The sticker prices, before adjusting for remaining feature differences. Usually these are the numbers you will see on the window stickers.
Models in short supply often sell at or even above these prices.
Lowest Total Price: $21,570 Kia Optima EX | ||||
Difference: $4,820 | ||||
Lowest Total Invoice: $19,860 Kia Optima EX | ||||
Difference: $4,684 | ||||
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Model Year | 2006 | 2010 | 2010 | 2010 |
Model | Optima | Mariner | Mariner | Mariner |
Trim | EX | Base | Premier | Hybrid |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Base Price | $19,100 | $23,560 | $25,630 | $30,105 |
Base Invoice | $17,605 | $22,030 | $23,913 | $27,985 |
Leather Package | 1,000 | |||
Floor mats | 85 | |||
Antilock brakes (ABS) | 795 | |||
Amenities Package | 195 | 600 | ||
Sun and SYNC Package | 895 | |||
Leather Trim Package | 1,015 | 745 | ||
Moon and Tune Elite Package | 795 | |||
Sunroof | 795 | |||
Leather Package | 890 | |||
Floor mats | 65 | |||
Antilock brakes (ABS) | 710 | |||
Amenities Package | 166 | 509 | ||
Sun and SYNC Package | 760 | |||
Leather Trim Package | 863 | 633 | ||
Moon and Tune Elite Package | 676 | |||
Sunroof | 676 | |||
Options (change) | 1,880 | 2,105 | 1,395 | 1,540 |
Options (change) | 1,665 | 1,789 | 1,185 | 1,309 |
Destination | 590 | 725 | 725 | 725 |
Gas Tax | 0 | 0 | 0 | -3,000 |
Total Price | $21,570 | $26,390 | $27,750 | $29,370 |
Total Invoice | $19,860 | $24,544 | $25,823 | $27,019 |
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Lowest Adjusted Price and Invoice: Kia Optima EX | ||||
TrueDelta Adjusted Price Difference: $3,190 | ||||
TrueDelta Adjusted Invoice Difference: $3,168 | ||||
Model Year | 2006 | 2010 | 2010 | 2010 |
Model | Optima | Mariner | Mariner | Mariner |
Trim | EX | Base | Premier | Hybrid |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Engine | 138hp I4 | 171hp I4 | 171hp I4 | 153hp I4 H |
Transmission | T4 | A6 | A6 | CVT |
Drivetrain | FWD | FWD | FWD | FWD |
EPA Fuel Economy (city/highway) | / MPG | / MPG | / MPG | / MPG |
Audio (watts, speakers) | 120, 6 | 80, 4 | 320, 7 | 80, 4 |
Tire (rear if not all the same) | 205/60-15 | 235/70-16 | 235/70-16 | 235/70-16 |
Total Price | $21,570 | $26,390 | $27,750 | $29,370 |
Adjustments for Features | 0 | -1,630 | -2,905 | -2,055 |
Feature-Adjusted Total Price | $21,570 | $24,760 | $24,845 | $27,315 |
Cost Above Minimum | $0 | $0 | $85 | $2,555 |
Total Invoice | $19,860 | $24,544 | $25,823 | $27,019 |
Adjustments for Features | 0 | -1,516 | -2,703 | -1,891 |
Feature-Adjusted Total Invoice | $19,860 | $23,028 | $23,120 | $25,128 |
Cost Above Minimum | $0 | $0 | $92 | $2,100 |
Model Year | 2006 | 2010 | 2010 | 2010 |
Model | Optima | Mariner | Mariner | Mariner |
Trim | EX | Base | Premier | Hybrid |
Body | 4dr Sedan | 4dr SUV | 4dr SUV | 4dr SUV |
Transmission and Drivetrain | ||||
4-speed manually-shiftable automatic | $900 | |||
6-speed automatic | $1000 | $1000 | ||
CVT | $1000 | |||
FWD | $0 | $0 | $0 | $0 |
Accessories | ||||
AC power outlet | $100 | |||
Keyless entry keypad | $50 | $50 | $50 | |
Universal garage door opener | $100 | $100 | ||
Brakes, Airbags, and Other Safety | ||||
4-wheel disc brakes | $150 | |||
911 assist | $25 | $25 | $25 | |
Brake assist | $50 | $50 | $50 | |
Obstacle detection, rear | $250 | |||
Rollover sensor | $50 | $50 | $50 | |
Safety key | $5 | $5 | $5 | |
Side curtain airbags | $350 | $350 | $350 | |
Stability control | $400 | $400 | $400 | |
Tire-pressure monitor | $75 | $75 | $75 | |
Traction control | $100 | $100 | $100 | |
Vehicle health reports | $0 | $0 | $0 | |
Cargo Management | ||||
Cargo cover | $75 | |||
Overhead sunglass holder | $25 | $25 | $25 | |
Roof rack | $300 | |||
Climate Control | ||||
Automatic climate control, front | $200 | $200 | $200 | |
Dual-zone climate control | $125 | $125 | ||
Rear wiper | $175 | $175 | $175 | |
Exterior | ||||
Bodyside moldings | $75 | |||
Bright-finished exhaust tip(s) | $25 | $25 | $25 | |
Deep-tinted rear windows | $275 | $275 | $275 | |
Infotainment | ||||
Audio controls on steering wheel | $125 | $125 | $125 | |
Aux input | $50 | $50 | $50 | |
Bluetooth audio streaming | $25 | $25 | $25 | |
Bluetooth cell phone link | $100 | $100 | $100 | |
Cassette player | $50 | |||
MP3-compatible player | $50 | $50 | $50 | |
Satellite radio | $200 | $200 | $200 | |
SMS text-to-speech reader | $25 | $25 | $25 | |
Traffic + travel information | $25 | $25 | $25 | |
Voice control for audio system | $25 | $25 | $25 | |
Voice control for external devices | $0 | $0 | $0 | |
Instruments, Lights, and Mirrors | ||||
Compass | $0 | $0 | $0 | |
Heated mirrors | $25 | $25 | ||
Outside temperature display | $50 | $50 | $50 | |
Spotter mirror(s) | $50 | $50 | $50 | |
Trip computer | $150 | $150 | $150 | |
Seats and Interior Trim | ||||
Center armrest(s), second row | $50 | |||
Heated front seats | $200 | |||
Power fore-aft adjuster, passenger seat | $100 | |||
Power recliner, driver seat | $100 | |||
Power recliner, passenger seat | $100 | |||
Synthetic suede inserts in leather seating surfaces | $0 | |||
Suspension, Wheels, and Tires | ||||
Alloy wheels | $350 | $350 | $350 | |
Machined alloy wheels | $350 | |||
Total Value of Features | $2,200 | $3,830 | $5,105 | $4,255 |
Value of Feature Adjustments | $0 | $1,630 | $2,905 | $2,055 |
Value of Feature Adjustments | 0 | -1,516 | -2,703 | -1,891 |
Model Year | 2006 | 2010 |
Model | Optima | Mariner |
Body | 4dr Sedan | 4dr SUV |
Wheelbase | 106.3 in | 103.1 in |
Length | 185.8 in | 175.2 in |
Width | 71.5 in | 71.1 in |
Height | 55.5 in | 67.7 in |
Curb Weight | 3,282 lb. | 3,342 lb. |
Fuel Capacity | 17.2 gal. | 16.5 gal. |
Row 1 Headroom | 39.0 in | 40.4 in |
Row 1 Shoulder Room | 56.9 in | 56.6 in |
Row 1 Hip Room | 55.8 in | 53.4 in |
Row 1 Legroom | 43.3 in | 41.6 in |
Row 2 Headroom | 37.6 in | 39.2 in |
Row 2 Shoulder Room | 55.7 in | 55.9 in |
Row 2 Hip Room | 54.4 in | 49.1 in |
Row 2 Legroom | 36.2 in | 35.6 in |
Cargo Volume, Minimum | 13.6 ft3 | 29.2 ft3 |
Cargo Volume, Maximum | 13.6 | 66.3 ft3 |
Leather Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Power recliner, passenger seat | 100 | No |
Power fore-aft adjuster, passenger seat | 100 | No |
Total Requested | 900 | 82% |
Total Not Requested | 200 | 18% |
Amenities Package | ||
Feature | Value | Requested? |
Automatic headlights | 125 | Yes |
Outside temperature display | 50 | No |
Compass | 0 | No |
Overhead sunglass holder | 25 | No |
Total Requested | 125 | 63% |
Total Not Requested | 75 | 37% |
Sun and SYNC Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Illuminated visor mirror, driver | 40 | Yes |
Illuminated visor mirror, passenger | 40 | Yes |
Auto-dimming rearview mirror | 150 | Yes |
Overhead sunglass holder | 25 | No |
Voice control for audio system | 25 | No |
Bluetooth cell phone link | 100 | No |
Voice control for external devices | 0 | No |
SMS text-to-speech reader | 25 | No |
Traffic + travel information | 25 | No |
USB port | 25 | No |
Vehicle health reports | 0 | No |
911 assist | 25 | No |
Bluetooth audio streaming | 25 | No |
Total Requested | 1130 | 80% |
Total Not Requested | 275 | 20% |
Leather Trim Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Manual lumbar adjuster, driver seat | 50 | Yes |
Interior ambient lighting | 150 | No |
Power fore-aft adjuster, driver seat | 100 | Yes |
Power height adjuster, driver seat | 100 | Yes |
Power tilt adjuster, driver seat | 100 | Yes |
Total Requested | 1250 | 89% |
Total Not Requested | 150 | 11% |
Moon and Tune Elite Package | ||
Feature | Value | Requested? |
Sunroof | 900 | Yes |
Unbranded, 320W, 7 speakers (with subwoofer) | 350 | No |
Total Requested | 900 | 72% |
Total Not Requested | 350 | 28% |
Amenities Package | ||
Feature | Value | Requested? |
Automatic climate control, front | 200 | Yes |
Universal garage door opener | 100 | Yes |
Obstacle detection, rear | 250 | No |
Dual-zone climate control | 125 | No |
Total Requested | 300 | 44% |
Total Not Requested | 375 | 56% |
Leather Trim Package | ||
Feature | Value | Requested? |
Leather seating surfaces | 900 | Yes |
Manual lumbar adjuster, driver seat | 50 | Yes |
Interior ambient lighting | 150 | No |
Total Requested | 950 | 86% |
Total Not Requested | 150 | 14% |