Base Package | 2,842 | ||||
Technology Package | 4,380 | ||||
Universal garage door opener | 291 | 291 | |||
Cargo net | 42 | 42 | 39 | 39 | 39 |
Luxury Plus Package Value Edition | 1,782 | ||||
Radar- or camera-based collision preparation system | 1,200 | 1,200 | 1,200 | ||
Navigation System / Mark Levinson Pkg. | 3,237 | 3,237 | 3,253 | ||
Rear spoiler | 268 | 268 | |||
Cargo mat | 44 | 44 | 44 | ||
Obstacle detection, rear | 400 | 400 | 400 | ||
Sport Package Value Edition | 2,826 | ||||
Options (change) | 8,285 | 400 | 8,411 | 9,571 | 6,062 |
Options (change) | 7,555 | 333 | 6,970 | 8,014 | 4,936 |
Destination | 895 | 895 | 875 | 875 | 825 |
Total Price | $36,035 | $37,385 | $41,431 | $48,041 | $65,347 |
Total Invoice | $33,473 | $34,709 | $36,774 | $42,722 | $58,373 |
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Want to find out how much dealers are willing to discount these cars? Request free, no-obligation Kia Optima dealer quotes or Lexus IS dealer quotes from dealers using our car quote form. The process is easy and takes just a minute or two. You'll receive price quotes from local approved dealers within 48 hours. |
Lowest Adjusted Price and Invoice: Kia Optima SX | |||||
TrueDelta Adjusted Price Difference: $7,866 | |||||
TrueDelta Adjusted Invoice Difference: $5,595 | |||||
Model Year | 2017 | 2017 | 2010 | 2010 | 2010 |
Model | Optima | Optima | IS | IS | IS |
Trim | SX | SX Limited | 250 | 350 | F |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 245hp I4 | 204hp V6 | 306hp V6 | 416hp V8 |
Transmission | T6 | T6 | M6 | T6 | T8 |
Drivetrain | FWD | FWD | RWD | RWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 630, 10 | 300, 14 | 300, 14 | 300, 14 |
Tire (rear if not all the same) | 235/45-18 | 235/45-18 | 225/45-17 | 225/40-18 | 225/40-19 |
Total Price | $36,035 | $37,385 | $41,431 | $48,041 | $65,347 |
Adjustments for Features | -2,470 | -3,345 | 0 | -800 | -750 |
Feature-Adjusted Total Price | $33,565 | $34,040 | $41,431 | $47,241 | $64,597 |
Cost Above Minimum | $0 | $475 | $0 | $5,810 | $23,166 |
Total Invoice | $33,473 | $34,709 | $36,774 | $42,722 | $58,373 |
Adjustments for Features | -2,294 | -3,106 | 0 | -711 | -670 |
Feature-Adjusted Total Invoice | $31,179 | $31,603 | $36,774 | $42,011 | $57,703 |
Cost Above Minimum | $0 | $424 | $0 | $5,237 | $20,929 |
Model Year | 2017 | 2017 | 2010 | 2010 | 2010 |
Model | Optima | Optima | IS | IS | IS |
Trim | SX | SX Limited | 250 | 350 | F |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||||
6-speed manually-shiftable automatic | $1100 | $1100 | $1100 | ||
6-speed manual | $150 | ||||
8-speed manually-shiftable automatic | $1300 | ||||
FWD | $0 | $0 | |||
RWD | $0 | $0 | $0 | ||
Accessories | |||||
Adaptive cruise control | $600 | $600 | $600 | ||
Adaptive cruise control, all-speed | $850 | $850 | |||
Heated steering wheel | $100 | $100 | |||
Proximity trunk or liftgate opener | $125 | $125 | |||
Remote window/roof operation | $15 | $15 | $15 | ||
Sunshade, rear, power | $225 | ||||
Sunshades, second row | $125 | $125 | |||
Tilt/telescoping steering wheel, manual | $250 | $250 | |||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | ||
Brakes, Airbags, and Other Safety | |||||
911 assist | $25 | $25 | |||
Active or whiplash-reducing head restraints, front seats | $0 | $0 | |||
Around view cameras | $500 | ||||
Automatic braking, low-speed | $200 | $200 | |||
Blind spot warning system | $200 | $200 | |||
Cross-traffic warning, rear | $100 | $100 | |||
Forward collision warning | $200 | $200 | |||
Knee airbag, passenger | $75 | $75 | $75 | ||
Lane departure warning | $200 | $200 | |||
Obstacle detection, front | $150 | $150 | $150 | ||
Radar- or camera-based collision preparation system | $0 | $0 | $0 | ||
Rearview camera | $200 | $200 | $200 | $200 | |
Rollover sensor | $50 | $50 | |||
Vehicle health reports | $0 | $0 | |||
Cargo Management | |||||
Rear seat pass-through | $100 | $100 | $100 | ||
Second-row low console | $100 | ||||
Climate Control | |||||
Automatic air recirculation | $100 | $100 | $100 | ||
Rain-sensing wipers | $175 | $175 | $175 | ||
Variable intermittent wipers | $75 | $75 | |||
Water-repellent front-door glass | $15 | $15 | $15 | ||
Exterior | |||||
Body kit | $0 | ||||
Laminated front side windows | $200 | $200 | |||
Painted brake calipers (optional) | $0 | $0 | |||
Panoramic sunroof | $1200 | $1200 | |||
Sunroof | $900 | $900 | $900 | ||
Infotainment | |||||
Android Auto support | $100 | $100 | |||
App support | $0 | $0 | |||
Apple CarPlay support | $100 | $100 | |||
CD changer, in-dash | $325 | $325 | $325 | ||
DVD-compatible player | $0 | $0 | $0 | ||
HD radio | $50 | $50 | |||
MP3-compatible player | $50 | $50 | $50 | ||
SMS text-to-speech reader | $25 | $25 | |||
Telematics service, such as OnStar | $200 | $200 | $200 | ||
Traffic + travel information | $25 | $25 | $25 | ||
Traffic information | $25 | $25 | |||
USB port | $25 | $25 | |||
Voice control for external devices | $0 | $0 | |||
Wireless charging station | $75 | ||||
Instruments, Lights, and Mirrors | |||||
Approach detection | $25 | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | ||
Auto-dimming headlights | $200 | $200 | |||
Auto-dimming passenger-side mirror | $75 | $75 | $75 | ||
Compass | $0 | $0 | |||
Fog lights | $125 | $125 | $125 | ||
LED headlights | $1000 | $1000 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | ||
Power-folding mirrors | $50 | $50 | $50 | ||
Xenon HID headlights | $500 | $500 | $500 | ||
Seats and Interior Trim | |||||
Aluminum trim | $100 | ||||
Cooled or ventilated front seats | $300 | $300 | $300 | $300 | |
Door sill trim plates | $100 | $100 | |||
Folding second row seats | $300 | $300 | |||
Heated second row seats | $200 | $200 | |||
Illuminated door sill trim plates | $200 | $200 | $200 | ||
Leather door panel trim | $250 | $250 | $250 | ||
Memory system, passenger seat | $150 | $150 | $150 | ||
Metal pedals | $75 | $75 | $75 | $75 | |
Power 4-way lumbar adjuster, driver seat | $150 | $150 | |||
Power lumbar adjuster, driver seat | $100 | $100 | $100 | ||
Wood trim | $300 | $300 | |||
Suspension, Wheels, and Tires | |||||
Alloy wheels | $350 | $350 | $350 | ||
Chrome-plated alloy wheels | $850 | ||||
Electronic systems calibration selector | $200 | $200 | |||
Machined alloy wheels | $350 | ||||
Performance steering system (optional) | $0 | $0 | |||
Sport suspension (upgrade) | $0 | $0 | $0 | $0 | |
Transmission | |||||
Steering-wheel-mounted transmission controls | $100 | $100 | $100 | ||
Total Value of Features | $8,575 | $9,450 | $6,105 | $6,905 | $6,855 |
Value of Feature Adjustments | $2,470 | $3,345 | $0 | $800 | $750 |
Value of Feature Adjustments | -2,294 | -3,106 | 0 | -711 | -670 |
Model Year | 2017 | 2010 |
Model | Optima | IS |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 107.5 in |
Length | 191.1 in | 180.1 in |
Width | 73.2 in | 70.9 in |
Height | 57.7 in | 56.1 in |
Curb Weight | 3,220 lb. | 3,456 lb. |
Fuel Capacity | 18.5 gal. | 17.2 gal. |
Row 1 Headroom | 39.8 in | 37.2 in |
Row 1 Shoulder Room | 58.1 in | 54.4 in |
Row 1 Hip Room | 56.0 in | 54.1 in |
Row 1 Legroom | 45.5 in | 43.9 in |
Row 2 Headroom | 37.8 in | 36.7 in |
Row 2 Shoulder Room | 56.4 in | 52.7 in |
Row 2 Hip Room | 56.0 in | 53.7 in |
Row 2 Legroom | 35.6 in | 30.6 in |
Cargo Volume | 15.9 ft3 | 13.0 ft3 |
SX Base Package | ||
Feature | Value | Requested? |
Auto-dimming rearview mirror | 150 | Yes |
Steering-linked headlights | 150 | Yes |
Door sill trim plates | 100 | Yes |
LED headlights | 1000 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | No |
Proximity key | 250 | Yes |
Perimeter approach lighting | 25 | No |
Approach detection | 25 | No |
Proximity trunk or liftgate opener | 125 | No |
Total Requested | 1375 | 53% |
Total Not Requested | 1225 | 47% |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | No |
Heated second row seats | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning system | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Cooled or ventilated front seats | 300 | Yes |
Power recliner, passenger seat | 100 | Yes |
Power fore-aft adjuster, passenger seat | 100 | Yes |
Power lumbar adjuster, passenger seat | 100 | Yes |
Power height adjuster, passenger seat | 50 | Yes |
Power tilt adjuster, passenger seat | 100 | Yes |
Panoramic sunroof | 1200 | No |
Interior ambient lighting | 150 | Yes |
Rear reading lights | 0 | No |
Obstacle detection, rear | 250 | Yes |
Blind spot warning system | 200 | No |
Rear cross-traffic detection | 100 | No |
Total Requested | 1600 | 31% |
Total Not Requested | 3550 | 69% |
Radar- or camera-based collision preparation system | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Adaptive cruise control | 450 | Yes |
Automatic braking, high-speed | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Total Requested | 250 | 63% |
Total Not Requested | 150 | 37% |
Luxury Plus Package Value Edition | ||
Feature | Value | Requested? |
Sunshade, rear, power | 225 | No |
Auto-dimming driver-side mirror | 75 | No |
Auto-dimming passenger-side mirror | 75 | No |
Mirror tilt-down in reverse | 25 | No |
Illuminated door sill trim plates | 200 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Memory system, driver seat | 200 | Yes |
Memory system, passenger seat | 150 | No |
Upgraded leather upholstery | 0 | No |
Wood trim | 300 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Total Requested | 1350 | 52% |
Total Not Requested | 1250 | 48% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 300W, 14 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 1150 | 75% |
Total Not Requested | 375 | 25% |
Radar- or camera-based collision preparation system | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Adaptive cruise control | 450 | Yes |
Automatic braking, high-speed | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Total Requested | 250 | 63% |
Total Not Requested | 150 | 37% |
Sport Package Value Edition | ||
Feature | Value | Requested? |
Sport suspension (upgrade) | 250 | Yes |
225/40YR18 tires | 200 | No |
Heated front seats | 200 | Yes |
Cooled or ventilated front seats | 300 | Yes |
Metal pedals | 75 | Yes |
255/40YR18 tires | 200 | No |
Auto-dimming driver-side mirror | 75 | No |
Auto-dimming passenger-side mirror | 75 | No |
Mirror tilt-down in reverse | 25 | No |
Illuminated door sill trim plates | 200 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Rain-sensing wipers | 100 | No |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Memory system, driver seat | 200 | Yes |
Memory system, passenger seat | 150 | No |
Upgraded leather upholstery | 0 | No |
Wood trim | 300 | No |
Total Requested | 1675 | 54% |
Total Not Requested | 1425 | 46% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 300W, 14 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 1150 | 75% |
Total Not Requested | 375 | 25% |
Radar- or camera-based collision preparation system | ||
Feature | Value | Requested? |
Radar- or camera-based collision preparation system | 0 | No |
Adaptive cruise control | 450 | Yes |
Automatic braking, high-speed | 200 | Yes |
Total Requested | 650 | 100% |
Total Not Requested | 0 | 0% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Total Requested | 250 | 63% |
Total Not Requested | 150 | 37% |
Navigation System / Mark Levinson Pkg. | ||
Feature | Value | Requested? |
Surround sound | 250 | Yes |
DVD-compatible player | 0 | No |
Mark Levinson, 300W, 14 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Rearview camera | 200 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic + travel information | 25 | No |
Total Requested | 1150 | 75% |
Total Not Requested | 375 | 25% |