

The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $37,270 Kia Optima SX | |||
Difference: $39,680 | |||
Lowest Total Invoice: $34,571 Kia Optima SX | |||
Difference: $37,064 | |||
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Model Year | 2018 | 2018 | 2018 |
Model | Optima | C-Class | C-Class |
Trim | SX | AMG C63 | AMG C63 S |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $66,100 | $73,700 |
Base Invoice | $28,380 | $61,473 | $68,541 |
Universal garage door opener | 350 | ||
Technology Package | 3,000 | ||
Limited Package | 2,100 | ||
Remote start | 425 | ||
Garmin Map Pilot | 625 | 625 | |
Parking Assist Package | 1,090 | 1,090 | |
Advanced Lighting Package | 1,050 | 1,050 | |
AMG Leather Package | 2,590 | ||
Metallic paint (extra cost) | 720 | 720 | |
Cooled or ventilated front seats | 450 | 450 | |
Sunshades, second row | 380 | 380 | |
Panoramic sunroof | 1,000 | 1,000 | |
Polished alloy wheels | 1,950 | 1,250 | |
Universal garage door opener | 291 | ||
Technology Package | 2,727 | ||
Limited Package | 1,925 | ||
Remote start | 353 | ||
Garmin Map Pilot | 581 | 581 | |
Parking Assist Package | 1,014 | 1,014 | |
Advanced Lighting Package | 977 | 977 | |
AMG Leather Package | 2,409 | ||
Metallic paint (extra cost) | 670 | 670 | |
Cooled or ventilated front seats | 419 | 419 | |
Sunshades, second row | 353 | 353 | |
Panoramic sunroof | 930 | 930 | |
Polished alloy wheels | 1,814 | 1,163 | |
Options (change) | 5,875 | 9,855 | 6,565 |
Options (change) | 5,296 | 9,167 | 6,107 |
Destination | 895 | 995 | 995 |
Total Price | $37,270 | $76,950 | $81,260 |
Total Invoice | $34,571 | $71,635 | $75,643 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | |||
TrueDelta Adjusted Price Difference: $37,165 | |||
TrueDelta Adjusted Invoice Difference: $34,723 | |||
Model Year | 2018 | 2018 | 2018 |
Model | Optima | C-Class | C-Class |
Trim | SX | AMG C63 | AMG C63 S |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 469hp V8 | 503hp V8 |
Transmission | T6 | T7 | T7 |
Drivetrain | FWD | RWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 590, 13 | 590, 13 |
Tire (rear if not all the same) | 235/45-18 | 245/35-19 | 245/35-19 |
Total Price | $37,270 | $76,950 | $81,260 |
Adjustments for Features | 0 | -2,515 | -3,215 |
Feature-Adjusted Total Price | $37,270 | $74,435 | $78,045 |
Cost Above Minimum | $0 | $0 | $3,610 |
Total Invoice | $34,571 | $71,635 | $75,643 |
Adjustments for Features | 0 | -2,341 | -2,993 |
Feature-Adjusted Total Invoice | $34,571 | $69,294 | $72,650 |
Cost Above Minimum | $0 | $0 | $3,356 |
Model Year | 2018 | 2018 | 2018 |
Model | Optima | C-Class | C-Class |
Trim | SX | AMG C63 | AMG C63 S |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | |||
6-speed manually-shiftable automatic | $1100 | ||
7-speed manually-shiftable automatic | $1200 | $1200 | |
FWD | $0 | ||
RWD | $0 | $0 | |
Accessories | |||
Adaptive cruise control, all-speed | $850 | ||
Cruise control | $150 | $150 | |
Heated steering wheel | $100 | ||
Proximity trunk or liftgate opener | $125 | ||
Remote app | $25 | $25 | |
Remote climate control | $25 | $25 | |
Remote start | $150 | ||
Remote start via app | $75 | $75 | |
Remote window/roof operation | $15 | $15 | |
Semi-automated parking system | $500 | $500 | |
Tilt/telescoping steering wheel, manual | $250 | ||
Tilt/telescoping steering wheel, power | $350 | $350 | |
Brakes, Airbags, and Other Safety | |||
911 assist | $25 | ||
Active or whiplash-reducing head restraints, front seats | $0 | ||
Cross-traffic warning, rear | $100 | ||
Driver drowsiness monitor | $150 | $150 | |
Lane departure warning | $200 | ||
Obstacle detection, front | $150 | $150 | |
Radar- or camera-based collision preparation system | $0 | $0 | |
Rear side airbags | $300 | $300 | |
Rollover sensor | $50 | ||
Temporary spare tire | $150 | ||
Torque vectoring, brake-based | $100 | $100 | |
Vehicle health reports | $0 | ||
Cargo Management | |||
Cargo mat | $40 | ||
Console with shifter | $150 | ||
Console without shifter | $150 | $150 | |
Climate Control | |||
Automatic air recirculation | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | |
Variable intermittent wipers | $75 | ||
Drivetrain | |||
Active rear differential | $500 | ||
Electronically-variable engine mounts (performance-oriented) | $500 | ||
Limited-slip rear differential | $300 | ||
Engine / Motor | |||
Automatic start / stop | $150 | $150 | |
Dual-mode exhaust | $250 | $250 | |
Raised top speed limiter | $0 | ||
Exterior | |||
Body kit | $0 | $0 | |
Laminated front side windows | $200 | ||
Painted brake calipers (optional) | $0 | $0 | |
Infotainment | |||
Android Auto support | $100 | ||
App support | $0 | ||
Apple CarPlay support | $100 | ||
Aux input | $50 | ||
CD player | $125 | $125 | |
In-vehicle Internet | $150 | $150 | |
MP3-compatible player | $50 | $50 | |
SD Card slot | $25 | $25 | |
Telematics service, such as OnStar, with navigation | $225 | $225 | |
Voice control for external devices | $0 | ||
Wi-Fi hotspot | $50 | $50 | |
Instruments, Lights, and Mirrors | |||
Approach detection | $25 | ||
Auto-dimming driver-side mirror | $75 | $75 | |
Boost gauge | $75 | $75 | |
Chronometer | $100 | $100 | |
Cornering lights | $50 | $50 | |
Fog light, rear | $100 | $100 | |
Fog lights | $125 | ||
Interior ambient lighting | $150 | ||
Interior ambient lighting, configurable | $150 | $150 | |
Mirror tilt-down in reverse | $25 | $25 | |
Seats and Interior Trim | |||
Heated second row seats | $200 | ||
Illuminated door sill trim plates | $200 | $200 | |
Leather-wrapped steering wheel | $150 | $150 | |
Memory system, passenger seat | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | |
Power headrest height adjuster, driver seat | $50 | $50 | |
Power headrest height adjuster, passenger seat | $50 | $50 | |
Power lumbar adjuster, passenger seat | $100 | ||
Power thigh support length adjuster, driver seat | $100 | $100 | |
Power thigh support length adjuster, passenger seat | $100 | $100 | |
Synthetic suede steering wheel | $150 | ||
Upholstered instrument panel | $300 | $300 | |
Wood trim | $300 | $300 | |
Suspension, Wheels, and Tires | |||
Adaptive dampers - electrical | $500 | $500 | |
Chrome-plated alloy wheels | $850 | ||
Crosswind stabilization | $50 | $50 | |
Performance steering system (optional) | $0 | ||
Polished alloy wheels | $350 | $350 | |
Suggestive steering | $0 | $0 | |
Transmission | |||
Launch control | $100 | $100 | |
Total Value of Features | $5,415 | $7,930 | $8,630 |
Value of Feature Adjustments | $0 | $2,515 | $3,215 |
Value of Feature Adjustments | 0 | -2,341 | -2,993 |
Model Year | 2018 | 2018 |
Model | Optima | C-Class |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 111.8 in |
Length | 191.1 in | 184.5 in |
Width | 73.2 in | 71.3 in |
Height | 57.7 in | 56.8 in |
Curb Weight | 3,220 lb. | 3,418 lb. |
Fuel Capacity | 18.5 gal. | 17.4 gal. |
Row 1 Headroom | 39.8 in | 37.1 in |
Row 1 Shoulder Room | 58.1 in | 55.3 in |
Row 1 Hip Room | 56.0 in | 0.0 in |
Row 1 Legroom | 45.5 in | 41.7 in |
Row 2 Headroom | 37.8 in | 37.1 in |
Row 2 Shoulder Room | 56.4 in | 55.0 in |
Row 2 Hip Room | 56.0 in | 0.0 in |
Row 2 Legroom | 35.6 in | 35.2 in |
Cargo Volume | 15.9 ft3 | 12.6 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Lane departure warning | 200 | No |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | Yes |
Automatic braking, high-speed or partial | 200 | Yes |
Forward collision warning | 200 | Yes |
Surround sound | 250 | Yes |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Navigation system | 600 | Yes |
Total Requested | 1825 | 59% |
Total Not Requested | 1250 | 41% |
Limited Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Heated second row seats | 200 | No |
Sunshades, second row | 125 | Yes |
Heated steering wheel | 100 | No |
Additional chrome trim | 0 | No |
Special interior trim | 0 | No |
Dark-colored headliner (optional) | 0 | No |
Around view cameras | 300 | Yes |
Chrome-plated alloy wheels | 500 | No |
Total Requested | 425 | 35% |
Total Not Requested | 800 | 65% |
Polished alloy wheels | ||
Feature | Value | Requested? |
Polished alloy wheels | 350 | Yes |
265/35ZR19 tires | 200 | No |
245/35ZR19 tires | 200 | No |
Total Requested | 350 | 47% |
Total Not Requested | 400 | 53% |
Garmin Map Pilot | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Parking Assist Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Total Requested | 550 | 46% |
Total Not Requested | 650 | 54% |
Advanced Lighting Package | ||
Feature | Value | Requested? |
Interior ambient lighting, configurable | 150 | No |
Cornering lights | 50 | No |
Auto-dimming headlights | 200 | Yes |
LED headlights | 250 | Yes |
Steering-linked headlights | 150 | Yes |
Total Requested | 600 | 75% |
Total Not Requested | 200 | 25% |
AMG Leather Package | ||
Feature | Value | Requested? |
Upgraded leather upholstery | 0 | No |
Leather seating surfaces | 900 | Yes |
Total Requested | 900 | 100% |
Total Not Requested | 0 | 0% |
Garmin Map Pilot | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Total Requested | 725 | 100% |
Total Not Requested | 0 | 0% |
Parking Assist Package | ||
Feature | Value | Requested? |
Obstacle detection, front | 150 | No |
Obstacle detection, rear | 250 | Yes |
Semi-automated parking system | 500 | No |
Around view cameras | 300 | Yes |
Total Requested | 550 | 46% |
Total Not Requested | 650 | 54% |
Advanced Lighting Package | ||
Feature | Value | Requested? |
LED tail lights | 0 | No |
Interior ambient lighting, configurable | 150 | No |
Cornering lights | 50 | No |
Auto-dimming headlights | 200 | Yes |
LED headlights | 250 | Yes |
Steering-linked headlights | 150 | Yes |
Total Requested | 600 | 75% |
Total Not Requested | 200 | 25% |