The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $34,745 Kia Optima SX | ||||
Difference: $14,500 | ||||
Lowest Total Invoice: $32,293 Kia Optima SX | ||||
Difference: $13,568 | ||||
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Model Year | 2018 | 2012 | 2012 | 2012 |
Model | Optima | C-Class | C-Class | C-Class |
Trim | SX | C250 Sport | C300 Sport | C350 Sport |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Base Price | $30,500 | $34,800 | $38,020 | $40,575 |
Base Invoice | $28,380 | $32,364 | $35,359 | $37,735 |
Universal garage door opener | 350 | |||
Technology Package | 3,000 | |||
Lighting Package | 1,290 | 1,290 | 1,290 | |
Multimedia Package | 2,790 | 2,790 | 2,790 | |
Leather Package | 1,750 | 1,750 | 1,750 | |
Premium 1 Package | 2,500 | 2,500 | ||
Lane departure warning | 850 | 850 | 850 | |
Metallic paint (extra cost) | 720 | 720 | 720 | |
Proximity key | 650 | 650 | 650 | |
Rear spoiler | 300 | 300 | ||
Obstacle detection, rear | 970 | 970 | 970 | |
Panoramic sunroof | 1,090 | 1,090 | 1,090 | |
Telematics service, such as OnStar | 660 | 660 | 660 | |
Wood trim | 0 | |||
Universal garage door opener | 291 | |||
Technology Package | 2,727 | |||
Lighting Package | 1,200 | 1,200 | 1,200 | |
Multimedia Package | 2,595 | 2,595 | 2,595 | |
Leather Package | 1,628 | 1,628 | 1,628 | |
Premium 1 Package | 2,325 | 2,325 | ||
Lane departure warning | 791 | 791 | 791 | |
Metallic paint (extra cost) | 669 | 669 | 669 | |
Proximity key | 605 | 605 | 605 | |
Rear spoiler | 279 | 279 | ||
Obstacle detection, rear | 902 | 902 | 902 | |
Panoramic sunroof | 1,014 | 1,014 | 1,014 | |
Telematics service, such as OnStar | 614 | 614 | 614 | |
Wood trim | 0 | |||
Options (change) | 3,350 | 13,570 | 13,570 | 10,770 |
Options (change) | 3,018 | 12,622 | 12,622 | 10,018 |
Destination | 895 | 875 | 875 | 875 |
Total Price | $34,745 | $49,245 | $52,465 | $52,220 |
Total Invoice | $32,293 | $45,861 | $48,856 | $48,628 |
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Lowest Adjusted Price and Invoice: Kia Optima SX | ||||
TrueDelta Adjusted Price Difference: $15,295 | ||||
TrueDelta Adjusted Invoice Difference: $14,307 | ||||
Model Year | 2018 | 2012 | 2012 | 2012 |
Model | Optima | C-Class | C-Class | C-Class |
Trim | SX | C250 Sport | C300 Sport | C350 Sport |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Engine | 245hp I4 | 201hp I4 | 228hp V6 | 302hp V6 |
Transmission | T6 | T7 | T7 | T7 |
Drivetrain | FWD | RWD | AWD | RWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 630, 10 | 450, 12 | 450, 12 | 450, 12 |
Tire (rear if not all the same) | 235/45-18 | 225/45-17 | 225/45-17 | 225/45-17 |
Total Price | $34,745 | $49,245 | $52,465 | $52,220 |
Adjustments for Features | -795 | 0 | -1,700 | -200 |
Feature-Adjusted Total Price | $33,950 | $49,245 | $50,765 | $52,020 |
Cost Above Minimum | $0 | $0 | $1,520 | $2,775 |
Total Invoice | $32,293 | $45,861 | $48,856 | $48,628 |
Adjustments for Features | -739 | 0 | -1,583 | -186 |
Feature-Adjusted Total Invoice | $31,554 | $45,861 | $47,273 | $48,442 |
Cost Above Minimum | $0 | $0 | $1,412 | $2,581 |
Model Year | 2018 | 2012 | 2012 | 2012 |
Model | Optima | C-Class | C-Class | C-Class |
Trim | SX | C250 Sport | C300 Sport | C350 Sport |
Body | 4dr Sedan | 4dr Sedan | 4dr Sedan | 4dr Sedan |
Transmission and Drivetrain | ||||
6-speed manually-shiftable automatic | $1100 | |||
7-speed manually-shiftable automatic | $1200 | $1200 | $1200 | |
FWD | $0 | |||
RWD | $0 | $0 | ||
AWD | $1700 | |||
Accessories | ||||
Adaptive cruise control, all-speed | $850 | |||
Cruise control | $150 | $150 | $150 | |
Parking guidance system - passive | $250 | $250 | $250 | |
Proximity trunk or liftgate opener | $125 | |||
Remote window/roof operation | $15 | $15 | $15 | |
Tilt/telescoping steering wheel, manual | $250 | |||
Tilt/telescoping steering wheel, power | $350 | $350 | $350 | |
Brakes, Airbags, and Other Safety | ||||
911 assist | $25 | |||
Automatic braking, high-speed or partial | $200 | |||
Automatic braking, low-speed | $200 | |||
Cross-traffic warning, rear | $100 | |||
Driver drowsiness monitor | $150 | $150 | $150 | |
Forward collision warning | $200 | |||
Obstacle detection, front | $150 | $150 | $150 | |
Rollover sensor | $50 | |||
Vehicle health reports | $0 | |||
Cargo Management | ||||
Cargo mat | $40 | |||
Overhead sunglass holder | $25 | |||
Climate Control | ||||
Automatic air recirculation | $100 | $100 | $100 | |
Heated windshield washer nozzles | $15 | $15 | $15 | |
Rain-sensing wipers | $175 | $175 | $175 | |
Variable intermittent wipers | $75 | |||
Exterior | ||||
Black exterior trim (optional) | $0 | |||
Body kit | $0 | $0 | $0 | |
Laminated front side windows | $200 | |||
Painted brake calipers (optional) | $0 | |||
Infotainment | ||||
Android Auto support | $100 | |||
App support | $0 | |||
Apple CarPlay support | $100 | |||
CD changer, in-dash | $325 | $325 | $325 | |
DVD-compatible player | $0 | $0 | $0 | |
Media drive | $15 | $15 | $15 | |
MP3-compatible player | $50 | $50 | $50 | |
SD Card slot | $25 | $25 | $25 | |
SMS text-to-speech reader | $25 | |||
Telematics service, such as OnStar | $200 | $200 | $200 | |
Voice control for external devices | $0 | |||
Instruments, Lights, and Mirrors | ||||
Approach detection | $25 | |||
Auto-dimming driver-side mirror | $75 | $75 | $75 | |
Fog light, rear | $100 | $100 | $100 | |
Fog lights | $125 | |||
Headlight washers | $50 | $50 | $50 | |
Interior ambient lighting | $150 | |||
LED headlights | $1000 | |||
Mirror tilt-down in reverse | $25 | $25 | $25 | |
Power-folding mirrors | $50 | |||
Xenon HID headlights | $500 | $500 | $500 | |
Seats and Interior Trim | ||||
Aluminum trim | $100 | $100 | ||
Cooled or ventilated front seats | $300 | |||
Door sill trim plates | $100 | $100 | $100 | |
Leather door panel trim | $250 | $250 | $250 | |
Memory system, passenger seat | $150 | $150 | $150 | |
Power 4-way lumbar adjuster, passenger seat | $150 | $150 | $150 | |
Power headrest height adjuster, driver seat | $50 | $50 | $50 | |
Power headrest height adjuster, passenger seat | $50 | $50 | $50 | |
Power lumbar adjuster, passenger seat | $100 | |||
Power-folding headrests, second row seats | $50 | $50 | $50 | |
Wood trim | $300 | |||
Suspension, Wheels, and Tires | ||||
Adaptive dampers - mechanical | $100 | $100 | $100 | |
Alloy wheels | $350 | $350 | $350 | |
Electronic systems calibration selector | $200 | |||
Machined alloy wheels | $350 | |||
Performance steering system (optional) | $0 | |||
Transmission | ||||
Steering-wheel-mounted transmission controls | $100 | |||
Total Value of Features | $6,065 | $5,270 | $6,970 | $5,470 |
Value of Feature Adjustments | $795 | $0 | $1,700 | $200 |
Value of Feature Adjustments | -739 | 0 | -1,583 | -186 |
Model Year | 2018 | 2012 |
Model | Optima | C-Class |
Body | 4dr Sedan | 4dr Sedan |
Wheelbase | 110.4 in | 108.7 in |
Length | 191.1 in | 180.7 in |
Width | 73.2 in | 69.7 in |
Height | 57.7 in | 56.3 in |
Curb Weight | 3,220 lb. | 3,429 lb. |
Fuel Capacity | 18.5 gal. | 17.4 gal. |
Row 1 Headroom | 39.8 in | 37.1 in |
Row 1 Shoulder Room | 58.1 in | 54.7 in |
Row 1 Hip Room | 56.0 in | 52.3 in |
Row 1 Legroom | 45.5 in | 41.7 in |
Row 2 Headroom | 37.8 in | 36.9 in |
Row 2 Shoulder Room | 56.4 in | 55.0 in |
Row 2 Hip Room | 56.0 in | 54.9 in |
Row 2 Legroom | 35.6 in | 33.4 in |
Cargo Volume | 15.9 ft3 | 12.4 ft3 |
Technology Package | ||
Feature | Value | Requested? |
Auto-dimming headlights | 200 | Yes |
Forward collision warning | 200 | No |
Surround sound | 250 | Yes |
Lane departure warning | 200 | Yes |
Adaptive cruise control, all-speed | 700 | No |
Automatic braking, low-speed | 200 | No |
Automatic braking, high-speed or partial | 200 | No |
Harman/Kardon, 630W, 10 speakers (with subwoofer) | 350 | No |
Navigation system | 600 | Yes |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
HD radio | 50 | Yes |
Total Requested | 1425 | 46% |
Total Not Requested | 1650 | 54% |
Lane departure warning system | ||
Feature | Value | Requested? |
Lane departure warning system | 200 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 400 | 100% |
Total Not Requested | 0 | 0% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Parking guidance system - passive | 250 | No |
Total Requested | 250 | 38% |
Total Not Requested | 400 | 62% |
Lighting Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Auto-dimming headlights | 200 | Yes |
Total Requested | 850 | 94% |
Total Not Requested | 50 | 6% |
Multimedia Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
CD changer, in-dash | 200 | No |
Rearview camera | 200 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
SD Card slot | 25 | No |
Total Requested | 925 | 79% |
Total Not Requested | 240 | 21% |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Power headrest height adjuster, passenger seat | 50 | No |
Power 4-way lumbar adjuster, passenger seat | 100 | No |
Memory system, passenger seat | 150 | No |
Upholstered door panels, leather | 250 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Premium 1 Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Satellite radio | 200 | Yes |
Surround sound | 250 | Yes |
iPod integration | 100 | Yes |
Harman/Kardon, 450W, 12 speakers (with subwoofer) | 350 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Power headrest height adjuster, driver seat | 50 | No |
Power 4-way lumbar adjuster, driver seat | 100 | Yes |
Folding second row seats | 300 | Yes |
Memory system, driver seat | 200 | Yes |
Total Requested | 1350 | 73% |
Total Not Requested | 500 | 27% |
Lane departure warning system | ||
Feature | Value | Requested? |
Lane departure warning system | 200 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 400 | 100% |
Total Not Requested | 0 | 0% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Parking guidance system - passive | 250 | No |
Total Requested | 250 | 38% |
Total Not Requested | 400 | 62% |
Lighting Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Auto-dimming headlights | 200 | Yes |
Total Requested | 850 | 94% |
Total Not Requested | 50 | 6% |
Multimedia Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
CD changer, in-dash | 200 | No |
Rearview camera | 200 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
SD Card slot | 25 | No |
Total Requested | 925 | 79% |
Total Not Requested | 240 | 21% |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Power headrest height adjuster, passenger seat | 50 | No |
Power 4-way lumbar adjuster, passenger seat | 100 | No |
Memory system, passenger seat | 150 | No |
Upholstered door panels, leather | 250 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |
Premium 1 Package | ||
Feature | Value | Requested? |
Heated front seats | 200 | Yes |
Satellite radio | 200 | Yes |
Surround sound | 250 | Yes |
iPod integration | 100 | Yes |
Harman/Kardon, 450W, 12 speakers (with subwoofer) | 350 | No |
Tilt/telescoping steering wheel, power | 100 | No |
Power headrest height adjuster, driver seat | 50 | No |
Power 4-way lumbar adjuster, driver seat | 100 | Yes |
Folding second row seats | 300 | Yes |
Memory system, driver seat | 200 | Yes |
Total Requested | 1350 | 73% |
Total Not Requested | 500 | 27% |
Lane departure warning system | ||
Feature | Value | Requested? |
Lane departure warning system | 200 | Yes |
Blind spot warning system | 200 | Yes |
Total Requested | 400 | 100% |
Total Not Requested | 0 | 0% |
Obstacle detection, rear | ||
Feature | Value | Requested? |
Obstacle detection, rear | 250 | Yes |
Obstacle detection, front | 150 | No |
Parking guidance system - passive | 250 | No |
Total Requested | 250 | 38% |
Total Not Requested | 400 | 62% |
Lighting Package | ||
Feature | Value | Requested? |
Steering-linked headlights | 150 | Yes |
Xenon HID headlights | 500 | Yes |
Headlight washers | 50 | No |
Auto-dimming headlights | 200 | Yes |
Total Requested | 850 | 94% |
Total Not Requested | 50 | 6% |
Multimedia Package | ||
Feature | Value | Requested? |
Navigation system | 600 | Yes |
CD changer, in-dash | 200 | No |
Rearview camera | 200 | Yes |
DVD-compatible player | 0 | No |
Voice control for nav and audio | 100 | Yes |
Traffic information | 25 | Yes |
Media drive, large | 15 | No |
SD Card slot | 25 | No |
Total Requested | 925 | 79% |
Total Not Requested | 240 | 21% |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Power headrest height adjuster, passenger seat | 50 | No |
Power 4-way lumbar adjuster, passenger seat | 100 | No |
Memory system, passenger seat | 150 | No |
Upholstered door panels, leather | 250 | No |
Total Requested | 900 | 62% |
Total Not Requested | 550 | 38% |